{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,24]],"date-time":"2026-07-24T09:35:40Z","timestamp":1784885740172,"version":"3.55.0"},"reference-count":61,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2022,12,16]],"date-time":"2022-12-16T00:00:00Z","timestamp":1671148800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["ITP"],"published-print":{"date-parts":[[2024,1,9]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Mobility as a service (MaaS) is a new model of bundling personal transport options from multiple providers to provide frictionless service. The model integrates information and service to enable users to search, book and pay through a single digital platform. The aim of MaaS is to minimize individual car ownership and revolutionize personal mobility habits in favour of sustainable modes. Thus, it is important to understand consumers' readiness for MaaS. This study explains the factors that influence MaaS adoption.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>A comprehensive review of the related literature has been conducted, leading to the development of a conceptual model for investigating the key factors that influence MaaS adoption. The model draws upon the digital platform, schema congruity and planned behaviour theories. The model is then tested using structural equation modelling and survey data collected from 331 respondents.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The findings indicate that MaaS information schema congruity, the digital platform's personalizability, customizability, functional integration, network integration and governance of data together with attitude towards MaaS and subjective norm concerning MaaS influence MaaS adoption. Furthermore, MaaS digital platform expectation and MaaS information schema congruity contribute to users' attitude towards MaaS use.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The paper highlights the design and informational attributes of MaaS platforms that influence their adoption and contributes an integrated research model that links digital platform characteristics, behavioural factors and information schema congruity. Future research can use the constructs and measures we developed in this study to build deeper understanding of what contributes to the success of digital platforms.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-03-2022-0226","type":"journal-article","created":{"date-parts":[[2022,12,15]],"date-time":"2022-12-15T06:58:30Z","timestamp":1671087510000},"page":"81-109","source":"Crossref","is-referenced-by-count":21,"title":["The effects of digital platform expectations, information schema congruity and behavioural factors on mobility as a service (MaaS) adoption"],"prefix":"10.1108","volume":"37","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-9320-7294","authenticated-orcid":false,"given":"Alemayehu","family":"Molla","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8235-0092","authenticated-orcid":false,"given":"Sophia Xiaoxia","family":"Duan","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1215-1650","authenticated-orcid":false,"given":"Hepu","family":"Deng","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Richard","family":"Tay","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2022,12,16]]},"reference":[{"issue":"4","key":"key2024010610163129100_ref001","doi-asserted-by":"crossref","first-page":"314","DOI":"10.1002\/hbe2.195","article-title":"The theory of planned behavior: frequently asked questions","volume":"2","year":"2020","journal-title":"Human Behavior and Emerging Technologies"},{"issue":"5","key":"key2024010610163129100_ref002","doi-asserted-by":"crossref","first-page":"888","DOI":"10.1037\/0033-2909.84.5.888","article-title":"Attitude-behaviour relations: a theoretical analysis and review of empirical research","volume":"84","year":"1977","journal-title":"Psychological Bulletin"},{"key":"key2024010610163129100_ref003","article-title":"Digital payment and banking adoption research in Gulf countries: a\u00a0systematic literature review","volume":"53","year":"2020","journal-title":"International Journal of Information Management"},{"key":"key2024010610163129100_ref004","first-page":"378","article-title":"Drivers and barriers in adopting Mobility as a Service (MaaS) - a latent class cluster analysis of attitudes","volume":"132","year":"2020","journal-title":"Transportation