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Drawing on the information adoption model (IAM), this study investigates the joint effects of cognitive factors (e.g. perceived information usefulness (PIU)), affective factors (e.g. arousal (AR)) and social factors (e.g. descriptive norms (DN)) on first aid knowledge adoption (KA) and examines their antecedent cues from the perspective of information characteristics.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The data were collected from 375 social media users, and the structural equation model was adopted to analyse the results.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results indicate that PIU, AR and DN all have positive direct effects on first aid KA. Additionally, the study highlights the positive synergistic effect of AR and PIU. Furthermore, the study suggests that AR is determined by message vividness (MV) and emotional tone (ET), whilst DN are determined by peer endorsement (PEE) and expert endorsement (EXE).<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>Our research is groundbreaking as it delves into the adoption of first aid knowledge through social media, thus pushing the boundaries of existing information adoption literature. Additionally, our study enhances the IAM by incorporating emotional and social elements and provides valuable insights for promoting the spread of first aid knowledge via social media.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-08-2023-0651","type":"journal-article","created":{"date-parts":[[2024,6,5]],"date-time":"2024-06-05T13:01:32Z","timestamp":1717592492000},"page":"567-593","source":"Crossref","is-referenced-by-count":8,"title":["Understanding first aid knowledge adoption on social media with an\u00a0extended information adoption model"],"prefix":"10.1108","volume":"35","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2804-0832","authenticated-orcid":false,"given":"Xiumei","family":"Ma","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8753-9268","authenticated-orcid":false,"given":"Yongqiang","family":"Sun","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3697-9682","authenticated-orcid":false,"given":"Xitong","family":"Guo","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kee-Hung","family":"Lai","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1126-0329","authenticated-orcid":false,"given":"Peng","family":"Luo","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2024,6,7]]},"reference":[{"key":"key2025031714101281800_ref001","volume-title":"Multiple Regression: Testing and Interpreting Interactions","year":"1991"},{"issue":"3","key":"key2025031714101281800_ref002","doi-asserted-by":"publisher","DOI":"10.1142\/s0219649212500220","article-title":"The intention to share: psychological investigation of knowledge sharing behaviour in online communities","volume":"11","year":"2012","journal-title":"Journal of Information and Knowledge Management"},{"issue":"1","key":"key2025031714101281800_ref003","doi-asserted-by":"publisher","first-page":"23","DOI":"10.1108\/jibr-09-2019-0269","article-title":"YouTube channels influence on destination visit intentions: an empirical analysis on the base of information adoption model","volume":"12","year":"2020","journal-title":"Journal of Indian Business Research"},{"issue":"2","key":"key2025031714101281800_ref004","doi-asserted-by":"publisher","first-page":"184","DOI":"10.1177\/0092070399272005","article-title":"The role of emotions in marketing","volume":"27","year":"1999","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"4","key":"key2025031714101281800_ref005","doi-asserted-by":"publisher","first-page":"805","DOI":"10.2307\/25148755","article-title":"Influence processes for information technology acceptance: an elaboration likelihood model","volume":"30","year":"2006","journal-title":"MIS Quarterly"},{"issue":"2","key":"key2025031714101281800_ref006","doi-asserted-by":"publisher","first-page":"17","DOI":"10.1080\/00913367.2006.10639231","article-title":"The differential effects of celebrity and expert endorsements on consumer risk perceptions. 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