{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,18]],"date-time":"2026-07-18T02:20:10Z","timestamp":1784341210901,"version":"3.55.0"},"reference-count":112,"publisher":"Emerald","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2023,3,28]]},"abstract":"<jats:sec>\n                  <jats:title>Purpose<\/jats:title>\n                  <jats:p>Social commerce platforms are prevalent in the explosion of social media and e-commerce, and they enable conversations across a broad range of topics. However, their success depends on consumers' willingness to invest their time, attention and money. Digital influencers have shown prominent effects on consumers in those social commerce platforms. This study, thus, aims to attempt to unravel the role of digital influencers in affecting consumer engagement and purchase behaviour in online social commerce communities.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Design\/methodology\/approach<\/jats:title>\n                  <jats:p>A mixed approach with a field interview, an online survey and secondary archive data are presented to confirm all the hypotheses.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Findings<\/jats:title>\n                  <jats:p>Several forms of social power from digital influencers (including expert power, informational power, referent power and legitimate reciprocity power) could influence consumer engagement behaviours (including content participation and content creation). Moreover, the two types of consumer engagement behaviours could further influence consumer purchase likelihood in the social commerce community.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Research limitations\/implications<\/jats:title>\n                  <jats:p>Several forms of social power from digital influencers (including expert power, informational power, referent power and legitimate reciprocity power) could affect consumer engagement behaviours (including content participation and content creation). Moreover, the two types of consumer engagement behaviours could further affect consumer's purchase expenditure in the social commerce community.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Originality\/value<\/jats:title>\n                  <jats:p>This study draws on the theories of social power and social influence and integrates the literature on consumer engagement to explain how digital influencers affect consumer engagement and their purchase behaviour in an online social commerce community. Firstly, this work extends existing studies on the antecedents of consumer engagement in the social commerce communities by considering the role of digital influencers. Secondly, this research advances the theoretical understanding of the influence of digital influencers through a new lens of social power. The findings also contribute to community managers, users who pursue popularity and companies who target business goals.<\/jats:p>\n               <\/jats:sec>","DOI":"10.1108\/intr-08-2020-0467","type":"journal-article","created":{"date-parts":[[2022,4,2]],"date-time":"2022-04-02T07:19:28Z","timestamp":1648883968000},"page":"178-207","source":"Crossref","is-referenced-by-count":106,"title":["Digital influencers, social power and consumer engagement in\u00a0social commerce"],"prefix":"10.1108","volume":"33","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-9524-3456","authenticated-orcid":false,"given":"Panpan","family":"Wang","sequence":"first","affiliation":[{"name":"Zhejiang Gongshang University , Hangzhou,","place":["China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Qian","family":"Huang","sequence":"additional","affiliation":[{"name":"University of Science and Technology of China , Hefei,","place":["China"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2022,4,5]]},"reference":[{"issue":"1","key":"2025072820012247700_ref001","doi-asserted-by":"crossref","first-page":"195","DOI":"10.1080\/14792779108401862","article-title":"Social identification, self-categorization and social influence","volume":"1","author":"Abrams","year":"1990","journal-title":"European Review of Social Psychology"},{"key":"2025072820012247700_ref002","unstructured":"AdMaster, T.\n           (2019), \u201c2019 Digital marketing trend report of China, PR Newsw-ire\u201d, available at:\u2008https:\/\/www.prnewswire.com\/news-releases\/admaster-79-of-china-advertisers-to-increase-digital-marketing-spend-in-2019-300768685.html (accessed\u200812 February 2021)."