Research Part A: Policy Practice"},{"key":"key2024010610163129100_ref005","article-title":"Mobility as a service (MaaS): a thematic map of challenges and opportunities","volume":"43","year":"2022","journal-title":"Research in Transportation Business and Management"},{"key":"key2024010610163129100_ref006","article-title":"Extending unified theory of acceptance and use of technology with perceived monetary value for smartphone adoption at the bottom of the pyramid","volume":"51","year":"2020","journal-title":"International Journal of Information Management"},{"key":"key2024010610163129100_ref007","first-page":"160","article-title":"Consumer preferences for operator collaboration in intra-and intercity transport ecosystems: institutionalising platforms to facilitate MaaS 2.0","volume":"160","year":"2022","journal-title":"Transportation Research Part A: Policy and Practice"},{"key":"key2024010610163129100_ref008","article-title":"Barriers and risks of Mobility-as-a-Service (MaaS) adoption in cities: a systematic review of the literature","volume":"109","year":"2020","journal-title":"Cities"},{"issue":"2","key":"key2024010610163129100_ref009","doi-asserted-by":"crossref","first-page":"128","DOI":"10.1016\/j.trf.2010.11.006","article-title":"Habitual or reasoned? Using the theory of planned behavior, technology acceptance model, and habit to examine switching intentions toward public transit","volume":"14","year":"2011","journal-title":"Transportation Research Part F"},{"key":"key2024010610163129100_ref010","first-page":"1","article-title":"Investigating the effects of platform and mobility on mobility as a service (MaaS) users' service experience and behavioral intention: empirical evidence from MeNGo, Kaohsiung","year":"2022","journal-title":"Transportation"},{"issue":"1","key":"key2024010610163129100_ref011","doi-asserted-by":"crossref","first-page":"431","DOI":"10.25300\/MISQ\/2022\/15420","article-title":"New-media advertising and retail platform openness","volume":"46","year":"2022","journal-title":"MIS Quarterly"},{"issue":"8","key":"key2024010610163129100_ref012","doi-asserted-by":"crossref","first-page":"467","DOI":"10.3390\/atmos10080467","article-title":"Expanding the theory of planned behaviour to reveal urban residents' pro-environment travel behaviour","volume":"10","year":"2019","journal-title":"Atmosphere"},{"key":"key2024010610163129100_ref013","article-title":"The impact of imitation on Chinese social commerce buyers' purchase behavior: the moderating role of uncertainty","volume":"56","year":"2021","journal-title":"International Journal of Information Management"},{"key":"key2024010610163129100_ref014","article-title":"Perceptions of users and non-users of an early contact tracing mobile application to fight COVID-19 spread: a value-based empirical investigation","volume":"Vol. ahead-of-print","year":"2022","journal-title":"Information Technology and People"},{"issue":"2","key":"key2024010610163129100_ref015","doi-asserted-by":"crossref","first-page":"124","DOI":"10.1057\/s41265-016-0033-3","article-title":"The digital platform: a research agenda","volume":"33","year":"2018","journal-title":"Journal of Information Technology"},{"issue":"2","key":"key2024010610163129100_ref016","doi-asserted-by":"crossref","first-page":"261","DOI":"10.2307\/20721427","article-title":"Brand positioning strategy using search engine marketing","volume":"34","year":"2010","journal-title":"MIS Quarterly"},{"key":"key2024010610163129100_ref017","unstructured":"Duan, S., Molla, A., Deng, H. and Tay, R. (2021), \u201cCan an app change Australia's car culture? Only if all moving parts work together\u201d, available at: https:\/\/theconversation.com\/can-an-app-change-australias-car-culture-only-if-all-moving-parts-work-together-167450 (accessed 1 September 2022)."