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online fake news.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This study employed a 2 (news veracity: real vs fake) \u00d7 2 (social endorsements: low Facebook \u201clikes\u201d vs high Facebook \u201clikes\u201d) between-subjects experimental design (<jats:italic>N<\/jats:italic>\u00a0=\u00a0239).<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The analysis revealed that a high number of Facebook \u201clikes\u201d accompanying fake news increased the perceived credibility of the material compared to a low number of \u201clikes.\u201d In addition, the mediation results indicated that increased perceptions of news credibility may create a situation in which readers feel that it is necessary to cognitively elaborate on the information present in the news, and this active processing finally leads to sharing.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>The results from this study help explicate what drives increased belief and sharing of fake news and can aid in refining interventions aimed at combating fake news for both communities and organizations.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The current study expands upon existing literature, linking the use of social endorsements to perceived credibility of fake news and information, and sheds light on the causal mechanisms through which people make the decision to share news articles on social media.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-10-2019-0442","type":"journal-article","created":{"date-parts":[[2021,7,28]],"date-time":"2021-07-28T02:18:25Z","timestamp":1627438705000},"page":"379-397","source":"Crossref","is-referenced-by-count":55,"title":["Fake news on 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