{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,27]],"date-time":"2026-03-27T10:21:55Z","timestamp":1774606915177,"version":"3.50.1"},"reference-count":92,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2017,6,5]],"date-time":"2017-06-05T00:00:00Z","timestamp":1496620800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["ITP"],"published-print":{"date-parts":[[2017,6,5]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>Social media remarkably changed the way of interaction between the consumers and organizations. The increased acceptance of social media has given rise to social commerce (s-commerce) and s-commerce usage is gradually increasing over the last few years. The progressive development of technologies suggests that s-commerce will become the mainstream for marketing and a literature survey indicates that there have not been many studies in this area. The purpose of this paper is to predict the factors influencing consumer intention towards the adoption of s-commerce.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>This study uses a survey approach with reference to important behavioural factors such as satisfaction, ethics, trust, enjoyment\/easiness, social pressure and awareness. The research model was developed to be in line with the available literature. The data were collected using a five-point Likert scale and the research model was tested using least square regression.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The results showed that user intention is significantly and positively related to perceived trust, enjoyment\/easiness, social pressure, satisfaction and awareness. Also, \u201cintention\u201d was found to be a significant mediating factor for actual usage.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title>\n<jats:p>First, the questionnaire was a \u201csnap-shot\u201d instead of longitudinal study. Second, future research should use other moderating variables that may affect the usage of social media. Also the study could apply a variant of research methods to include other techniques such as interviews, which allow for deeper understanding of the problem and issues.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>Social media represents an important platform for electronic commerce and has one of the most metamorphic impacts on business. Therefore, investigating the usage of s-commerce with reference to important behavioural factors could provide valuable information for companies in establishing policies and strategies. It could also be useful for management studies and researchers in understanding the consumers\u2019 attitude towards usage of social media for commercial purposes.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Social implications<\/jats:title>\n<jats:p>S-commerce creates opportunities for firms. Based on findings this research provides insights with major implications for marketers, who would like to generate direct sales on social network platforms.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>Existing literature focusses largely on the effectiveness of social media. Only a handful has endeavoured to analyse s-commerce systems and the literature on consumers\u2019 behaviour in using s-commerce is not mature yet. This study is one of the few studies in this field, and aims to predict and explain the user acceptance of social media for commercial purposes.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/itp-01-2016-0006","type":"journal-article","created":{"date-parts":[[2017,4,20]],"date-time":"2017-04-20T07:22:55Z","timestamp":1492672975000},"page":"356-370","source":"Crossref","is-referenced-by-count":103,"title":["Factors influencing consumer intention in social commerce adoption"],"prefix":"10.1108","volume":"30","author":[{"given":"Ibrahim","family":"Akman","sequence":"first","affiliation":[]},{"given":"Alok","family":"Mishra","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2020120711074704500_ref001","first-page":"25","article-title":"A survey of e-book awareness and usage amongst students in a academic library","year":"2006"},{"issue":"9","key":"key2020120711074704500_ref002","doi-asserted-by":"crossref","first-page":"1108","DOI":"10.1177\/0146167204264079","article-title":"Explaining the discrepancy between intentions and actions: the case of hypothetical bias in contingent valuation","volume":"30","year":"2004","journal-title":"Personality and Social Psychology Bulletin"},{"issue":"25","key":"key2020120711074704500_ref003","first-page":"146","article-title":"Ethical perceptions of social marketing campaigns: an empirical study on Turkish consumers","volume":"8","year":"2012","journal-title":"European Scientific Journal"},{"issue":"1","key":"key2020120711074704500_ref004","doi-asserted-by":"crossref","first-page":"9","DOI":"10.1108\/09593840310462998","article-title":"Key internet characteristics and e-commerce issues in Arab countries","volume":"16","year":"2003","journal-title":"Information Technology and People"},{"issue":"2011","key":"key2020120711074704500_ref005","first-page":"47","article-title":"Modeling the electronic transactions acceptance using an extended technology acceptance model","volume":"9","year":"2011","journal-title":"Applied Computing and Informatics"},{"issue":"11","key":"key2020120711074704500_ref006","doi-asserted-by":"crossref","first-page":"2122","DOI":"10.3844\/ajassp.2006.2122.2130","article-title":"Building an e-government e-trust infrastructure","volume":"3","year":"2006","journal-title":"American Journal of Applied Sciences"},{"issue":"1","key":"key2020120711074704500_ref007","first-page":"17","article-title":"Customer perceived value in social commerce: an exploration of its antecedents and consequences","volume":"7","year":"2015","journal-title":"Journal of Management Research"},{"issue":"2","key":"key2020120711074704500_ref008","doi-asserted-by":"crossref","first-page":"217","DOI":"10.1287\/mksc.1100.0596","article-title":"Commentary-identifying social influence: a comment on opinion leadership and social contagion in new product diffusion","volume":"30","year":"2011","journal-title":"Marketing Science"},{"issue":"1","key":"key2020120711074704500_ref009","doi-asserted-by":"crossref","first-page":"3","DOI":"10.1287\/isre.1120.0470","article-title":"Introduction to the special issue \u2013 social media and business transformation: a framework for research","volume":"24","year":"2013","journal-title":"Information Systems Research"},{"issue":"3","key":"key2020120711074704500_ref010","doi-asserted-by":"crossref","first-page":"232","DOI":"10.1145\/5666.5669","article-title":"An empirical study of the impact of user involvement on system usage and information satisfaction","volume":"29","year":"1986","journal-title":"Communications of the ACM"},{"key":"key2020120711074704500_ref011","volume-title":"Exchange and Power in Social Life","year":"1964"},{"key":"key2020120711074704500_ref012","unstructured":"Booz and Co. 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