},{"issue":"3","key":"key2024010610163129100_ref018","doi-asserted-by":"crossref","first-page":"629","DOI":"10.1108\/ITP-09-2015-0230","article-title":"The importance of enhancing, maintaining and saving face in smartphone repurchase intentions of Chinese early adopters: an exploratory study","volume":"30","year":"2017","journal-title":"Information Technology and People"},{"key":"key2024010610163129100_ref019","doi-asserted-by":"crossref","first-page":"250","DOI":"10.1016\/j.trf.2017.03.005","article-title":"Why adolescents don't bicycle to school: does the prototype\/willingness model augment the theory of planned behaviour to explain intentions?","volume":"46","year":"2017","journal-title":"Transportation Research Part F"},{"issue":"2","key":"key2024010610163129100_ref020","doi-asserted-by":"crossref","first-page":"192","DOI":"10.1111\/j.1540-5885.2012.00995.x","article-title":"Innovation aesthetics: the relationship between category cues, categorization certainty, and newness perceptions","volume":"30","year":"2013","journal-title":"Journal of Product Innovation Management"},{"issue":"3","key":"key2024010610163129100_ref021","doi-asserted-by":"crossref","first-page":"153","DOI":"10.1080\/15568318.2017.1338318","article-title":"ICT and transport behavior: a conceptual review","volume":"12","year":"2018","journal-title":"International Journal of Sustainable Transportation"},{"key":"key2024010610163129100_ref061","volume-title":"Multivariate Data Analysis","year":"2010"},{"key":"key2024010610163129100_ref022","first-page":"178","article-title":"Public transport regimes and mobility as a service: governance approaches in Amsterdam, Birmingham, and Helsinki","volume":"130","year":"2019","journal-title":"Transportation Research Part A: Policy and Practice"},{"key":"key2024010610163129100_ref023","first-page":"339","article-title":"MaaS bundle design and implementation: lessons from the Sydney MaaS trial","volume":"149","year":"2021","journal-title":"Transportation Research Part A: Policy and Practice"},{"issue":"2","key":"key2024010610163129100_ref024","doi-asserted-by":"crossref","first-page":"13","DOI":"10.17645\/up.v2i2.931","article-title":"Mobility as a service: a critical review of definitions, assessments of schemes, and key challenges","volume":"2","year":"2017","journal-title":"Urban Planning"},{"key":"key2024010610163129100_ref025","first-page":"283","article-title":"Development and implementation of Mobility-as-a-Service\u2013A qualitative study of barriers and enabling factors","volume":"131","year":"2020","journal-title":"Transportation Research Part A: Policy and Practice"},{"key":"key2024010610163129100_ref026","article-title":"The implications of Mobility as a Service for urban emissions","volume":"102","year":"2022","journal-title":"Transportation Research Part D: Transport and Environment"},{"issue":"4","key":"key2024010610163129100_ref027","article-title":"What drives consumers to adopt a sharing platform: an\u00a0integrated model of value-based and transaction cost theories","volume":"58","year":"2021","journal-title":"Information and Management"},{"key":"key2024010610163129100_ref028","first-page":"22","article-title":"The importance of user perspective in the evolution of MaaS","volume":"121","year":"2019","journal-title":"Transportation Research Part A: Policy and Practice"},{"issue":"12","key":"key2024010610163129100_ref029","doi-asserted-by":"crossref","first-page":"1865","DOI":"10.1287\/mnsc.1060.0597","article-title":"Common method variance in IS research: a comparison of alternative approaches and a reanalysis of past research","volume":"52","year":"2006","journal-title":"Management Science"},{"key":"key2024010610163129100_ref030","doi-asserted-by":"crossref","first-page":"143","DOI":"10.1016\/j.tbs.2020.12.002","article-title":"Investigating heterogeneity in preferences for Mobility-as-a-Service plans through a latent class choice model","volume":"23","year":"2021","journal-title":"Travel Behaviour and Society"},{"issue":"3","key":"key2024010610163129100_ref031","doi-asserted-by":"crossref","first-page":"437","DOI":"10.1037\/a0028085","article-title":"Identifying careless responses in survey data","volume":"17","year":"2012","journal-title":"Psychological Methods"},{"issue":"1","key":"key2024010610163129100_ref032","doi-asserted-by":"crossref","first-page":"39","DOI":"10.1086\/209192","article-title":"Schema congruity as a basis for product evaluation","volume":"16","year":"1989","journal-title":"Journal of Consumer Research"},{"issue":"62","key":"key2024010610163129100_ref033","first-page":"1","article-title":"Mobility-as-a-service (MaaS) digital marketplace impact on EU passengers' rights","volume":"12","year":"2020","journal-title":"European Transport Research Review"},{"issue":"1","key":"key2024010610163129100_ref034","first-page":"1","article-title":"Predicting active school travel: the role of planned behavior and habit