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It has been proposed that our inability to empathize with others could be overcome by stepping into another's shoes. \u201cImmersive journalism\u201d has been postulated as being able to place us into the shoes of those whose feelings and experiences are distant to us. While virtual reality (VR) and 360-degree news videos have become widely available, it remains unclear how the consumption of content through immersive journalism affects users' attitudes.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Utilizing a between-subject laboratory-controlled experiment (<jats:italic>N<\/jats:italic>\u00a0=\u00a087) this study examined participant scores on the Human Rights Questionnaire before and after consuming 360-degree video immersive journalism content via VR (<jats:italic>n<\/jats:italic>\u00a0=\u00a031), 2D (<jats:italic>n<\/jats:italic>\u00a0=\u00a029), and Article (<jats:italic>n<\/jats:italic>\u00a0=\u00a027) formats. Collected data were analysed using statistical inference.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Results indicate that immersive journalism can elicit a positive attitudinal change in users, unlike an Article, with mobile VR having a more prominent effect than a 2D screen. Furthermore, this change is more strongly affected by users' higher Involvement in the content.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>These findings are relevant for grasping the distinct effects novel and recently popularized technologies and media have on attitudinal change, as well as inform the current debate on the value of VR as \u201cempathy machines\u201d.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-07-2019-0306","type":"journal-article","created":{"date-parts":[[2020,7,3]],"date-time":"2020-07-03T10:56:16Z","timestamp":1593773776000},"page":"1407-1425","source":"Crossref","is-referenced-by-count":101,"title":["\u201cEmpathy machine\u201d: how virtual reality affects human rights attitudes"],"prefix":"10.1108","volume":"30","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-4171-4806","authenticated-orcid":false,"given":"Mila","family":"Buji\u0107","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6528-8389","authenticated-orcid":false,"given":"Mikko","family":"Salminen","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Joseph","family":"Macey","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Juho","family":"Hamari","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"issue":"1","key":"key2020082615380738900_ref001","doi-asserted-by":"crossref","first-page":"3","DOI":"10.1177\/1461444818785153","article-title":"Normative paradoxes in 360 journalism: contested accuracy and objectivity","volume":"21","year":"2019","journal-title":"New Media and Society"},{"key":"key2020082615380738900_ref002","volume-title":"Experience on Demand: What Virtual Reality Is, How it Works, and what it Can Do","year":"2018"},{"issue":"1","key":"key2020082615380738900_ref003","doi-asserted-by":"crossref","first-page":"105","DOI":"10.1037\/0022-3514.72.1.105","article-title":"Empathy and attitudes: can feeling for a member of a stigmatized group improve feelings toward the group?","volume":"72","year":"1997","journal-title":"Journal of Personality and Social Psychology"},{"key":"key2020082615380738900_ref004","doi-asserted-by":"crossref","first-page":"26","DOI":"10.3389\/frobt.2018.00026","article-title":"Learning empathy through virtual reality: multiple strategies for training empathy-related abilities using body ownership Illusions in embodied virtual reality","volume":"5","year":"2018","journal-title":"Frontiers in Robotics and AI"},{"issue":"3","key":"key2020082615380738900_ref005","doi-asserted-by":"crossref","first-page":"338","DOI":"10.1080\/15213269.2015.1008102","article-title":"Not so fast: ten challenges to importing implicit attitude measures to media psychology","volume":"18","year":"2015","journal-title":"Media Psychology"},{"key":"key2020082615380738900_ref006","volume-title":"Newsgames. 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