{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,22]],"date-time":"2026-04-22T20:22:53Z","timestamp":1776889373153,"version":"3.51.2"},"reference-count":74,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2023,4,18]],"date-time":"2023-04-18T00:00:00Z","timestamp":1681776000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["INTR"],"published-print":{"date-parts":[[2024,3,19]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Social media facilitates the communication and the relationship between healthcare professionals and patients. However, limited research has examined the role of social media in a physicians' online return. This study, therefore, investigates physicians' online economic and social capital return in relation to physicians' use of social media and consumer engagement.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Using ordinary least squares (OLS) regression with fixed effects (FE) and panel data collected from Sina Weibo and Sina Health, this study analyzes the impact of physicians' social media use and consumer engagement on physicians' online return and the moderation effect of professional seniority.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results reveal that physicians' use of social media and consumer sharing behavior positively affect physicians' online economic return. In contrast, consumer engagement positively impacts physicians' online social capital return. While professional seniority enhances the effect of physicians' social media use on online economic return, professional seniority only enhances the relationship between consumers' sharing behavior to the posts and physicians' online social capital return when professional seniority comes to consumer engagement.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study reveals the different roles of social media use and consumer engagement in physicians' online return. The results also extend and examine the social media affordances theory in online healthcare communities and social media platforms.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-10-2021-0773","type":"journal-article","created":{"date-parts":[[2023,4,17]],"date-time":"2023-04-17T07:48:54Z","timestamp":1681717734000},"page":"371-397","source":"Crossref","is-referenced-by-count":20,"title":["The effects of social media use\u00a0and\u00a0consumer engagement on\u00a0physician online return: evidence from Weibo"],"prefix":"10.1108","volume":"34","author":[{"given":"Yabin","family":"Yang","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3697-9682","authenticated-orcid":false,"given":"Xitong","family":"Guo","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8221-2258","authenticated-orcid":false,"given":"Tianshi","family":"Wu","sequence":"additional","affiliation":[]},{"given":"Doug","family":"Vogel","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2023,4,18]]},"reference":[{"issue":"2","key":"key2024031721513149100_ref001","doi-asserted-by":"crossref","first-page":"e15","DOI":"10.2196\/mededu.6232","article-title":"Use of social media for professional development by health care professionals: a\u00a0cross-sectional web-based survey","volume":"2","year":"2016","journal-title":"JMIR Medical Education"},{"issue":"6","key":"key2024031721513149100_ref002","doi-asserted-by":"crossref","first-page":"1352","DOI":"10.1287\/mnsc.2014.1936","article-title":"Tie strength, embeddedness, and social influence: a large-scale networked experiment","volume":"60","year":"2014","journal-title":"Management Science"},{"issue":"1","key":"key2024031721513149100_ref003","doi-asserted-by":"crossref","first-page":"15","DOI":"10.1002\/mar.20761","article-title":"Creative strategies in social media marketing: an exploratory study of branded social content and consumer engagement","volume":"32","year":"2015","journal-title":"Psychology and Marketing"},{"issue":"4","key":"key2024031721513149100_ref004","doi-asserted-by":"crossref","first-page":"726","DOI":"10.1037\/0893-3200.21.4.726","article-title":"Rethinking how family researchers model infrequent outcomes: a\u00a0tutorial on count regression and zero-inflated models","volume":"21","year":"2007","journal-title":"Journal of Family Psychology"},{"key":"key2024031721513149100_ref005","article-title":"Health care and social media: importance of facing their challenges","year":"2019","journal-title":"Patient Empowerment Network"},{"issue":"9","key":"key2024031721513149100_ref006","doi-asserted-by":"crossref","first-page":"e258","DOI":"10.2196\/jmir.5702","article-title":"Professional use of social media by pharmacists: a qualitative study","volume":"18","year":"2016","journal-title":"Journal of Medical Internet Research"},{"key":"key2024031721513149100_ref007","article-title":"S-commerce: influence of Facebook likes on purchases and\u00a0recommendations on a linked e-commerce site","volume":"138","year":"2020","journal-title":"Decision Support Systems"},{"issue":"2","key":"key2024031721513149100_ref008","doi-asserted-by":"crossref","first-page":"233","DOI":"10.2307\/2575696","article-title":"Correlated independent variables: the problem of multicollinearity","volume":"42","year":"1963","journal-title":"Social Forces"},{"issue":"10","key":"key2024031721513149100_ref009","doi-asserted-by":"crossref","first-page":"1168","DOI":"10.1007\/s11606-011-1761-2","article-title":"The patient\u2013doctor relationship and online social networks: results of a national survey","volume":"26","year":"2011","journal-title":"Journal of General Internal Medicine"},{"issue":"1","key":"key2024031721513149100_ref010","doi-asserted-by":"crossref","first-page":"201","DOI":"10.1186\/s12875-020-01272-0","article-title":"Physician factors associated with increased risk for complaints in primary care emergency services: a case \u2013 control study","volume":"21","year":"2020","journal-title":"BMC Family Practice"},{"issue":"3","key":"key2024031721513149100_ref011","doi-asserted-by":"crossref","first-page":"252","DOI":"10.1177\/1094670511411703","article-title":"Customer engagement: conceptual domain, fundamental propositions, and implications for research","volume":"14","year":"2011","journal-title":"Journal of Service Research"},{"key":"key2024031721513149100_ref012","doi-asserted-by":"crossref","unstructured":"Bucher, T. and Helmond, A. 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