{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T11:09:04Z","timestamp":1781089744571,"version":"3.54.1"},"reference-count":111,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2018,6,4]],"date-time":"2018-06-04T00:00:00Z","timestamp":1528070400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["INTR"],"published-print":{"date-parts":[[2018,6,4]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>Online reviews have shown important information that affects consumers\u2019 online shopping behavior. However, little research has examined how they may influence consumers\u2019 online impulse buying behavior. The purpose of this paper is to bring theoretical and empirical connections between them.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>The framework of this study was tested on three popular online group shopping websites in China (ju.taobao.com, dianping.com, and meituan.com). An online survey with 315 participants who had experience using these websites was recruited to verify the effects of consumers\u2019 perceived value from reading online reviews on urge to buy impulsively and impulse buying behavior.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The empirical findings show that consumers\u2019 perceived utilitarian and hedonic value from reading online reviews enhance their browsing behavior. Browsing positively affects consumers\u2019 urge to buy impulsively and finally affects their impulse buying behavior. Further, this study finds that consumers with high impulsiveness focus more on hedonic value of online reviews, whereas consumers with low impulsiveness put more emphasis on utilitarian value. Browsing demonstrates a stronger effect on urge to buy impulsively for consumers with high impulsiveness.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This study is one of the early studies to investigate the relationship between social influence (e.g. influence of online reviews) and impulse buying. It draws upon the perspectives of browsing and consumer\u2019s perceived value from the literature. This research also considers consumer differences regarding the level of impulsiveness.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/intr-12-2016-0377","type":"journal-article","created":{"date-parts":[[2018,4,13]],"date-time":"2018-04-13T07:39:29Z","timestamp":1523605169000},"page":"522-543","source":"Crossref","is-referenced-by-count":184,"title":["Online reviews and impulse buying behavior: the role of browsing and impulsiveness"],"prefix":"10.1108","volume":"28","author":[{"given":"Kem 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