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To fill this research gap, the purpose of this paper is to propose and empirically test a research model to identify the antecedents of Like behavior.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This study identifies the distinctions between post behavior and Like behavior and develops a research model of Like behavior by emphasizing the role of sense of presence from the perspective of symbolic interactionism. The model is tested through a survey with 479 users of WeChat (a popular SNS tool in China). Structural equation modeling, SmartPLS in particular, is used for data analysis.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Three value perceptions, namely cognitive value, hedonic value and social value, are found to be positively associated with Like intention, and sense of presence is found to affect Like intention both directly and indirectly via the three value perceptions.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>The research model is tested based on a specific SNS in China, so whether the conclusions can be applied to other research contexts should be further examined in future research. This study identifies the distinctions between post behavior and Like behavior and suggests to view the Like behavior from the perspective of symbolic interactionism.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>The paper outlines ways to effectively promote SNS users\u2019 Like behaviors by enhancing the functions related to three value perceptions, especially by enriching the ways that facilitate interpersonal interactions.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This paper is one of the first to distinguish Like behavior from post behavior in SNS, propose and empirically test a research model of Like behavior. In particular, this paper strengthens the important role of sense of presence from the perspective of symbolic interactionism which has rarely been investigated in prior studies.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-08-2017-0299","type":"journal-article","created":{"date-parts":[[2018,12,3]],"date-time":"2018-12-03T10:05:32Z","timestamp":1543831532000},"page":"60-81","source":"Crossref","is-referenced-by-count":15,"title":["Just being there matters"],"prefix":"10.1108","volume":"29","author":[{"given":"Nan","family":"Wang","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yongqiang","family":"Sun","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xiao-Liang","family":"Shen","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Dina","family":"Liu","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xi","family":"Zhang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"issue":"4","key":"key2020100208004697600_ref001","doi-asserted-by":"crossref","first-page":"1187","DOI":"10.25300\/MISQ\/2014\/38:4.3","article-title":"Symbolic action research in information systems: introduction to the special issue","volume":"38","year":"2014","journal-title":"MIS Quarterly"},{"issue":"4","key":"key2020100208004697600_ref002","doi-asserted-by":"crossref","first-page":"1245","DOI":"10.25300\/MISQ\/2014\/38.4.14","article-title":"Knowledge exchange and symbolic action in social media-enabled electronic networks of practice: a multilevel perspective on knowledge seekers and contributors","volume":"38","year":"2014","journal-title":"MIS Quarterly"},{"issue":"5","key":"key2020100208004697600_ref003","first-page":"456","article-title":"Toward a more robust theory and measure of social presence: review and suggested criteria","volume":"12","year":"1992","journal-title":"Presence: Teleoperators and Virtual Environments"},{"key":"key2020100208004697600_ref004","year":"1969","journal-title":"Symbolic Interactionism: Perspective and Method"},{"issue":"1","key":"key2020100208004697600_ref005","doi-asserted-by":"crossref","first-page":"87","DOI":"10.2307\/25148669","article-title":"Behavioral intention formation in knowledge sharing: examining the roles of extrinsic motivators, social-psychological forces, and organizational climate","volume":"29","year":"2005","journal-title":"MIS Quarterly"},{"issue":"2","key":"key2020100208004697600_ref006","first-page":"241","article-title":"A conceptual model of the sense of presence in virtual environments","volume":"8","year":"2006","journal-title":"Presence Teleoperators & Virtual Environments"},{"issue":"2","key":"key2020100208004697600_ref007","doi-asserted-by":"publisher","first-page":"529","DOI":"10.1108\/IntR-11-2014-0299","article-title":"Exploring the influence of social media on employee work performance","volume":"26","year":"2016","journal-title":"Internet Research"},{"key":"key2020100208004697600_ref008","year":"1979","journal-title":"Symbolic Interactionism: An Introduction, an Interpretation, an Integration"},{"key":"key2020100208004697600_ref009","unstructured":"Cheikh-Ammar, M. and Barki, H. 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