{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,11]],"date-time":"2026-06-11T12:01:43Z","timestamp":1781179303381,"version":"3.54.1"},"reference-count":149,"publisher":"Emerald","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2024,2,1]]},"abstract":"<jats:sec>\n                    <jats:title>Purpose<\/jats:title>\n                    <jats:p>In the growing information systems (IS) literature on metaverse, augmented reality (AR) technology is regarded as a cornerstone of the metaverse which enables interaction services. Interaction has been identified as a core technology characteristic of metaverse shopping environments. Based on previous human\u2013technology interaction research, the authors further explicate interaction to be multimodal sensory. The purpose of this study is thus to better understand the unique nature of interaction in AR technology and highlight the technology's benefits for shopping in metaverse spaces.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Design\/methodology\/approach<\/jats:title>\n                    <jats:p>An experiment has been conducted to empirically examine the authors' research model. The authors use the structural equation modeling (SEM) approach to analyze the collected data.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Findings<\/jats:title>\n                    <jats:p>This study conceptualizes image, motion and touchscreen interactions as the three dimensions of multimodal sensory interaction, which can reflect visual-, kinesthetic- and haptic-based sensation stimulation. The authors' findings show that multimodal sensory interaction of AR activates consumers' intention to purchase via a psychological process. To delineate this psychological process, the authors use feelings-as-information theory to posit that experiential factors can influence cognitive factors. More specifically, multimodal sensory interaction is shown to increase multisensory experience and spatial presence, which can effectively reduce product uncertainty and information overload. The two outcomes have been considered to be key issues in online shopping environments.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Originality\/value<\/jats:title>\n                    <jats:p>This study is one of the first ones that shed light on the multimodal sensory peculiarity of AR interactions in the extant IS literature. The authors further highlight the benefits of AR in addressing major online shopping concerns about product uncertainty and information overload, which are largely overlooked by prior research. This study uses feelings-as-information theory to explain the impacts of AR interactions, which reveal the essential role of the experiential process in sensory-enabling technologies. This study enriches the existing theoretical frameworks that mostly focus on the cognitive process. The authors' findings about AR interactions provide noteworthy guidelines for the design of metaverse environments and extend the authors' understanding of how the metaverse may bring benefits beyond traditional online shopping settings.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1108\/intr-08-2022-0670","type":"journal-article","created":{"date-parts":[[2023,8,29]],"date-time":"2023-08-29T22:52:51Z","timestamp":1693349571000},"page":"9-38","source":"Crossref","is-referenced-by-count":77,"title":["Augmented reality in the metaverse market: the role of multimodal sensory interaction"],"prefix":"10.1108","volume":"34","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-9766-7586","authenticated-orcid":false,"given":"Chongyang","family":"Chen","sequence":"first","affiliation":[{"name":"School of Business Administration , , Hangzhou,","place":["China"]},{"name":"Zhejiang University of Finance and Economics , , Hangzhou,","place":["China"]},{"name":"Business School , , Suzhou,","place":["China"]},{"name":"Soochow University , , Suzhou,","place":["China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0572-8837","authenticated-orcid":false,"given":"Kem Z.K.","family":"Zhang","sequence":"additional","affiliation":[{"name":"Faculty of Business Administration , , Thunder Bay,","place":["Canada"]},{"name":"Lakehead University , , Thunder Bay,","place":["Canada"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6193-6983","authenticated-orcid":false,"given":"Zhaofang","family":"Chu","sequence":"additional","affiliation":[{"name":"School of Business , , Hefei,","place":["China"]},{"name":"Anhui University , , Hefei,","place":["China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Matthew","family":"Lee","sequence":"additional","affiliation":[{"name":"School of Business , , Kowloon Tong,","place":["Hong Kong"]},{"name":"City University of Hong Kong , , Kowloon Tong,","place":["Hong Kong"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2023,8,31]]},"reference":[{"issue":"5986","key":"2026061107375379200_ref001","doi-asserted-by":"crossref","first-page":"1712","DOI":"10.1126\/science.1189993","article-title":"Incidental haptic sensations influence social judgments and decisions","volume":"328","author":"Ackerman","year":"2010","journal-title":"Science"},{"issue":"1","key":"2026061107375379200_ref002","doi-asserted-by":"crossref","first-page":"56","DOI":"10.1108\/JOSM-12-2021-0484","article-title":"Augmented reality magic mirror in the service sector: experiential consumption and the self","volume":"34","author":"Ahmed","year":"2023","journal-title":"Journal of Service Management"},{"issue":"6","key":"2026061107375379200_ref003","doi-asserted-by":"crossref","first-page":"399","DOI":"10.1111\/jcc4.12173","article-title":"Experiencing nature: embodying animals in immersive virtual environments increases inclusion of nature in self and involvement with nature","volume":"21","author":"Ahn","year":"2016","journal-title":"Journal of Computer-Mediated Communication"},{"issue":"4","key":"2026061107375379200_ref004","doi-asserted-by":"crossref","first-page":"1037","DOI":"10.1287\/isre.2020.0931","article-title":"An empirical investigation of the antecedents and consequences of privacy uncertainty in the context of mobile apps","volume":"31","author":"Al-Natour","year":"2020","journal-title":"Information Systems Research"},{"issue":"2","key":"2026061107375379200_ref005","first-page":"195","article-title":"The effect of information overload, and social media fatigue on online consumers purchasing decisions: the mediating role of technostress and