{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,17]],"date-time":"2026-06-17T17:06:27Z","timestamp":1781715987837,"version":"3.54.5"},"reference-count":61,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2015,6,1]],"date-time":"2015-06-01T00:00:00Z","timestamp":1433116800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2015,6,1]]},"abstract":"<jats:sec>\n               <jats:title content-type=\"abstract-heading\">Purpose<\/jats:title>\n               <jats:p> \u2013 The purpose of this paper is to report on a value-based empirical investigation of the adoption of Twitter social networking application. The unprecedented popularity of social networking applications in a short time period warrants exploring theory-based reasons of their success. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title>\n               <jats:p> \u2013 A cross-sectional survey-based study to elicit user views on Twitter was conducted with participants recruited through the web site of a North-American university. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Findings<\/jats:title>\n               <jats:p> \u2013 All facets of perceived value considered in the study (utilitarian, hedonic and social) had a significant and relatively strong influence on consumer intent to use Twitter. Quite surprisingly for a social networking application, though, the social value facet had comparatively the weakest contribution in the use equation. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title>\n               <jats:p> \u2013 User value perception might have been influenced by the features of the actual social networking application under scrutiny (i.e. Twitter in this case). <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title>\n               <jats:p> \u2013 To maximize the chances of success of new social networking applications, developers and marketers of these media should focus on the hedonic and utilitarian sides of their perceived value. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Social implications<\/jats:title>\n               <jats:p> \u2013 Additional efforts are necessary to better understand the reasons and factors leading to a comparatively lower social value perception of a social networking application, compared to its hedonic and utilitarian values. <\/jats:p>\n            <\/jats:sec>\n            <jats:sec>\n               <jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title>\n               <jats:p> \u2013 Overall, the study opens the door for investigating user perceptions on popular social networking applications in an effort to understand the unparalleled success of these services in a short time period.<\/jats:p>\n            <\/jats:sec>","DOI":"10.1108\/itp-03-2014-0055","type":"journal-article","created":{"date-parts":[[2015,5,19]],"date-time":"2015-05-19T07:14:26Z","timestamp":1432019666000},"page":"366-382","source":"Crossref","is-referenced-by-count":39,"title":["How important is the \u201csocial\u201d in social networking? A perceived value empirical investigation"],"prefix":"10.1108","volume":"28","author":[{"given":"Mihail","family":"Cocosila","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Andy","family":"Igonor","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","reference":[{"key":"key2020122302130874700_b1","doi-asserted-by":"crossref","unstructured":"Abedniy, A.A.\n                and \n                  Mahmouei, S.S.\n                (2010), \u201cThe impact of social networking websites to facilitate the effectiveness of viral marketing\u201d, \n                  International Journal of Advanced Computer Science and Applications\n               , Vol. 1 No. 6, pp. 139-146.","DOI":"10.14569\/IJACSA.2010.010621"},{"key":"key2020122302130874700_b2","doi-asserted-by":"crossref","unstructured":"Ahuja, M.K.\n                and \n                  Thatcher, J.B.\n                (2005), \u201cMoving beyond intentions and toward the theory of trying: effects of work environment and gender on post-adoption information technology use\u201d, \n                  MIS Quarterly\n               , Vol. 29 No. 3, pp. 427-459.","DOI":"10.2307\/25148691"},{"key":"key2020122302130874700_b3","doi-asserted-by":"crossref","unstructured":"Al-Debei, M.M.