},{"key":"2025072820012247700_ref003","article-title":"How many followers do you need to become an Instagraminfluencer?","author":"Agrawal","year":"2019","journal-title":"Hype-Journal"},{"issue":"3","key":"2025072820012247700_ref004","doi-asserted-by":"crossref","first-page":"396","DOI":"10.1177\/002224377701400320","article-title":"Estimating non-response bias in mail surveys","volume":"14","author":"Armstrong","year":"1977","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"2025072820012247700_ref005","doi-asserted-by":"crossref","first-page":"45","DOI":"10.1016\/j.ijresmar.2006.01.005","article-title":"Antecedents and purchase consequences of customer participation in small group brand communities","volume":"23","author":"Bagozzi","year":"2006","journal-title":"International Journal of Research in Marketing"},{"key":"2025072820012247700_ref006","doi-asserted-by":"crossref","first-page":"21","DOI":"10.1016\/j.dss.2014.07.006","article-title":"Finding disseminators via electronic word of mouth message for effective marketing communications","volume":"67","author":"Bao","year":"2014","journal-title":"Decision Support Systems"},{"issue":"4","key":"2025072820012247700_ref007","doi-asserted-by":"crossref","first-page":"841","DOI":"10.1287\/isre.1090.0265","article-title":"Research note\u2014the impact of community commitment on participation in online communities","volume":"22","author":"Bateman","year":"2011","journal-title":"Information Systems Research"},{"issue":"6","key":"2025072820012247700_ref008","doi-asserted-by":"crossref","first-page":"357","DOI":"10.1016\/j.jom.2014.06.004","article-title":"The influence of supply network structure on firm innovation","volume":"32","author":"Bellamy","year":"2014","journal-title":"Journal of Operations Management"},{"issue":"2","key":"2025072820012247700_ref009","doi-asserted-by":"crossref","first-page":"121","DOI":"10.1080\/15252019.2021.1919251","article-title":"Social media engagement as a metric for ranking us olympic athletes as brand endorsers","volume":"21","author":"Brison","year":"2021","journal-title":"Journal of Interactive Advertising"},{"issue":"1","key":"2025072820012247700_ref010","doi-asserted-by":"crossref","first-page":"105","DOI":"10.1016\/j.jbusres.2011.07.029","article-title":"Consumer engagement in a virtual brand community: an exploratory analysis","volume":"66","author":"Brodie","year":"2013","journal-title":"Journal of Business Research"},{"key":"2025072820012247700_ref011","doi-asserted-by":"crossref","first-page":"101437","DOI":"10.1016\/j.techsoc.2020.101437","article-title":"Customer engagement behaviour on social commerce platforms: an empirical study","volume":"64","author":"Busalim","year":"2021","journal-title":"Technology in Society"},{"issue":"1","key":"2025072820012247700_ref012","doi-asserted-by":"crossref","first-page":"29","DOI":"10.1002\/jae.3950010104","article-title":"Econometric models based on count data: comparisons and applications of some estimators and tests","volume":"1","author":"Cameron","year":"1986","journal-title":"Journal of Applied Econometrics"},{"issue":"1","key":"2025072820012247700_ref013","doi-asserted-by":"crossref","first-page":"81","DOI":"10.1111\/0022-4537.00106","article-title":"Gender, interpersonal power, and social influence","volume":"55","author":"Carli","year":"1999","journal-title":"Journal of Social Issues"},{"issue":"C","key":"2025072820012247700_ref014","doi-asserted-by":"crossref","first-page":"510","DOI":"10.1016\/j.jbusres.2018.07.005","article-title":"Influencers on Instagram: antecedents and consequences of opinion leadership","volume":"117","author":"Casal\u00f3","year":"2020","journal-title":"Journal of Business Research"},{"issue":"9-10","key":"2025072820012247700_ref015","doi-asserted-by":"crossref","first-page":"1033","DOI":"10.1016\/j.jbusres.2008.08.009","article-title":"Understanding consumer-to-consumer interactions in virtual communities: the salience of reciprocity","volume":"63","author":"Chan","year":"2010","journal-title":"Journal of Business Research"},{"key":"2025072820012247700_ref016","unstructured":"Chen, T.Y.\n           (2018), \u201cWeChat social commerce report 2018, WalktheChat\u201d, available at:\u2008https:\/\/walkthechat.com\/wechat-social-commerce-report-2018\/ (accessed\u200820 February 2021)."},{"issue":"6","key":"2025072820012247700_ref017","doi-asserted-by":"crossref","first-page":"499","DOI":"10.1016\/j.elerap.2015.07.003","article-title":"Consumer benefit creation in online group buying: the social capital and platform synergy effect and the mediating role of participation","volume":"14","author":"Chen","year":"2015","journal-title":"Electronic Commerce Research and Applications"},{"key":"2025072820012247700_ref018","doi-asserted-by":"crossref","first-page":"33","DOI":"10.1016\/j.dss.2016.06.017","article-title":"Who should you follow? Combining learning to rank with social influence for informative friend recommendation","volume":"90","author":"Chen","year":"2016","journal-title":"Decision Support Systems"},{"key":"2025072820012247700_ref019","doi-asserted-by":"crossref","first-page":"21","DOI":"10.1016\/j.dss.2018.12.008","article-title":"Why do participants continue to contribute? Evaluation of usefulness voting and commenting motivational affordances within an online knowledge community","volume":"118","author":"Chen","year":"2019","journal-title":"Decision Support Systems"},{"issue":"4","key":"2025072820012247700_ref020","doi-asserted-by":"crossref","first-page":"9","DOI":"10.2753\/JEC1086-4415130402","article-title":"Credibility of electronic word-of-mouth: informational