information anxiety","volume":"12","author":"Al-Youzbaky","year":"2021","journal-title":"Journal of Logistics, Informatics and Service Science"},{"issue":"3","key":"2026061107375379200_ref006","doi-asserted-by":"crossref","first-page":"142","DOI":"10.3390\/joitmc8030142","article-title":"Social cognitive theory to assess the intention to participate in the Facebook metaverse by citizens in Peru during the COVID-19 pandemic","volume":"8","author":"Alvarez-Risco","year":"2022","journal-title":"Journal of Open Innovation: Technology, Market, and Complexity"},{"issue":"4","key":"2026061107375379200_ref007","doi-asserted-by":"crossref","first-page":"720","DOI":"10.1086\/664978","article-title":"Consumers' trust in feelings as information","volume":"39","author":"Avnet","year":"2012","journal-title":"Journal of Consumer Research"},{"issue":"4","key":"2026061107375379200_ref008","doi-asserted-by":"crossref","first-page":"355","DOI":"10.1162\/pres.1997.6.4.355","article-title":"A survey of augmented reality","volume":"6","author":"Azuma","year":"1997","journal-title":"Presence: Teleoperators and Virtual Environments"},{"issue":"3","key":"2026061107375379200_ref009","doi-asserted-by":"crossref","first-page":"421","DOI":"10.1080\/02650487.2016.1244887","article-title":"Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses","volume":"37","author":"Baek","year":"2018","journal-title":"International Journal of Advertising"},{"key":"2026061107375379200_ref010","first-page":"1900","article-title":"Interaction of spatial computing in augmented reality","author":"Balakrishnan","year":"2021"},{"key":"2026061107375379200_ref011","doi-asserted-by":"crossref","first-page":"119914","DOI":"10.1109\/ACCESS.2022.3219845","article-title":"Healthcare in metaverse: a survey on current metaverse applications in healthcare","volume":"10","author":"Bansal","year":"2022","journal-title":"IEEE Access"},{"key":"2026061107375379200_ref012","doi-asserted-by":"crossref","first-page":"423","DOI":"10.1016\/j.jbusres.2020.08.041","article-title":"Blending the real world and the virtual world: exploring the role of flow in augmented reality experiences","volume":"122","author":"Barhorst","year":"2021","journal-title":"Journal of Business Research"},{"key":"2026061107375379200_ref013","first-page":"1","article-title":"MOW: augmented reality game to learn words in different languages: case study: learning English names of animals in elementary school","author":"Barreira","year":"2012"},{"issue":"2","key":"2026061107375379200_ref014","doi-asserted-by":"crossref","first-page":"180","DOI":"10.1177\/0165551508095781","article-title":"The dark side of information: overload, anxiety and other paradoxes and pathologies","volume":"35","author":"Bawden","year":"2009","journal-title":"Journal of Information Science"},{"issue":"11","key":"2026061107375379200_ref015","doi-asserted-by":"crossref","first-page":"98","DOI":"10.1145\/353360.353371","article-title":"On risk, convenience, and internet shopping behavior","volume":"43","author":"Bhatnagar","year":"2000","journal-title":"Communications of the ACM"},{"issue":"3","key":"2026061107375379200_ref016","first-page":"32","article-title":"Scents and sensibility: when do (in) congruent ambient scents influence product evaluations?","volume":"70","author":"Bosmans","year":"2006","journal-title":"Journal of Marketing"},{"issue":"1-2","key":"2026061107375379200_ref017","doi-asserted-by":"crossref","first-page":"135","DOI":"10.1007\/s10660-009-9030-8","article-title":"Retail spatial evolution: paving the way from traditional to metaverse retailing","volume":"9","author":"Bourlakis","year":"2009","journal-title":"Electronic Commerce Research"},{"issue":"2","key":"2026061107375379200_ref018","doi-asserted-by":"crossref","first-page":"226","DOI":"10.1016\/j.jcps.2013.10.003","article-title":"Tablets, touchscreens, and touchpads: how varying touch interfaces trigger psychological ownership and endowment","volume":"24","author":"Brasel","year":"2014","journal-title":"Journal of Consumer Psychology"},{"issue":"6","key":"2026061107375379200_ref019","first-page":"4","article-title":"Information contextualizer: making sense of the information overload","volume":"24","author":"Bridle","year":"2010","journal-title":"Development and Learning in Organizations: an International Journal"},{"issue":"6","key":"2026061107375379200_ref020","doi-asserted-by":"crossref","first-page":"665","DOI":"10.1016\/S0148-2963(02)00310-7","article-title":"Closing the gap between values and behavior\u2014a means\u2013end theory of lifestyle","volume":"57","author":"Bruns\u00f8","year":"2004","journal-title":"Journal of Business Research"},{"key":"2026061107375379200_ref021","doi-asserted-by":"crossref","first-page":"280","DOI":"10.4018\/978-1-5225-0110-7.ch012","volume-title":"Handbook of Research on Global Fashion Management and Merchandising","author":"\u00c7ad\u0131rc\u0131","year":"2016"},{"key":"2026061107375379200_ref022","volume-title":"The Impact of Augmented Reality Applications on Consumer Search and Evaluation Behavior","author":"Cehovin","year":"2017"},{"issue":"6","key":"2026061107375379200_ref023","doi-asserted-by":"crossref","first-page":"417","DOI":"10.1177\/016555150102700607","article-title":"The use of graphs as decision aids in relation to information overload and managerial decision quality","volume":"27","author":"Chan","year":"2001","journal-title":"Journal of Information Science"},{"issue":"3","key":"2026061107375379200_ref024","doi-asserted-by":"crossref","first-page":"618","DOI":"10.1108\/ITP-08-2014-0172","article-title":"The mediation of cognitive attitude for online shopping","volume":"29","author":"Chang","year":"2016","journal-title":"Information Technology and People"},{"issue":"1","key":"2026061107375379200_ref025","doi-asserted-by":"crossref","first-page":"48","DOI":"10.1016\/j.elerap.2008.09.001","article-title":"The effects of information overload on consumers' subjective state towards buying decision in the internet shopping environment","volume":"8","author":"Chen","year":"2009","journal-title":"Electronic Commerce Research and Applications"},{"key":"2026061107375379200_ref026","first-page":"5081","article-title":"The influence of e-commerce live streaming on lifestyle fit uncertainty and online purchase intention of experience products","author":"Chen","year":"2019"},{"issue":"1","key":"2026061107375379200_ref027","doi-asserted-by":"crossref","first-page":"vii","DOI":"10.2307\/249674","article-title":"Commentary: issues and opinion on structural equation modeling","volume":"22","author":"Chin","year":"1998","journal-title":"MIS Quarterly"},{"issue":"11","key":"2026061107375379200_ref028","doi-asserted-by":"crossref","first-page":"800","DOI":"10.1089\/cyber.2020.0057","article-title":"The effect of augmented reality on consumer learning for search and experience products in mobile commerce","volume":"23","author":"Choi","year":"2020","journal-title":"Cyberpsychology, Behavior, and Social Networking"},{"key":"2026061107375379200_ref029","first-page":"59","article-title":"A combination of static and stroke gesture with speech for multimodal interaction in a virtual environment","author":"Chun","year":"2015"},{"issue":"8","key":"2026061107375379200_ref030","doi-asserted-by":"crossref","first-page":"1656","DOI":"10.1111\/j.1559-1816.2005.tb02189.x","article-title":"Reconciling the feelings-as-information and hedonic contingency models of how mood influences systematic information processing","volume":"35","author":"C\u00f4t\u00e8","year":"2005","journal-title":"Journal of Applied Social Psychology"},{"issue":"1","key":"2026061107375379200_ref031","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1097\/SIH.0b013e3182a99dd9","article-title":"Measuring sense of presence and user characteristics to predict effective training in an online simulated virtual environment","volume":"9","author":"De Leo","year":"2014","journal-title":"Simulation in Healthcare: The Journal of the Society for Simulation in Healthcare"},{"issue":"2","key":"2026061107375379200_ref032","doi-asserted-by":"crossref","first-page":"395","DOI":"10.2307\/41703461","article-title":"On product uncertainty in online markets: theory and evidence","volume":"36","author":"Dimoka","year":"2012","journal-title":"MIS Quarterly"},{"key":"2026061107375379200_ref033","article-title":"Do you get tired of shopping online? Exploring the influence of information overload on subjective states towards purchase decision","author":"Ding","year":"2017"},{"issue":"8","key":"2026061107375379200_ref034","doi-asserted-by":"crossref","DOI":"10.1016\/j.heliyon.2020.e04667","article-title":"Effects of mobile augmented reality apps on impulse buying behavior: an investigation in the tourism field","volume":"6","author":"Do","year":"2020","journal-title":"Heliyon"},{"issue":"5","key":"2026061107375379200_ref035","doi-asserted-by":"crossref","first-page":"748","DOI":"10.1086\/605327","article-title":"The effects of advertising copy on sensory thoughts and perceived taste","volume":"36","author":"Elder","year":"2010","journal-title":"Journal of Consumer Research"},{"key":"2026061107375379200_ref036","first-page":"285","volume-title":"Advances in Systems Analysis, Software Engineering, and High Performance Computing","author":"Erdo\u011fmu\u015f","year":"2021"},{"key":"2026061107375379200_ref037","first-page":"139","article-title":"The internet of senses: a position paper on the challenges and opportunities of multisensory immersive experiences for the metaverse","author":"Falk","year":"2022"},{"key":"2026061107375379200_ref038","doi-asserted-by":"crossref","first-page":"81","DOI":"10.1016\/j.foodqual.2015.08.013","article-title":"Overcoming consumer scepticism toward food labels: the role of multisensory experience","volume":"48","author":"Fenko","year":"2016","journal-title":"Food Quality and Preference"},{"key":"2026061107375379200_ref039","doi-asserted-by":"crossref","first-page":"547","DOI":"10.1016\/j.jbusres.2018.10.050","article-title":"The impact of virtual, augmented and mixed reality technologies on the customer experience","volume":"100","author":"Flavi\u00e1n","year":"2019","journal-title":"Journal of Business Research"},{"key":"2026061107375379200_ref040","doi-asserted-by":"crossref","first-page":"1","DOI":"10.3389\/fpsyg.2020.01436","article-title":"Sensory brand experience: development and validation in the Chinese context","volume":"11","author":"Gao","year":"2020","journal-title":"Frontiers in Psychology"},{"issue":"4","key":"2026061107375379200_ref041","doi-asserted-by":"crossref","first-page":"772","DOI":"10.1016\/j.dss.2012.05.011","article-title":"Understanding online purchase decision making: the effects of unconscious thought, information quality, and information quantity","volume":"53","author":"Gao","year":"2012","journal-title":"Decision Support Systems"},{"issue":"6","key":"2026061107375379200_ref042","doi-asserted-by":"crossref","first-page":"739","DOI":"10.1016\/j.bushor.2022.07.007","article-title":"Embracing falsity through the metaverse: the case of synthetic customer experiences","volume":"65","author":"Golf-Pape","year":"2022","journal-title":"Business Horizons"},{"key":"2026061107375379200_ref043","doi-asserted-by":"crossref","DOI":"10.1007\/978-3-030-80519-7","volume-title":"Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook","author":"Hair","year":"2021"},{"issue":"8","key":"2026061107375379200_ref044","doi-asserted-by":"crossref","first-page":"2934","DOI":"10.1108\/IJCHM-10-2021-1237","article-title":"Recovery experience of wellness tourism and place attachment: insights from feelings-as-information theory","volume":"34","author":"He","year":"2022","journal-title":"International Journal of Contemporary Hospitality Management"},{"issue":"2","key":"2026061107375379200_ref045","doi-asserted-by":"crossref","first-page":"262","DOI":"10.1162\/pres.1992.1.2.262","article-title":"Being there: the subjective experience of presence","volume":"1","author":"Heeter","year":"1992","journal-title":"Presence: Teleoperators and Virtual Environments"},{"issue":"4","key":"2026061107375379200_ref046","doi-asserted-by":"crossref","first-page":"219","DOI":"10.1016\/j.jretai.2019.10.008","article-title":"Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing","volume":"95","author":"Heller","year":"2019","journal-title":"Journal of Retailing"},{"issue":"6","key":"2026061107375379200_ref047","doi-asserted-by":"crossref","first-page":"884","DOI":"10.1007\/s11747-017-0541-x","article-title":"Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences","volume":"45","author":"Hilken","year":"2017","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"2","key":"2026061107375379200_ref048","doi-asserted-by":"crossref","first-page":"143","DOI":"10.1007\/s11747-019-00688-0","article-title":"Seeing eye to eye: social augmented reality and shared decision making in the