{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,8]],"date-time":"2026-01-08T20:35:07Z","timestamp":1767904507233,"version":"3.49.0"},"reference-count":84,"publisher":"Emerald","issue":"5","license":[{"start":{"date-parts":[[2020,6,24]],"date-time":"2020-06-24T00:00:00Z","timestamp":1592956800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["ITP"],"published-print":{"date-parts":[[2020,10,3]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Many companies have now built brand fan pages (BFPs) on social media platforms to connect with their existing and potential customers. Nevertheless, the inability to retain existing followers would severely threaten the survival of BFPs and the effectiveness of a company's social media strategies. Drawing upon Furneaux and Wade's discontinuance framework, our study develops a research model to understand the BFP user's intention to discontinue following a BFP.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>An empirical study was conducted through an online survey of Chinese social media users. The proposed model was tested by analyzing the collected data using the partial least squares structural equation modeling (PLS-SEM) approach.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results reveal that dissatisfaction with information quality, unfollowing costs, trust and alternative attractiveness affect the individual's intention to unfollow a BFP. Notably, unfollowing costs is the most powerful factor to predict followers' propensity to discontinue.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>Our study contributes to the understanding of the discontinuance of information systems. Theoretical implications for future social commerce research as well as practical suggestions for BFP operators are also discussed.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-02-2019-0096","type":"journal-article","created":{"date-parts":[[2020,6,24]],"date-time":"2020-06-24T10:58:10Z","timestamp":1592996290000},"page":"1381-1401","source":"Crossref","is-referenced-by-count":12,"title":["Exploring the drivers of brand fan page follower discontinuance intention: an adaptation of the Furneaux and Wade's framework"],"prefix":"10.1108","volume":"33","author":[{"given":"Zhenya","family":"Tang","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Leida","family":"Chen","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2020,6,24]]},"reference":[{"issue":"3","key":"key2021043009571990200_ref001","doi-asserted-by":"crossref","first-page":"411","DOI":"10.1037\/0033-2909.103.3.411","article-title":"Structural equation modeling in practice: a review and recommended two-step approach","volume":"103","year":"1988","journal-title":"Psychological Bulletin"},{"issue":"1","key":"key2021043009571990200_ref002","doi-asserted-by":"crossref","first-page":"3","DOI":"10.1287\/isre.1120.0470","article-title":"Introduction to the special issue\u2014social media and business transformation: a framework for research","volume":"24","year":"2013","journal-title":"Information Systems Research"},{"issue":"1","key":"key2021043009571990200_ref003","doi-asserted-by":"crossref","first-page":"96","DOI":"10.1177\/0092070304267928","article-title":"\u201cMigrating\u201d to new service providers: toward a unifying framework of consumers' switching behaviors","volume":"33","year":"2005","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"3","key":"key2021043009571990200_ref004","doi-asserted-by":"crossref","first-page":"351","DOI":"10.2307\/3250921","article-title":"Understanding information systems continuance: an expectation-confirmation model","volume":"25","year":"2001","journal-title":"MIS Quarterly"},{"key":"key2021043009571990200_ref005","doi-asserted-by":"crossref","first-page":"532","DOI":"10.1016\/j.chb.2015.03.057","article-title":"Switching behavior and customer satisfaction in mobile services: analyzing virtual and traditional operators","volume":"49","year":"2015","journal-title":"Computers in Human Behavior"},{"issue":"4","key":"key2021043009571990200_ref006","doi-asserted-by":"crossref","first-page":"323","DOI":"10.1111\/isj.12030","article-title":"The push, pull and mooring effects in virtual migration for social networking sites","volume":"24","year":"2014","journal-title":"Information Systems Journal"},{"issue":"2","key":"key2021043009571990200_ref007","doi-asserted-by":"crossref","first-page":"81","DOI":"10.1509\/jmkg.65.2.81.18255","article-title":"The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty","volume":"65","year":"2001","journal-title":"Journal of Marketing"},{"issue":"9","key":"key2021043009571990200_ref008","first-page":"127","article-title":"Understanding information systems continuance for information-oriented mobile applications","volume":"30","year":"2012","journal-title":"Communications of the Association for Information Systems"},{"issue":"3","key":"key2021043009571990200_ref009","doi-asserted-by":"crossref","first-page":"213","DOI":"10.1080\/07421222.2014.995557","article-title":"Classifying, measuring, and predicting users' overall active behavior on social networking sites","volume":"31","year":"2014","journal-title":"Journal of Management Information Systems"},{"issue":"2","key":"key2021043009571990200_ref010","doi-asserted-by":"crossref","first-page":"48","DOI":"10.1080\/08874417.2015.11645756","article-title":"Investigating customers' satisfaction with brand pages in social networking sites","volume":"55","year":"2015","journal-title":"Journal of Computer Information Systems"},{"key":"key2021043009571990200_ref011","doi-asserted-by":"crossref","first-page":"124","DOI":"10.1016\/j.jretconser.2017.01.010","article-title":"What drives Gen Y loyalty? 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