and normative determinants of on-line consumer recommendations","volume":"13","author":"Cheung","year":"2009","journal-title":"International Journal of Electronic Commerce"},{"issue":"3","key":"2025072820012247700_ref021","doi-asserted-by":"crossref","first-page":"1872","DOI":"10.1016\/j.dss.2006.04.001","article-title":"Understanding knowledge sharing in virtual communities: an integration of social capital and social cognitive theories","volume":"42","author":"Chiu","year":"2006","journal-title":"Decision Support Systems"},{"issue":"4","key":"2025072820012247700_ref022","doi-asserted-by":"crossref","first-page":"870","DOI":"10.1108\/INTR-07-2017-0284","article-title":"Driving individuals' citizenship behaviors in virtual communities through attachment","volume":"29","author":"Chiu","year":"2019","journal-title":"Internet Research"},{"issue":"4","key":"2025072820012247700_ref023","doi-asserted-by":"crossref","first-page":"43","DOI":"10.4018\/IJCRMM.2019100104","article-title":"Determinants of user engagement in social commerce","volume":"10","author":"Choi","year":"2019","journal-title":"International Journal of Customer Relationship Marketing and Management"},{"key":"2025072820012247700_ref024","doi-asserted-by":"crossref","first-page":"80","DOI":"10.1016\/j.chb.2017.03.034","article-title":"Giving a new makeover to steam: establishing YouTube beauty gurus as digital literacy educators through messages and effects on viewers","volume":"73","author":"Choi","year":"2017","journal-title":"Computers in Human Behavior"},{"issue":"3","key":"2025072820012247700_ref025","doi-asserted-by":"crossref","first-page":"289","DOI":"10.1509\/jmr.09.0467","article-title":"A general consumer preference model for experience products: application to internet recommendation services","volume":"49","author":"Chung","year":"2012","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"2025072820012247700_ref026","doi-asserted-by":"crossref","first-page":"S1","DOI":"10.1093\/jcr\/ucv014","article-title":"Social influence and consumer behavior","volume":"20","author":"Dahl","year":"2014","journal-title":"Journal of Consumer Research"},{"issue":"6","key":"2025072820012247700_ref027","doi-asserted-by":"crossref","first-page":"852","DOI":"10.1080\/02650487.2017.1364033","article-title":"Identifying the factors that influence eWOM in SNSs: the case of Chile","volume":"36","author":"Farias","year":"2017","journal-title":"International Journal of Advertising"},{"issue":"6","key":"2025072820012247700_ref028","doi-asserted-by":"crossref","first-page":"1261","DOI":"10.1016\/j.jbusres.2014.11.006","article-title":"What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM","volume":"68","author":"Filieri","year":"2015","journal-title":"Journal of Business Research"},{"issue":"2","key":"2025072820012247700_ref029","first-page":"161","article-title":"Evaluating structural equation models with unobservable variables and measurement error","volume":"34","author":"Fornell","year":"1981","journal-title":"Journal of Marketing Research"},{"issue":"1","key":"2025072820012247700_ref030","first-page":"311","article-title":"The bases of social power","volume":"7","author":"French","year":"1959","journal-title":"Classics of Organization Theory"},{"key":"2025072820012247700_ref031","volume-title":"Research Design to Analysis and Publication","author":"Galletta","year":"2013"},{"issue":"3","key":"2025072820012247700_ref032","doi-asserted-by":"crossref","first-page":"392","DOI":"10.1037\/0033-2909.118.3.392","article-title":"Regression analyses of counts and rates: Poisson, overdispersed Poisson, and negative binomial models","volume":"118","author":"Gardner","year":"1995","journal-title":"Psychological Bulletin"},{"key":"2025072820012247700_ref033","unstructured":"Globalwebindex\n           (2019), \u201cSocial commerce in 2019, Globalwebindex\u201d, available at:\u2008https:\/\/www.gwi.com\/reports\/social-commerce (accessed\u200821 August 2020)."},{"issue":"2","key":"2025072820012247700_ref034","doi-asserted-by":"crossref","first-page":"222","DOI":"10.1287\/isre.2013.0512","article-title":"Popularity effect' in user-generated content: evidence from online product reviews","volume":"25","author":"Goes","year":"2014","journal-title":"Information Systems Research"},{"issue":"4","key":"2025072820012247700_ref035","doi-asserted-by":"crossref","first-page":"121","DOI":"10.1509\/jmkg.71.4.121","article-title":"Friendship versus business in marketing relationships","volume":"71","author":"Grayson","year":"2007","journal-title":"Journal of Marketing"},{"key":"2025072820012247700_ref036","doi-asserted-by":"crossref","first-page":"133","DOI":"10.1016\/j.jbusres.2016.10.004","article-title":"A social commerce investigation of the role of trust in a social networking site on purchase intentions","volume":"71","author":"Hajli","year":"2017","journal-title":"Journal of Business Research"},{"issue":"3","key":"2025072820012247700_ref037","doi-asserted-by":"crossref","first-page":"312","DOI":"10.1007\/s11747-016-0509-2","article-title":"Toward