{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,13]],"date-time":"2026-02-13T06:25:20Z","timestamp":1770963920636,"version":"3.50.1"},"reference-count":72,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2018,2,6]],"date-time":"2018-02-06T00:00:00Z","timestamp":1517875200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["INTR"],"published-print":{"date-parts":[[2018,2,6]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>To better understand executive communication on social media, the purpose of this paper is to examine the pattern of messages posted by chief executive officers (CEOs) on Twitter and their retweetability (rate of reposting by other users).<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>The study data comprises 1,068 original tweets randomly selected from all Fortune 1000 CEOs\u2019 tweets in 2014. The impact of the contextual factors (industry background, activeness, and Twitter age) and content factors (content types, supplementary information, and linguistic features) on retweetability was examined through regression analyses.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>CEOs tweet to share information and insights, to promote their companies or products, to update work or life status, and to interact with the public. Original insights, promotional messages, and seasonal greetings were most likely to be retweeted. CEOs\u2019 backgrounds, usage of hashtags, and certainty of language were also positively associated with retweetability.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>CEOs may enhance their online social influence through demonstrating leadership by sharing insights about their organization or industry and posting topical messages (e.g. season\u2019s greetings). Furthermore, CEOs could use hashtags strategically to initiate or participate in discussions and promote their personal visibility.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This study is one of the first to evaluate how leaders of the largest companies in the USA communicate on Twitter. It contributes to a theoretical understanding of the factors underlying online influence \u2013 the influence of the status of the online communicator vs the message content on information forwarding.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/intr-08-2016-0248","type":"journal-article","created":{"date-parts":[[2017,12,11]],"date-time":"2017-12-11T19:08:40Z","timestamp":1513019320000},"page":"123-142","source":"Crossref","is-referenced-by-count":51,"title":["Tweeting #Leaders"],"prefix":"10.1108","volume":"28","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1062-5624","authenticated-orcid":false,"given":"Lei Vincent","family":"Huang","sequence":"first","affiliation":[]},{"given":"Tien Ee Dominic","family":"Yeo","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"4","key":"key2020100209392836900_ref001","doi-asserted-by":"crossref","first-page":"637","DOI":"10.1080\/03637751.2010.499104","article-title":"Mediating role of supervisory communication practices on relations between leader-member exchange and perceived employee commitment to workgroup","volume":"77","year":"2010","journal-title":"Communication Monographs"},{"key":"key2020100209392836900_ref002","doi-asserted-by":"crossref","first-page":"184","DOI":"10.1016\/j.chb.2014.09.027","article-title":"Professional or interactive: CEOs\u2019 image strategies in the microblogging context","volume":"41","year":"2014","journal-title":"Computers in Human Behavior"},{"issue":"47","key":"key2020100209392836900_ref003","doi-asserted-by":"crossref","first-page":"89","DOI":"10.3916\/C47-2016-09","article-title":"Powerful communication style on Twitter: effects on credibility and civic participation","volume":"24","year":"2016","journal-title":"Comunicar"},{"key":"key2020100209392836900_ref004","first-page":"1","article-title":"Measuring influence on Twitter","year":"2011"},{"key":"key2020100209392836900_ref005","volume-title":"Interaction Process Analysis: A Method for the Study of Small Groups","year":"1950"},{"key":"key2020100209392836900_ref006","volume-title":"Contagious: Why Things Catch On","year":"2013"},{"issue":"4","key":"key2020100209392836900_ref007","doi-asserted-by":"crossref","first-page":"586","DOI":"10.1016\/j.jcps.2014.05.002","article-title":"Word of mouth and interpersonal communication: a review and directions for future research","volume":"24","year":"2014","journal-title":"Journal of Consumer Psychology"},{"key":"key2020100209392836900_ref008","unstructured":"BRANDfog (2014), \u201c2014 global social CEO survey\u201d, available at: http:\/\/brandfog.com\/ CEOSocialMediaSurvey\/BRANDfog_2014_CEO_Survey.pdf (accessed September 10, 2015)."},{"issue":"3","key":"key2020100209392836900_ref009","doi-asserted-by":"crossref","first-page":"436","DOI":"10.1037\/0012-1649.42.3.436","article-title":"The language of online leadership: gender and youth engagement on the internet","volume":"42","year":"2006","journal-title":"Developmental Psychology"},{"key":"key2020100209392836900_ref010","unstructured":"CEO.com and DOMO (2014), \u201c2014 social CEO report\u201d, available at: www.ceo.com\/social-ceo-report-2014-report (accessed September 10, 2015)."},{"key":"key2020100209392836900_ref011","unstructured":"CEO.com and DOMO (2016), \u201c2016 social CEO report\u201d, available at: www.ceo.com\/social-ceo-report-2016-report (accessed August 6, 2017)."},{"key":"key2020100209392836900_ref012","first-page":"10","article-title":"Measuring user influence in Twitter: the million follower fallacy","year":"2010"},{"issue":"5","key":"key2020100209392836900_ref013","doi-asserted-by":"crossref","first-page":"752","DOI":"10.1037\/0022-3514.39.5.752","article-title":"Heuristic versus systematic information processing and the use of source versus message cues in persuasion","volume":"39","year":"1980","journal-title":"Journal of Personality and Social Psychology"},{"key":"key2020100209392836900_ref014","unstructured":"Chen, Y.-R.R. 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