strength","volume":"9","year":"2012","journal-title":"International Journal of Behavioral Nutrition and Physical Activity"},{"issue":"4","key":"key2024010610163129100_ref035","doi-asserted-by":"crossref","first-page":"372","DOI":"10.1177\/1094428114548590","article-title":"Missing data","volume":"17","year":"2014","journal-title":"Organizational Research Methods"},{"issue":"5","key":"key2024010610163129100_ref036","first-page":"1540","article-title":"Understanding post-adoption behaviour in the context of ride-hailing apps: the role of customer perceived value","volume":"35","year":"2021","journal-title":"Information Technology and People"},{"key":"key2024010610163129100_ref037","first-page":"295","article-title":"Ready for mobility as a service? Insights from stakeholders and end-users","volume":"21","year":"2018","journal-title":"Travel Behaviour and Society"},{"issue":"1","key":"key2024010610163129100_ref038","doi-asserted-by":"crossref","first-page":"22","DOI":"10.1016\/j.jsis.2017.07.002","article-title":"Exploring the relationships between IT competence, innovation capacity and organizational agility","volume":"27","year":"2018","journal-title":"Journal of Strategic Information Systems"},{"issue":"3","key":"key2024010610163129100_ref039","article-title":"Tapping into the wealth of employees\u2019 ideas: design principles for a digital intrapreneurship platform","volume":"59","year":"2020","journal-title":"Information and Management"},{"issue":"3","key":"key2024010610163129100_ref040","doi-asserted-by":"crossref","first-page":"349","DOI":"10.1016\/j.psychsport.2004.04.002","article-title":"Threshold assessment of attitude, subjective norm, and perceived behavioral control for predicting exercise intention and behavior","volume":"6","year":"2005","journal-title":"Psychology of Sport and Exercise"},{"issue":"4","key":"key2024010610163129100_ref041","doi-asserted-by":"crossref","first-page":"1210","DOI":"10.2478\/mmcks-2018-0032","article-title":"The impact of digital platforms on business models: an empirical investigation on innovative start-ups","volume":"13","year":"2018","journal-title":"Management and Marketing. Challenges for the Knowledge Society"},{"issue":"7","key":"key2024010610163129100_ref042","first-page":"2470","article-title":"Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness","volume":"35","year":"2021","journal-title":"Information Technology and People"},{"key":"key2024010610163129100_ref043","first-page":"296","article-title":"Exploring motivational mechanisms behind the intention to adopt mobility as a service (MaaS): insights from Germany","volume":"131","year":"2020","journal-title":"Transportation Research Part A: Policy and Practice"},{"issue":"3","key":"key2024010610163129100_ref044","doi-asserted-by":"crossref","first-page":"366","DOI":"10.1016\/j.im.2016.01.001","article-title":"Innovating with enterprise systems and digital platforms: a contingent resource-based theory view","volume":"53","year":"2016","journal-title":"Information and Management"},{"key":"key2024010610163129100_ref045","doi-asserted-by":"crossref","first-page":"54","DOI":"10.1016\/j.tranpol.2020.02.004","article-title":"Towards a framework for mobility-as-a-service policies","volume":"89","year":"2020","journal-title":"Transport Policy"},{"key":"key2024010610163129100_ref046","doi-asserted-by":"crossref","first-page":"237","DOI":"10.1016\/j.tbs.2022.04.001","article-title":"Adopting Mobility-as-a-Service: an empirical analysis of end-users\u2019 experiences","volume":"28","year":"2022","journal-title":"Travel Behaviour and Society"},{"issue":"2","key":"key2024010610163129100_ref047","doi-asserted-by":"crossref","first-page":"87","DOI":"10.1016\/j.jenvp.2006.06.003","article-title":"Egoistic, altruistic, and biospheric environmental concerns: measurement and structure","volume":"26","year":"2006","journal-title":"Journal of Environmental Psychology"},{"issue":"1","key":"key2024010610163129100_ref048","doi-asserted-by":"crossref","first-page":"57","DOI":"10.3141\/2542-07","article-title":"Trying out mobility as a service: experiences from a field trial and implications for understanding demand","volume":"2542","year":"2016","journal-title":"Transportation Research Record"},{"key":"key2024010610163129100_ref049","doi-asserted-by":"crossref","first-page":"3","DOI":"10.1016\/j.rtbm.2018.12.003","article-title":"A topological