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Structural equation modeling was used via data collected from 320 Facebook and 313 Twitter users.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Our results demonstrated that Facebook users regard it only as a useful tool for presenting self-images, while Twitter users are likely to feel an emotional attachment to technology as a social actor when ideal self-verification is gained, and that different types of SNTs create differential contexts for self-verification.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>This study suggests a new lens to understand SNT\u2019s role as a social actor in the self-verification process, further identifying the SNT context in which SNT takes different roles.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>In a certain SNT usage context, users are attached to SNTs, suggesting SNT providers consider features that enable SNT users to fulfill their own self-verification motives.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study explores the roles of SNTs from a self-verification perspective. Our conceptualization of technology as a self-verifying social actor can further extend existing discussions on the role of SNT in response to self-verifying needs, while also promoting the continued use of SNTs in the future.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-07-2019-0285","type":"journal-article","created":{"date-parts":[[2020,7,3]],"date-time":"2020-07-03T06:43:25Z","timestamp":1593758605000},"page":"1329-1351","source":"Crossref","is-referenced-by-count":6,"title":["Social network technology (SNT) as a tool and a social actor: from self-verification to SNT 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