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Partial least squares (PLS)-structural equation modeling (SEM) was conducted to test the research hypotheses.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The results suggest that both consumer data vulnerability and peer privacy concerns have negative effects on consumer's continued usage intention of sharing accommodation platforms, which can be further mitigated by consumer perceived economic, social and emotional benefits. This study also finds that consumer data vulnerability has a positive effect on consumer's peer privacy concerns.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>This study gives that managers of sharing accommodation platforms a better understanding of how consumers respond to their data vulnerability on sharing accommodation platforms. In addition, this study also highlights the measures that platforms may employ to mitigate the negative influence of consumer data vulnerability and consumers' peer privacy concerns, as well as the measures to reduce consumers' peer privacy concerns.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>While previous studies mainly examined the driving forces of consumers' engagement in sharing accommodation, this study focuses on the impediment. With communication privacy management theory to explore the relationships between consumer data vulnerability, peer privacy concerns and continued usage intention of sharing accommodation platforms, as well as the moderating effects of consumers' perceived benefits, this study facilitates a more comprehensive understanding of consumers' engagement in sharing accommodation.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-05-2021-0365","type":"journal-article","created":{"date-parts":[[2022,8,9]],"date-time":"2022-08-09T10:40:38Z","timestamp":1660041638000},"page":"2234-2258","source":"Crossref","is-referenced-by-count":15,"title":["Consumer data vulnerability, peer privacy concerns and continued usage intention of sharing accommodation platforms: the\u00a0moderating roles of perceived 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