{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,5]],"date-time":"2026-04-05T21:10:23Z","timestamp":1775423423846,"version":"3.50.1"},"reference-count":186,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2020,11,13]],"date-time":"2020-11-13T00:00:00Z","timestamp":1605225600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["INTR"],"published-print":{"date-parts":[[2020,11,13]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>This study elicits the critical attributes, consequences and values associated with the purchasing process in the context of cross-border e-commerce (CBEC). The purpose is to provide a better understanding of the fundamental factors that determine consumer values in CBEC.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The study applies the means-end-chain theory and soft-laddering techniques to interview 60\u00a0CBEC\u00a0consumers to construct an implication matrix and a hierarchical value map (HVM) of the consumer purchasing process, consisting of attribute-consequence-value (A-C-V) paths.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>By analyzing the significant linkages, elements, ladders and chains in the HVM, four dominant A-C-V paths were identified: economic-driven, efficiency-driven, progress-driven and quality-driven paths.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>This study included only Chinese CBEC buyers. This limitation might affect the generalizability of the conclusions as culture, purchase habits and economic development differ between China and other countries.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>The results of this study provide CBEC practitioners an understanding of the consumer purchasing process and how consumer values are associated with platform characteristics. Thus, the results aid practitioners in allocating resources and developing CBEC platforms in an appropriate manner and direction.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study sheds lights on the emerging phenomenon of CBEC. By applying the means-end-chain approach, the study provides a comprehensive HVM for interpreting the consumer online purchasing process in this novel context. By illustrating the dominant paths, this research provides deeper theoretical insights into the specific focuses of CBEC consumer purchasing.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-10-2019-0397","type":"journal-article","created":{"date-parts":[[2020,11,13]],"date-time":"2020-11-13T09:58:31Z","timestamp":1605261511000},"page":"699-736","source":"Crossref","is-referenced-by-count":16,"title":["Hierarchical value-attainment paths of CBEC consumers: a means-end-chain perspective"],"prefix":"10.1108","volume":"31","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1236-1957","authenticated-orcid":false,"given":"Xiao-Yu","family":"Xu","sequence":"first","affiliation":[]},{"given":"Syed Muhammad Usman","family":"Tayyab","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8796-9751","authenticated-orcid":false,"given":"Fang-Kai","family":"Chang","sequence":"additional","affiliation":[]},{"given":"Kai","family":"Zhao","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"2","key":"key2021031007453265200_ref001","doi-asserted-by":"crossref","first-page":"213","DOI":"10.1108\/JHTT-02-2016-0010","article-title":"Hotel website quality, perceived flow, customer satisfaction and purchase intention","volume":"7","year":"2016","journal-title":"Journal of Hospitality and Tourism Technology"},{"key":"key2021031007453265200_ref002","volume-title":"Ali Institute: 2016 China Cross-Border E-Commerce Development Report","author":"Ali Research","year":"2016"},{"issue":"4","key":"key2021031007453265200_ref003","doi-asserted-by":"crossref","first-page":"644","DOI":"10.1086\/209376","article-title":"Work and\/or fun: measuring hedonic and utilitarian shopping value","volume":"20","year":"1994","journal-title":"Journal of Consumer Research"},{"issue":"4","key":"key2021031007453265200_ref004","first-page":"19","article-title":"Goal setting and goal striving in consumer behavior","volume":"63","year":"1999","journal-title":"Journal of Marketing"},{"issue":"2","key":"key2021031007453265200_ref005","doi-asserted-by":"crossref","first-page":"173","DOI":"10.1080\/03031853.2017.1307119","article-title":"The effect of emotions on purchase behaviour towards novel foods. An application of means\u2013end chain methodology","volume":"56","year":"2017","journal-title":"Agrekon"},{"issue":"4","key":"key2021031007453265200_ref006","doi-asserted-by":"crossref","first-page":"133","DOI":"10.1509\/jmkg.2005.69.4.133","article-title":"Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study","volume":"69","year":"2005","journal-title":"Journal of Marketing"},{"issue":"16","key":"key2021031007453265200_ref007","doi-asserted-by":"crossref","first-page":"1","DOI":"10.17015\/ejbe.2015.016.01","article-title":"The effects of utilitarian and hedonic values on young consumers satisfaction and behavioral intentions","volume":"8","year":"2015","journal-title":"Eurasian Journal of Business and Economics"},{"issue":"2","key":"key2021031007453265200_ref008","doi-asserted-by":"crossref","first-page":"121","DOI":"10.1016\/0167-8116(95)00037-2","article-title":"Exploratory consumer buying behavior: conceptualization and measurement","volume":"13","year":"1996","journal-title":"International Journal of Research in Marketing"},{"key":"key2021031007453265200_ref009","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1007\/s12525-020-00405-8","article-title":"IoT-commerce-opportunities for customers through an affordance lens","year":"2020","journal-title":"Electron Markets"},{"issue":"2","key":"key2021031007453265200_ref010","doi-asserted-by":"crossref","first-page":"55","DOI":"10.1353\/jda.2018.0022","article-title":"Consumer satisfaction in social commerce: an exploration of its antecedents and consequences","volume":"52","year":"2018","journal-title":"The Journal of Developing Areas"},{"issue":"3","key":"key2021031007453265200_ref011","doi-asserted-by":"crossref","first-page":"351","DOI":"10.2307\/3250921","article-title":"Understanding information systems continuance: an expectation-confirmation model","volume":"25","year":"2001","journal-title":"MIS Quarterly"},{"issue":"3","key":"key2021031007453265200_ref012","first-page":"545","article-title":"Regulating e-commerce through international policy: understanding the international trade law issues of e-commerce","volume":"46","year":"2012","journal-title":"Journal of World Trade"},{"issue":"3","key":"key2021031007453265200_ref501","first-page":"19","article-title":"Competitive intelligence","volume":"63","year":"1984","journal-title":"Progressive Grocer"},{"issue":"1\/2","key":"key2021031007453265200_ref013","doi-asserted-by":"crossref","first-page":"38","DOI":"10.1108\/EUM0000000004491","article-title":"Using means-end structures for benefit segmentation: an application to services","volume":"33","year":"1999","journal-title":"European Journal of