{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,21]],"date-time":"2026-07-21T02:45:39Z","timestamp":1784601939704,"version":"3.55.0"},"reference-count":87,"publisher":"Emerald","issue":"7","license":[{"start":{"date-parts":[[2022,3,25]],"date-time":"2022-03-25T00:00:00Z","timestamp":1648166400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["INTR"],"published-print":{"date-parts":[[2022,12,19]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>This research explores the impacts of content-generating devices (mobile phones versus personal computers) and content features (social content and achievement content) on consumer engagement with marketer-generated content (MGC) on social media. It also examines these factors' interaction effects on consumer engagement.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The study analyzed MGC that 210 companies had posted to Sina Weibo over three years, testing the study\u2019s proposed model with negative binomial regression analysis.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The study's results show that MGC generated via mobile phones attracts more consumer engagement than MGC generated via personal computers. MGC with more social features attracts more consumer engagement, whereas MGC with more achievement features reduces consumer engagement. The authors also found that MGC with more social features generated via mobile phones and MGC with more achievement features generated via personal computers lead to more consumer engagement due to the congruency of the construal level of psychological distance.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This research enriches the literature by exploring the effects of content-generating devices and content features on consumer engagement in the MGC context, which extends the research on consumer engagement with social media from the context of user-generated content to the MGC.<\/jats:p><\/jats:sec>","DOI":"10.1108\/intr-10-2021-0787","type":"journal-article","created":{"date-parts":[[2022,3,24]],"date-time":"2022-03-24T23:32:15Z","timestamp":1648164735000},"page":"307-329","source":"Crossref","is-referenced-by-count":35,"title":["Fostering consumer engagement with marketer-generated content: the role of content-generating devices and content features"],"prefix":"10.1108","volume":"32","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5373-1566","authenticated-orcid":false,"given":"Qiang","family":"Yang","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7447-1222","authenticated-orcid":false,"given":"Hongxiu","family":"Li","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6736-1316","authenticated-orcid":false,"given":"Yanqing","family":"Lin","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yushi","family":"Jiang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jiale","family":"Huo","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2022,3,25]]},"reference":[{"issue":"9","key":"key2022121123453162800_ref001","doi-asserted-by":"crossref","first-page":"1367","DOI":"10.1002\/mar.21537","article-title":"Mapping the jungle: a bibliometric analysis of research into construal level theory","volume":"38","year":"2021","journal-title":"Psychology and Marketing"},{"issue":"5","key":"key2022121123453162800_ref002","doi-asserted-by":"crossref","first-page":"16","DOI":"10.1509\/jm.16.0018","article-title":"Comparative price and the design of effective product communications","volume":"81","year":"2017","journal-title":"Journal of Marketing"},{"issue":"2","key":"key2022121123453162800_ref003","doi-asserted-by":"crossref","first-page":"161","DOI":"10.1111\/j.1467-9280.2008.02062.x","article-title":"Effects of fluency on psychological distance and mental construal (or why New York is a large city, but New York is a civilized jungle)","volume":"19","year":"2008","journal-title":"Psychological Science"},{"issue":"3","key":"key2022121123453162800_ref004","doi-asserted-by":"crossref","first-page":"719","DOI":"10.25300\/MISQ\/2018\/13592","article-title":"Monetizing freemium communities: does paying for premium increase social engagement?","volume":"42","year":"2018","journal-title":"MIS Quarterly"},{"issue":"4","key":"key2022121123453162800_ref005","doi-asserted-by":"crossref","first-page":"563","DOI":"10.1287\/mnsc.46.4.563.12061","article-title":"Frictionless