{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,4]],"date-time":"2026-05-04T10:08:24Z","timestamp":1777889304506,"version":"3.51.4"},"reference-count":77,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2017,6,5]],"date-time":"2017-06-05T00:00:00Z","timestamp":1496620800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["ITP"],"published-print":{"date-parts":[[2017,6,5]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Given the limited research on women in information technology (IT) sectors in emerging economies and the importance of understanding their experiences working in highly gendered IT firms, the purpose of this paper is to examine the specific gendered strategies used by women engineers to stay in gender-atypical IT firms in Sri Lanka using job embeddedness as a theoretical lens.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Data collection was done through in-depth interviews and focus group discussions on a sample of 14 women engineers employed in five leading IT firms in Sri Lanka.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Respondents perceived the work role expectations in the Sri Lankan IT industry as masculine. Respondents compromised their own gender identities to engage in four distinct strategies to link and fit with the prevailing work role expectations. \u201cUsing a hybrid style\u201d and \u201cbeing passive and neutral\u201d were respondents\u2019 link strategies, while \u201cadopting masculine traits\u201d and \u201cdemonstrating self-confidence\u201d related to their fit strategies.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>Men and women who aspire to enter the IT sector need to be pre-prepared and educated about the characteristics of IT cultures and prevailing gender norms along with the subject knowledge. Managers of IT firms need to create positive work environments for their women employees that aid them to fit and link with their workplaces.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The study provides a deeper understanding of how women manage gender-related issues within gender-atypical IT firms in Sri Lanka and stay in their employment.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-01-2016-0012","type":"journal-article","created":{"date-parts":[[2017,4,20]],"date-time":"2017-04-20T07:22:55Z","timestamp":1492672975000},"page":"246-264","source":"Crossref","is-referenced-by-count":13,"title":["Compromising gender identities"],"prefix":"10.1108","volume":"30","author":[{"given":"Kanchana","family":"Wijayawardena","sequence":"first","affiliation":[]},{"given":"Nilupama","family":"Wijewardena","sequence":"additional","affiliation":[]},{"given":"Ramanie","family":"Samaratunge","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"4","key":"key2020120704105803400_ref101","doi-asserted-by":"crossref","first-page":"768","DOI":"10.1037\/0022-3514.85.4.768","article-title":"The dynamics of masculine-agentic and feminine communal traits: findings from a prospective study","volume":"85","year":"2003","journal-title":"Journal of Personality and Social Psychology"},{"issue":"2","key":"key2020120704105803400_ref001","doi-asserted-by":"crossref","first-page":"139","DOI":"10.1177\/089124390004002002","article-title":"Hierarchies, jobs, bodies: a theory of gendered organizations","volume":"4","year":"1990","journal-title":"Gender & Society"},{"issue":"4","key":"key2020120704105803400_ref002","doi-asserted-by":"crossref","first-page":"441","DOI":"10.1177\/0891243206289499","article-title":"Inequality regimes: gender, class, and race in organizations","volume":"20","year":"2006","journal-title":"Gender & Society"},{"issue":"3","key":"key2020120704105803400_ref003","doi-asserted-by":"crossref","first-page":"214","DOI":"10.1108\/02610151211209072","article-title":"Gendered organizations and intersectionality: problems and possibilities","volume":"31","year":"2012","journal-title":"Equality, Diversity and Inclusion: An International Journal"},{"issue":"1","key":"key2020120704105803400_ref004","doi-asserted-by":"crossref","first-page":"37","DOI":"10.1177\/2322093715576161","article-title":"What happens to female employees in skewed IT projects teams in Sri Lanka? 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