Marketing"},{"issue":"4","key":"key2021031007453265200_ref014","doi-asserted-by":"crossref","first-page":"65","DOI":"10.1509\/jmkg.64.4.65.18071","article-title":"A benefit congruency framework of sales promotion effectiveness","volume":"64","year":"2000","journal-title":"Journal of Marketing"},{"issue":"4","key":"key2021031007453265200_ref015","doi-asserted-by":"crossref","first-page":"323","DOI":"10.1002\/mar.10076","article-title":"A conceptual model of perceived customer value in e\u2010commerce: a preliminary investigation","volume":"20","year":"2003","journal-title":"Psychology and Marketing"},{"key":"key2021031007453265200_ref016","doi-asserted-by":"crossref","first-page":"55","DOI":"10.1016\/j.dss.2015.07.012","article-title":"Consumers' decisions in social commerce context: an empirical investigation","volume":"79","year":"2015","journal-title":"Decision Support Systems"},{"issue":"1","key":"key2021031007453265200_ref017","doi-asserted-by":"crossref","first-page":"69","DOI":"10.1504\/IJMC.2017.080578","article-title":"Mechanism of government policies in cross-border e-commerce on firm performance and implications on m-commerce","volume":"15","year":"2017","journal-title":"International Journal of Mobile Communications"},{"issue":"6","key":"key2021031007453265200_ref018","doi-asserted-by":"crossref","first-page":"499","DOI":"10.1016\/j.elerap.2015.07.003","article-title":"Consumer benefit creation in online group buying: the social capital and platform synergy effect and the mediating role of participation","volume":"14","year":"2015","journal-title":"Electronic Commerce Research and Applications"},{"key":"key2021031007453265200_ref019","first-page":"1","article-title":"Omnichannel business research: Opportunities and challenges","volume-title":"Decision Support Systems","year":"2018"},{"issue":"12","key":"key2021031007453265200_ref020","first-page":"1719","article-title":"A conceptual framework of a modified unified theory of acceptance and use of technology (UTAUT) model with Nigerian factors in e-commerce adoption","volume":"2","year":"2011","journal-title":"Educational Research"},{"issue":"3","key":"key2021031007453265200_ref021","doi-asserted-by":"crossref","first-page":"455","DOI":"10.1016\/j.im.2004.02.002","article-title":"Applying means-end chain theory to eliciting system requirements and understanding users perceptual orientations","volume":"42","year":"2005","journal-title":"Information and Management"},{"issue":"1","key":"key2021031007453265200_ref022","doi-asserted-by":"crossref","first-page":"85","DOI":"10.1111\/j.1365-2575.2012.00407.x","article-title":"Understanding customers' repeat purchase intentions in B2C e\u2010commerce: the roles of utilitarian value, hedonic value and perceived risk","volume":"24","year":"2014","journal-title":"Information Systems Journal"},{"key":"key2021031007453265200_ref502","unstructured":"Civic Consulting (2011), \u201cConsumer market study on the functioning of e-commerce and internet marketing and selling techniques in the retail of goods\u201d, available at: http:\/\/ec.europa.eu\/consumers\/consumer_research\/market_studies\/e_commerce_study%0A_en.htm (accessed 18 March 2019)."},{"issue":"7-8","key":"key2021031007453265200_ref023","doi-asserted-by":"crossref","first-page":"403","DOI":"10.1016\/j.tifs.2004.02.005","article-title":"An overview of means-end theory: potential application in consumer-oriented food product design","volume":"15","year":"2004","journal-title":"Trends in Food Science and Technology"},{"key":"key2021031007453265200_ref024","unstructured":"Cramer-Flood, E. (2020), \u201cChina ecommerce 2020: despite decline, China will become the world's largest retail market this year\u201d, eMarketer, available at: https:\/\/www.emarketer.com\/content\/china-ecommerce-2020 (accessed 30 September 2020)."},{"issue":"6","key":"key2021031007453265200_ref025","doi-asserted-by":"crossref","first-page":"2830","DOI":"10.1016\/j.chb.2008.04.008","article-title":"The effect of innovativeness on the adoption of B2C e-commerce: a model based on the theory of planned behaviour","volume":"24","year":"2008","journal-title":"Computers in Human Behavior"},{"key":"key2021031007453265200_ref026","first-page":"240","article-title":"Advanced mixed methods research designs","volume-title":"Handbook of Mixed Methods in Social and Behavioral Research","year":"2003"},{"issue":"4","key":"key2021031007453265200_ref027","doi-asserted-by":"crossref","first-page":"403","DOI":"10.1007\/s12232-018-0303-1","article-title":"Happiness and consumption: evidence from China","volume":"65","year":"2018","journal-title":"International Review of Economics"},{"issue":"2","key":"key2021031007453265200_ref028","doi-asserted-by":"crossref","first-page":"33","DOI":"10.1300\/J046v20n02_04","article-title":"The role of consumer self-efficacy and website social-presence in customers' adoption of B2C online shopping: an empirical study in the Indian context","volume":"20","year":"2008","journal-title":"Journal of International Consumer Marketing"},{"key":"key2021031007453265200_ref029","first-page":"59","article-title":"Means-end chain theory applied to Irish convenience food consumers","volume":"64","year":"2005","journal-title":"Options Mediterraneennes"},{"key":"key2021031007453265200_ref030","volume-title":"Intrinsic Motivation and Self-Determination in Human Behavior","year":"1985"},{"issue":"1","key":"key2021031007453265200_ref031","doi-asserted-by":"crossref","first-page":"55","DOI":"10.1016\/S0167-8116(00)00005-7","article-title":"Consumer choice behavior in online and traditional supermarkets: the effects of brand name, price, and other search attributes","volume":"17","year":"2000","journal-title":"International Journal of Research in Marketing"},{"issue":"4","key":"key2021031007453265200_ref032","doi-asserted-by":"crossref","first-page":"38","DOI":"10.1177\/1069031X18805505","article-title":"A cross-national study of evolutionary origins of gender shopping styles: she gatherer, he hunter?","volume":"26","year":"2018","journal-title":"Journal of International Marketing"},{"key":"key2021031007453265200_ref033","article-title":"Introduction: entering the field of qualitative research","volume-title":"Handbook of Qualitative Research","year":"1994"},{"issue":"3","key":"key2021031007453265200_ref034","doi-asserted-by":"crossref","first-page":"315","DOI":"10.1080\/13600860701701603","article-title":"Redress and alternative dispute resolution in EU cross-border e-commerce transactions","volume":"21","year":"2007","journal-title":"International Review of Law, Computers and Technology"},{"key":"key2021031007453265200_ref035","unstructured":"eMarketer (2017), \u201cWorldwide retail and ecommerce sales: eMarketer's estimates for 2016\u20132021\u201d, available at: https:\/\/www.emarketer.com\/Report\/Worldwide-Retail-Ecommerce-Sales-eMarketers-Estimates-20162021\/2002090 (accessed 8 March 2019)."