a theory of customer engagement marketing","volume":"45","author":"Harmeling","year":"2017","journal-title":"Journal of the Academy of Marketing Science"},{"key":"2025072820012247700_ref038","doi-asserted-by":"crossref","first-page":"102246","DOI":"10.1016\/j.ijinfomgt.2020.102246","article-title":"Identifying influencers on social media","volume":"56","author":"Harrigan","year":"2021","journal-title":"International Journal of Information Management"},{"issue":"1","key":"2025072820012247700_ref039","doi-asserted-by":"crossref","first-page":"65","DOI":"10.1016\/j.im.2007.11.001","article-title":"Acceptance of blog usage: the roles of technology acceptance, social influence and knowledge sharing motivation","volume":"45","author":"Hsu","year":"2008","journal-title":"Information and Management"},{"issue":"4","key":"2025072820012247700_ref040","doi-asserted-by":"crossref","first-page":"326","DOI":"10.1016\/j.tele.2016.04.016","article-title":"Elucidating the determinants of purchase intention toward social shopping sites: a comparative study of Taiwan and Japan","volume":"34","author":"Hsu","year":"2017","journal-title":"Telematics and Informatics"},{"issue":"3","key":"2025072820012247700_ref041","doi-asserted-by":"crossref","first-page":"297","DOI":"10.1080\/10864415.2019.1619905","article-title":"Social support, source credibility, social influence, and impulsive purchase behavior in social commerce","volume":"23","author":"Hu","year":"2019","journal-title":"International Journal of Electronic Commerce"},{"issue":"2","key":"2025072820012247700_ref042","doi-asserted-by":"crossref","first-page":"55","DOI":"10.1509\/jmkg.73.2.55","article-title":"Searching for experience on the web: an empirical examination of consumer behavior for search and experience goods","volume":"73","author":"Huang","year":"2009","journal-title":"Journal of Marketing"},{"issue":"2","key":"2025072820012247700_ref043","doi-asserted-by":"crossref","first-page":"195","DOI":"10.1287\/mksc.1100.0566","article-title":"Opinion leadership and social contagion in new product diffusion","volume":"30","author":"Iyengar","year":"2011","journal-title":"Marketing Science"},{"issue":"1","key":"2025072820012247700_ref044","doi-asserted-by":"crossref","first-page":"165","DOI":"10.1287\/isre.2014.0562","article-title":"The emergence of online community leadership","volume":"26","author":"Johnson","year":"2015","journal-title":"Information Systems Research"},{"key":"2025072820012247700_ref045","doi-asserted-by":"crossref","first-page":"145","DOI":"10.1016\/j.ijhm.2013.08.015","article-title":"Enhancing consumer\u2013brand relationships on restaurant Facebook fan pages: maximizing consumer benefits and increasing active participation","volume":"36","author":"Kang","year":"2014","journal-title":"International Journal of Hospitality Management"},{"issue":"3","key":"2025072820012247700_ref046","doi-asserted-by":"crossref","first-page":"553","DOI":"10.1007\/s11002-015-9363-0","article-title":"From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness","volume":"27","author":"Kapitan","year":"2016","journal-title":"Marketing Letters"},{"issue":"2","key":"2025072820012247700_ref047","doi-asserted-by":"crossref","first-page":"119","DOI":"10.1080\/01972240590925320","article-title":"Weak ties in networked communities","volume":"21","author":"Kavanaugh","year":"2005","journal-title":"The Information Society"},{"issue":"2","key":"2025072820012247700_ref048","doi-asserted-by":"crossref","first-page":"191","DOI":"10.1080\/19392397.2016.1218292","article-title":"Self-branding, \u2018micro-celebrity' and the rise of social media influencers","volume":"8","author":"Khamis","year":"2017","journal-title":"Celebrity Studies"},{"key":"2025072820012247700_ref049","doi-asserted-by":"crossref","first-page":"236","DOI":"10.1016\/j.chb.2016.09.024","article-title":"Social media engagement: what motivates user participation and consumption on YouTube?","volume":"66","author":"Khan","year":"2017","journal-title":"Computers in Human Behavior"},{"issue":"3","key":"2025072820012247700_ref050","doi-asserted-by":"crossref","first-page":"252","DOI":"10.1016\/S0263-2373(99)00004-3","article-title":"E-tribalized marketing?: the strategic implications of virtual communities of consumption","volume":"17","author":"Kozinets","year":"1999","journal-title":"European Management Journal"},{"issue":"3","key":"2025072820012247700_ref051","doi-asserted-by":"crossref","first-page":"534","DOI":"10.1016\/j.dss.2012.03.003","article-title":"To whom should I listen? Finding reputable reviewers in opinion-sharing communities","volume":"53","author":"Ku","year":"2012","journal-title":"Decision Support Systems"},{"issue":"4","key":"2025072820012247700_ref052","doi-asserted-by":"crossref","first-page":"151","DOI":"10.2753\/MIS0742-1222300406","article-title":"Informational and normative social influence in group-buying: evidence from self-reported and EEG data","volume":"30","author":"Kuan","year":"2014","journal-title":"Journal of Management Information