commerce? A comparison of Internet and conventional retailers","volume":"46","year":"2000","journal-title":"Management Science"},{"key":"key2022121123453162800_ref006","doi-asserted-by":"crossref","first-page":"521","DOI":"10.1016\/S2212-5671(14)00833-8","article-title":"Brand communication challenges in getting young customer engagement","volume":"16","year":"2014","journal-title":"Procedia Economics and Finance"},{"key":"key2022121123453162800_ref007","unstructured":"Cambridge University Press (2021a), \u201cSocial | meaning in the Cambridge English dictionary\u201d, available at: https:\/\/dictionary.cambridge.org\/dictionary\/english\/social (accessed 2 June 2021)."},{"key":"key2022121123453162800_ref008","unstructured":"Cambridge University Press (2021b), \u201cAchievement | meaning in the Cambridge English dictionary\u201d, available at: https:\/\/dictionary.cambridge.org\/dictionary\/english\/achievement (accessed 2 June 2021)."},{"key":"key2022121123453162800_ref009","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2019.101266","article-title":"Evaluating marketer generated content popularity on brand fan pages \u2013 a multilevel modelling approach","volume":"44","year":"2019","journal-title":"Telematics and Informatics"},{"issue":"5","key":"key2022121123453162800_ref010","doi-asserted-by":"crossref","first-page":"1565","DOI":"10.1108\/INTR-07-2019-0296","article-title":"Effect of marketing messages and consumer engagement on economic performance: evidence from Weibo","volume":"30","year":"2020","journal-title":"Internet Research"},{"key":"key2022121123453162800_ref011","doi-asserted-by":"publisher","DOI":"10.1108\/JRIM-06-2021-0156","article-title":"Augmented reality interactive technology and interfaces: a construal-level theory perspective","year":"2021","journal-title":"Journal of Research in Interactive Marketing"},{"issue":"5","key":"key2022121123453162800_ref012","doi-asserted-by":"crossref","first-page":"92","DOI":"10.1177\/0022242920984492","article-title":"They're just not that into you: how to leverage existing consumer\u2013brand relationships through social psychological distance","volume":"85","year":"2021","journal-title":"Journal of Marketing"},{"key":"key2022121123453162800_ref013","doi-asserted-by":"crossref","first-page":"104","DOI":"10.1016\/j.intmar.2017.05.001","article-title":"Second person pronouns enhance consumer involvement and brand attitude","volume":"39","year":"2017","journal-title":"Journal of Interactive Marketing"},{"issue":"3","key":"key2022121123453162800_ref014","doi-asserted-by":"crossref","first-page":"287","DOI":"10.1016\/j.jretai.2016.02.001","article-title":"Feeling close from Afar: the role of psychological distance in offsetting distrust in unfamiliar online retailers","volume":"92","year":"2016","journal-title":"Journal of Retailing"},{"issue":"2","key":"key2022121123453162800_ref015","doi-asserted-by":"crossref","first-page":"16","DOI":"10.1080\/15252019.2008.10722139","article-title":"Exploring consumer motivations for creating user-generated content","volume":"8","year":"2008","journal-title":"Journal of Interactive Advertising"},{"key":"key2022121123453162800_ref016","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2019.100867","article-title":"How does marketers' and users' content on corporate Facebook fan pages influence brand equity?","volume":"36","year":"2019","journal-title":"Electronic Commerce Research and Applications"},{"issue":"3","key":"key2022121123453162800_ref017","first-page":"717","article-title":"Garlic and ginger are not like apples and oranges: effects of mass\/count information on the production of noun phrases in English","volume":"71","year":"2018","journal-title":"Quarterly Journal of Experimental Psychology"},{"issue":"1","key":"key2022121123453162800_ref018","doi-asserted-by":"crossref","first-page":"88","DOI":"10.1287\/isre.1120.0469","article-title":"Social media brand community and consumer behavior: quantifying the relative impact of user- and marketer-generated content","volume":"24","year":"2013","journal-title":"Information Systems Research"},{"key":"key2022121123453162800_ref019","doi-asserted-by":"crossref","first-page":"99","DOI":"10.1016\/j.indmarman.2017.11.015","article-title":"Managing