},{"key":"key2021031007453265200_ref036","unstructured":"Erickson, J. (2016), \u201cLive streaming is going mainstream in China. Here's why\u201d, Alizila, available at: https:\/\/www.alizila.com\/live-streaming-is-going-mainstream-in-china-heres-why (accessed 30 September 2020)."},{"issue":"2","key":"key2021031007453265200_ref037","doi-asserted-by":"crossref","first-page":"139","DOI":"10.1002\/mar.10064","article-title":"Empirical testing of a model of online store atmospherics and shopper responses","volume":"20","year":"2003","journal-title":"Psychology and Marketing"},{"issue":"1","key":"key2021031007453265200_ref038","doi-asserted-by":"crossref","first-page":"23","DOI":"10.4018\/IJEEI.2019010103","article-title":"An exploratory study of cross border e-commerce (CBEC) in China: opportunities and challenges for small to medium size enterprises (SMEs)","volume":"9","year":"2019","journal-title":"International Journal of E-Entrepreneurship and Innovation"},{"issue":"3","key":"key2021031007453265200_ref039","first-page":"175","article-title":"Effect of electronic word-of-mouth on consumer purchase intention: the perspective of gender differences","volume":"10","year":"2012","journal-title":"International Journal of Electronic Business Management"},{"issue":"3","key":"key2021031007453265200_ref040","doi-asserted-by":"crossref","first-page":"292","DOI":"10.1002\/jcop.20509","article-title":"Hope, self\u2010esteem, and self\u2010regulation: positive characteristics among men and women in recovery","volume":"40","year":"2012","journal-title":"Journal of Community Psychology"},{"issue":"1","key":"key2021031007453265200_ref041","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1007\/s10660-014-9139-2","article-title":"Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention","volume":"14","year":"2014","journal-title":"Electronic Commerce Research"},{"issue":"9","key":"key2021031007453265200_ref042","first-page":"418","article-title":"From sensory attributes to marketing hooks: using laddering to understand consumer perceptions of red meat","volume":"55","year":"2003","journal-title":"Food Australia"},{"issue":"2","key":"key2021031007453265200_ref043","doi-asserted-by":"crossref","first-page":"55","DOI":"10.1002\/dir.20061","article-title":"Development of a scale to measure the perceived benefits and risks of online shopping","volume":"20","year":"2006","journal-title":"Journal of Interactive Marketing"},{"key":"key2021031007453265200_ref503","unstructured":"Forrester (2014), \u201cSeizing the cross-border opportunity: how small and medium-size online businesses can go global\u201d, available at: https:\/\/smallbusiness.fedex.com\/content\/dam\/SMB\/general\/pdf\/whitepaper.pdf (accessed 8 March 2019)."},{"issue":"7","key":"key2021031007453265200_ref044","doi-asserted-by":"crossref","first-page":"549","DOI":"10.1016\/S0950-3293(02)00130-1","article-title":"Wine produced by organic grapes in Greece: using means \u2013 end chains analysis to reveal organic buyers' purchasing motives in comparison to the non-buyers","volume":"14","year":"2003","journal-title":"Food Quality and Preference"},{"key":"key2021031007453265200_ref045","doi-asserted-by":"crossref","first-page":"137","DOI":"10.1016\/j.jretconser.2017.06.002","article-title":"Mobile phones and the practice of shopping: a study of how young adults use smartphones to shop","volume":"38","year":"2017","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"8","key":"key2021031007453265200_ref046","doi-asserted-by":"crossref","first-page":"786","DOI":"10.1080\/0144929X.2018.1484514","article-title":"How does presence influence purchase intention in online shopping markets? An explanation based on self-determination theory","volume":"37","year":"2018","journal-title":"Behaviour and Information Technology"},{"issue":"3-part-2","key":"key2021031007453265200_ref047","doi-asserted-by":"crossref","first-page":"940","DOI":"10.1287\/isre.1110.0395","article-title":"The boundaries of trust and risk: the quadratic moderating role of institutional structures","volume":"23","year":"2012","journal-title":"Information Systems Research"},{"issue":"3","key":"key2021031007453265200_ref048","doi-asserted-by":"crossref","first-page":"245","DOI":"10.1016\/0167-8116(95)00024-V","article-title":"Improving the graphic representation of means-end results","volume":"12","year":"1995","journal-title":"International Journal of Research in Marketing"},{"key":"key2021031007453265200_ref049","doi-asserted-by":"crossref","first-page":"84","DOI":"10.1016\/j.rtbm.2015.07.005","article-title":"Designing e-commerce cross-border distribution networks for small and medium-size enterprises incorporating Canadian and US trade incentive programs","volume":"16","year":"2015","journal-title":"Research in Transportation Business and Management"},{"issue":"9","key":"key2021031007453265200_ref050","doi-asserted-by":"crossref","first-page":"772","DOI":"10.1108\/IJPDLM-08-2016-0241","article-title":"Cross-border B2C e-commerce to Greater China and the role of logistics: a literature review","volume":"47","year":"2017","journal-title":"International Journal of Physical Distribution and Logistics Management"},{"key":"key2021031007453265200_ref051","doi-asserted-by":"crossref","first-page":"83","DOI":"10.1016\/j.infoecopol.2014.05.002","article-title":"The drivers and impediments for cross-border e-commerce in the EU","volume":"28","year":"2014","journal-title":"Information Economics and Policy"},{"key":"key2021031007453265200_ref052","volume-title":"Well-Being: Its Meaning, Measurement and Moral Importance","year":"1986"},{"issue":"8","key":"key2021031007453265200_ref053","doi-asserted-by":"crossref","first-page":"527","DOI":"10.1016\/S0950-3293(01)00049-0","article-title":"Consumer perceptions of food products involving genetic modification \u2013 results from a qualitative study in four Nordic countries","volume":"12","year":"2001","journal-title":"Food Quality and Preference"},{"key":"key2021031007453265200_ref054","unstructured":"GSI Commerce (2009), \u201cNew study identifies \u2018recession shoppers\u2019 hunt for value\u201d, available at: https:\/\/www.businesswire.com\/news\/home\/20090825005795\/en\/New-Study-Identifies-%E2%80%9CRecession-Shoppers%E2%80%9D-Hunt (accessed 12 March 2019)."