Systems"},{"issue":"5","key":"2025072820012247700_ref053","doi-asserted-by":"crossref","first-page":"812","DOI":"10.1287\/mksc.2019.1179","article-title":"Opinion leaders and product variety","volume":"38","author":"Kuksov","year":"2019","journal-title":"Marketing Science"},{"issue":"2","key":"2025072820012247700_ref054","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1080\/10864415.2018.1564550","article-title":"Stages of user engagement on social commerce platforms: analysis with the navigational clickstream data","volume":"23","author":"Kumar","year":"2019","journal-title":"International Journal of Electronic Commerce"},{"issue":"6","key":"2025072820012247700_ref055","doi-asserted-by":"crossref","first-page":"948","DOI":"10.1016\/j.ijinfomgt.2013.08.005","article-title":"Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities","volume":"33","author":"Kuo","year":"2013","journal-title":"International Journal of Information Management"},{"key":"2025072820012247700_ref056","volume-title":"Applied Linear Statistical Models","author":"Kutner","year":"2005"},{"key":"2025072820012247700_ref057","doi-asserted-by":"crossref","first-page":"9","DOI":"10.1016\/j.chb.2018.12.025","article-title":"Predictors of electronic word-of-mouth behaviour on social networking sites in the United States and Korea: cultural and social relationship variables","volume":"94","author":"Lee","year":"2019","journal-title":"Computers in Human Behavior"},{"issue":"11","key":"2025072820012247700_ref058","doi-asserted-by":"crossref","first-page":"5105","DOI":"10.1287\/mnsc.2017.2902","article-title":"Advertising content and consumer engagement on social media: evidence from Facebook","volume":"64","author":"Lee","year":"2018","journal-title":"Management Science"},{"issue":"1","key":"2025072820012247700_ref059","doi-asserted-by":"crossref","first-page":"190","DOI":"10.1016\/j.dss.2010.12.007","article-title":"Who is talking? An ontology-based opinion leader identification framework for word-of-mouth marketing in online social blogs","volume":"51","author":"Li","year":"2011","journal-title":"Decision Support Systems"},{"key":"2025072820012247700_ref060","doi-asserted-by":"crossref","first-page":"184","DOI":"10.1016\/j.jhtm.2020.06.015","article-title":"Unlocking the customer engagement-brand loyalty relationship in tourism social media: the roles of brand attachment and customer trust","volume":"44","author":"Li","year":"2020","journal-title":"Journal of Hospitality and Tourism Management"},{"issue":"1","key":"2025072820012247700_ref061","doi-asserted-by":"crossref","first-page":"58","DOI":"10.1080\/15252019.2018.1533501","article-title":"Influencer marketing: how message value and credibility affect consumer trust of branded content on social media","volume":"19","author":"Lou","year":"2019","journal-title":"Journal of Interactive Advertising"},{"issue":"4","key":"2025072820012247700_ref062","doi-asserted-by":"crossref","first-page":"288","DOI":"10.1207\/s15327663jcp1504_3","article-title":"How does shopping with others influence impulsive purchasing?","volume":"15","author":"Luo","year":"2005","journal-title":"Journal of Consumer Psychology"},{"issue":"2","key":"2025072820012247700_ref063","doi-asserted-by":"crossref","first-page":"229","DOI":"10.1007\/s11628-016-0306-5","article-title":"Antecedents of participation in online brand communities and their purchasing behavior consequences","volume":"11","author":"Mahrous","year":"2017","journal-title":"Service Business"},{"issue":"5","key":"2025072820012247700_ref064","doi-asserted-by":"crossref","first-page":"883","DOI":"10.1509\/jmkr.47.5.883","article-title":"Asymmetric social interactions in physician prescription behavior: the role of opinion leaders","volume":"47","author":"Nair","year":"2010","journal-title":"Journal of Marketing Research"},{"issue":"2","key":"2025072820012247700_ref065","doi-asserted-by":"crossref","first-page":"591","DOI":"10.25300\/MISQ\/2013\/37.2.12","article-title":"Content or community? A digital business strategy for conetent providers in the social age","volume":"37","author":"Oestreicher-Singer","year":"2013","journal-title":"MIS Quarterly"},{"issue":"1","key":"2025072820012247700_ref066","doi-asserted-by":"crossref","first-page":"25","DOI":"10.1016\/j.im.2016.03.004","article-title":"Beyond likes and tweets: consumer engagement behavior and movie box office in social media","volume":"54","author":"Oh","year":"2017","journal-title":"Information and Management"},{"issue":"1","key":"2025072820012247700_ref067","doi-asserted-by":"crossref","first-page":"38","DOI":"10.1016\/j.im.2015.08.002","article-title":"Reciprocity norms and information-sharing behavior in online consumption communities: an empirical investigation of antecedents and moderators","volume":"53","author":"Pai","year":"2016","journal-title":"Information and Management"},{"issue":"1","key":"2025072820012247700_ref068","doi-asserted-by":"crossref","first-page":"71","DOI":"10.1080\/07421222.2017.1296747","article-title":"Who do you think you are? Common and differential effects