marketplace","volume":"48","author":"Hilken","year":"2020","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"2","key":"2026061107375379200_ref049","doi-asserted-by":"crossref","first-page":"328","DOI":"10.1287\/isre.2014.0520","article-title":"Product fit uncertainty in online markets: nature, effects, and antecedents","volume":"25","author":"Hong","year":"2014","journal-title":"Information Systems Research"},{"key":"2026061107375379200_ref050","first-page":"169","volume-title":"Information and Communication Technologies in Tourism","author":"Hopf","year":"2020"},{"issue":"1","key":"2026061107375379200_ref051","doi-asserted-by":"crossref","first-page":"82","DOI":"10.1108\/IntR-07-2012-0133","article-title":"Formation of augmented-reality interactive technology's persuasive effects from the perspective of experiential value","volume":"24","author":"Huang","year":"2014","journal-title":"Internet Research"},{"issue":"6","key":"2026061107375379200_ref052","doi-asserted-by":"crossref","first-page":"1066","DOI":"10.1108\/INTR-11-2017-0421","article-title":"The dual roles of web personalization on consumer decision quality in online shopping: the perspective of information load","volume":"29","author":"Huang","year":"2019","journal-title":"Internet Research"},{"issue":"2","key":"2026061107375379200_ref053","doi-asserted-by":"crossref","first-page":"141","DOI":"10.3390\/businesses2020010","article-title":"The influence of music content marketing on user satisfaction and intention to use in the metaverse: a focus on the SPICE model","volume":"2","author":"Hwang","year":"2022","journal-title":"Businesses"},{"key":"2026061107375379200_ref054","first-page":"272","article-title":"An evaluation of an augmented reality multimodal interface using speech and paddle gestures","author":"Irawati","year":"2006"},{"issue":"9-10","key":"2026061107375379200_ref055","doi-asserted-by":"crossref","first-page":"987","DOI":"10.1080\/0267257X.2016.1174726","article-title":"\u2018It's an illusion, but it looks real!\u2019 Consumer affective, cognitive and behavioural responses to augmented reality applications","volume":"32","author":"Javornik","year":"2016","journal-title":"Journal of Marketing Management"},{"issue":"3","key":"2026061107375379200_ref056","doi-asserted-by":"crossref","first-page":"234","DOI":"10.1016\/j.intmar.2009.04.005","article-title":"The roles of modality richness and involvement in shopping behavior in 3D virtual stores","volume":"23","author":"Jin","year":"2009","journal-title":"Journal of Interactive Marketing"},{"issue":"3","key":"2026061107375379200_ref057","doi-asserted-by":"crossref","first-page":"307","DOI":"10.1089\/cyber.2009.0098","article-title":"Effects of 3D virtual haptics force feedback on brand personality perception: the mediating role of physical presence in advergames","volume":"13","author":"Jin","year":"2010","journal-title":"Cyberpsychology, Behavior, and Social Networking"},{"issue":"4","key":"2026061107375379200_ref058","doi-asserted-by":"crossref","first-page":"331","DOI":"10.1162\/PRES_a_00001","article-title":"Parasocial interaction with an avatar in second life: a typology of the self and an empirical test of the mediating role of social presence","volume":"19","author":"Jin","year":"2010","journal-title":"Presence: Teleoperators and Virtual Environments"},{"issue":"12","key":"2026061107375379200_ref059","doi-asserted-by":"crossref","first-page":"2540","DOI":"10.1002\/asi.23337","article-title":"Filing, piling, and everything in between: the dynamics of E-mail inbox management","volume":"66","author":"Kalman","year":"2015","journal-title":"Journal of the Association for Information Science and Technology"},{"issue":"12","key":"2026061107375379200_ref060","doi-asserted-by":"crossref","first-page":"2531","DOI":"10.1002\/asi.21414","article-title":"Adapting semantic natural language processing technology to address information overload in influenza epidemic management","volume":"61","author":"Keselman","year":"2010","journal-title":"Journal of the American Society for Information Science and Technology"},{"issue":"3","key":"2026061107375379200_ref061","doi-asserted-by":"crossref","first-page":"141","DOI":"10.1080\/15252019.2021.2001273","article-title":"Advertising in the metaverse: research agenda","volume":"21","author":"Kim","year":"2021","journal-title":"Journal of Interactive Advertising"},{"issue":"5","key":"2026061107375379200_ref062","doi-asserted-by":"crossref","first-page":"1034","DOI":"10.1111\/isj.12382","article-title":"Comparing low sensory enabling (LSE) and high sensory enabling (HSE) virtual product presentation modes in e-commerce","volume":"32","author":"Kinzinger","year":"2022","journal-title":"Information Systems Journal"},{"issue":"5","key":"2026061107375379200_ref063","doi-asserted-by":"crossref","first-page":"434","DOI":"10.1002\/cb.1643","article-title":"Less is more: online consumer ratings' format affects purchase intentions and processing","volume":"16","author":"Kostyk","year":"2017","journal-title":"Journal of Consumer Behaviour"},{"key":"2026061107375379200_ref064","first-page":"103","article-title":"Personal positioning based on walking locomotion analysis with self-contained sensors and a wearable camera","author":"Kourogi","year":"2003"},{"key":"2026061107375379200_ref065","doi-asserted-by":"crossref","first-page":"357","DOI":"10.1016\/j.jbusres.2020.10.050","article-title":"Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: a comparative study","volume":"124","author":"Kowalczuk","year":"2021","journal-title":"Journal of Business Research"},{"issue":"3","key":"2026061107375379200_ref066","doi-asserted-by":"crossref","first-page":"332","DOI":"10.1016\/j.jcps.2011.08.003","article-title":"An integrative review of sensory marketing: engaging the senses to affect perception, judgment and behavior","volume":"22","author":"Krishna","year":"2012","journal-title":"Journal of Consumer Psychology"},{"issue":"2","key":"2026061107375379200_ref067","doi-asserted-by":"crossref","first-page":"159","DOI":"10.1016\/j.jcps.2013.12.006","article-title":"Sensory marketing, embodiment, and grounded cognition: a review and introduction","volume":"24","author":"Krishna","year":"2014","journal-title":"Journal of Consumer Psychology"},{"issue":"1","key":"2026061107375379200_ref068","doi-asserted-by":"crossref","first-page":"143","DOI":"10.1086\/649908","article-title":"Half the thrill is in the chase: twisted inferences from embodied cognitions