{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,31]],"date-time":"2026-07-31T19:12:13Z","timestamp":1785525133602,"version":"3.56.0"},"reference-count":79,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2022,6,16]],"date-time":"2022-06-16T00:00:00Z","timestamp":1655337600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["ITP"],"published-print":{"date-parts":[[2023,4,11]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>This study examines how service feedback and physician popularity affect physician demand in the context of virtual healthcare environment. Based on the signaling theory, the critical factor of environment uncertainty (i.e. disease risk) and its impact on physician demand is also investigated. Further, the research on the endogeneity of online reviews in healthcare is also examined in the current study.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>A secondary data econometric analysis using 3-wave data sets of 823 physicians obtained from two PRWs (Healthgrades and Vitals) was conducted. The analysis was run using the difference-in-difference method to consider physician and website-specific effects.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The study's findings indicate that physician popularity has a stronger positive effect on physician demand compared with service feedback. Improving popularity leads to a relative increase in the number of appointments, which in turn enhance physician demand. Further, the impact of physician popularity on physician demand is positively mitigated by the disease risk.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The authors' research contributes to a better understanding of the signaling transmission mechanism in the online healthcare environment. Further, the findings provide practical implications for key stakeholders into how an efficient feedback and popularity mechanism can be built to enhance physician service outcomes in order to maximize the financial efficiency of physicians.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-07-2020-0448","type":"journal-article","created":{"date-parts":[[2022,6,14]],"date-time":"2022-06-14T01:27:25Z","timestamp":1655170045000},"page":"1356-1382","source":"Crossref","is-referenced-by-count":27,"title":["Investigating the effect of service feedback and physician popularity on physician demand in the virtual healthcare environment"],"prefix":"10.1108","volume":"36","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-9638-3514","authenticated-orcid":false,"given":"Adnan Muhammad","family":"Shah","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0240-2930","authenticated-orcid":false,"given":"Wazir","family":"Muhammad","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3078-6166","authenticated-orcid":false,"given":"KangYoon","family":"Lee","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2022,6,16]]},"reference":[{"issue":"4","key":"key2023041005521290400_ref001","doi-asserted-by":"publisher","first-page":"217","DOI":"10.1287\/serv.2014.0080","article-title":"The influence of online reputation and product heterogeneity on service firm financial performance","volume":"6","year":"2014","journal-title":"Service Science"},{"issue":"3","key":"key2023041005521290400_ref002","doi-asserted-by":"publisher","first-page":"243","DOI":"10.2307\/4132332","article-title":"Evidence of the effect of trust building Technology in electronic markets: price premiums and buyer behavior","volume":"26","year":"2002","journal-title":"MIS Quarterly"},{"issue":"1","key":"key2023041005521290400_ref003","doi-asserted-by":"publisher","first-page":"84","DOI":"10.1108\/IJPHM-09-2017-0052","article-title":"An exploratory analysis of employer branding in healthcare","volume":"13","year":"2019","journal-title":"International Journal of Pharmaceutical and Healthcare Marketing"},{"issue":"3","key":"key2023041005521290400_ref004","doi-asserted-by":"crossref","first-page":"864","DOI":"10.1257\/aer.99.3.864","article-title":"Observational learning: evidence from a randomized natural field experiment","volume":"99","year":"2009","journal-title":"The American Economic Review"},{"issue":"2","key":"key2023041005521290400_ref005","doi-asserted-by":"publisher","first-page":"200","DOI":"10.1016\/j.jeconom.2020.12.001","article-title":"Difference-in-differences with multiple time periods","volume":"225","year":"2021","journal-title":"Journal of Econometrics"},{"key":"key2023041005521290400_ref006","doi-asserted-by":"publisher","first-page":"403","DOI":"10.1016\/j.chb.2017.03.060","article-title":"Online selection of a physician by patients: empirical study from elaboration likelihood perspective","volume":"73","year":"2017","journal-title":"Computers in Human Behavior"},{"issue":"2","key":"key2023041005521290400_ref007","doi-asserted-by":"publisher","first-page":"256","DOI":"10.1016\/j.im.2016.06.007","article-title":"When do I profit? 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