{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,25]],"date-time":"2026-03-25T07:44:29Z","timestamp":1774424669908,"version":"3.50.1"},"reference-count":95,"publisher":"Emerald","issue":"6","license":[{"start":{"date-parts":[[2019,12,2]],"date-time":"2019-12-02T00:00:00Z","timestamp":1575244800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["ITP"],"published-print":{"date-parts":[[2019,12,2]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to understand the integrated impact of the application of protection measures against identity theft on consumers\u2019 synergistic perception of trust, the cost of products\/services and operational performance (OP) \u2013 all of which in turn is postulated to contribute to purchase intention (PI) when shopping online.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>In order to accomplish the specified aim, this study first conducted an experiment by involving the students from a university in Bangladesh. Then a survey was conducted to capture their opinion based on the previous experiment.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The study identified that in e-commerce, OP and trust have potential impact on pursuing consumers\u2019 PI. Traditionally, price is always an issue in marketing; however, for e-commerce, this issue does not have direct impact on PI.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title>\n<jats:p>The main limitation of this study is that a less established e-commerce example was utilized to conduct the experiment and survey for validating the model. Also, the study was conducted only in the context of Bangladesh and a student sample was utilized. Future studies can test the model in different contexts (particularly to verify the impact of privacy) by utilizing data from consumers.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>This study has resolved a controversial issue by generating clear guidelines that the overall conjoint effect of OP, trust, and price on PI is neither negative nor neutral. Synergistically, the application of these controlling tools of identity theft can substantially enhance consumers\u2019 trust, which is the single most predictor to pursue consumer PI.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This study has provided in-depth insight into the impact of different controlling measures in e-commerce PI. Practitioners have potential learning from this study that if consumers find the application of different controlling mechanisms against cybercrimes, particularly identity theft, enhancing the reliability, authenticity and security of transactions in this virtual medium, they do not mind paying a higher price. Such insights have not been provided by existing studies on this topic. Developing trust on e-commerce purchase is the driving force, not the price.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/itp-05-2018-0241","type":"journal-article","created":{"date-parts":[[2018,10,16]],"date-time":"2018-10-16T10:35:26Z","timestamp":1539686126000},"page":"1345-1375","source":"Crossref","is-referenced-by-count":47,"title":["Purchase intention in an electronic commerce environment"],"prefix":"10.1108","volume":"32","author":[{"given":"Mahmud Akhter","family":"Shareef","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yogesh K.","family":"Dwivedi","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Vinod","family":"Kumar","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Gareth","family":"Davies","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Nripendra","family":"Rana","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Abdullah","family":"Baabdullah","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2019111914262612400_ref001","first-page":"24","article-title":"The ultimate invasion of privacy: identity theft","year":"2011"},{"issue":"2","key":"key2019111914262612400_ref002","doi-asserted-by":"crossref","first-page":"455","DOI":"10.1108\/ITP-12-2016-0290","article-title":"Investigating Emirati citizens\u2019 adoption of e-government services in Abu Dhabi using modified UTAUT model","volume":"31","year":"2018","journal-title":"Information Technology & People"},{"issue":"3","key":"key2019111914262612400_ref003","doi-asserted-by":"crossref","first-page":"337","DOI":"10.1111\/1540-6210.00183","article-title":"Defining the client in the public sector: a social-exchange perspective","volume":"62","year":"2002","journal-title":"Public Administration Review"},{"issue":"1","key":"key2019111914262612400_ref004","doi-asserted-by":"crossref","first-page":"156","DOI":"10.1108\/ITP-10-2016-0246","article-title":"A conceptual framework highlighting e-learning implementation barriers","volume":"31","year":"2018","journal-title":"Information Technology & People"},{"issue":"2","key":"key2019111914262612400_ref005","doi-asserted-by":"crossref","first-page":"171","DOI":"10.1257\/jep.22.2.171","article-title":"Identity theft","volume":"22","year":"2008","journal-title":"Journal of Economic Perspectives"},{"key":"key2019111914262612400_ref006","unstructured":"Antonakis, J., Bendahan, S., Jacquart, P. and Lalive, R. 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