},{"key":"key2021031007453265200_ref055","article-title":"There aren't enough medical masks to fight coronavirus. Here's why it's not going to get better anytime soon","volume-title":"Time","year":"2020"},{"issue":"2","key":"key2021031007453265200_ref056","doi-asserted-by":"crossref","first-page":"359","DOI":"10.1111\/isj.12144","article-title":"To sell or not to sell: exploring sellers' trust and risk of chargeback fraud in cross\u2010border electronic commerce","volume":"28","year":"2018","journal-title":"Information Systems Journal"},{"key":"key2021031007453265200_ref057","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/j.jretconser.2016.12.012","article-title":"Understanding determinants and barriers of mobile shopping adoption using behavioral reasoning theory","volume":"36","year":"2017","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"2","key":"key2021031007453265200_ref058","doi-asserted-by":"crossref","first-page":"60","DOI":"10.1177\/002224298204600207","article-title":"A means-end chain model based on consumer categorization processes","volume":"46","year":"1982","journal-title":"Journal of Marketing"},{"issue":"2","key":"key2021031007453265200_ref059","doi-asserted-by":"crossref","first-page":"105","DOI":"10.1108\/09604520310466798","article-title":"Communicating a quality position in service delivery: an application in higher education","volume":"13","year":"2003","journal-title":"Managing Service Quality: An International Journal"},{"key":"key2021031007453265200_ref060","unstructured":"Hamrick, D. (2020), \u201cThe coronavirus on Amazon: 44M medical masks & 20K Hazmat suits sold, plus counterfeit products & more\u201d, available at: https:\/\/www.junglescout.com\/blog\/coronavirus\/ (accessed 21 March 2020)."},{"issue":"2","key":"key2021031007453265200_ref061","first-page":"1","article-title":"Explaining showering: a discussion of the material, conventional, and temporal dimensions of practice","volume":"10","year":"2005","journal-title":"Sociological Research Online"},{"issue":"6","key":"key2021031007453265200_ref062","doi-asserted-by":"crossref","first-page":"539","DOI":"10.1016\/j.ijinfomgt.2004.08.004","article-title":"Predicting online grocery buying intention: a comparison of the theory of reasoned action and the theory of planned behavior","volume":"24","year":"2004","journal-title":"International Journal of Information Management"},{"key":"key2021031007453265200_ref063","doi-asserted-by":"crossref","first-page":"362","DOI":"10.1016\/j.chb.2017.03.059","article-title":"Ladders to m-commerce resistance: a qualitative means-end approach","volume":"73","year":"2017","journal-title":"Computers in Human Behavior"},{"issue":"6","key":"key2021031007453265200_ref064","doi-asserted-by":"crossref","first-page":"584","DOI":"10.1016\/j.indmarman.2009.05.008","article-title":"Complaint management expectations: an online laddering analysis of small versus large firms","volume":"38","year":"2009","journal-title":"Industrial Marketing Management"},{"key":"key2021031007453265200_ref065","unstructured":"Hirschman, E.C. (1981), \u201cCommonality and idiosyncracy in popular culture: an empirical examination of the \u2018layers of meaning\u2019 concept\u201d, in Hirschman, E.C. and Holbrook, M.B. (Eds), Symbolic Consumer Behavior, Association for Consumer Research, New York, NY, pp. 29-34."},{"issue":"3","key":"key2021031007453265200_ref066","doi-asserted-by":"crossref","first-page":"92","DOI":"10.1177\/002224298204600314","article-title":"Hedonic consumption: emerging concepts, methods and propositions","volume":"46","year":"1982","journal-title":"Journal of Marketing"},{"issue":"3","key":"key2021031007453265200_ref067","doi-asserted-by":"crossref","first-page":"50","DOI":"10.1177\/002224299606000304","article-title":"Marketing in hypermedia computer-mediated environments: conceptual foundations","volume":"60","year":"1996","journal-title":"Journal of Marketing"},{"key":"key2021031007453265200_ref068","first-page":"21","article-title":"The nature of customer value: an axiology of services in the consumption experience","volume":"21","year":"1994","journal-title":"Service Quality: New Directions in Theory and Practice"},{"key":"key2021031007453265200_ref069","volume-title":"Introduction to Consumer Value, Consumer Value: A Framework for Analysis and Research","year":"1999"},{"key":"key2021031007453265200_ref070","volume-title":"Consumer Value im Category Management-Modell nach ECR","year":"2009"},{"issue":"2","key":"key2021031007453265200_ref071","first-page":"179","article-title":"A study of the vitalization of cross-border e-commerce between ASEAN and Korea: focus on trade and logistics issue","volume":"14","year":"2018","journal-title":"Journal of International Trade and Commerce"},{"issue":"3","key":"key2021031007453265200_ref072","doi-asserted-by":"crossref","first-page":"318","DOI":"10.1108\/10662241211235671","article-title":"Exploring consumer value of multi-channel shopping: a perspective of means-end theory","volume":"22","year":"2012","journal-title":"Internet Research"},{"key":"key2021031007453265200_ref073","doi-asserted-by":"crossref","first-page":"42","DOI":"10.1016\/j.techfore.2016.04.012","article-title":"Effect of perceived value and social influences on mobile app stickiness and in-app purchase intention","volume":"108","year":"2016","journal-title":"Technological Forecasting and Social Change"},{"key":"key2021031007453265200_ref074","first-page":"755","article-title":"Mining opinion features in customer reviews","year":"2004"},{"key":"key2021031007453265200_ref075","doi-asserted-by":"crossref","first-page":"827","DOI":"10.1016\/j.jclepro.2017.11.019","article-title":"To purchase or not? Why consumers make economically (non-) sustainable consumption choices","volume":"174","year":"2018","journal-title":"Journal of Cleaner Production"},{"issue":"4","key":"key2021031007453265200_ref076","doi-asserted-by":"crossref","first-page":"246","DOI":"10.1016\/j.elerap.2012.12.003","article-title":"From e-commerce to social commerce: a close look at design features","volume":"12","year":"2013","journal-title":"Electronic Commerce Research and Applications"},{"key":"key2021031007453265200_ref077","doi-asserted-by":"crossref","first-page":"805","DOI":"10.2307\/1143899","article-title":"Trademark counterfeiting: an umpunished crime","volume":"80","year":"1989","journal-title":"Journal of Criminal Law and Criminology"},{"issue":"2","key":"key2021031007453265200_ref078","doi-asserted-by":"crossref","first-page":"301","DOI":"10.1007\/s11628-015-0269-y","article-title":"Customer-perceived value and loyalty: how do key service quality dimensions matter in the context of B2C e-commerce?","volume":"10","year":"2016","journal-title":"Service Business"},{"issue":"2","key":"key2021031007453265200_ref079","doi-asserted-by":"crossref","first-page":"225","DOI":"10.1177\/1356766718763694","article-title":"Motivations of experienced leisure travellers: a means-end chain study on the Chinese outbound market","volume":"25","year":"2019","journal-title":"Journal of Vacation Marketing"},{"issue":"9","key":"key2021031007453265200_ref080","doi-asserted-by":"crossref","first-page":"974","DOI":"10.1016\/j.jbusres.2006.03.006","article-title":"Hedonic and utilitarian shopping value: investigating differential effects on retail outcomes","volume":"59","year":"2006","journal-title":"Journal of Business Research"},{"issue":"2","key":"key2021031007453265200_ref081","doi-asserted-by":"crossref","first-page":"218","DOI":"10.1016\/j.chb.2009.10.002","article-title":"User goals in social virtual worlds: a means-end chain approach","volume":"26","year":"2010","journal-title":"Computers in Human Behavior"},{"issue":"4","key":"key2021031007453265200_ref082","doi-asserted-by":"crossref","first-page":"692","DOI":"10.2307\/256287","article-title":"Psychological conditions of personal engagement