\n               , \n                  Al-Lozi, E.\n                and \n                  Papazafeiropoulou, A.\n                (2013), \u201cWhy people keep coming back to facebook: explaining and predicting continuance participation from an extended theory of planned behaviour perspective\u201d, \n                  Decision Support Systems\n               , Vol. 55 No. 1, pp. 43-54.","DOI":"10.1016\/j.dss.2012.12.032"},{"key":"key2020122302130874700_b4","doi-asserted-by":"crossref","unstructured":"Bolton, R.N.\n                and \n                  Drew, J.H.\n                (1991), \u201cA multistage model of customers\u2019 assessments of service quality and value\u201d, \n                  Journal of Consumer Research\n               , Vol. 17 No. 4, pp. 375-384.","DOI":"10.1086\/208564"},{"key":"key2020122302130874700_b5","doi-asserted-by":"crossref","unstructured":"Bontis, N.\n                (1998), \u201cIntellectual capital: an exploratory study that develops measures and models\u201d, \n                  Management Decision\n               , Vol. 36 No. 2, pp. 63-76.","DOI":"10.1108\/00251749810204142"},{"key":"key2020122302130874700_b6","doi-asserted-by":"crossref","unstructured":"Bontis, N.\n                (2004), \u201cNational intellectual capital index: a United Nations initiative for the Arab region\u201d, \n                  Journal of Intellectual Capital\n               , Vol. 5 No. 1, pp. 13-39.","DOI":"10.1108\/14691930410512905"},{"key":"key2020122302130874700_b7","doi-asserted-by":"crossref","unstructured":"Bontis, N.\n               , \n                  Keow, W.C.C.\n                and \n                  Richardson, S.\n                (2000), \u201cIntellectual capital and business performance in Malaysian industries\u201d, \n                  Journal of Intellectual Capital\n               , Vol. 1 No. 1, pp. 85-100.","DOI":"10.1108\/14691930010324188"},{"key":"key2020122302130874700_b8","doi-asserted-by":"crossref","unstructured":"Brown, S.A.\n                and \n                  Venkatesh, V.\n                (2005), \u201cModel of adoption of technology in households: a baseline model test and extension incorporating household life cycle\u201d, \n                  MIS Quarterly\n               , Vol. 29 No. 3, pp. 399-426.","DOI":"10.2307\/25148690"},{"key":"key2020122302130874700_b9","unstructured":"Chin, W.W.\n                (2000), \u201cFrequently asked questions \u2013 partial least squares & PLS-graph\u201d, The University of Houston, Houston, TX, available at: http:\/\/disc-nt.cba.uh.edu\/chin\/plsfaq\/plsfaq.htm (accessed 8 July 2014)."},{"key":"key2020122302130874700_b10","unstructured":"Culnan, M.J.\n               , \n                  McHugh, P.J.\n                and \n                  Zubillaga, J.I.\n                (2010), \u201cHow large US companies can use twitter and other social media to gain business value\u201d, \n                  MIS Quarterly Executive\n               , Vol. 9 No. 4, pp. 243-259."},{"key":"key2020122302130874700_b11","doi-asserted-by":"crossref","unstructured":"Cyr, D.\n               , \n                  Head, M.\n               , \n                  Larios, H.\n                and \n                  Pan, B.\n                (2009), \u201cExploring human images in website design: a multi-method approach\u201d, \n                  MIS Quarterly\n               , Vol. 33 No. 3, pp. 539-566.","DOI":"10.2307\/20650308"},{"key":"key2020122302130874700_b12","doi-asserted-by":"crossref","unstructured":"Dickinger, A.\n               , \n                  Arami, M.\n                and \n                  Meyer, D.\n                (2008), \u201cThe role of perceived enjoyment and social norm in the adoption of technology with network externalities\u201d, \n                  European Journal of Information Systems\n               , Vol. 17 No. 1, pp. 4-11.","DOI":"10.1057\/palgrave.ejis.3000726"},{"key":"key2020122302130874700_b200","unstructured":"Dimoka, A.