{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,9,23]],"date-time":"2025-09-23T14:26:26Z","timestamp":1758637586541,"version":"3.41.2"},"reference-count":61,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2016,3,7]],"date-time":"2016-03-07T00:00:00Z","timestamp":1457308800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2016,3,7]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>\u2013 The purpose of this paper is to investigate two questions. First, are movie-based online community evaluations (CE) on par with film expert evaluations of new movies? Second, which group makes more reliable and accurate predictions of movie box office revenues: film reviewers or an online community?<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>\u2013 Data were collected from a movie-based online community Fandango for a 16-month period and included all movies released during this time (373 movies). The authors compared film reviewers\u2019 evaluations with the online CE during the first eight weeks of the movie\u2019s release.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>\u2013 The study finds that community members evaluate movies differently than film reviewers. The results also reveal that CE have more predictive power than film reviewers\u2019 evaluations, especially during the opening week of a movie.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>\u2013 The investigated online community is based in the USA, hence the findings are limited to this geographic context.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>\u2013 The main implication is that film studios and movie-goers can rely more on CE than film reviewers\u2019 evaluation for decision making. Online CE can help film studios in negotiating with distributors, theatre owners for the number of screens. Also, community reviews rather than film reviewers\u2019 reviews are looked upon by future movie-goers for movie choice decisions.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>\u2013 The study makes an original contribution to the motion picture performance research as well as to the growing research on online consumer communities by demonstrating the predictive potential of online communities with regards to evaluations of new movies.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-02-2014-0042","type":"journal-article","created":{"date-parts":[[2016,2,19]],"date-time":"2016-02-19T09:20:11Z","timestamp":1455873611000},"page":"120-145","source":"Crossref","is-referenced-by-count":7,"title":["Are online communities on par with experts in the evaluation of new movies? 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