{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,12]],"date-time":"2026-03-12T06:43:18Z","timestamp":1773297798427,"version":"3.50.1"},"reference-count":68,"publisher":"Emerald","issue":"5","license":[{"start":{"date-parts":[[2023,11,7]],"date-time":"2023-11-07T00:00:00Z","timestamp":1699315200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["INTR"],"published-print":{"date-parts":[[2024,9,30]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Doctor\u2013medical institution collaboration (DMIC) services are an emerging service mode in focal online health communities (OHCs). This new service mode is anticipated to affect user satisfaction and doctors' engagement behaviors. However, whether and how DMIC occurs is still ambiguous because the topic is rarely examined. To bridge this gap, this study explores doctors' participation in DMIC services and its effects on their online performance, as well as its effect on patients' evaluation of them on OHC platforms.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The authors propose hypotheses based on structural holes theory. A\u00a0unique dataset obtained from one of the most popular OHCs in China is used to test the hypotheses, and difference-in-differences estimation is adopted to test the causality of the relationship.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results demonstrate that providing DMIC services improves doctors' online consultation performance and patients' evaluations of them but has no significant effect on doctors' knowledge-sharing performance on OHC platforms. Doctors' knowledge-sharing performance and consultation performance mediate the relationship between participation in DMIC services and patients' evaluation of doctors. Regarding doctors' participation in DMIC services, its impact on doctors' consultation performance and patients' evaluation of them is weaker for doctors with higher professional titles than for doctors with lower professional titles.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The findings clarify the value creation mechanisms of online collaboration between doctors and medical institutions and thereafter facilitate doctors' participation in DMIC services and enhance the sustainable development of OHCs.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-09-2022-0723","type":"journal-article","created":{"date-parts":[[2023,11,6]],"date-time":"2023-11-06T19:53:30Z","timestamp":1699300410000},"page":"1714-1743","source":"Crossref","is-referenced-by-count":5,"title":["Value creation for online collaboration between doctors and medical institutions: empirical evidence from online health communities"],"prefix":"10.1108","volume":"34","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-9637-0345","authenticated-orcid":false,"given":"Manyang","family":"Zhang","sequence":"first","affiliation":[]},{"given":"Han","family":"Yang","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1727-1176","authenticated-orcid":false,"given":"Zhijun","family":"Yan","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2731-853X","authenticated-orcid":false,"given":"Lin","family":"Jia","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2023,11,7]]},"reference":[{"issue":"2","key":"key2024092806303289800_ref001","doi-asserted-by":"crossref","first-page":"150","DOI":"10.1002\/pst.433","article-title":"Optimal caliper widths for propensity-score matching when estimating differences in means and differences in proportions in observational studies","volume":"10","year":"2011","journal-title":"Pharmaceutical Statistics"},{"issue":"4","key":"key2024092806303289800_ref002","doi-asserted-by":"crossref","first-page":"1083","DOI":"10.25300\/MISQ\/2017\/41.4.04","article-title":"The impact of health information sharing on duplicate testing","volume":"41","year":"2017","journal-title":"MIS Quarterly"},{"issue":"1","key":"key2024092806303289800_ref003","doi-asserted-by":"crossref","first-page":"107","DOI":"10.3401\/poms.1070.0006","article-title":"An exploratory study of the impact of e-service process on online customer satisfaction","volume":"17","year":"2008","journal-title":"Production and Operations Management"},{"issue":"3","key":"key2024092806303289800_ref004","doi-asserted-by":"crossref","first-page":"841","DOI":"10.25300\/MISQ\/2017\/41.3.08","article-title":"Repeated interactions versus social ties: quantifying the economic value of trust, forgiveness, and reputation using a field experiment","volume":"41","year":"2017","journal-title":"MIS Quarterly"},{"issue":"2","key":"key2024092806303289800_ref005","doi-asserted-by":"crossref","first-page":"146","DOI":"10.1002\/sej.88","article-title":"The effects of network's structural holes: polycentric institutions, product portfolio, and new venture growth in China and Russia","volume":"4","year":"2010","journal-title":"Strategic Entrepreneurship Journal"},{"key":"key2024092806303289800_ref006","article-title":"Rumor has it: how do patients respond to patient-generated physician ratings","volume":"76","year":"2021","journal-title":"Journal of Health Economics"},{"key":"key2024092806303289800_ref007","volume-title":"Structural Holes: the Social Structure of Competition","year":"1992"},{"issue":"1","key":"key2024092806303289800_ref008","doi-asserted-by":"crossref","first-page":"60","DOI":"10.1002\/pra2.436","article-title":"Exploring the perceived attractiveness of online celebrities who sell knowledge: a self-branding perspective","volume":"58","year":"2021","journal-title":"Proceedings of the Association for Information Science and Technology"},{"issue":"4","key":"key2024092806303289800_ref009","doi-asserted-by":"crossref","first-page":"400","DOI":"10.1287\/isre.5.4.400","article-title":"What's mine is ours, or is it? 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