\n               , \n                  Hong, Y.\n                and \n                  Pavlou, P.A.\n                (2012), \u201cOn product uncertainty in online markets: theory and evidence\u201d, \n                  MIS Quarterly\n               , Vol. 36 No. 2, pp. 395-A15."},{"key":"key2020122302130874700_b13","doi-asserted-by":"crossref","unstructured":"Fornell, C.\n                and \n                  Larcker D.F.\n                (1981), \u201cEvaluating structural equation models with unobservable variables and measurement error\u201d, \n                  Journal of Marketing Research\n               , Vol. 18 No. 1, pp. 39-50.","DOI":"10.1177\/002224378101800104"},{"key":"key2020122302130874700_b14","doi-asserted-by":"crossref","unstructured":"Gefen, D.\n                and \n                  Straub, D.\n                (2005), \u201cA practical guide to factorial validity using PLS-Graph: tutorial and annotated example\u201d, \n                  Communications of the Association for Information Systems\n               , Vol. 16 No. 1, pp. 91-109.","DOI":"10.17705\/1CAIS.01605"},{"key":"key2020122302130874700_b15","doi-asserted-by":"crossref","unstructured":"Gruzd, A.\n               , \n                  Staves, K.\n                and \n                  Wilk, A.\n                (2012), \u201cConnected scholars: examining the role of social media in research practices of faculty using the UTAUT model\u201d, \n                  Computers in Human Behavior\n               , Vol. 28 No. 6, pp. 2340-2350.","DOI":"10.1016\/j.chb.2012.07.004"},{"key":"key2020122302130874700_b16","unstructured":"Hair, J.F.\n               , \n                  Black, W.C.\n               , \n                  Babin, B.J.\n                and \n                  Anderson, R.E.\n                (2009), \n                  Multivariate Data Analysis\n               , Prentice Hall, Upper Saddle River, NJ."},{"key":"key2020122302130874700_b17","unstructured":"Han, B.\n                and \n                  Windsor, J.\n                (2011), \u201cUser\u2019s willingness to pay on social network sites\u201d, \n                  The Journal of Computer Information Systems\n               , Vol. 51 No. 4, pp. 31-40."},{"key":"key2020122302130874700_b18","doi-asserted-by":"crossref","unstructured":"Hargittai, E.\n                (2007), \u201cWhose space? Differences among users and non-users of social network sites\u201d, \n                  Journal of Computer-Mediated Communication\n               , Vol. 13 No. 1, pp. 276-297.","DOI":"10.1111\/j.1083-6101.2007.00396.x"},{"key":"key2020122302130874700_b19","doi-asserted-by":"crossref","unstructured":"Ho, S.H.\n                and \n                  Ko, Y.Y.\n                (2008), \u201cEffects of self-service technology on customer value and customer readiness: the case of Internet banking\u201d, \n                  Internet Research\n               , Vol. 18 No. 4, pp. 427-446.","DOI":"10.1108\/10662240810897826"},{"key":"key2020122302130874700_b20","doi-asserted-by":"crossref","unstructured":"Hsu, C.L.\n                and. \n                  Lu, H.P.\n                (2004), \u201cWhy do people play on-line games? An extended TAM with social influences and flow experience\u201d, \n                  Information & Management\n               , Vol. 41 No. 7, pp. 853-868.","DOI":"10.1016\/j.im.2003.08.014"},{"key":"key2020122302130874700_b21","doi-asserted-by":"crossref","unstructured":"Jarvenpaa, S.L.\n                and \n                  Todd, P.A.\n                (1996), \u201cConsumer reactions to electronic shopping on the world Wide Web\u201d, \n                  International Journal of Electronic Commerce\n               , Vol. 1 No. 2, pp. 59-88.","DOI":"10.1080\/10864415.1996.11518283"},{"key":"key2020122302130874700_b22","doi-asserted-by":"crossref","unstructured":"Jarvenpaa, S.L.\n               , \n                  Shaw, T.R.\n                and \n                  Staples, D.S.