{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,30]],"date-time":"2026-03-30T23:55:24Z","timestamp":1774914924694,"version":"3.50.1"},"reference-count":155,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2021,10,28]],"date-time":"2021-10-28T00:00:00Z","timestamp":1635379200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["INTR"],"published-print":{"date-parts":[[2022,7,4]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The purpose of the present research was to examine the effects of content, spatial, temporal and social presences stimulated by augmented reality (AR) technology on game enjoyment and continuing behavioral intention.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>A total of 355 mobile AR game players participated in an online survey posted via the nationwide crowdsourcing web service in the US. A structural equation modeling was conducted using a maximum-likelihood estimation procedure to test the relationships among the variables.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Results of structural equation modeling revealed the mechanism through which multiple dimensions of presence on the mobile AR game generated positive effects on consumer responses and showed the effects of four dimensions of presence stimulated by the AR technology on game enjoyment, performance and behavioral intention. Content, spatial, temporal and social presences are integrated to create a sense of realness. These dimensions of presence simultaneously increased game enjoyment that influenced the perceived game performance, commitment to it and ultimately the intention to play other mobile AR games.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>Although AR technology brings a unique experience to the game player, research on the effects of its use in mobile games on consumer responses is currently limited. The results of this study add value to the existing mobile game literature and provide practical insights for mobile game service providers on how to enhance players\u2019 game enjoyment and continuing behavior.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-10-2020-0557","type":"journal-article","created":{"date-parts":[[2021,10,28]],"date-time":"2021-10-28T01:38:04Z","timestamp":1635385084000},"page":"1235-1263","source":"Crossref","is-referenced-by-count":21,"title":["Catch me if you can: effects of AR-enhanced presence on the mobile game experience"],"prefix":"10.1108","volume":"32","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-3178-0586","authenticated-orcid":false,"given":"Jihye","family":"Park","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9081-1960","authenticated-orcid":false,"given":"Dongwoo","family":"Ko","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2021,10,28]]},"reference":[{"issue":"5","key":"key2022070106501603100_ref155","first-page":"1216","article-title":"A conceptual model: video-game engagement and its moderating impact on consumers\u2019 personality","volume":"21","year":"2015","journal-title":"Journal of Computational and Theoretical Nanoscience"},{"issue":"1","key":"key2022070106501603100_ref001","first-page":"244","article-title":"Playful-consumption experience of videogame-play influences consumer video-game engagement: a conceptual model","volume":"9","year":"2017","journal-title":"Global Business and Management Research: An International Journal"},{"key":"key2022070106501603100_ref002","unstructured":"Adjust (2014), \u201cBirth, life and death of an app \u2013 a look at the apple app store\u201d, available at: https:\/\/www.adjust.com\/new-assets\/images\/media-files\/media-releases\/report-birth-life-and-death-of-an-app-a-look-at-the-apple-app-store-in-july-2014\/AppleAppStore_Report2014.pdf (accessed 4 October 2018)."},{"issue":"4","key":"key2022070106501603100_ref003","doi-asserted-by":"crossref","first-page":"665","DOI":"10.2307\/3250951","article-title":"Time flies when you are having fun: cognitive absorption and beliefs about information technology usage","volume":"24","year":"2000","journal-title":"MIS Quarterly"},{"key":"key2022070106501603100_ref004","volume-title":"Understanding Attitudes and Predicting Social Behavior","year":"1980"},{"issue":"3","key":"key2022070106501603100_ref005","first-page":"49:1","article-title":"Real-time illumination and visual coherence for photorealistic augmented\/mixed reality","volume":"53","year":"2020","journal-title":"ACM Computing Surveys"},{"issue":"1","key":"key2022070106501603100_ref006","first-page":"321","article-title":"Assumptions and comparative strengths of the two-step approach: comment on Fornell and Yi","volume":"20","year":"1992","journal-title":"Sociological Methods"},{"issue":"1","key":"key2022070106501603100_ref007","doi-asserted-by":"crossref","first-page":"57","DOI":"10.1016\/S0022-4359(96)90005-6","article-title":"The effects of perceived co-workers involvement and supervisor support on service provider role stress, performance and job satisfaction","volume":"72","year":"1996","journal-title":"Journal Retailing"},{"issue":"3","key":"key2022070106501603100_ref008","doi-asserted-by":"crossref","first-page":"261","DOI":"10.1002\/(SICI)1520-6793(199805)15:3<261::AID-MAR4>3.0.CO;2-8","article-title":"A modified scale for the measurement of communication-evoked mental imagery","volume":"15","year":"1998","journal-title":"Psychology and Marketing"},{"issue":"1","key":"key2022070106501603100_ref009","doi-asserted-by":"crossref","first-page":"74","DOI":"10.1007\/BF02723327","article-title":"On the evaluation of structural equation models","volume":"16","year":"1988","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"3","key":"key2022070106501603100_ref010","doi-asserted-by":"crossref","first-page":"127","DOI":"10.1080\/10528008.2017.1306710","article-title":"Factors contributing to cognitive absorption and grounded learning effectiveness in a competitive business marketing simulation","volume":"27","year":"2017","journal-title":"Marketing Education Review"},{"key":"key2022070106501603100_ref011","volume-title":"Social Foundations of Thought and Action","year":"1986"},{"issue":"4","key":"key2022070106501603100_ref012","doi-asserted-by":"crossref","first-page":"675","DOI":"10.1086\/261558","article-title":"A theory of rational addiction","volume":"96","year":"1988","journal-title":"Journal of Political Economy"},{"key":"key2022070106501603100_ref013","unstructured":"Biocca, F. and Harms, C. 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