and brand evaluation","volume":"37","author":"Labroo","year":"2010","journal-title":"Journal of Consumer Research"},{"key":"2026061107375379200_ref069","article-title":"Virtual technologies in supporting sustainable consumption: from a single-sensory stimulus to a multi-sensory experience","volume":"63","author":"Laukkanen","year":"2022","journal-title":"International Journal of Information Management, Pergamon"},{"issue":"2","key":"2026061107375379200_ref070","first-page":"182","article-title":"The multiple source effect and synthesized speech: doubly-disembodied language as a conceptual framework","volume":"30","author":"Lee","year":"2004","journal-title":"Human Communication Research"},{"issue":"4","key":"2026061107375379200_ref071","first-page":"538","article-title":"Can a robot be perceived as a developing creature?: effects of a robot's long-term cognitive developments on its social presence and people's social responses toward it","volume":"31","author":"Lee","year":"2005","journal-title":"Human Communication Research"},{"issue":"8","key":"2026061107375379200_ref072","first-page":"1","article-title":"All one needs to know about metaverse: a complete survey on technological singularity, virtual ecosystem, and research agenda","volume":"14","author":"Lee","year":"2021","journal-title":"Journal of Latex Class Files"},{"key":"2026061107375379200_ref073","doi-asserted-by":"crossref","first-page":"123","DOI":"10.1016\/B978-1-84334-346-2.50006-5","volume-title":"Web 2.0 and Libraries: Impacts, Technologies and Trends, Chandos Information Professional Series","author":"Ley","year":"2010"},{"issue":"6","key":"2026061107375379200_ref074","doi-asserted-by":"crossref","first-page":"835","DOI":"10.1177\/0165551516670096","article-title":"Why do online consumers experience information overload? An extension of communication theory","volume":"43","author":"Li","year":"2017","journal-title":"Journal of Information Science"},{"issue":"1","key":"2026061107375379200_ref075","doi-asserted-by":"crossref","first-page":"114","DOI":"10.1037\/0021-9010.86.1.114","article-title":"Accounting for common method variance in cross-sectional research designs","volume":"86","author":"Lindell","year":"2001","journal-title":"Journal of Applied Psychology"},{"key":"2026061107375379200_ref076","first-page":"175","article-title":"A classification scheme for multi-sensory augmented reality","author":"Lindeman","year":"2007"},{"issue":"6","key":"2026061107375379200_ref077","doi-asserted-by":"crossref","first-page":"1686","DOI":"10.17705\/1jais.00704","article-title":"Reach out and touch: eliciting the sense of touch through gesture-based interaction","volume":"22","author":"Liu","year":"2021","journal-title":"Journal of the Association for Information Systems"},{"issue":"7","key":"2026061107375379200_ref078","doi-asserted-by":"crossref","DOI":"10.1016\/j.im.2021.103509","article-title":"Live streaming commerce and consumers' purchase intention: an uncertainty reduction perspective","volume":"58","author":"Lu","year":"2021","journal-title":"Information and Management"},{"issue":"4","key":"2026061107375379200_ref079","doi-asserted-by":"crossref","first-page":"1131","DOI":"10.2307\/41703501","article-title":"The effectiveness of online shopping characteristics and well-designed websites on satisfaction","volume":"36","author":"Luo","year":"2012","journal-title":"MIS Quarterly"},{"key":"2026061107375379200_ref080","doi-asserted-by":"crossref","DOI":"10.1109\/CISP-BMEI.2016.7852920","article-title":"Interaction design in augmented reality on the smartphone","author":"Lv","year":"2016"},{"issue":"4","key":"2026061107375379200_ref081","doi-asserted-by":"crossref","first-page":"1301","DOI":"10.25300\/MISQ\/2013\/37.4.14","article-title":"Assessing the effects of benefits and institutional influences on the continued use of environmentally munificent bypass systems in long-haul trucking","volume":"37","author":"Marett","year":"2013","journal-title":"MIS Quarterly"},{"issue":"1","key":"2026061107375379200_ref082","doi-asserted-by":"crossref","first-page":"99","DOI":"10.1016\/S0167-9236(01)00136-1","article-title":"Decision making under time pressure with different information sources and performance-based financial incentives","volume":"34","author":"Marsden","year":"2002","journal-title":"Decision Support Systems"},{"issue":"2","key":"2026061107375379200_ref083","doi-asserted-by":"crossref","first-page":"103","DOI":"10.1016\/j.jdmm.2017.02.002","article-title":"A multisensory virtual experience model for thematic tourism: a Port wine tourism application proposal","volume":"6","author":"Martins","year":"2017","journal-title":"Journal of Destination Marketing and Management"},{"key":"2026061107375379200_ref084","doi-asserted-by":"crossref","first-page":"210","DOI":"10.1016\/j.chb.2019.07.002","article-title":"Shopping in the digital world: examining customer engagement through augmented reality mobile applications","volume":"101","author":"McLean","year":"2019","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"2026061107375379200_ref085","doi-asserted-by":"crossref","first-page":"9","DOI":"10.1016\/j.jcps.2010.09.010","article-title":"Unconscious information processing reduces information overload and increases product satisfaction","volume":"21","author":"Messner","year":"2011","journal-title":"Journal of Consumer Psychology"},{"issue":"2","key":"2026061107375379200_ref086","doi-asserted-by":"crossref","first-page":"229","DOI":"10.1086\/209447","article-title":"There's something in the air: effects of congruent or incongruent ambient odor on consumer decision making","volume":"22","author":"Mitchell","year":"1995","journal-title":"Journal of Consumer Research"},{"issue":"1","key":"2026061107375379200_ref087","doi-asserted-by":"crossref","first-page":"486","DOI":"10.3390\/encyclopedia2010031","article-title":"Metaverse","volume":"2","author":"Mystakidis","year":"2022","journal-title":"Encyclopedia"},{"issue":"17","key":"2026061107375379200_ref088","doi-asserted-by":"crossref","first-page":"3805","DOI":"10.1097\/00001756-200112040-00041","article-title":"Kinesthetic illusion of wrist movement activates motor-related areas","volume":"12","author":"Naito","year":"2001","journal-title":"NeuroReport"},{"issue":"14","key":"2026061107375379200_ref089","doi-asserted-by":"crossref","first-page":"6134","DOI":"10.1523\/JNEUROSCI.19-14-06134.1999","article-title":"Illusory arm movements activate cortical motor