and disengagement at work","volume":"33","year":"1990","journal-title":"Academy of Management Journal"},{"issue":"25","key":"key2021031007453265200_ref083","first-page":"1","article-title":"Objective happiness","volume":"3","year":"1999","journal-title":"Well-Being: The Foundations of Hedonic Psychology"},{"issue":"1","key":"key2021031007453265200_ref504","doi-asserted-by":"crossref","first-page":"8","DOI":"10.1086\/208674","article-title":"Content analysis in consumer research","volume":"4","year":"1977","journal-title":"Journal of Consumer Research"},{"key":"key2021031007453265200_ref084","volume-title":"The High Price of Materialism","year":"2003"},{"issue":"12","key":"key2021031007453265200_ref085","doi-asserted-by":"crossref","first-page":"595","DOI":"10.1108\/09590550210453075","article-title":"Consumer value: an application to mall and Internet shopping","volume":"30","year":"2002","journal-title":"International Journal of Retail and Distribution Management"},{"issue":"1","key":"key2021031007453265200_ref086","first-page":"57","article-title":"Using hedonic and utilitarian shopping motivations to profile inner city consumers","volume":"13","year":"2006","journal-title":"Journal of Shopping Center Research"},{"issue":"2","key":"key2021031007453265200_ref087","doi-asserted-by":"crossref","first-page":"219","DOI":"10.1007\/s10257-010-0136-2","article-title":"An investigation of the effect of online consumer trust on expectation, satisfaction, and post-expectation","volume":"10","year":"2012","journal-title":"Information Systems and E-Business Management"},{"key":"key2021031007453265200_ref088","first-page":"293","article-title":"Impact of social influence in e-commerce decision making","year":"2007"},{"issue":"2","key":"key2021031007453265200_ref089","doi-asserted-by":"crossref","first-page":"266","DOI":"10.1016\/j.tourman.2008.07.001","article-title":"Modeling roles of subjective norms and etrust in customers' acceptance of airline B2C ecommerce websites","volume":"30","year":"2009","journal-title":"Tourism Management"},{"key":"key2021031007453265200_ref090","volume-title":"Bank 3.0: Why Banking Is No Longer Somewhere You Go, but Something You Do","year":"2012"},{"issue":"11","key":"key2021031007453265200_ref091","doi-asserted-by":"crossref","first-page":"886","DOI":"10.17705\/1jais.00316","article-title":"Trust across borders: buyer-supplier trust in global business-to-business e-commerce","volume":"13","year":"2012","journal-title":"Journal of the Association for Information Systems"},{"issue":"4","key":"key2021031007453265200_ref092","doi-asserted-by":"crossref","first-page":"398","DOI":"10.1016\/j.jretai.2008.09.002","article-title":"Multichannel shopper segments and their covariates","volume":"84","year":"2008","journal-title":"Journal of Retailing"},{"key":"key2021031007453265200_ref505","article-title":"Personal values as underlying motives of shopping online","year":"2008","journal-title":"Asia Pacific Journal of Marketing and Logistics"},{"key":"key2021031007453265200_ref093","volume-title":"Marketing Management","year":"2002","edition":"Millenium editi"},{"issue":"2","key":"key2021031007453265200_ref094","doi-asserted-by":"crossref","first-page":"75","DOI":"10.1016\/j.ijinfomgt.2006.08.006","article-title":"Mapping the reasons for resistance to Internet banking: a means-end approach","volume":"27","year":"2007","journal-title":"International Journal of Information Management"},{"issue":"2","key":"key2021031007453265200_ref095","doi-asserted-by":"crossref","first-page":"149","DOI":"10.1080\/10466690802477418","article-title":"Multichannel shopping through nontraditional retail formats: variety-seeking behavior with hedonic and utilitarian motivations","volume":"16","year":"2009","journal-title":"Journal of Marketing Channels"},{"key":"key2021031007453265200_ref096","volume-title":"Creating Value for Online Shoppers: Implications for Satisfaction and Loyalty","year":"2005"},{"issue":"3","key":"key2021031007453265200_ref097","doi-asserted-by":"crossref","first-page":"1332","DOI":"10.1108\/IJCHM-09-2016-0504","article-title":"The effect of hedonic and utilitarian values on satisfaction and loyalty of Airbnb users","volume":"30","year":"2018","journal-title":"International Journal of Contemporary Hospitality Management"},{"key":"key2021031007453265200_ref098","first-page":"503","article-title":"How online communities support human values","year":"2008"},{"issue":"6","key":"key2021031007453265200_ref099","doi-asserted-by":"crossref","first-page":"549","DOI":"10.1016\/j.jretconser.2013.06.003","article-title":"The impact of basic human needs on the use of retailing self-service technologies: a study of self-determination theory","volume":"20","year":"2013","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"2","key":"key2021031007453265200_ref100","doi-asserted-by":"crossref","first-page":"69","DOI":"10.2753\/JEC1086-4415160204","article-title":"What drives social commerce: the role of social support and relationship quality","volume":"16","year":"2011","journal-title":"International Journal of Electronic Commerce"},{"issue":"6","key":"key2021031007453265200_ref101","doi-asserted-by":"crossref","first-page":"759","DOI":"10.1089\/cpb.2008.0018","article-title":"A decision-making process model of young online shoppers","volume":"11","year":"2008","journal-title":"CyberPsychology and Behavior"},{"issue":"1","key":"key2021031007453265200_ref102","first-page":"36","article-title":"Dysfunctional customer behavior in cross-border e-commerce: a justice-affect-behavior model","volume":"19","year":"2018","journal-title":"Journal of Electronic Commerce Research"},{"key":"key2021031007453265200_ref103","article-title":"Purchasing organic food with social commerce: an integrated food-technology consumption values perspective","volume":"51","year":"2020","journal-title":"International Journal of Information Management"},{"issue":"2","key":"key2021031007453265200_ref104","first-page":"15","article-title":"The operation of the cross-border e-commerce logistics in China","volume":"4","year":"2015","journal-title":"International Journal of Intelligent Information Systems"},{"issue":"1","key":"key2021031007453265200_ref105","doi-asserted-by":"crossref","first-page":"22","DOI":"10.1086\/285726","article-title":"Consumers as maximizers of matter and energy flow in ecosystems","volume":"145","year":"1995","journal-title":"The American Naturalist"},{"key":"key2021031007453265200_ref106","first-page":"1035","article-title":"Analysis into market layout of luxury e-commerce at home and abroad","year":"2013"},{"issue":"3","key":"key2021031007453265200_ref107","doi-asserted-by":"crossref","first-page":"63","DOI":"10.1111\/cwe.12243","article-title":"Rise of cross\u2010border e\u2010commerce exports in China","volume":"26","year":"2018","journal-title":"China and World Economy"},{"issue":"1","key":"key2021031007453265200_ref108","doi-asserted-by":"crossref","first-page":"39","DOI":"10.1016\/S0022-4359(00)00045-2","article-title":"Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment","volume":"77","year":"2001","journal-title":"Journal of Retailing"},{"issue":"2-3","key":"key2021031007453265200_ref109","doi-asserted-by":"crossref","first-page":"182","DOI":"10.1016\/j.telpol.2015.11.011","article-title":"Mobile payments in Japan, South Korea and China: cross-border convergence or divergence of business models?","volume":"40","year":"2016","journal-title":"Telecommunications Policy"},{"key":"key2021031007453265200_ref110","unstructured":"Miele, M. and Parisi, V. (2000), \u201cConsumer concerns about animal welfare and food choice. Italian report on laddering interviews\u201d."