customer engagement at trade shows","volume":"81","year":"2019","journal-title":"Industrial Marketing Management"},{"issue":"5","key":"key2022121123453162800_ref020","doi-asserted-by":"crossref","first-page":"791","DOI":"10.1177\/0022243719834514","article-title":"In mobile we trust: the effects of mobile versus nonmobile reviews on consumer purchase intentions","volume":"56","year":"2019","journal-title":"Journal of Marketing Research"},{"issue":"4","key":"key2022121123453162800_ref021","doi-asserted-by":"crossref","first-page":"632","DOI":"10.1080\/02650487.2016.1239878","article-title":"Exploring how consumers cope with online behavioral advertising","volume":"36","year":"2017","journal-title":"International Journal of Advertising"},{"issue":"3","key":"key2022121123453162800_ref022","doi-asserted-by":"crossref","first-page":"216","DOI":"10.1080\/00028533.2017.1337332","article-title":"Putting powerfulness in its place: a study on discursive style in public discussion and its impact","volume":"53","year":"2017","journal-title":"Argumentation and Advocacy"},{"issue":"4","key":"key2022121123453162800_ref023","doi-asserted-by":"crossref","first-page":"963","DOI":"10.1108\/IntR-03-2015-0090","article-title":"Consumer devotion to a different height: how consumers are defending the brand within Facebook brand communities","volume":"26","year":"2016","journal-title":"Internet Research"},{"issue":"7","key":"key2022121123453162800_ref024","doi-asserted-by":"crossref","first-page":"1430","DOI":"10.1108\/MD-06-2014-0335","article-title":"The role of psychological distance in value creation","volume":"53","year":"2015","journal-title":"Management Decision"},{"issue":"2","key":"key2022121123453162800_ref025","first-page":"185","article-title":"The development of the Chinese linguistic inquiry and word count dictionary","volume":"52","year":"2012","journal-title":"Chinese Journal of Psychology"},{"key":"key2022121123453162800_ref026","doi-asserted-by":"publisher","DOI":"10.1108\/JRIM-04-2021-0113","article-title":"Let's play with emojis! How to make emojis more effective in social media advertising using promocodes and temporal orientation","year":"2021","journal-title":"Journal of Research in Interactive Marketing"},{"issue":"3","key":"key2022121123453162800_ref027","doi-asserted-by":"crossref","first-page":"255","DOI":"10.1057\/s41262-018-0134-0","article-title":"Can brand experience shorten consumers' psychological distance toward the brand? The effect of brand experience on consumers' construal level","volume":"26","year":"2019","journal-title":"Journal of Brand Management"},{"issue":"4","key":"key2022121123453162800_ref028","doi-asserted-by":"crossref","first-page":"706","DOI":"10.1086\/592131","article-title":"Effects of temporal and social distance on consumer evaluations","volume":"35","year":"2008","journal-title":"Journal of Consumer Research"},{"issue":"4","key":"key2022121123453162800_ref029","doi-asserted-by":"crossref","first-page":"450","DOI":"10.1080\/10864415.2020.1806468","article-title":"Differences in mobile and nonmobile reviews: the role of perceived costs in review-posting","volume":"24","year":"2020","journal-title":"International Journal of Electronic Commerce"},{"issue":"1","key":"key2022121123453162800_ref030","doi-asserted-by":"crossref","first-page":"93","DOI":"10.1080\/10548408.2021.1875105","article-title":"How you name your Airbnb's title matters: comparison of seven countries","volume":"38","year":"2021","journal-title":"Journal of Travel and Tourism Marketing"},{"issue":"6","key":"key2022121123453162800_ref031","doi-asserted-by":"crossref","first-page":"796","DOI":"10.1002\/mar.21341","article-title":"The impact of pronoun choices on consumer engagement actions: exploring top global brands' social media communications","volume":"37","year":"2020","journal-title":"Psychology and Marketing"},{"issue":"2","key":"key2022121123453162800_ref032","doi-asserted-by":"crossref","first-page":"205","DOI":"10.1037\/0022-3514.86.2.205","article-title":"Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion","volume":"86","year":"2004","journal-title":"Journal of Personality and Social