areas: a Positron emission tomography study","volume":"19","author":"Naito","year":"1999","journal-title":"Journal of Neuroscience"},{"issue":"9","key":"2026061107375379200_ref090","doi-asserted-by":"crossref","first-page":"3683","DOI":"10.1523\/JNEUROSCI.22-09-03683.2002","article-title":"Internally simulated movement sensations during motor imagery activate cortical motor areas and the cerebellum","volume":"22","author":"Naito","year":"2002","journal-title":"Journal of Neuroscience"},{"issue":"1","key":"2026061107375379200_ref091","first-page":"17","article-title":"A content analysis of the metaverse articles","volume":"1","author":"Narin","year":"2021","journal-title":"Journal of Metaverse"},{"key":"2026061107375379200_ref092","doi-asserted-by":"crossref","first-page":"428","DOI":"10.1016\/j.jbusres.2018.07.047","article-title":"Sense and sensibility: the impact of visual and auditory sensory input on marketplace morality","volume":"95","author":"Nenkov","year":"2019","journal-title":"Journal of Business Research"},{"issue":"1","key":"2026061107375379200_ref093","doi-asserted-by":"crossref","first-page":"29","DOI":"10.1080\/15252019.2005.10722105","article-title":"The effect of involvement on ad judgment in a video game environment: the mediating role of presence","volume":"6","author":"Nicovich","year":"2005","journal-title":"Journal of Interactive Advertising"},{"issue":"4-2","key":"2026061107375379200_ref094","doi-asserted-by":"crossref","first-page":"1460","DOI":"10.18517\/ijaseit.8.4-2.6824","article-title":"A review of multimodal interaction technique in augmented reality environment","volume":"8","author":"Nizam","year":"2018","journal-title":"International Journal on Advanced Science, Engineering and Information Technology"},{"issue":"1","key":"2026061107375379200_ref095","doi-asserted-by":"crossref","first-page":"8","DOI":"10.1177\/2043886920947110","article-title":"Service innovation: using augmented reality in the IKEA Place app","volume":"11","author":"Ozturkcan","year":"2021","journal-title":"Journal of Information Technology Teaching Cases"},{"key":"2026061107375379200_ref096","doi-asserted-by":"crossref","DOI":"10.1016\/j.jretconser.2019.101912","article-title":"Effects of perceived interactivity of augmented reality on consumer responses: a mental imagery perspective","volume":"52","author":"Park","year":"2020","journal-title":"Journal of Retailing and Consumer Services"},{"key":"2026061107375379200_ref097","first-page":"197","article-title":"Information overload and its consequences in the context of online consumer reviews","author":"Park","year":"2006"},{"issue":"5","key":"2026061107375379200_ref098","doi-asserted-by":"crossref","first-page":"252","DOI":"10.1016\/j.elerap.2009.04.005","article-title":"Consideration sets in online shopping environments: the effects of search tool and information load","volume":"8","author":"Parra","year":"2009","journal-title":"Electronic Commerce Research and Applications"},{"issue":"1","key":"2026061107375379200_ref099","doi-asserted-by":"crossref","first-page":"105","DOI":"10.2307\/25148783","article-title":"Understanding and mitigating uncertainty in online exchange relationships: a principal-agent perspective","volume":"31","author":"Pavlou","year":"2007","journal-title":"MIS Quarterly"},{"key":"2026061107375379200_ref100","first-page":"254","volume-title":"Social Psychology: Handbook of Basic Principles","author":"Petty","year":"2007","edition":"2nd ed."},{"issue":"1","key":"2026061107375379200_ref101","doi-asserted-by":"crossref","first-page":"16","DOI":"10.1162\/105474604774048207","article-title":"A study on visual, auditory, and haptic feedback for assembly tasks","volume":"13","author":"Petzold","year":"2004","journal-title":"Presence: Teleoperators and Virtual Environments"},{"issue":"1","key":"2026061107375379200_ref102","first-page":"280","article-title":"Consumption visions in consumer decision making","volume":"22","author":"Phillips","year":"1995","journal-title":"Advances in Consumer Research Association for Consumer Research"},{"issue":"5","key":"2026061107375379200_ref103","doi-asserted-by":"crossref","first-page":"879","DOI":"10.1037\/0021-9010.88.5.879","article-title":"Common method biases in behavioral research: a critical review of the literature and recommended remedies","volume":"88","author":"Podsakoff","year":"2003","journal-title":"Journal of Applied Psychology"},{"key":"2026061107375379200_ref104","first-page":"379","article-title":"Application of VAKT methods (visual, auditory, kinestetic, and tactile) to improve the ability reading for mild mental retardation","author":"Prasetyaningrum","year":"2019"},{"key":"2026061107375379200_ref105","doi-asserted-by":"crossref","DOI":"10.1016\/j.jretconser.2020.102337","article-title":"A virtual market in your pocket: how does mobile augmented reality (MAR) influence consumer decision making?","volume":"58","author":"Qin","year":"2021","journal-title":"Journal of Retailing and Consumer Services"},{"key":"2026061107375379200_ref106","doi-asserted-by":"crossref","first-page":"43","DOI":"10.1016\/j.jretconser.2019.03.004","article-title":"Augmented reality marketing: how mobile AR-apps can improve brands through inspiration","volume":"49","author":"Rauschnabel","year":"2019","journal-title":"Journal of Retailing and Consumer Services"},{"key":"2026061107375379200_ref107","doi-asserted-by":"crossref","DOI":"10.1016\/j.chb.2022.107289","article-title":"What is XR? Towards a framework for augmented and virtual reality","volume":"133","author":"Rauschnabel","year":"2022","journal-title":"Computers in Human Behavior"},{"key":"2026061107375379200_ref108","doi-asserted-by":"crossref","first-page":"306","DOI":"10.1016\/j.techfore.2016.10.010","article-title":"How augmented reality apps are accepted by consumers: a comparative analysis using scales and opinions","volume":"124","author":"Rese","year":"2017","journal-title":"Technological Forecasting and Social Change"},{"issue":"1","key":"2026061107375379200_ref109","doi-asserted-by":"crossref","first-page":"242","DOI":"10.1108\/INTR-08-2021-0611","article-title":"Using augmented reality for shopping: a framework for AR induced consumer behavior, literature review and future agenda","volume":"33","author":"Riar","year":"2023","journal-title":"Internet Research"},{"issue":"6","key":"2026061107375379200_ref110","doi-asserted-by":"crossref","first-page":"355","DOI":"10.1089\/cyber.2022.0124","article-title":"What