},{"issue":"2","key":"key2021031007453265200_ref111","first-page":"454","article-title":"Customer value proposition for e-commerce: a case study approach","volume":"10","year":"2019","journal-title":"International Journal of Advanced Computer Science and Applications"},{"issue":"1","key":"key2021031007453265200_ref112","doi-asserted-by":"crossref","first-page":"226","DOI":"10.5465\/amr.1997.9707180265","article-title":"When employees feel betrayed: a model of how psychological contract violation develops","volume":"22","year":"1997","journal-title":"Academy of Management Review"},{"issue":"12","key":"key2021031007453265200_ref113","doi-asserted-by":"crossref","first-page":"1643","DOI":"10.1016\/j.jbusres.2004.10.005","article-title":"Consumer derived utilitarian value and channel utilization in a multi-channel retail context","volume":"58","year":"2005","journal-title":"Journal of Business Research"},{"key":"key2021031007453265200_ref114","first-page":"77","article-title":"Understanding consumers' cognitive structures: implications for advertising strategy","volume":"1","year":"1983","journal-title":"Advertising and Consumer Psychology"},{"key":"key2021031007453265200_ref115","first-page":"3","article-title":"The means-end approach to understanding consumer decision\u2010 making","volume-title":"Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy","year":"2001"},{"issue":"10-11","key":"key2021031007453265200_ref116","doi-asserted-by":"crossref","first-page":"1160","DOI":"10.1016\/j.jbusres.2006.03.008","article-title":"The effects of utilitarian and hedonic online shopping value on consumer preference and intentions","volume":"59","year":"2006","journal-title":"Journal of Business Research"},{"issue":"4","key":"key2021031007453265200_ref117","doi-asserted-by":"crossref","first-page":"437","DOI":"10.1177\/0092070304265697","article-title":"French versus American consumers' attachment of value to a product in a common consumption context: a cross-national comparison","volume":"32","year":"2004","journal-title":"Journal of the Academy of Marketing Science"},{"key":"key2021031007453265200_ref118","doi-asserted-by":"crossref","first-page":"106","DOI":"10.1016\/j.ijhm.2016.06.007","article-title":"The role of utilitarian and hedonic values on users' continued usage intention in a mobile hotel booking environment","volume":"57","year":"2016","journal-title":"International Journal of Hospitality Management"},{"issue":"3","key":"key2021031007453265200_ref119","doi-asserted-by":"crossref","first-page":"1039","DOI":"10.1016\/j.chb.2012.06.025","article-title":"User adoption of social networking sites: eliciting uses and gratifications through a means\u2013end approach","volume":"29","year":"2013","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"key2021031007453265200_ref120","doi-asserted-by":"crossref","first-page":"16","DOI":"10.1108\/09590550310457818","article-title":"Identifying key factors affecting consumer purchase behavior in an online shopping context","volume":"31","year":"2003","journal-title":"International Journal of Retail and Distribution Management"},{"issue":"2","key":"key2021031007453265200_ref121","doi-asserted-by":"crossref","first-page":"189","DOI":"10.1016\/j.jretconser.2012.12.001","article-title":"Generation Y vs. Baby Boomers: shopping behavior, buyer involvement and implications for retailing","volume":"20","year":"2013","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"2","key":"key2021031007453265200_ref122","doi-asserted-by":"crossref","first-page":"215","DOI":"10.1007\/s11747-008-0118-9","article-title":"Toward a theory of repeat purchase drivers for consumer services","volume":"37","year":"2009","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"3","key":"key2021031007453265200_ref123","doi-asserted-by":"crossref","first-page":"101","DOI":"10.1080\/10864415.2003.11044275","article-title":"Consumer acceptance of electronic commerce: integrating trust and risk with the technology acceptance model","volume":"7","year":"2003","journal-title":"International Journal of Electronic Commerce"},{"issue":"1","key":"key2021031007453265200_ref124","doi-asserted-by":"crossref","first-page":"115","DOI":"10.2307\/25148720","article-title":"Understanding and predicting electronic commerce adoption: an extension of the theory of planned behavior","volume":"30","year":"2006","journal-title":"MIS Quarterly"},{"issue":"4","key":"key2021031007453265200_ref125","doi-asserted-by":"crossref","first-page":"372","DOI":"10.1287\/isre.1050.0065","article-title":"Psychological contract violation in online marketplaces: antecedents, consequences, and moderating role","volume":"16","year":"2005","journal-title":"Information Systems Research"},{"issue":"1","key":"key2021031007453265200_ref126","doi-asserted-by":"crossref","first-page":"105","DOI":"10.2307\/25148783","article-title":"Understanding and mitigating uncertainty in online exchange relationships: a principal-agent perspective","volume":"31","year":"2007","journal-title":"MIS Quarterly"},{"key":"key2021031007453265200_ref127","doi-asserted-by":"crossref","first-page":"157","DOI":"10.1016\/j.chb.2014.02.048","article-title":"The influence of computer self-efficacy, metacognitive self-regulation and self-esteem on student engagement in online learning programs: evidence from the virtual world of second life","volume":"35","year":"2014","journal-title":"Computers in Human Behavior"},{"key":"key2021031007453265200_ref128","unstructured":"Pervin, L.A. (1989), \u201cGoal concepts: themes, issues, and questions\u201d, in Pervin, L.A. (Ed.), Goal Concepts in Personality and Social Psychology, Lawrence Erlbaum Associates, Hillsdale, New Jersey, pp. 473-479."