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From the cognitive process and interactional psychology perspectives, this study investigated the three-way interactions between seekers\u2019 expertise, task complexity, and perceptions of PVC features (i.e. knowledge quality and system quality) on knowledge-seeking strategies and resultant outcomes.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>A field experiment was conducted with 119 seekers in a PVC using a 2\u00a0\u00d7\u00a02 factorial design of seekers\u2019 expertise (i.e. expert versus novice) and task complexity (i.e. low versus high).<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The study reveals three significant insights: (1) For a high-complexity task, experts adopt an ask-directed searching strategy compared to novices, whereas novices adopt a browsing strategy; (2) For a high-complexity task, experts who perceive a high system quality are more likely than novices to adopt an ask-directed searching strategy; and (3) Task completion time and task quality are associated with the adoption of ask-directed searching strategies, whereas knowledge seekers\u2019 satisfaction is more associated with the adoption of browsing strategy.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>We draw on the perspectives of cognitive process and interactional psychology to explore potential two- and three-way interactions of seekers\u2019 expertise, task complexity, and PVC features on the adoption of knowledge-seeking strategies in a PVC context. Our findings provide deep insights into seekers\u2019 behavior in a PVC, given the popularity of the search for knowledge in PVCs.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-02-2023-0190","type":"journal-article","created":{"date-parts":[[2024,4,18]],"date-time":"2024-04-18T23:12:07Z","timestamp":1713481927000},"page":"1766-1798","source":"Crossref","is-referenced-by-count":2,"title":["How do people search for knowledge? 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