\n                (2004), \u201cToward contextualized theories of trust: the role of trust in global virtual teams\u201d, \n                  Information Systems Research\n               , Vol. 15 No. 3, pp. 250-267.","DOI":"10.1287\/isre.1040.0028"},{"key":"key2020122302130874700_b23","doi-asserted-by":"crossref","unstructured":"Kaplan, A.M.\n                and \n                  Haenlein, M.\n                (2010), \u201cUsers of the world, unite! The challenges and opportunities of social media\u201d, \n                  Business Horizons\n               , Vol. 53 No. 1, pp. 59-68.","DOI":"10.1016\/j.bushor.2009.09.003"},{"key":"key2020122302130874700_b24","doi-asserted-by":"crossref","unstructured":"Kim, B.\n                and \n                  Han, I.\n                (2009), \u201cWhat drives the adoption of mobile data services? An approach from a value perspective\u201d, \n                  Journal of Information Technology\n               , Vol. 24 No. 1, pp. 35-45.","DOI":"10.1057\/jit.2008.28"},{"key":"key2020122302130874700_b25","doi-asserted-by":"crossref","unstructured":"Kim, H.W.\n               , \n                  Chan, H.C.\n                and \n                  Gupta, S.\n                (2007), \u201cValue-based adoption of mobile internet: an empirical investigation\u201d, \n                  Decision Support Systems\n               , Vol. 43 No. 1, pp. 111-126.","DOI":"10.1016\/j.dss.2005.05.009"},{"key":"key2020122302130874700_b26","doi-asserted-by":"crossref","unstructured":"Kim, H.W.\n               , \n                  Gupta, S.\n                and \n                  Koh, J.\n                (2011), \u201cInvestigating the intention to purchase digital items in social networking communities: a customer value perspective\u201d, \n                  Information & Management\n               , Vol. 48 No. 230, pp. 228-234.","DOI":"10.1016\/j.im.2011.05.004"},{"key":"key2020122302130874700_b27","doi-asserted-by":"crossref","unstructured":"Kim, S.S.\n               , \n                  Malhotra, N.K.\n                and \n                  Narasimhan, S.\n                (2005), \u201cTwo competing perspectives on automatic use: a theoretical and empirical comparison\u201d, \n                  Information Systems Research\n               , Vol. 16 No. 4, pp. 418-432.","DOI":"10.1287\/isre.1050.0070"},{"key":"key2020122302130874700_b28","doi-asserted-by":"crossref","unstructured":"Kumar, N.\n                and \n                  Benbasat, I.\n                (2006), \u201cThe influence of recommendations and consumer reviews on evaluations of websites\u201d, \n                  Information Systems Research\n               , Vol. 7 No. 4, pp. 425-439.","DOI":"10.1287\/isre.1060.0107"},{"key":"key2020122302130874700_b29","doi-asserted-by":"crossref","unstructured":"Kwon, O.\n                and \n                  Wen, Y.\n                (2010), \u201cAn empirical study of the factors affecting social network service use\u201d, \n                  Computers in Human Behavior\n               , Vol. 26 No. 2, pp. 254-263.","DOI":"10.1016\/j.chb.2009.04.011"},{"key":"key2020122302130874700_b30","unstructured":"Lee, Y.\n               , \n                  Kim, J.\n               , \n                  Lee, I.\n                and \n                  Kim, H.\n                (2002), \u201cA cross-cultural study on the value structure of mobile internet usage: comparison between Korea and Japan\u201d, \n                  Journal of Electronic Commerce Research\n               , Vol. 3 No. 4, pp. 227-239."},{"key":"key2020122302130874700_b31","doi-asserted-by":"crossref","unstructured":"Lin, K.Y.\n                and \n                  Lu, H.P.\n                (2011), \u201cWhy people use social networking sites: an empirical study integrating network externalities and motivation theory\u201d, \n                  Computers in Human Behavior\n               , Vol. 27 No. 3, pp. 1152-1161.","DOI":"10.1016\/j.chb.2010.12.009"},{"key":"key2020122302130874700_b32","doi-asserted-by":"crossref","unstructured":"Lohmoller, J.B.