the metaverse is (really) and why we need to know about it","volume":"25","author":"Riva","year":"2022","journal-title":"Cyberpsychology, Behavior, and Social Networking"},{"key":"2026061107375379200_ref111","doi-asserted-by":"crossref","DOI":"10.1088\/1742-6596\/1755\/1\/012052","article-title":"AR@UNIMAP: a development of interactive map using augmented reality","author":"Romli","year":"2021"},{"issue":"1","key":"2026061107375379200_ref112","doi-asserted-by":"crossref","first-page":"69","DOI":"10.1002\/asi.22955","article-title":"Investigating the behavior of visually impaired users for multi-session search tasks","volume":"65","author":"Sahib","year":"2014","journal-title":"Journal of the Association for Information Science and Technology"},{"issue":"2","key":"2026061107375379200_ref113","doi-asserted-by":"crossref","first-page":"184","DOI":"10.1086\/376807","article-title":"Experiencing products in the virtual world: the role of goal and imagery in influencing attitudes versus purchase intentions","volume":"30","author":"Schlosser","year":"2003","journal-title":"Journal of Consumer Research"},{"issue":"2","key":"2026061107375379200_ref114","doi-asserted-by":"crossref","first-page":"149","DOI":"10.1016\/j.bushor.2015.10.003","article-title":"Augmented reality: designing immersive experiences that maximize consumer engagement","volume":"59","author":"Scholz","year":"2016","journal-title":"Business Horizons"},{"key":"2026061107375379200_ref115","first-page":"289","volume-title":"Handbook of Theories of Social Psychology","author":"Schwartz","year":"2011"},{"issue":"1","key":"2026061107375379200_ref116","doi-asserted-by":"crossref","first-page":"20","DOI":"10.1509\/jmkr.43.1.20","article-title":"Feelings, fit, and funny effects: a situated cognition perspective","volume":"43","author":"Schwarz","year":"2006","journal-title":"Journal of Marketing Research"},{"issue":"11","key":"2026061107375379200_ref117","doi-asserted-by":"crossref","first-page":"411","DOI":"10.1016\/j.tics.2008.07.006","article-title":"Benefits of multisensory learning","volume":"12","author":"Shams","year":"2008","journal-title":"Trends in Cognitive Sciences"},{"issue":"23","key":"2026061107375379200_ref118","doi-asserted-by":"crossref","first-page":"1","DOI":"10.3390\/app112311087","article-title":"How to promote user purchase in metaverse? A systematic literature review on consumer behavior research and virtual commerce application design","volume":"11","author":"Shen","year":"2021","journal-title":"Applied Sciences"},{"issue":"2","key":"2026061107375379200_ref119","doi-asserted-by":"crossref","first-page":"224","DOI":"10.1177\/0261927X17707557","article-title":"Varying metacognition through public opinion questions: how language can affect political engagement","volume":"37","author":"Shulman","year":"2018","journal-title":"Journal of Language and Social Psychology"},{"key":"2026061107375379200_ref120","first-page":"6","article-title":"Metaverse roadmap: pathways to the 3D web","volume-title":"Metaverse: A Cross-Industry Public Foresight Project","author":"Smart","year":"2007"},{"key":"2026061107375379200_ref121","doi-asserted-by":"crossref","DOI":"10.1016\/j.elerap.2019.100854","article-title":"Try online before you buy: how does shopping with augmented reality affect brand responses and personal data disclosure","volume":"35","author":"Smink","year":"2019","journal-title":"Electronic Commerce Research and Applications"},{"key":"2026061107375379200_ref122","doi-asserted-by":"crossref","first-page":"474","DOI":"10.1016\/j.jbusres.2020.07.018","article-title":"Shopping in augmented reality: the effects of spatial presence, personalization and intrusiveness on app and brand responses","volume":"118","author":"Smink","year":"2020","journal-title":"Journal of Business Research"},{"issue":"1","key":"2026061107375379200_ref123","doi-asserted-by":"crossref","first-page":"8","DOI":"10.1027\/1864-1105\/a000213","article-title":"The impact of immersive technology on nature relatedness and pro-environmental behavior","volume":"29","author":"Soliman","year":"2017","journal-title":"Journal of Media Psychology: Theories, Methods, and Applications"},{"issue":"4","key":"2026061107375379200_ref124","doi-asserted-by":"crossref","first-page":"543","DOI":"10.1108\/OIR-01-2014-0008","article-title":"The effect of information overload and disorganisation on intention to purchase online: the role of perceived risk and internet experience","volume":"38","author":"Soto-Acosta","year":"2014","journal-title":"Online Information Review"},{"issue":"12","key":"2026061107375379200_ref125","doi-asserted-by":"crossref","first-page":"1281","DOI":"10.1016\/j.jbusres.2006.08.006","article-title":"Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store","volume":"59","author":"Spangenberg","year":"2006","journal-title":"Journal of Business Research"},{"key":"2026061107375379200_ref126","article-title":"Experiencing products virtually: the role of vividness and interactivity in influencing mental imagery and user reactions","author":"Steinmann","year":"2014"},{"issue":"4","key":"2026061107375379200_ref127","doi-asserted-by":"crossref","first-page":"73","DOI":"10.1111\/j.1460-2466.1992.tb00812.x","article-title":"Defining virtual reality: dimensions determining telepresence","volume":"42","author":"Steuer","year":"1992","journal-title":"Journal of Communication"},{"key":"2026061107375379200_ref128","doi-asserted-by":"crossref","first-page":"77","DOI":"10.1016\/j.chb.2018.04.019","article-title":"The state of immersive technology research: a literature analysis","volume":"86","author":"Suh","year":"2018","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"2026061107375379200_ref129","doi-asserted-by":"crossref","first-page":"100","DOI":"10.21009\/10.21009\/JPUD.131.08","article-title":"The implementation of multi-sensory learning at elementary schools in Jakarta","volume":"13","author":"Suryaratri","year":"2019","journal-title":"Jurnal Pendidikan Usia Dini"},{"key":"2026061107375379200_ref130","doi-asserted-by":"crossref","first-page":"675","DOI":"10.1007\/978-3-319-24184-5_163","volume-title":"Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing","author":"Swilley","year":"2016"},{"issue":"7","key":"2026061107375379200_ref131","doi-asserted-by":"crossref","first-page":"567","DOI":"10.1002\/mar.10087","article-title":"Why people (don't) shop online: a lifestyle study of the internet