of social self-identity on social media usage","volume":"34","author":"Pan","year":"2017","journal-title":"Journal of Management Information Systems"},{"issue":"3","key":"2025072820012247700_ref069","doi-asserted-by":"crossref","first-page":"294","DOI":"10.1007\/s11747-016-0485-6","article-title":"Customer engagement: the construct, antecedents, and consequences","volume":"45","author":"Pansari","year":"2017","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"6","key":"2025072820012247700_ref070","doi-asserted-by":"crossref","first-page":"490","DOI":"10.1080\/0144929X.2016.1144084","article-title":"On leaders' presence: interactions and influences within online communities","volume":"35","author":"Panteli","year":"2016","journal-title":"Behaviour and Information Technology"},{"key":"2025072820012247700_ref071","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1007\/978-1-4612-4964-1","volume-title":"Communication and Persuasion","author":"Petty","year":"1986"},{"issue":"7","key":"2025072820012247700_ref072","doi-asserted-by":"crossref","first-page":"1921","DOI":"10.1111\/j.1559-1816.2008.00374.x","article-title":"Motivated compliance with bases of social power","volume":"38","author":"Pierro","year":"2008","journal-title":"Journal of Applied Social Psychology"},{"issue":"5","key":"2025072820012247700_ref073","doi-asserted-by":"crossref","first-page":"879","DOI":"10.1037\/0021-9010.88.5.879","article-title":"Common method biases in behavioral research: a critical review of the literature and recommended remedies","volume":"88","author":"Podsakoff","year":"2003","journal-title":"Journal of Applied Psychology"},{"issue":"3","key":"2025072820012247700_ref074","doi-asserted-by":"crossref","first-page":"451","DOI":"10.1287\/isre.2016.0679","article-title":"Understanding voluntary knowledge provision and content contribution through a social-media-based prediction market: a field experiment","volume":"28","author":"Qiu","year":"2017","journal-title":"Information Systems Research"},{"issue":"12","key":"2025072820012247700_ref075","doi-asserted-by":"crossref","first-page":"2634","DOI":"10.1016\/j.jbusres.2015.04.007","article-title":"Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty","volume":"68","author":"Ra\u00efes","year":"2015","journal-title":"Journal of Business Research"},{"issue":"1","key":"2025072820012247700_ref076","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1111\/j.1530-2415.2008.00159.x","article-title":"The bases of power and the power\/interaction model of interpersonal influence","volume":"8","author":"Raven","year":"2008","journal-title":"Analyses of Social Issues and Public Policy"},{"issue":"4","key":"2025072820012247700_ref077","doi-asserted-by":"crossref","first-page":"307","DOI":"10.1111\/j.1559-1816.1998.tb01708.x","article-title":"Conceptualizing and measuring a power\/interaction model of interpersonal influence","volume":"28","author":"Raven","year":"1998","journal-title":"Journal of Applied Social Psychology"},{"issue":"4","key":"2025072820012247700_ref078","doi-asserted-by":"crossref","first-page":"717","DOI":"10.1016\/S1053-8100(03)00081-3","article-title":"Five levels of self-awareness as they unfold early in life","volume":"12","author":"Rochat","year":"2003","journal-title":"Consciousness and Cognition"},{"issue":"1","key":"2025072820012247700_ref079","first-page":"1","article-title":"When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive","volume":"39","author":"Shan","year":"2019","journal-title":"International Journal of Advertising"},{"key":"2025072820012247700_ref080","doi-asserted-by":"crossref","first-page":"175","DOI":"10.1016\/j.jbusres.2017.12.050","article-title":"Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media","volume":"85","author":"Simon","year":"2018","journal-title":"Journal of Business Research"},{"issue":"1","key":"2025072820012247700_ref081","doi-asserted-by":"crossref","first-page":"191","DOI":"10.1287\/isre.2018.0797","article-title":"Using user-and marketer-generated content for box office revenue prediction: differences between microblogging and third-party platforms","volume":"30","author":"Song","year":"2019","journal-title":"Information Systems Research"},{"issue":"1","key":"2025072820012247700_ref082","doi-asserted-by":"crossref","first-page":"23","DOI":"10.1111\/pops.12387","article-title":"Our followers are lions, theirs are sheep: how social identity shapes theories about followership and social influence","volume":"39","author":"Steffens","year":"2018","journal-title":"Political Psychology"},{"issue":"2","key":"2025072820012247700_ref083","doi-asserted-by":"crossref","first-page":"109","DOI":"10.1108\/JCOM-11-2018-0119","article-title":"Influencer marketing: the impact of disclosing sponsorship compensation justification on sponsored content effectiveness","volume":"23","author":"Stubb","year":"2019","journal-title":"Journal of Communication Management"},{"issue":"6","key":"2025072820012247700_ref084","doi-asserted-by":"crossref","first-page":"767","DOI":"10.1108\/JPBM-03-2019-2292","article-title":"Understanding