{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,5]],"date-time":"2026-04-05T05:45:12Z","timestamp":1775367912131,"version":"3.50.1"},"reference-count":63,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2023,2,27]],"date-time":"2023-02-27T00:00:00Z","timestamp":1677456000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["ITP"],"published-print":{"date-parts":[[2024,3,18]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The paper argues that the classical Marxist theory of capitalist accumulation is inadequate to understand new forms of capitalism and their accumulation processes determined by \u201cplatforms\u201d and \u201cbig data\u201d. Big data platforms are shaping the processes of production, labour, the price of products and market conditions. \u201cDigital platforms\u201d and \u201cbig data\u201d have become an integral part of the processes of production, distribution and exchange relations. These twin pillars are central to the capitalist accumulation processes. The article argues that the classical Marxist theory of capitalist accumulation is inadequate to understand new forms of capitalism and their accumulation processes determined by \u201cplatforms\u201d and \u201cbig data\u201d.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>As a conceptual paper, this paper follows critical methodological lineages and traditions based on non-linear historical narratives around the conceptualisation, construction and transition of the \u201cMarxist theory of capital accumulation\u201d in the age of platform economy. This paper follows a discourse analysis (Fairclough, 2003) to locate the way in which an artificial intelligence (AI)-led platform economy helps identify and conceptualise new forms of capitalist accumulation. It engages with J\u00f8rgensen and Phillips' (2002) contextual and empirical discursive traditions to undertake a qualitative comparative analysis by exploring a broad range of complex factors with case studies and examples from leading firms within the platform economy. Finally, it adopts two steps of \u201cTheory Synthesis and Theory Adaptation\u201d as outlined by Jaakkola (2020) to synthesise, adopt and expand the Marxist theory of capital accumulation under platform capitalism.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>This article identifies new trends and forms of data driven capitalist accumulation processes within the platform capitalism. The findings suggest that an AI led platform economy creates new forms of capitalist accumulation. The article helps to develop theoretical understanding and conceptual frameworks to understand and explain these new forms of capital accumulation.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study builds upon the limited theorisation on the AI and new capitalist accumulation processes. This article identifies new trends and forms of data driven capitalist accumulation processes within platform capitalism. The article helps to understand digital and platform capitalisms in the lens of digital labour and expands the theory of capitalist accumulation and its new forms in the age of datafication. While critiquing the Marxist theory of capitalist accumulation, the article offers alternative approaches for the future.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-05-2022-0409","type":"journal-article","created":{"date-parts":[[2023,2,24]],"date-time":"2023-02-24T04:42:10Z","timestamp":1677213730000},"page":"662-676","source":"Crossref","is-referenced-by-count":12,"title":["The future of platforms, big data\u00a0and new forms of capital accumulation"],"prefix":"10.1108","volume":"37","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-4927-0055","authenticated-orcid":false,"given":"Bhabani Shankar","family":"Nayak","sequence":"first","affiliation":[]},{"given":"Nigel","family":"Walton","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2023,2,27]]},"reference":[{"issue":"583","key":"key2024031800482324300_ref001","doi-asserted-by":"crossref","first-page":"533","DOI":"10.1111\/ecoj.12199","article-title":"Knowledge spillovers, innovation and growth","volume":"125","year":"2015","journal-title":"The Economic Journal"},{"key":"key2024031800482324300_ref002","article-title":"Increasing returns and the new world of business","year":"1996","journal-title":"Harvard Business Review"},{"key":"key2024031800482324300_ref003","volume-title":"The Exponential Age: How Accelerating Technology is Transforming Business, Politics and Society","year":"2021"},{"key":"key2024031800482324300_ref004","unstructured":"Biddulph, B. 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