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In addition, data-driven culture strengthened the indirect effects of IT\u2013business alignment on these two types of business model design via organizational learning.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study extends current understandings of the relationship between IT\u2013business alignment and business model design by revealing the mediating role of organizational learning and investigating its indirect effects under various degrees of data-driven culture. As such, it contributes to the literature on the business model and IT\u2013business alignment and provides insights for managers seeking to achieve the expected business model design.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-07-2022-0533","type":"journal-article","created":{"date-parts":[[2024,2,27]],"date-time":"2024-02-27T21:21:29Z","timestamp":1709068889000},"page":"1017-1044","source":"Crossref","is-referenced-by-count":7,"title":["IT\u2013business alignment and business model design: a\u00a0moderated mediation model of\u00a0organizational learning and data-driven culture"],"prefix":"10.1108","volume":"38","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-3823-9485","authenticated-orcid":false,"given":"Yao","family":"Chen","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8233-0358","authenticated-orcid":false,"given":"Liangqing","family":"Zhang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1034-9279","authenticated-orcid":false,"given":"Meng","family":"Chen","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3854-7821","authenticated-orcid":false,"given":"Hefu","family":"Liu","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2024,2,28]]},"reference":[{"key":"key2025031312455866400_ref001","unstructured":"Accenture (2022), \u201cChina digital transformation index report\u201d, available at: https:\/\/www.accenture.com\/cn-en\/about\/newsroom\/company-news-release-china-dti-2022 (accessed 28 October 2022)."},{"issue":"3","key":"key2025031312455866400_ref002","doi-asserted-by":"publisher","first-page":"191","DOI":"10.2753\/mis0742-1222220307","article-title":"An empirical examination of the influence of organizational culture on knowledge management practices","volume":"22","year":"2005","journal-title":"Journal of Management Information Systems"},{"issue":"6\u20107","key":"key2025031312455866400_ref003","doi-asserted-by":"publisher","first-page":"493","DOI":"10.1002\/smj.187","article-title":"Value creation in e\u2010business","volume":"22","year":"2001","journal-title":"Strategic Management Journal"},{"issue":"1","key":"key2025031312455866400_ref004","doi-asserted-by":"publisher","first-page":"99","DOI":"10.1177\/014920639101700108","article-title":"Firm resources and sustained competitive advantage","volume":"17","year":"1991","journal-title":"Journal of Management"},{"issue":"3","key":"key2025031312455866400_ref005","doi-asserted-by":"publisher","first-page":"653","DOI":"10.1017\/s0022381612000199","article-title":"Improving tests of theories positing interaction","volume":"74","year":"2012","journal-title":"The Journal of Politics"},{"issue":"2","key":"key2025031312455866400_ref006","doi-asserted-by":"publisher","first-page":"253","DOI":"10.1080\/07421222.2005.11045844","article-title":"Types of information technology capabilities and their role in competitive advantage: an empirical study","volume":"22","year":"2005","journal-title":"Journal of Management Information Systems"},{"issue":"6","key":"key2025031312455866400_ref007","doi-asserted-by":"publisher","first-page":"419","DOI":"10.1002\/smj.4250110602","article-title":"Corporate linkages and organizational environment: a test of the resource dependence model","volume":"11","year":"1990","journal-title":"Strategic Management Journal"},{"issue":"1","key":"key2025031312455866400_ref008","doi-asserted-by":"publisher","first-page":"63","DOI":"10.1093\/pan\/mpi014","article-title":"Understanding interaction models: improving empirical analyses","volume":"14","year":"2006","journal-title":"Political Analysis"},{"key":"key2025031312455866400_ref009","unstructured":"Brislin, R.W. 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