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While interacting with Siri in 15 task inquiries, the participants recorded Siri\u2019s answers for each inquiry and self-rated their trust in the PDA. The answers were coded and rated by the researchers for personality presentation and error type.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Logical errors were the most detrimental to user trust. Users\u2019 trust of Siri was significantly higher after functional tasks compared to social tasks when the effects of general usage (e.g. proficiency, length and frequency of usage) were controlled for. The perception of a friendly personality from Siri had an opposite effect on social and functional tasks in the perceived reliability dimension of trust and increased intensity of the presented personality reduced perceived reliability in functional tasks.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The research findings contradict predictions from media equation theory and the CASA perspective while contributing to a theoretical refinement of machine errors and their impact on user trust.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-01-2022-0058","type":"journal-article","created":{"date-parts":[[2024,7,6]],"date-time":"2024-07-06T00:07:26Z","timestamp":1720224446000},"page":"154-174","source":"Crossref","is-referenced-by-count":5,"title":["\u201cSorry, I Don\u2019t Understand \u2026\u201d: effects of task type, personality presentation and performance error on user trust of a personal digital assistant"],"prefix":"10.1108","volume":"37","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5216-2093","authenticated-orcid":false,"given":"Xinyi","family":"Zhang","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8645-8922","authenticated-orcid":false,"given":"Sun Kyong","family":"Lee","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2024,6,27]]},"reference":[{"key":"key2024120905281077900_ref001","unstructured":"Apple (2018), \u201cHomePod arrives February 9\u201d, available at: https:\/\/www.apple.com\/newsroom\/2018\/01\/homepod-arrives-february-9-available-to-order-this-friday\/ (accessed 23 January 2021)."},{"key":"key2024120905281077900_ref002","first-page":"189","article-title":"Emotion and personality in a conversational agent","year":"2000","journal-title":"Embodied Conversational Agents"},{"key":"key2024120905281077900_ref003","unstructured":"Ben, A. and Rahmanan, Y. 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