approach to Mobility as a Service: a proposed tool for understanding requirements and effects, and for aiding the integration of societal goals","volume":"27","year":"2018","journal-title":"Research in Transportation Business and Management"},{"issue":"6","key":"key2024010610163129100_ref050","doi-asserted-by":"crossref","first-page":"1655","DOI":"10.1007\/s11116-018-9946-8","article-title":"Inviting travellers to the smorgasbord of sustainable urban transport: evidence from a MaaS field trial","volume":"45","year":"2018","journal-title":"Transportation"},{"issue":"8","key":"key2024010610163129100_ref051","article-title":"Generativity and the paradox of stability and flexibility in a platform architecture: a case of the Oracle Cloud Platform","volume":"58","year":"2021","journal-title":"Information and Management"},{"key":"key2024010610163129100_ref052","doi-asserted-by":"crossref","first-page":"5008","DOI":"10.3390\/en14165008","article-title":"Do perceived risk, perception of self-efficacy, and openness to technology matter for solar PV adoption? An application of the extended theory of planned behavior","volume":"14","year":"2021","journal-title":"Energies"},{"issue":"4","key":"key2024010610163129100_ref053","doi-asserted-by":"crossref","first-page":"675","DOI":"10.1287\/isre.1100.0323","article-title":"Research commentary\u2014platform evolution: coevolution of platform architecture, governance, and environmental dynamics","volume":"21","year":"2010","journal-title":"Information Systems Research"},{"issue":"4","key":"key2024010610163129100_ref054","doi-asserted-by":"crossref","first-page":"419","DOI":"10.1007\/s11002-020-09533-9","article-title":"Mobility as a service (MaaS): the importance of transportation psychology","volume":"31","year":"2020","journal-title":"Marketing Letters"},{"issue":"1","key":"key2024010610163129100_ref055","doi-asserted-by":"crossref","first-page":"157","DOI":"10.2307\/41410412","article-title":"Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology","volume":"36","year":"2012","journal-title":"MIS Quarterly"},{"key":"key2024010610163129100_ref056","doi-asserted-by":"crossref","first-page":"111","DOI":"10.1111\/j.2044-8309.1998.tb01160.x","article-title":"Habit versus planned behaviour: a field experiment","volume":"37","year":"1998","journal-title":"British Journal of Social Psychology"},{"key":"key2024010610163129100_ref057","doi-asserted-by":"crossref","first-page":"475","DOI":"10.1016\/j.jbusres.2021.08.028","article-title":"The effects of platform governance mechanisms on customer participation in supplier new product development","volume":"137","year":"2021","journal-title":"Journal of Business Research"},{"key":"key2024010610163129100_ref058","first-page":"5","article-title":"Mobility as a service (MaaS): charting a future context","volume":"131","year":"2020","journal-title":"Transportation Research Part A"},{"issue":"1","key":"key2024010610163129100_ref059","first-page":"585","article-title":"The role of habit in post-adoption switching of personal information technologies: an empirical investigation","volume":"28","year":"2011","journal-title":"Communications of the Association for Information Systems"},{"key":"key2024010610163129100_ref060","doi-asserted-by":"crossref","first-page":"41740","DOI":"10.1007\/s11356-020-10135-1","article-title":"Intention to adopt bicycle-sharing in China: introducing environmental concern into the theory of planned behavior model","volume":"27","year":"2020","journal-title":"Environmental Science and Pollution Research"}],"container-title":["Information Technology &amp; People"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/ITP-03-2022-0226\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/ITP-03-2022-0226\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T21:54:31Z","timestamp":1753394071000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/itp\/article\/37\/1\/81-109\/1222212"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,12,16]]},"references-count":61,"journal-issue":{"issue":"1","published-online":{"date-parts":[[2022,12,16]]},"published-print":{"date-parts":[[2024,1,9]]}},"alternative-id":["10.1108\/ITP-03-2022-0226"],"URL":"https:\/\/doi.org\/10.1108\/itp-03-2022-0226","relation":{},"ISSN":["0959-3845"],"issn-type":[{"value":"0959-3845","type":"print"}],"subject":[],"published":{"date-parts":[[2022,12,16]]}}}