{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,24]],"date-time":"2026-07-24T21:18:31Z","timestamp":1784927911189,"version":"3.55.0"},"reference-count":70,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2023,10,19]],"date-time":"2023-10-19T00:00:00Z","timestamp":1697673600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["ITP"],"published-print":{"date-parts":[[2025,1,8]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Blockchain-based traceability technology (BTT) is an emerging digital technology that claims to have the potential to fulfil the demand for traceability to safeguard fruit safety. Drawing on the technological, organisational and environmental (TOE) framework, this study aims to investigate the perceived facilitators and barriers that influence the behavioural intentions of multiple stakeholders in the Vietnamese fruit supply chain (i.e., farmers, trading enterprises and consumers) to adopt BTT.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This study utilised a qualitative approach of semi-structured in-depth interviews with 60 stakeholders in the Vietnamese fruit supply chain to achieve the research objectives. NVivo 12 was employed to analyse the collected data using content and thematic analysis.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The findings identify several perceived facilitators that motivate BTT adoption. These include trust, transparency, business performance, the formation of alliances, consumer awareness of food safety and ethical agricultural practices, fruit branding and the pivotal role of farmers' cooperatives. Meanwhile, the perceived barriers to BTT adoption include a lack of digital literacy amongst the stakeholders, poor organisational culture, the high cost of traceability-enabled products and data privacy and security governance.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>This study suggests that technology awareness and perceived facilitators and barriers should be incorporated into the design and deployment of blockchain-based traceability technology in the agri-food supply chain in developing countries.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>To the best of the authors' knowledge, this study is the first qualitative paper that attempts to fill the research gap of understanding the perceived facilitators and barriers that influence the intentions of multiple stakeholders in the fruit supply chain to adopt BTT in the context of a developing economy.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-02-2023-0168","type":"journal-article","created":{"date-parts":[[2023,10,18]],"date-time":"2023-10-18T02:09:28Z","timestamp":1697594968000},"page":"419-441","source":"Crossref","is-referenced-by-count":29,"title":["Adopting blockchain-based traceability in the fruit supply chain in a developing economy: facilitators and barriers"],"prefix":"10.1108","volume":"38","author":[{"given":"Teck Lee","family":"Yap","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3510-7305","authenticated-orcid":false,"given":"Rajkishore","family":"Nayak","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Nhung T.H.","family":"Vu","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Duy Tung","family":"Bui","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Thi Thu Tra","family":"Pham","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1466-5922","authenticated-orcid":false,"given":"Darcy W.E.","family":"Allen","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2023,10,19]]},"reference":[{"key":"key2025010610134178500_ref001","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2022","article-title":"The digital and sustainable transition of the agri-food sector","volume":"187","year":"2023","journal-title":"Technological Forecasting and Social Change"},{"issue":"1","key":"key2025010610134178500_ref002","doi-asserted-by":"crossref","first-page":"1","DOI":"10.31585\/jbba-2-1-(3)2019","article-title":"Blockchain and supply chains: V-form organisations, value redistributions, De-commoditisation and quality proxies","volume":"2","year":"2019","journal-title":"The Journal of the British Blockchain Association"},{"issue":"5","key":"key2025010610134178500_ref003","first-page":"474","article-title":"Magazines as contradictory spaces for alcohol messaging: a mixed method content and thematic analysis of UK women\u2019s magazine representations of alcohol and its consumption","volume":"30","year":"2022","journal-title":"Drugs: Education, Prevention and Policy"},{"issue":"1","key":"key2025010610134178500_ref004","doi-asserted-by":"crossref","first-page":"128","DOI":"10.1016\/j.ejor.2022.05.034","article-title":"Traceability vs sustainability in supply chains: the implications of blockchain","volume":"305","year":"2023","journal-title":"European Journal of Operational Research"},{"issue":"3","key":"key2025010610134178500_ref005","doi-asserted-by":"crossref","first-page":"307","DOI":"10.1108\/JPBM-03-2018-1780","article-title":"Exploring the implications of blockchain technology for brand\u2013consumer relationships: a future research agenda","volume":"29","year":"2019","journal-title":"Journal of Product and Brand Management"},{"issue":"ahead-of-print","key":"key2025010610134178500_ref006","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1108\/itp-04-2022-0313","article-title":"Establishing trust in the sharing economy: an analysis of organizational, systems and interpersonal level trust","volume":"ahead-of-print","year":"2022","journal-title":"Information Technology and People"},{"key":"key2025010610134178500_ref007","unstructured":"Chien, D.D. 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