},{"issue":"3","key":"key2021031007453265200_ref129","doi-asserted-by":"crossref","first-page":"227","DOI":"10.1016\/0167-8116(95)00023-U","article-title":"A means-end chain approach to consumer goal structures","volume":"12","year":"1995","journal-title":"International Journal of Research in Marketing"},{"issue":"2","key":"key2021031007453265200_ref130","doi-asserted-by":"crossref","first-page":"119","DOI":"10.1016\/0148-2963(91)90046-Z","article-title":"Consumers' evaluative structures in two ethical situations: a means-end approach","volume":"22","year":"1991","journal-title":"Journal of Business Research"},{"issue":"3","key":"key2021031007453265200_ref131","doi-asserted-by":"crossref","first-page":"205","DOI":"10.1057\/ejis.2009.15","article-title":"Understanding online customer repurchasing intention and the mediating role of trust\u2013an empirical investigation in two developed countries","volume":"18","year":"2009","journal-title":"European Journal of Information Systems"},{"issue":"3","key":"key2021031007453265200_ref132","doi-asserted-by":"crossref","first-page":"250","DOI":"10.1108\/14626000310489709","article-title":"E-opportunities of service sector SMEs: an Irish cross-border study","volume":"10","year":"2003","journal-title":"Journal of Small Business and Enterprise Development"},{"issue":"1","key":"key2021031007453265200_ref133","first-page":"11","article-title":"Laddering theory, method, analysis, and interpretation","volume":"28","year":"1988","journal-title":"Journal of Advertising Research"},{"issue":"3","key":"key2021031007453265200_ref134","doi-asserted-by":"crossref","first-page":"322","DOI":"10.2501\/JAR-43-3-322-329","article-title":"Gender and e-commerce: an exploratory study","volume":"43","year":"2003","journal-title":"Journal of Advertising Research"},{"key":"key2021031007453265200_ref135","volume-title":"The Nature of Human Values","year":"1973"},{"key":"key2021031007453265200_ref136","first-page":"74","article-title":"Evaluation of web user interfaces for the online retail of apparel","year":"2009"},{"issue":"1","key":"key2021031007453265200_ref137","doi-asserted-by":"crossref","first-page":"42","DOI":"10.1108\/07363760210414943","article-title":"Multi-channel shopping: understanding what drives channel choice","volume":"19","year":"2002","journal-title":"Journal of Consumer Marketing"},{"key":"key2021031007453265200_ref138","doi-asserted-by":"crossref","first-page":"182","DOI":"10.1016\/j.chb.2013.10.013","article-title":"Value co-creation and purchase intention in social network sites: the role of electronic word-of-mouth and trust\u2013a theoretical analysis","volume":"31","year":"2014","journal-title":"Computers in Human Behavior"},{"issue":"Supplement","key":"key2021031007453265200_ref139","first-page":"47","article-title":"The utility of the four utilities concept","volume":"6","year":"1994","journal-title":"Research in Marketing"},{"issue":"2","key":"key2021031007453265200_ref140","doi-asserted-by":"crossref","first-page":"159","DOI":"10.1016\/0148-2963(91)90050-8","article-title":"Why we buy what we buy: a theory of consumption values","volume":"22","year":"1991","journal-title":"Journal of Business Research"},{"issue":"1","key":"key2021031007453265200_ref141","doi-asserted-by":"crossref","first-page":"15","DOI":"10.1509\/jmkg.66.1.15.18449","article-title":"Consumer trust, value, and loyalty in relational exchanges","volume":"66","year":"2002","journal-title":"Journal of Marketing"},{"issue":"3","key":"key2021031007453265200_ref506","first-page":"5","article-title":"Online shopping motivations, information search, and shopping intentions in an emerging economy","volume":"4","year":"2014","journal-title":"The Journal of Business, Economics, and Environmental Studies (JBEES)"},{"key":"key2021031007453265200_ref142","volume-title":"Value Migration: How to Think Several Moves Ahead of the Competition","year":"1997"},{"key":"key2021031007453265200_ref143","unstructured":"Statista (2020), \u201cRetail sales value of cross-border e-commerce in China in 2017 with a forecast until 2022\u201d, available at: https:\/\/www.statista.com\/statistics\/1006760\/china-cross-border-retail-ecommerce-sales\/ (accessed 24 April 2020)."},{"issue":"4","key":"key2021031007453265200_ref144","doi-asserted-by":"crossref","first-page":"943","DOI":"10.3390\/su11040943","article-title":"Creating a sustainable policy framework for cross-border e-commerce in China","volume":"11","year":"2019","journal-title":"Sustainability"},{"issue":"3","key":"key2021031007453265200_ref145","first-page":"144","article-title":"Why users choose particular web sites over others: introducing a \u2018means-end\u2019 approach to human-computer interaction","volume":"3","year":"2002","journal-title":"Journal of Electronic Commerce Research"},{"issue":"9","key":"key2021031007453265200_ref146","doi-asserted-by":"crossref","first-page":"874","DOI":"10.1002\/mar.20362","article-title":"Perceived ease of use in prior e\u2010commerce experiences: a hierarchical model for its motivational antecedents","volume":"27","year":"2010","journal-title":"Psychology and Marketing"},{"key":"key2021031007453265200_ref147","article-title":"How live streaming influences purchase intentions in social commerce: an IT affordance perspective","volume":"37","year":"2019","journal-title":"Electronic Commerce Research and Applications"},{"issue":"2","key":"key2021031007453265200_ref148","doi-asserted-by":"crossref","first-page":"322","DOI":"10.1207\/s15327752jpa6502_8","article-title":"Self-linking and self-competence as dimensions of global self-esteem: initial validation of a measure","volume":"65","year":"1995","journal-title":"Journal of Personality Assessment"},{"key":"key2021031007453265200_ref149","volume-title":"The 2020 China Cross Border Ecommerce Insights","author":"Tenba Group","year":"2020"},{"issue":"5","key":"key2021031007453265200_ref150","doi-asserted-by":"crossref","first-page":"849","DOI":"10.1016\/j.paid.2006.03.014","article-title":"Factors within multidimensional perfectionism scales: complexity of relationships with self-esteem, narcissism, self-control, and self-criticism","volume":"41","year":"2006","journal-title":"Personality and Individual Differences"},{"issue":"12","key":"key2021031007453265200_ref507","doi-asserted-by":"crossref","first-page":"774","DOI":"10.1016\/j.technovation.2007.01.001","article-title":"Shopping motivations on Internet: a study based on utilitarian and hedonic value","volume":"27","year":"2007","journal-title":"Technovation"},{"key":"key2021031007453265200_ref151","doi-asserted-by":"crossref","first-page":"93","DOI":"10.1007\/978-3-319-74129-1_4","article-title":"Cross-border e-commerce: a new driver of global trade","volume-title":"Emerging Issues in Global Marketing","year":"2018"},{"issue":"4","key":"key2021031007453265200_ref152","doi-asserted-by":"crossref","first-page":"165","DOI":"10.1108\/EUM0000000005808","article-title":"Privacy and security concerns as major barriers for e-commerce: a survey study","volume":"9","year":"2001","journal-title":"Information Management and Computer Security"},{"issue":"9","key":"key2021031007453265200_ref153","doi-asserted-by":"crossref","first-page":"84","DOI":"10.1145\/1284621.1284624","article-title":"The online consumer's hierarchy of needs","volume":"50","year":"2007","journal-title":"Communications of the ACM"},{"issue":"6","key":"key2021031007453265200_ref154","doi-asserted-by":"crossref","first-page":"464","DOI":"10.1016\/j.telpol.2018.03.006","article-title":"Drivers and barriers to cross-border e-commerce: evidence from Spanish individual behavior","volume":"42","year":"2018","journal-title":"Telecommunications Policy"},{"issue":"1","key":"key2021031007453265200_ref155","first-page":"99","article-title":"E-loyalty is not all about trust, price also matters: extending expectation-confirmation theory in bookselling websites","volume":"14","year":"2013","journal-title":"Journal of Electronic Commerce Research"},{"key":"key2021031007453265200_ref156","unstructured":"Vannoppen, J., Van Huylenbroeck, G., Verbeke, W. and Viaene, J. (1999), \u201cConsumers values with regard to buying food from short market channels\u201d, in Sylvander, B., Barjolle, D. and Arfini, F. (Eds), The 67th European Association of Agricultural Economists Seminar, Le Mans, France, pp. 224-236."