\n                (1989), \n                  Latent Variable Path Modelling with Partial Least Squares\n               , Physica-Verlag, Heidelberg.","DOI":"10.1007\/978-3-642-52512-4"},{"key":"key2020122302130874700_b33","doi-asserted-by":"crossref","unstructured":"Lorenzo-Romero, C.\n               , \n                  Constantinides, E.\n                and \n                  Alarc\u00f3n-Del-Amo, M.C.\n                (2011), \u201cConsumer adoption of social networking sites: implications for theory and practice\u201d, \n                  Journal of Research in Interactive Marketing\n               , Vol. 5 Nos 2\/3, pp. 170-188.","DOI":"10.1108\/17505931111187794"},{"key":"key2020122302130874700_b34","doi-asserted-by":"crossref","unstructured":"Pavlou, P.A.\n               , \n                  Liang, H.\n                and \n                  Xue, Y.\n                (2007), \u201cUnderstanding and mitigating uncertainty in online exchange relationships: a principal-agent perspective\u201d, \n                  MIS Quarterly\n               , Vol. 31 No. 1, pp. 105-136.","DOI":"10.2307\/25148783"},{"key":"key2020122302130874700_b201","doi-asserted-by":"crossref","unstructured":"Podsakoff, P.M.\n               , \n                  Mackenzie, S.B.\n               , \n                  Lee, J.Y.\n                and \n                  Podsakoff, N.P.\n                (2003), \u201cCommon method biases in behavioral research: a critical review of the literature and recommended remedies\u201d, \n                  Journal of Applied Psychology\n               , Vol. 88 No. 5, pp. 879-903.","DOI":"10.1037\/0021-9010.88.5.879"},{"key":"key2020122302130874700_b35","unstructured":"Ringle, C.\n               , \n                  Wende, M.S.\n                and \n                  Will, S.\n                (2005), \u201cSmartPLS 2.0 (M3) beta\u201d, available at: www.smartpls.de (accessed 8 October 2013)."},{"key":"key2020122302130874700_b36","doi-asserted-by":"crossref","unstructured":"Rintam\u00e4ki, T.\n               , \n                  Kanto, A.\n                and \n                  Spence, M.T.\n                (2006), \u201cDecomposing the value of department store shopping into utilitarian, hedonic, and social dimensions\u201d, \n                  International Journal of Retail and Distribution Management\n               , Vol. 34 No. 1, pp. 6-24.","DOI":"10.1108\/09590550610642792"},{"key":"key2020122302130874700_b37","unstructured":"Rourke, I.\n               , \n                  Anderson, T.\n               , \n                  Garrison, D.R.\n                and \n                  Archer, W.\n                (1999), \u201cAssessing social presence in asynchronous, text-based computer conferencing\u201d, \n                  Journal of Distance Education\n               , Vol. 14 No. 3, pp. 51-70."},{"key":"key2020122302130874700_b202","doi-asserted-by":"crossref","unstructured":"Sharma, R.\n               , \n                  Yetton, P.\n                and \n                  Crawford, J.\n                (2009), \u201cEstimating the effect of common method variance: the method-method pair technique with an illustration from TAM research\u201d, \n                  MIS Quarterly\n               , Vol. 33 No. 3, pp. 473-490.","DOI":"10.2307\/20650305"},{"key":"key2020122302130874700_b38","unstructured":"Sheth, J.D.\n               , \n                  Newman, B.I.\n                and \n                  Gross, B.I.\n                (1991), \n                  Consumption Values and Market Choice\n               , South Western Publishing, Cincinnati, OH."},{"key":"key2020122302130874700_b39","doi-asserted-by":"crossref","unstructured":"Shneiderman, B.\n               , \n                  Preece, J.\n                and \n                  Pirolli, P.\n                (2011), \u201cRealizing the value of social media requires innovative computing research\u201d, \n                  Communications of the ACM\n               , Vol. 54 No. 9, pp. 34-37.","DOI":"10.1145\/1995376.1995389"},{"key":"key2020122302130874700_b40","doi-asserted-by":"crossref","unstructured":"Sinclaire, J.K.\n                and \n                  Vogus, C.E.