Psychology"},{"issue":"2","key":"key2022121123453162800_ref033","doi-asserted-by":"crossref","first-page":"151","DOI":"10.1509\/jmkr.41.2.151.28665","article-title":"The effect of conceptual and perceptual fluency on brand evaluation","volume":"41","year":"2004","journal-title":"Journal of Marketing Research"},{"issue":"11","key":"key2022121123453162800_ref034","doi-asserted-by":"crossref","first-page":"5105","DOI":"10.1287\/mnsc.2017.2902","article-title":"Advertising content and consumer engagement on social media: evidence from Facebook","volume":"64","year":"2018","journal-title":"Management Science"},{"issue":"3","key":"key2022121123453162800_ref035","doi-asserted-by":"crossref","first-page":"892","DOI":"10.1287\/isre.2020.0922","article-title":"Different but equal? A field experiment on the impact of recommendation systems on mobile and personal computer channels in retail","volume":"31","year":"2020","journal-title":"Information Systems Research"},{"key":"key2022121123453162800_ref036","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2021.106680","article-title":"Anthropomorphism brings us closer: the mediating role of psychological distance in user\u2013AI assistant interactions","volume":"118","year":"2021","journal-title":"Computers in Human Behavior"},{"issue":"6","key":"key2022121123453162800_ref037","doi-asserted-by":"crossref","first-page":"982","DOI":"10.1109\/TSMC.2016.2627050","article-title":"A group decision making model for integrating heterogeneous information","volume":"48","year":"2018","journal-title":"IEEE Transactions on Systems, Man, and Cybernetics: Systems"},{"key":"key2022121123453162800_ref038","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhm.2020.102729","article-title":"Can time soften your opinion? The influence of consumer experience valence and review device type on restaurant evaluation","volume":"92","year":"2021","journal-title":"International Journal of Hospitality Management"},{"key":"key2022121123453162800_ref039","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhm.2019.102329","article-title":"The importance of marketer-generated content to peer-to-peer property rental platforms: evidence from Airbnb","volume":"84","year":"2020","journal-title":"International Journal of Hospitality Management"},{"issue":"2","key":"key2022121123453162800_ref040","doi-asserted-by":"crossref","first-page":"113","DOI":"10.1016\/S1057-7408(07)70017-7","article-title":"Construal level theory and consumer behavior","volume":"17","year":"2007","journal-title":"Journal of Consumer Psychology"},{"key":"key2022121123453162800_ref041","first-page":"1","article-title":"Aggregation of the nearest consistency matrices with the acceptable consensus in AHP-GDM","year":"2020","journal-title":"Annals of Operations Research"},{"key":"key2022121123453162800_ref042","doi-asserted-by":"publisher","DOI":"10.1108\/INTR-11-2020-0655","article-title":"Effects of visit behavior on online store sales performance: personal computer (PC) versus mobile channels","year":"2021","journal-title":"Internet Research"},{"issue":"2","key":"key2022121123453162800_ref043","doi-asserted-by":"crossref","first-page":"495","DOI":"10.1007\/s10257-019-00421-y","article-title":"MGC, consumers' engagement with MGC, WOM and consumers' purchase intention: the case of Weibo platform","volume":"19","year":"2021","journal-title":"Information Systems and E-Business Management"},{"issue":"2","key":"key2022121123453162800_ref044","doi-asserted-by":"crossref","first-page":"119","DOI":"10.1002\/mar.20979","article-title":"'Why would I read a mobile review?' Device compatibility perceptions and effects on perceived helpfulness","volume":"34","year":"2017","journal-title":"Psychology and Marketing"},{"key":"key2022121123453162800_ref045","doi-asserted-by":"crossref","first-page":"295","DOI":"10.1016\/j.tourman.2018.08.022","article-title":"Online reviews: differences by submission device","volume":"70","year":"2019","journal-title":"Tourism Management"},{"issue":"1","key":"key2022121123453162800_ref046","doi-asserted-by":"crossref","first-page":"212","DOI":"10.1108\/EJM-07-2018-0468","article-title":"Solving dissociative group effects using construal level theory","volume":"54","year":"2019","journal-title":"European Journal of