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This study aims to understand the factors that influence people\u2019s willingness to share the personal information that is needed to provide context-specific messaging about a threat and protective actions.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Drawing on protection motivation theory (PMT), this study proposes and tests a model of willingness to use personalised MEAS that incorporates key factors related to an individual\u2019s appraisal of a potential threat (i.e. perceived vulnerability and severity) and coping capacity (i.e. response efficacy and self-efficacy), with deterrents like response cost and privacy concern. This study uses survey data from 226 respondents in New Zealand and SmartPLS to assess the model.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results show how willingness to use MEAS is influenced by people\u2019s appraisal of an emergency threat and their perception of how using MEAS would help them to cope effectively. Fear and perceived severity are significant motivators of MEAS use, along with coping appraisal. However, when the negative influences of privacy concern and response cost are strong enough, they can dissuade use, despite knowing the risks.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The study addresses a gap in research on the use of alert systems like MEAS, which require sharing of personal information and continuous engagement such as the real-time disclosure of one\u2019s location. It confirms the significance of factors not studied in prior research, such as privacy concerns, that can dissuade use. This study also extends the application of the PMT in the context of emergency management.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-04-2021-0297","type":"journal-article","created":{"date-parts":[[2024,1,17]],"date-time":"2024-01-17T08:56:46Z","timestamp":1705481806000},"source":"Crossref","is-referenced-by-count":5,"title":["The role of threat and coping appraisals in motivating the use of\u00a0personalised mobile emergency alert systems"],"prefix":"10.1108","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0301-7169","authenticated-orcid":false,"given":"Annette","family":"Mills","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6479-1647","authenticated-orcid":false,"given":"Nelly","family":"Todorova","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jing","family":"Zhang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2024,1,16]]},"reference":[{"issue":"4","key":"key2024011713564425800_ref001","doi-asserted-by":"publisher","first-page":"418","DOI":"10.1057\/ejis.2013.8","article-title":"Information sharing and interoperability: the case of major incident management","volume":"23","year":"2014","journal-title":"European Journal of Information Systems"},{"issue":"1","key":"key2024011713564425800_ref002","doi-asserted-by":"publisher","first-page":"31","DOI":"10.1007\/s10660-010-9070-0","article-title":"Toward the regulation of ubiquitous mobile government: a case study on locationbased emergency services in Australia","volume":"11","year":"2011","journal-title":"Electronic Commerce Research"},{"issue":"1","key":"key2024011713564425800_ref003","doi-asserted-by":"publisher","first-page":"153","DOI":"10.1016\/j.tele.2013.02.002","article-title":"Social acceptance of location-based mobile government services for emergency management","volume":"31","year":"2014","journal-title":"Telematics and Informatics"},{"issue":"3","key":"key2024011713564425800_ref004","doi-asserted-by":"publisher","first-page":"1116","DOI":"10.1108\/itp-10-2020-0719","article-title":"Acceptance of protection technology in a time of fear: the case of Covid-19 exposure detection apps","volume":"35","year":"2022","journal-title":"Information Technology and People"},{"issue":"9","key":"key2024011713564425800_ref005","doi-asserted-by":"publisher","first-page":"671","DOI":"10.1002\/mar.20024","article-title":"Who's afraid of that ad? 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