the relationships between social media influencers and their followers: the moderating role of closeness","volume":"29","author":"Taillon","year":"2020","journal-title":"Journal of Product and Brand Management"},{"issue":"4","key":"2025072820012247700_ref085","doi-asserted-by":"crossref","first-page":"765","DOI":"10.1017\/S1049096507071211","article-title":"Process tracing and elite interviewing: a case for non-probability sampling","volume":"40","author":"Tansey","year":"2007","journal-title":"Political Science and Politics"},{"key":"2025072820012247700_ref086","unstructured":"Technavio\n           (2017), \u201cGlobal social commerce market 2017-2021, Businesswire\u201d, available at:\u2008https:\/\/www.businesswire.com\/news\/home\/20170728005742\/en\/Global-Social-Commerce-Market-2017-2021-Industry-Analysis-and-Drivers-by-Technavio (accessed\u200822 February 2021)."},{"issue":"4","key":"2025072820012247700_ref087","doi-asserted-by":"crossref","first-page":"690","DOI":"10.1287\/isre.2017.0708","article-title":"Direct and indirect information system use: a multimethod exploration of social power antecedents in healthcare","volume":"28","author":"Tong","year":"2017","journal-title":"Information Systems Research"},{"issue":"3","key":"2025072820012247700_ref088","first-page":"754","article-title":"Qualitative interview design: a practical guide for novice investigators","volume":"15","author":"Turner","year":"2010","journal-title":"The Qualitative Report"},{"issue":"4","key":"2025072820012247700_ref089","doi-asserted-by":"crossref","first-page":"483","DOI":"10.1177\/0265407595124001","article-title":"Reciprocity reconsidered: Gouldner's moral norm of reciprocity and social support","volume":"12","author":"Uehara","year":"1995","journal-title":"Journal of Social Personal Relationships"},{"issue":"5","key":"2025072820012247700_ref090","doi-asserted-by":"crossref","first-page":"592","DOI":"10.1016\/j.ijinfomgt.2014.04.007","article-title":"Brand communication through digital influencers: leveraging blogger engagement","volume":"34","author":"Uzuno\u011flu","year":"2014","journal-title":"International Journal of Information Management"},{"issue":"2","key":"2025072820012247700_ref091","first-page":"125","article-title":"Multivariate data analysis","volume":"8","author":"Var","year":"1998","journal-title":"Vectors"},{"key":"2025072820012247700_ref092","volume-title":"Methods and Data Analysis for Cross-Cultural Research","author":"Vijver","year":"1997"},{"issue":"2","key":"2025072820012247700_ref093","doi-asserted-by":"crossref","first-page":"307","DOI":"10.2307\/1912557","article-title":"Likelihood ratio tests for model selection and non-nested hypotheses","volume":"57","author":"Vuong","year":"1989","journal-title":"Econometrica: Journal of the Econometric Society"},{"issue":"7","key":"2025072820012247700_ref094","doi-asserted-by":"crossref","first-page":"837","DOI":"10.1016\/j.im.2016.12.007","article-title":"How attachment influences users' willingness to donate to content creators in social media: a socio-technical systems perspective","volume":"54","author":"Wan","year":"2017","journal-title":"Information and Management"},{"issue":"1","key":"2025072820012247700_ref095","doi-asserted-by":"crossref","first-page":"33","DOI":"10.1080\/1019678032000052934","article-title":"Assessing motivation of contribution in online communities: an empirical investigation of an online travel community","volume":"13","author":"Wang","year":"2003","journal-title":"Electronic Markets"},{"key":"2025072820012247700_ref096","doi-asserted-by":"crossref","first-page":"137","DOI":"10.1007\/s10551-019-04182-z","article-title":"Towards an ethical and trustworthy social commerce community for brand value co-creation: a trust-commitment perspective","volume":"167","author":"Wang","year":"2019","journal-title":"Journal of Business Ethics"},{"key":"2025072820012247700_ref097","doi-asserted-by":"crossref","first-page":"475","DOI":"10.1016\/j.ijinfomgt.2019.07.018","article-title":"The relationships among community experience, community commitment, brand attitude, and purchase intention in social media","volume":"49","author":"Wang","year":"2019","journal-title":"International Journal of Information Management"},{"key":"2025072820012247700_ref098","unstructured":"Werner, G.\n           (2019), \u201cThe state of influencer marketing 2019: benchmark report, Influencer MarketingHub\u201d, available at:\u2008https:\/\/influencermarketinghub.com\/influencer-marketing-2019-benchmark-report\/ (accessed\u200821 February 2021)."