{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,30]],"date-time":"2026-03-30T14:50:04Z","timestamp":1774882204504,"version":"3.50.1"},"reference-count":82,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2019,11,13]],"date-time":"2019-11-13T00:00:00Z","timestamp":1573603200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["ITP"],"published-print":{"date-parts":[[2019,11,13]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The predominant narrative is that contemporary organisations, motivated by economic-rationalist aspirations, adopt cloud applications on the premise of achieving cost-savings and efficiency gains. However, how they actually adopt and rollover such new or emerging technologies may be influenced by acts, patterns and processes of institutional legitimacy. Therefore, the purpose of this paper is to explore the dynamics surrounding decisions on how specific cloud applications are adopted from the context of institutional theory, with a particular focus on the concepts of coupling and decoupling.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>To examine this phenomenon, two qualitative case studies, using a reflexive research approach, of an Australian and a Swedish university have been undertaken, both of which adopted commercial cloud applications for e.g. e-mail, collaboration and storage (as examples of software as a service) at different points in time. One of the universities was known for its early adoption of cloud applications, but had decelerated further deployment of such services, while the other, despite its conservative reputation, has made rapid strides in this regard.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The findings of the dual case studies reveal that organisations, contrary to economic-rationalist claims, may or may not decide to adopt particular commercial cloud-based offerings for the support of core operations, on the basis of how they perceive their institutional legitimacy being affected by a complex network of influential actors, both internally and in the external spaces. Therefore, this paper offers an institutional theory-based discourse and rich illustrations on how the role of technology is played out in enhancing relationships between an organisation and such actors in terms of legitimacy focusing acts of coupling and decoupling.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>In the analysis and findings the authors, in a novel way, illustrate how organisations strive for: institutional legitimacy through acts of coupling, and the revelations of consequential decoupling. The value is based on a rich case description, analysis and application of institutional theory.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/itp-06-2018-0312","type":"journal-article","created":{"date-parts":[[2019,11,13]],"date-time":"2019-11-13T05:18:07Z","timestamp":1573622287000},"page":"1149-1173","source":"Crossref","is-referenced-by-count":3,"title":["To couple or not to couple"],"prefix":"10.1108","volume":"33","author":[{"given":"Ulf","family":"Melin","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Pradip K.","family":"Sarkar","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Leslie W.","family":"Young","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2020061914020564500_ref067","volume-title":"Reflexive Methodology: New Vistas for Qualitative Research","year":"2009"},{"issue":"4","key":"key2020061914020564500_ref001","doi-asserted-by":"crossref","first-page":"50","DOI":"10.1145\/1721654.1721672","article-title":"A view of cloud computing","volume":"53","year":"2010","journal-title":"The ACM"},{"issue":"4","key":"key2020061914020564500_ref002","doi-asserted-by":"crossref","first-page":"234","DOI":"10.1108\/09593840010359464","article-title":"IT and organizational change: an institutionalist perspective","volume":"13","year":"2000","journal-title":"Information Technology & People"},{"issue":"3","key":"key2020061914020564500_ref068","doi-asserted-by":"crossref","first-page":"43","DOI":"10.1108\/09593849510098262","article-title":"Information systems and anthropology: and anthropological perspective on IT and organizational culture","volume":"8","year":"1995","journal-title":"Information Technology & People"},{"key":"key2020061914020564500_ref003","volume-title":"Management Strategies for the Cloud Revolution","year":"2010"},{"issue":"4","key":"key2020061914020564500_ref004","doi-asserted-by":"crossref","first-page":"647","DOI":"10.2307\/20650319","article-title":"Fashion waves in information systems research and practice","volume":"33","year":"2009","journal-title":"MIS Quarterly"},{"key":"key2020061914020564500_ref069","doi-asserted-by":"crossref","first-page":"369","DOI":"10.2307\/248684","article-title":"The case research strategy in studies of information systems","volume":"11","year":"1987","journal-title":"MIS Quarterly"},{"issue":"5","key":"key2020061914020564500_ref005","doi-asserted-by":"crossref","first-page":"575","DOI":"10.1080\/09537320802292768","article-title":"\u2018Legitimation\u2019 and \u2018development of positive externalities\u2019: two key processes in the formation phase of technological innovation systems","volume":"20","year":"2008","journal-title":"Technology Analysis & Strategic Management"},{"key":"key2020061914020564500_ref070","first-page":"257","article-title":"A Hermeneutic approach for conducting literature reviews and literature searches","volume":"34","year":"2014","journal-title":"Communications of the Association for Information Systems"},{"key":"key2020061914020564500_ref071","unstructured":"Boland, R. 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