consumer","volume":"20","author":"Swinyard","year":"2003","journal-title":"Psychology and Marketing"},{"key":"2026061107375379200_ref132","first-page":"204","article-title":"Comparing differences in presence during Social interaction in augmented reality versus virtual reality environments: an exploratory study","author":"Tang","year":"2004"},{"key":"2026061107375379200_ref133","first-page":"7872","article-title":"Deep multi-sensory object category recognition using interactive behavioral exploration","author":"Tatiya","year":"2019"},{"issue":"3","key":"2026061107375379200_ref134","doi-asserted-by":"crossref","first-page":"334","DOI":"10.1002\/1520-6807(198107)18:3<334::AID-PITS2310180315>3.0.CO;2-B","article-title":"The effects of the kinesthetic-tactile component of the VAKT procedure on secondary LD students' reading performance","volume":"18","author":"Thorpe","year":"1981","journal-title":"Psychology in the Schools"},{"key":"2026061107375379200_ref135","doi-asserted-by":"crossref","first-page":"189","DOI":"10.1016\/j.patrec.2013.07.003","article-title":"Multimodal interaction: a review","volume":"36","author":"Turk","year":"2014","journal-title":"Pattern Recognition Letters"},{"key":"2026061107375379200_ref136","doi-asserted-by":"crossref","first-page":"140","DOI":"10.1016\/j.tourman.2017.12.003","article-title":"Virtual reality, presence, and attitude change: empirical evidence from tourism","volume":"66","author":"Tussyadiah","year":"2018","journal-title":"Tourism Management"},{"issue":"2","key":"2026061107375379200_ref137","doi-asserted-by":"crossref","first-page":"207","DOI":"10.1016\/0010-0285(73)90033-9","article-title":"Availability: a heuristic for judging frequency and probability","volume":"5","author":"Tversky","year":"1973","journal-title":"Cognitive Psychology"},{"issue":"2","key":"2026061107375379200_ref138","doi-asserted-by":"crossref","first-page":"1","DOI":"10.20870\/IJVR.2010.9.2.2767","article-title":"A survey of augmented reality technologies, applications and limitations","volume":"19","author":"van Krevelen","year":"2010","journal-title":"International Journal of Virtual Reality"},{"key":"2026061107375379200_ref139","doi-asserted-by":"crossref","first-page":"270","DOI":"10.1016\/j.chb.2014.07.036","article-title":"Present it like it is here: creating local presence to improve online product experiences","volume":"39","author":"Verhagen","year":"2014","journal-title":"Computers in Human Behavior"},{"issue":"2","key":"2026061107375379200_ref140","doi-asserted-by":"crossref","first-page":"157","DOI":"10.1111\/j.1365-2575.2006.00213.x","article-title":"Predicting consumer intention to use mobile service","volume":"16","author":"Wang","year":"2006","journal-title":"Information Systems Journal"},{"issue":"1","key":"2026061107375379200_ref151","doi-asserted-by":"crossref","first-page":"110","DOI":"10.1108\/APJML-11-2019-0684","article-title":"Augmented reality (AR) app use in the beauty product industry and consumer purchase intention","volume":"34","author":"Wang","year":"2021","journal-title":"Asia Pacific Journal of Marketing and Logistics"},{"issue":"9","key":"2026061107375379200_ref141","doi-asserted-by":"crossref","first-page":"1984","DOI":"10.1108\/MD-11-2016-0822","article-title":"Quality dimensions in online communities influence purchase intentions","volume":"55","author":"Wang","year":"2017","journal-title":"Management Decision"},{"issue":"1","key":"2026061107375379200_ref142","doi-asserted-by":"crossref","first-page":"75","DOI":"10.1016\/j.auec.2022.08.002","article-title":"A scoping review of metaverse in emergency medicine","volume":"26","author":"Wu","year":"2023","journal-title":"Australasian Emergency Care"},{"issue":"4","key":"2026061107375379200_ref143","doi-asserted-by":"crossref","DOI":"10.1016\/j.heliyon.2023.e14759","article-title":"Storytelling and user experience in the cultural metaverse","volume":"9","author":"Yang","year":"2023","journal-title":"Heliyon"},{"issue":"1","key":"2026061107375379200_ref144","doi-asserted-by":"crossref","first-page":"89","DOI":"10.1016\/j.intmar.2017.04.001","article-title":"Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective","volume":"39","author":"Yim","year":"2017","journal-title":"Journal of Interactive Marketing"},{"key":"2026061107375379200_ref145","doi-asserted-by":"crossref","first-page":"173","DOI":"10.1016\/j.jretai.2023.02.002","article-title":"The merchants of meta: a research agenda to understand the future of retailing in the metaverse","volume":"99","author":"Yoo","year":"2023","journal-title":"Journal of Retailing"},{"key":"2026061107375379200_ref146","first-page":"178","article-title":"Sensory garden approach to increase autism students' learning focus in primary schools","author":"Yusop","year":"2020"},{"issue":"3","key":"2026061107375379200_ref147","doi-asserted-by":"crossref","first-page":"2","DOI":"10.1177\/002224298805200302","article-title":"Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence","volume":"52","author":"Zeithaml","year":"1988","journal-title":"Journal of Marketing"},{"key":"2026061107375379200_ref148","doi-asserted-by":"crossref","first-page":"121","DOI":"10.26803\/ijlter.20.2.7","article-title":"The impact of using VAKT strategy on oral reading and reading comprehension skills of elementary students with dyslexia","volume":"20","author":"Ziadat","year":"2021","journal-title":"International Journal of Learning, Teaching and Educational Research"}],"container-title":["Internet Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/INTR-08-2022-0670\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/intr\/article-pdf\/34\/1\/9\/9564906\/intr-08-2022-0670.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"syndication"},{"URL":"https:\/\/www.emerald.com\/intr\/article-pdf\/34\/1\/9\/9564906\/intr-08-2022-0670.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,6,11]],"date-time":"2026-06-11T11:38:16Z","timestamp":1781177896000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.emerald.com\/intr\/article\/34\/1\/9\/1230379\/Augmented-reality-in-the-metaverse-market-the-role"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023,8,31]]},"references-count":149,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2024,2,1]]}},"URL":"https:\/\/doi.org\/10.1108\/intr-08-2022-0670","relation":{},"ISSN":["1066-2243","2054-5657"],"issn-type":[{"value":"1066-2243","type":"print"},{"value":"2054-5657","type":"electronic"}],"subject":[],"published":{"date-parts":[[2023,8,31]]}}}