},{"issue":"3","key":"2025072820012247700_ref099","doi-asserted-by":"crossref","first-page":"251","DOI":"10.1207\/S15324834BASP2103_8","article-title":"The effect of a favor on public and private compliance: how internalized is the norm of reciprocity?","volume":"21","author":"Whatley","year":"1999","journal-title":"Basic Applied Social Psychology"},{"issue":"2","key":"2025072820012247700_ref100","doi-asserted-by":"crossref","first-page":"123","DOI":"10.1509\/jmkg.73.2.123","article-title":"The role of leaders in internal marketing","volume":"73","author":"Wieseke","year":"2009","journal-title":"Journal of Marketing"},{"issue":"1","key":"2025072820012247700_ref101","doi-asserted-by":"crossref","first-page":"79","DOI":"10.1207\/s15327663jcp0701_04","article-title":"Informational influence and the ambiguity of product experience: order effects on the weighting of evidence","volume":"7","author":"Wooten","year":"1998","journal-title":"Journal of Consumer Psychology"},{"issue":"7","key":"2025072820012247700_ref102","doi-asserted-by":"crossref","first-page":"813","DOI":"10.1016\/j.im.2015.06.001","article-title":"The deeper, the better? Effect of online brand community activity on customer purchase frequency","volume":"52","author":"Wu","year":"2015","journal-title":"Information and Management"},{"issue":"2","key":"2025072820012247700_ref103","doi-asserted-by":"crossref","first-page":"289","DOI":"10.1080\/10864415.2018.1441784","article-title":"Effects of customer heterogeneity on participation performance in virtual brand community: a two-stage semiparametric approach","volume":"22","author":"Wu","year":"2018","journal-title":"International Journal of Electronic Commerce"},{"issue":"6","key":"2025072820012247700_ref104","doi-asserted-by":"crossref","first-page":"103324","DOI":"10.1016\/j.im.2020.103324","article-title":"See now, act now: how to interact with customers to enhance social commerce engagement?","volume":"57","author":"Xue","year":"2020","journal-title":"Information and Management"},{"issue":"2","key":"2025072820012247700_ref105","doi-asserted-by":"crossref","first-page":"413","DOI":"10.1287\/isre.2017.0695","article-title":"Designing for diagnosticity and serendipity: an investigation of social product-search mechanisms","volume":"28","author":"Yi","year":"2017","journal-title":"Information Systems Research"},{"issue":"1","key":"2025072820012247700_ref106","doi-asserted-by":"crossref","first-page":"24","DOI":"10.1080\/00913367.2017.1405753","article-title":"Attracting comments: digital engagement metrics on Facebook and financial performance","volume":"47","author":"Yoon","year":"2018","journal-title":"Journal of Advertising"},{"issue":"3","key":"2025072820012247700_ref107","doi-asserted-by":"crossref","first-page":"309","DOI":"10.1037\/0021-9010.81.3.309","article-title":"Antecedents of influence outcomes","volume":"81","author":"Yukl","year":"1996","journal-title":"Journal of Applied Psychology"},{"issue":"4","key":"2025072820012247700_ref108","doi-asserted-by":"crossref","first-page":"468","DOI":"10.1016\/j.im.2015.01.008","article-title":"The impacts of technological environments and co-creation experiences on customer participation","volume":"52","author":"Zhang","year":"2015","journal-title":"Information and Management"},{"issue":"3","key":"2025072820012247700_ref109","doi-asserted-by":"crossref","first-page":"535","DOI":"10.1111\/isj.12266","article-title":"How do interruptions affect user contributions on social commerce?","volume":"30","author":"Zhang","year":"2020","journal-title":"Information Systems Journal"},{"key":"2025072820012247700_ref110","first-page":"1","article-title":"Antecedents of online knowledge seeking of employees in technical R&D team: an empirical study in China","author":"Zhang","year":"2021","journal-title":"IEEE Transactions on Engineering Management"},{"key":"2025072820012247700_ref111","doi-asserted-by":"crossref","first-page":"320","DOI":"10.1016\/j.jretconser.2019.07.004","article-title":"Exploring purchase intention in cross-border e-commerce: a three stage model","volume":"51","author":"Zhu","year":"2019","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"5","key":"2025072820012247700_ref501","doi-asserted-by":"crossref","first-page":"896","DOI":"10.1002\/smj.2367","article-title":"New product introductions below aspirations, slack and R&D alliances: a behavioral perspective","volume":"37","author":"Tyler","year":"2016","journal-title":"Strategic Management Journal"}],"container-title":["Internet Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/INTR-08-2020-0467\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/intr\/article-pdf\/33\/1\/178\/1272168\/intr-08-2020-0467.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"syndication"},{"URL":"https:\/\/www.emerald.com\/intr\/article-pdf\/33\/1\/178\/1272168\/intr-08-2020-0467.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,29]],"date-time":"2025-07-29T00:01:39Z","timestamp":1753747299000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.emerald.com\/intr\/article\/33\/1\/178\/185779\/Digital-influencers-social-power-and-consumer"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,4,5]]},"references-count":112,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2023,3,28]]}},"URL":"https:\/\/doi.org\/10.1108\/intr-08-2020-0467","relation":{},"ISSN":["1066-2243","2054-5657"],"issn-type":[{"value":"1066-2243","type":"print"},{"value":"2054-5657","type":"electronic"}],"subject":[],"published":{"date-parts":[[2022,4,5]]}}}