Marketing"},{"key":"key2022121123453162800_ref047","doi-asserted-by":"crossref","first-page":"96","DOI":"10.1016\/j.intmar.2020.06.002","article-title":"Emoji, playfulness, and brand engagement on Twitter","volume":"53","year":"2021","journal-title":"Journal of Interactive Marketing"},{"issue":"6","key":"key2022121123453162800_ref048","doi-asserted-by":"crossref","first-page":"21","DOI":"10.1177\/0022242919873903","article-title":"The role of marketer-generated content in customer engagement marketing","volume":"83","year":"2019","journal-title":"Journal of Marketing"},{"issue":"3","key":"key2022121123453162800_ref049","doi-asserted-by":"crossref","first-page":"28","DOI":"10.1177\/0022242920912732","article-title":"Full disclosure: how smartphones enhance consumer self-disclosure","volume":"84","year":"2020","journal-title":"Journal of Marketing"},{"issue":"2","key":"key2022121123453162800_ref050","doi-asserted-by":"crossref","first-page":"237","DOI":"10.1093\/jcr\/ucaa005","article-title":"The smartphone as a pacifying technology","volume":"47","year":"2020","journal-title":"Journal of Consumer Research"},{"issue":"2","key":"key2022121123453162800_ref051","doi-asserted-by":"crossref","first-page":"259","DOI":"10.1177\/0022243718815429","article-title":"Selectively emotional: how smartphone use changes user-generated content","volume":"56","year":"2019","journal-title":"Journal of Marketing Research"},{"issue":"23","key":"key2022121123453162800_ref052","first-page":"192","article-title":"Corporate governance and intangibles disclosure as determinants of corporate reputation","volume":"11","year":"2015","journal-title":"Asian Social Science"},{"issue":"5","key":"key2022121123453162800_ref053","first-page":"533","article-title":"Message content features and social media engagement: evidence from the media industry","volume":"29","year":"2020","journal-title":"Journal of Product and Brand Management"},{"issue":"1","key":"key2022121123453162800_ref054","doi-asserted-by":"crossref","first-page":"22","DOI":"10.1108\/IntR-06-2014-0166","article-title":"Which UGC features drive web purchase intent? A spike-and-slab Bayesian Variable Selection Approach","volume":"26","year":"2016","journal-title":"Internet Research"},{"issue":"5","key":"key2022121123453162800_ref055","doi-asserted-by":"crossref","first-page":"673","DOI":"10.1007\/s11135-006-9018-6","article-title":"A caution regarding rules of thumb for variance inflation factors","volume":"41","year":"2007","journal-title":"Quality and Quantity"},{"issue":"5","key":"key2022121123453162800_ref056","doi-asserted-by":"crossref","first-page":"787","DOI":"10.1093\/jcr\/ucaa038","article-title":"How concrete language shapes customer satisfaction","volume":"47","year":"2021","journal-title":"Journal of Consumer Research"},{"issue":"2","key":"key2022121123453162800_ref057","doi-asserted-by":"crossref","first-page":"252","DOI":"10.1556\/2006.7.2018.49","article-title":"Is smartphone addiction really an addiction?","volume":"7","year":"2018","journal-title":"Journal of Behavioral Addictions"},{"key":"key2022121123453162800_ref058","doi-asserted-by":"crossref","first-page":"529","DOI":"10.1016\/j.jbusres.2018.07.026","article-title":"You are too friendly!' the negative effects of social media marketing on value perceptions of luxury fashion brands","volume":"117","year":"2020","journal-title":"Journal of Business Research"},{"key":"key2022121123453162800_ref059","doi-asserted-by":"crossref","first-page":"32","DOI":"10.1016\/j.intmar.2020.06.005","article-title":"Certainty in language increases consumer engagement on social media","volume":"53","year":"2021","journal-title":"Journal of Interactive Marketing"},{"issue":"3","key":"key2022121123453162800_ref060","first-page":"147","article-title":"Impact of mobility and timing on user-generated content","volume":"13","year":"2014","journal-title":"MIS Quarterly Executive"},{"issue":"5","key":"key2022121123453162800_ref061","doi-asserted-by":"crossref","first-page":"773","DOI":"10.1287\/mksc.2018.1115","article-title":"Creation and consumption of mobile word of mouth: how are mobile reviews different?","volume":"38","year":"2019","journal-title":"Marketing Science"},{"key":"key2022121123453162800_ref062","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/j.elerap.2017.09.003","article-title":"Analyzing