\n                (2011), \u201cAdoption of social networking sites: an exploratory adaptive structuration perspective for global organizations\u201d, \n                  Information Technology and Management\n               , Vol. 12 No. 4, pp. 293-314.","DOI":"10.1007\/s10799-011-0086-5"},{"key":"key2020122302130874700_b41","doi-asserted-by":"crossref","unstructured":"Spaulding, T.J.\n                (2010), \u201cHow can virtual communities create value for business?\u201d, \n                  Electronic Commerce Research and Applications\n               , Vol. 9 No. 1, pp. 38-49.","DOI":"10.1016\/j.elerap.2009.07.004"},{"key":"key2020122302130874700_b203","doi-asserted-by":"crossref","unstructured":"Sun, Y.\n               , \n                  Bhattacherjee, A.\n                and \n                  Ma, Q.\n                (2009), \u201cExtending technology usage to work settings: the role of perceived work compatibility in ERP implementation\u201d, \n                  Information and Management\n               , Vol. 46 No. 6, pp. 351-356.","DOI":"10.1016\/j.im.2009.06.003"},{"key":"key2020122302130874700_b42","doi-asserted-by":"crossref","unstructured":"Sweeney, J.\n                and \n                  Soutar, G.N.\n                (2001), \u201cConsumer perceived value: the development of a multiple item scale\u201d, \n                  Journal of Retailing\n               , Vol. 77 No. 2, pp. 203-220.","DOI":"10.1016\/S0022-4359(01)00041-0"},{"key":"key2020122302130874700_b43","unstructured":"Thomas, R.D.\n               , \n                  Lu, I.R.R.\n                and \n                  Cedzynski, M.\n                (2005), \u201cPartial least squares: a critical review and a potential alternative\u201d, Proceedings of Administrative Sciences Association of Canada (ASAC) Conference, Toronto, 28-31 May."},{"key":"key2020122302130874700_b44","doi-asserted-by":"crossref","unstructured":"Turel, O.\n                and \n                  Serenko, A.\n                (2012), \u201cThe benefits and dangers of enjoyment with social networking websites\u201d, \n                  European Journal of Information Systems\n               , Vol. 21 No. 5, pp. 512-528.","DOI":"10.1057\/ejis.2012.1"},{"key":"key2020122302130874700_b45","doi-asserted-by":"crossref","unstructured":"Turel, O.\n               , \n                  Serenko, A.\n                and \n                  Bontis, N.\n                (2007), \u201cUser acceptance of wireless short messaging services: deconstructing perceived value\u201d, \n                  Information and Management\n               , Vol. 44 No. 1, pp. 63-73.","DOI":"10.1016\/j.im.2006.10.005"},{"key":"key2020122302130874700_b46","doi-asserted-by":"crossref","unstructured":"Turel, O.\n               , \n                  Serenko, A.\n                and \n                  Bontis, N.\n                (2010), \u201cUser acceptance of hedonic digital artifacts: a theory of consumption values perspective\u201d, \n                  Information and Management\n               , Vol. 47 No. 1, pp. 53-59.","DOI":"10.1016\/j.im.2009.10.002"},{"key":"key2020122302130874700_b47","doi-asserted-by":"crossref","unstructured":"Van Slyke, C.\n               , \n                  Ilie, V.\n               , \n                  Lou, H.\n                and \n                  Stafford, T.\n                (2007), \u201cPerceived critical mass and the adoption of a communication technology\u201d, \n                  European Journal of Information Systems\n               , Vol. 16 No. 3, pp. 270-283.","DOI":"10.1057\/palgrave.ejis.3000680"},{"key":"key2020122302130874700_b48","doi-asserted-by":"crossref","unstructured":"Venkatesh, V.\n                and \n                  Davis, F.\n                (2000), \u201cA theoretical extension of the technology acceptance model: four longitudinal field studies\u201d, \n                  Management Science\n               , Vol. 46 No. 2, pp. 186-204.","DOI":"10.1287\/mnsc.46.2.186.11926"},{"key":"key2020122302130874700_b49","doi-asserted-by":"crossref","unstructured":"Venkatesh, V.