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Drawing on signaling theory, the authors investigate how funding-related signals (funding goal and duration), story-related signals (text length, text sentiment, and use of first-person pronouns), and donor-related signals (donor identity disclosure) affect medical crowdfunding performance.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This study analyzed the data of 754 medical crowdfunding projects collected from the Qingsongchou platform in China to test the proposed model.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The empirical findings reveal that both funding goal and funding duration exhibit a U-shaped relationship with crowdfunding performance. Additionally, the authors find evidence that story text length and donor identity disclosure are positively related to crowdfunding performance, whereas the use of first-person pronouns is negatively related to crowdfunding performance.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study extends the understanding of the determinants of medical crowdfunding performance through the signaling theory. Specifically, this study provides new insights into the roles of funding goal and funding duration in predicting medical crowdfunding performance and identifies several new predictors of crowdfunding performance, including the use of first-person pronouns in project story text and donor identity disclosure.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-09-2021-0652","type":"journal-article","created":{"date-parts":[[2022,5,25]],"date-time":"2022-05-25T14:03:22Z","timestamp":1653487402000},"page":"1134-1156","source":"Crossref","is-referenced-by-count":45,"title":["Investigating the determinants of medical crowdfunding performance: a signaling theory perspective"],"prefix":"10.1108","volume":"33","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5960-9932","authenticated-orcid":false,"given":"Yuangao","family":"Chen","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9267-0567","authenticated-orcid":false,"given":"Shasha","family":"Zhou","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3323-9731","authenticated-orcid":false,"given":"Wangyan","family":"Jin","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9232-4595","authenticated-orcid":false,"given":"Shenqing","family":"Chen","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2022,5,26]]},"reference":[{"issue":"4","key":"key2023051606183031100_ref001","first-page":"567","article-title":"The role of gender in entrepreneur-investor relationships: a signaling theory approach","volume":"41","year":"2016","journal-title":"Entrepreneurship Theory and Practice"},{"issue":"4","key":"key2023051606183031100_ref002","doi-asserted-by":"crossref","first-page":"470","DOI":"10.1016\/j.jbusvent.2018.03.003","article-title":"The power of positivity? 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