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The empirical data were gathered through semi-structured interviews with 33 top managers from large IT companies and analysed using theory-guided thematic and ideal-type analyses.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Top managers were categorized into three types, based on their communication goals through face-to-face communication. Relationship-oriented top managers pursued relational and communal goals, whereas task-oriented ones wished to achieve instrumental and communal goals. Task- and relationship-oriented top managers pursued relational, instrumental, and communal goals. This study indicates that communal, instrumental, relational, and self-presentational goals influence managers' communication media selection.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study brings new knowledge to the management communication research field. It\u00a0expands the framework of interpersonal communication goals by identifying communal goals as a new category, in addition to existing instrumental, relational and self-presentational goals. This study suggests that media richness theory could be advanced by recognizing that a broader set of communication goals \u2013 including communal, instrumental, relational, and self-presentational \u2013 influences managers' communication media selection.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-06-2023-0533","type":"journal-article","created":{"date-parts":[[2024,6,2]],"date-time":"2024-06-02T22:50:46Z","timestamp":1717368646000},"page":"130-153","source":"Crossref","is-referenced-by-count":6,"title":["Top managers' media selection and interaction goals in e-leadership"],"prefix":"10.1108","volume":"37","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0738-6121","authenticated-orcid":false,"given":"Lotta","family":"Salin","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3876-7923","authenticated-orcid":false,"given":"Jonna","family":"Koponen","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2024,5,28]]},"reference":[{"issue":"8","key":"key2024120905280941700_ref001","doi-asserted-by":"publisher","first-page":"1291","DOI":"10.1002\/smj.3015","article-title":"Transparency and replicability in qualitative research: the case of interviews with elite informants","volume":"40","year":"2019","journal-title":"Strategic Management Journal"},{"key":"key2024120905280941700_ref002","unstructured":"Alexander, A., De Smet, A., Langstaff, M. and Ravid, D. 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