\n               , \n                  Morris, M.G.\n               , \n                  Davis, G.B.\n                and \n                  Davis, F.D.\n                (2003), \u201cUser acceptance of information technology: toward a unified view\u201d, \n                  MIS Quarterly\n               , Vol. 27 No. 3, pp. 425-478.","DOI":"10.2307\/30036540"},{"key":"key2020122302130874700_b50","doi-asserted-by":"crossref","unstructured":"Venkatesh, V.\n               , \n                  Speier, C.\n                and \n                  Morris, M.G.\n                (2002), \u201cUser acceptance enablers in individual decision making about technology: toward an integrated model\u201d, \n                  Decision Sciences\n               , Vol. 33 No. 2, pp. 297-316.","DOI":"10.1111\/j.1540-5915.2002.tb01646.x"},{"key":"key2020122302130874700_b51","unstructured":"Wakefield, J.\n                (2011), \u201cTwitter dismisses $10bn Google deal and talks up mobile\u201d, available at: www.bbc.co.uk\/news\/technology-12462653 (accessed 15 May 2011)."},{"key":"key2020122302130874700_b52","unstructured":"Wikipedia\n                (2012), \u201cSocial media\u201d, availabe at: http:\/\/en.wikipedia.org\/wiki\/Social_media (accessed 26 November 2012)."},{"key":"key2020122302130874700_b53","doi-asserted-by":"crossref","unstructured":"Xu, C.\n               , \n                  Ryan, S.\n               , \n                  Prybutok, V.\n                and \n                  Wen, C.\n                (2012), \u201cIt is not for fun: an examination of social network site usage\u201d, \n                  Information & Management\n               , Vol. 49 No. 5, pp. 210-217.","DOI":"10.1016\/j.im.2012.05.001"},{"key":"key2020122302130874700_b54","doi-asserted-by":"crossref","unstructured":"Yoo, Y.\n                and \n                  Alavi, M.\n                (2001), \u201cMedia and group cohesion: relative influences on social presence, task participation and group consensus\u201d, \n                  MIS Quarterly\n               , Vol. 25 No. 3, pp. 371-390.","DOI":"10.2307\/3250922"},{"key":"key2020122302130874700_b55","doi-asserted-by":"crossref","unstructured":"Zeithaml, V.A.\n                (1988), \u201cConsumer perceptions of price, quality and value: a means-end model and synthesis of evidence\u201d, \n                  Journal of Marketing\n               , Vol. 52 No. 3, pp. 2-22.","DOI":"10.1177\/002224298805200302"},{"key":"key2020122302130874700_b56","doi-asserted-by":"crossref","unstructured":"Zhao, D.\n                and \n                  Rosson, M.B.\n                (2009), \u201cHow and why people twitter: the role that microblogging plays in informal communication at work\u201d, GROUP\u201909 Conference, Sanibel Island, FL, 10-13 May.","DOI":"10.1145\/1531674.1531710"},{"key":"key2020122302130874700_b57","doi-asserted-by":"crossref","unstructured":"Zhao, L.\n                and \n                  Lu, Y.\n                (2012), \u201cEnhancing perceived interactivity through network externalities: an empirical study on micro-blogging service satisfaction and continuance intention\u201d, \n                  Decision Support Systems\n               , Vol. 53 No. 4, pp. 825-834.","DOI":"10.1016\/j.dss.2012.05.019"}],"container-title":["Information Technology &amp; People"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/ITP-03-2014-0055","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/ITP-03-2014-0055\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/ITP-03-2014-0055\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T21:54:23Z","timestamp":1753394063000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/itp\/article\/28\/2\/366-382\/180460"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2015,6,1]]},"references-count":61,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2015,6,1]]}},"alternative-id":["10.1108\/ITP-03-2014-0055"],"URL":"https:\/\/doi.org\/10.1108\/itp-03-2014-0055","relation":{},"ISSN":["0959-3845"],"issn-type":[{"value":"0959-3845","type":"print"}],"subject":[],"published":{"date-parts":[[2015,6,1]]}}}