},{"issue":"2","key":"key2021031007453265200_ref157","doi-asserted-by":"crossref","first-page":"44","DOI":"10.1177\/002224297704100215","article-title":"The role of personal values in marketing and consumer behavior","volume":"41","year":"1977","journal-title":"Journal of Marketing"},{"issue":"2","key":"key2021031007453265200_ref158","doi-asserted-by":"crossref","first-page":"111","DOI":"10.1016\/0148-2963(91)90045-Y","article-title":"Means-end chains: connecting products with self","volume":"22","year":"1991","journal-title":"Journal of Business Research"},{"key":"key2021031007453265200_ref159","first-page":"626","article-title":"Research on marketing adaptability of cross-border e-commerce under different cultural symbols","year":"2018"},{"issue":"3","key":"key2021031007453265200_ref160","doi-asserted-by":"crossref","first-page":"143","DOI":"10.1509\/jmkg.71.3.143","article-title":"Can a retail web site be social?","volume":"71","year":"2007","journal-title":"Journal of Marketing"},{"key":"key2021031007453265200_ref161","first-page":"551","article-title":"What is the perceived value of wine? A cross-generation study of consumer wine perception and consumption behavior","volume-title":"Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing","year":"2016"},{"key":"key2021031007453265200_ref162","doi-asserted-by":"crossref","first-page":"543","DOI":"10.1016\/j.jbusres.2018.08.032","article-title":"The role of live streaming in building consumer trust and engagement with social commerce sellers","volume":"117","year":"2020","journal-title":"Journal of Business Research"},{"issue":"2","key":"key2021031007453265200_ref163","doi-asserted-by":"crossref","first-page":"139","DOI":"10.1007\/BF02894350","article-title":"Customer value: the next source for competitive advantage","volume":"25","year":"1997","journal-title":"Journal of the Academy of Marketing Science"},{"key":"key2021031007453265200_ref164","volume-title":"Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction","year":"1996"},{"key":"key2021031007453265200_ref165","article-title":"A typology of online group buyers: using means-end structures for benefit segmentation","year":"2014"},{"issue":"8","key":"key2021031007453265200_ref166","doi-asserted-by":"crossref","first-page":"1097","DOI":"10.1016\/j.im.2017.03.001","article-title":"Analyzing consumer goal structure in online group buying: a means-end chain approach","volume":"54","year":"2017","journal-title":"Information & Management"},{"issue":"2","key":"key2021031007453265200_ref167","doi-asserted-by":"crossref","first-page":"47","DOI":"10.1108\/14636690810862802","article-title":"Communication platforms in electronic commerce: a three-dimension analysis","volume":"10","year":"2008","journal-title":"Info"},{"key":"key2021031007453265200_ref168","first-page":"151","article-title":"A conceptual model of customer value in ecommerce","year":"2004"},{"key":"key2021031007453265200_ref169","first-page":"1","article-title":"The supplier management and approval in reverse trade card: an electronic payment system on the B2B","year":"2010"},{"issue":"2","key":"key2021031007453265200_ref170","doi-asserted-by":"crossref","first-page":"89","DOI":"10.1016\/j.jretconser.2009.10.003","article-title":"The role of interactivity in e-tailing: creating value and increasing satisfaction","volume":"17","year":"2010","journal-title":"Journal of Retailing and Consumer Services"},{"issue":"5","key":"key2021031007453265200_ref171","doi-asserted-by":"crossref","first-page":"294","DOI":"10.1016\/j.im.2009.06.001","article-title":"The effects of national culture values on consumer acceptance of e-commerce: online shoppers in China","volume":"46","year":"2009","journal-title":"Information & Management"},{"issue":"4","key":"key2021031007453265200_ref172","first-page":"744","article-title":"Determinants of internet shopping behavior: an application of reasoned behaviour theory","volume":"24","year":"2007","journal-title":"International Journal of Management"},{"key":"key2021031007453265200_ref173","first-page":"1","article-title":"Multi-criteria analysis approach based on consumer satisfaction to rank B2C E-commerce websites","year":"2016"},{"issue":"8","key":"key2021031007453265200_ref174","doi-asserted-by":"crossref","first-page":"643","DOI":"10.1108\/00070700210425930","article-title":"Consumer motivations in the purchase of organic food: a means-end approach","volume":"104","year":"2002","journal-title":"British Food Journal"},{"issue":"3","key":"key2021031007453265200_ref175","doi-asserted-by":"crossref","first-page":"2","DOI":"10.1177\/002224298805200302","article-title":"Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence","volume":"52","year":"1988","journal-title":"Journal of Marketing"},{"key":"key2021031007453265200_ref176","first-page":"182","article-title":"Research on cross-border e-commerce platform selection in China small & medium-sized enterprises","year":"2015"},{"issue":"5","key":"key2021031007453265200_ref177","doi-asserted-by":"crossref","first-page":"425","DOI":"10.1016\/j.ijinfomgt.2010.02.003","article-title":"Exploring the role of psychological safety in promoting the intention to continue sharing knowledge in virtual communities","volume":"30","year":"2010","journal-title":"International Journal of Information Management"},{"key":"key2021031007453265200_ref178","first-page":"707","article-title":"Preferential mode of import tariff in context of e-commerce cross-border trade","year":"2016"},{"key":"key2021031007453265200_ref179","article-title":"Problems in cross-border e-commerce export trade in China & countermeasure analysis","year":"2015"}],"container-title":["Internet Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/INTR-10-2019-0397\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/INTR-10-2019-0397\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T21:36:57Z","timestamp":1753393017000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/intr\/article\/31\/2\/699-736\/514117"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2020,11,13]]},"references-count":186,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2020,11,13]]}},"alternative-id":["10.1108\/INTR-10-2019-0397"],"URL":"https:\/\/doi.org\/10.1108\/intr-10-2019-0397","relation":{},"ISSN":["1066-2243"],"issn-type":[{"value":"1066-2243","type":"print"}],"subject":[],"published":{"date-parts":[[2020,11,13]]}}}