online consumer behavior in mobile and PC devices: a novel web usage mining approach","volume":"26","year":"2017","journal-title":"Electronic Commerce Research and Applications"},{"issue":"3","key":"key2022121123453162800_ref063","doi-asserted-by":"crossref","first-page":"528","DOI":"10.1287\/isre.2014.0525","article-title":"The central role of engagement in online communities","volume":"25","year":"2014","journal-title":"Information Systems Research"},{"issue":"2","key":"key2022121123453162800_ref064","doi-asserted-by":"crossref","first-page":"125","DOI":"10.1057\/s41299-017-0020-9","article-title":"Impact of voluntary disclosures on corporate brand equity","volume":"20","year":"2017","journal-title":"Corporate Reputation Review"},{"issue":"6","key":"key2022121123453162800_ref065","doi-asserted-by":"crossref","first-page":"751","DOI":"10.1108\/JCM-10-2018-2882","article-title":"Screen size effects in online data collections","volume":"36","year":"2019","journal-title":"Journal of Consumer Marketing"},{"issue":"1","key":"key2022121123453162800_ref066","doi-asserted-by":"crossref","first-page":"191","DOI":"10.1287\/isre.2018.0797","article-title":"Using user-and marketer-generated content for box office revenue prediction: differences between microblogging and third-party platforms","volume":"30","year":"2019","journal-title":"Information Systems Research"},{"issue":"2","key":"key2022121123453162800_ref067","doi-asserted-by":"crossref","first-page":"268","DOI":"10.1037\/a0016960","article-title":"Politeness and psychological distance: a construal level perspective","volume":"98","year":"2010","journal-title":"Journal of Personality and Social Psychology"},{"issue":"1","key":"key2022121123453162800_ref068","doi-asserted-by":"crossref","first-page":"24","DOI":"10.1177\/0261927X09351676","article-title":"The psychological meaning of fords: LIWC and computerized text analysis methods","volume":"29","year":"2010","journal-title":"Journal of Language and Social Psychology"},{"issue":"4","key":"key2022121123453162800_ref069","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1177\/0022242919841034","article-title":"What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand Prominence","volume":"83","year":"2019","journal-title":"Journal of Marketing"},{"issue":"3","key":"key2022121123453162800_ref070","doi-asserted-by":"crossref","first-page":"403","DOI":"10.1037\/0033-295X.110.3.403","article-title":"Temporal construal","volume":"110","year":"2003","journal-title":"Psychological Review"},{"issue":"2","key":"key2022121123453162800_ref071","doi-asserted-by":"crossref","first-page":"440","DOI":"10.1037\/a0018963","article-title":"Construal-level theory of psychological distance","volume":"117","year":"2010","journal-title":"Psychological Review"},{"key":"key2022121123453162800_ref072","doi-asserted-by":"crossref","first-page":"353","DOI":"10.1016\/j.ijinfomgt.2019.08.010","article-title":"The efficiency of mobile media richness across different stages of online consumer behavior","volume":"50","year":"2020","journal-title":"International Journal of Information Management"},{"issue":"4","key":"key2022121123453162800_ref073","doi-asserted-by":"crossref","first-page":"318","DOI":"10.1108\/JPBM-11-2014-0749","article-title":"The Nobel Prize: the identity of a corporate heritage brand","volume":"24","year":"2015","journal-title":"Journal of Product and Brand Management"},{"issue":"3","key":"key2022121123453162800_ref074","doi-asserted-by":"crossref","first-page":"347","DOI":"10.1002\/smi.2805","article-title":"The association between smartphone use, stress, and anxiety: a meta-analytic review","volume":"34","year":"2018","journal-title":"Stress and Health"},{"issue":"2","key":"key2022121123453162800_ref075","doi-asserted-by":"crossref","first-page":"157","DOI":"10.1080\/15252019.2016.1208125","article-title":"Toward a tweet typology: contributory consumer engagement with brand messages by content type","volume":"16","year":"2016","journal-title":"Journal of Interactive Advertising"},{"issue":"12","key":"key2022121123453162800_ref076","doi-asserted-by":"crossref","first-page":"53","DOI":"10.1145\/953460.953488","article-title":"Understanding usability in mobile commerce","volume":"46","year":"2003","journal-title":"Communications of the ACM"},{"issue":"2","key":"key2022121123453162800_ref077","doi-asserted-by":"crossref","first-page":"83","DOI":"10.1016\/j.intmar.2012.01.003","article-title":"Popularity of brand posts on brand fan pages: an investigation of the effects of social media marketing","volume":"26","year":"2012","journal-title":"Journal of Interactive Marketing"},{"issue":"9","key":"key2022121123453162800_ref078","doi-asserted-by":"crossref","first-page":"1808","DOI":"10.1108\/EJM-10-2017-0777","article-title":"Who's pulling the strings? The motivational paths from marketer actions to user engagement in social media","volume":"53","year":"2019","journal-title":"European Journal of Marketing"},{"issue":"6","key":"key2022121123453162800_ref079","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2020.103324","article-title":"See now, act now: how to interact with customers to enhance social commerce engagement?","volume":"57","year":"2020","journal-title":"Information and Management"},{"key":"key2022121123453162800_ref080","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2020.101005","article-title":"Promotion depth versus breadth: the effect of mobile promotion and the moderation of social closeness and technical smoothness","volume":"44","year":"2020","journal-title":"Electronic Commerce Research and Applications"},{"issue":"1","key":"key2022121123453162800_ref081","doi-asserted-by":"crossref","first-page":"44","DOI":"10.1108\/JPBM-08-2019-2546","article-title":"Effect of message orientation\/vividness on consumer engagement for travel brands on social networking sites","volume":"30","year":"2021","journal-title":"Journal of Product and Brand Management"},{"issue":"8","key":"key2022121123453162800_ref082","first-page":"1","article-title":"Regression models for count data in R","volume":"27","year":"2008","journal-title":"Journal of Statistical Software"},{"issue":"1","key":"key2022121123453162800_ref083","first-page":"1","article-title":"Opinion dynamics in finance and business: a literature review and research opportunities","volume":"6","year":"2021","journal-title":"Financial Innovation"},{"issue":"3","key":"key2022121123453162800_ref084","doi-asserted-by":"crossref","first-page":"964","DOI":"10.1016\/j.ejor.2019.03.009","article-title":"Soft consensus cost models for group decision making and economic interpretations","volume":"277","year":"2019","journal-title":"European Journal of Operational Research"},{"issue":"7","key":"key2022121123453162800_ref085","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2020.103364","article-title":"Firm actions, user engagement, and firm performance: a mediated model with evidences from internet service firms","volume":"57","year":"2020","journal-title":"Information and Management"},{"issue":"9-10","key":"key2022121123453162800_ref086","doi-asserted-by":"crossref","first-page":"656","DOI":"10.1080\/02642069.2019.1576642","article-title":"The impact of live video streaming on online purchase intention","volume":"40","year":"2020","journal-title":"Service Industries Journal"},{"key":"key2022121123453162800_ref087","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2019.102028","article-title":"Understanding the influence of submission devices on online consumer reviews: a comparison between smartphones and PCs","volume":"54","year":"2020","journal-title":"Journal of Retailing and Consumer Services"}],"container-title":["Internet Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/INTR-10-2021-0787\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/INTR-10-2021-0787\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T21:37:03Z","timestamp":1753393023000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/intr\/article\/32\/7\/307-329\/187589"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,3,25]]},"references-count":87,"journal-issue":{"issue":"7","published-online":{"date-parts":[[2022,3,25]]},"published-print":{"date-parts":[[2022,12,19]]}},"alternative-id":["10.1108\/INTR-10-2021-0787"],"URL":"https:\/\/doi.org\/10.1108\/intr-10-2021-0787","relation":{},"ISSN":["1066-2243"],"issn-type":[{"value":"1066-2243","type":"print"}],"subject":[],"published":{"date-parts":[[2022,3,25]]}}}