{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,23]],"date-time":"2026-04-23T22:17:52Z","timestamp":1776982672649,"version":"3.51.4"},"reference-count":112,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2023,3,7]],"date-time":"2023-03-07T00:00:00Z","timestamp":1678147200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["ITP"],"published-print":{"date-parts":[[2024,3,18]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>This research aims to explore generation (Gen) Z's personal branding on social media when job seeking.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Gen Z students, in their final year of university, were interviewed about personal branding, as well as recruiters and career advisors to gain insights into the recruitment process and expectations of online personal brands. Before interviewing, Gen Z students' LinkedIn profiles were examined, and then fed into the interview process.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Using impression management theory, the findings show that Gen Z perceive online personal brands as a crucial tool to gain more advantage in job markets. A gap was found between desired and perceived selves in Gen Z's online personal brands. Strategies such as effective self-reflection, authentic communication, self-promotion processes, awareness of risks and constantly controlling digital footprints were suggested to build stronger and more coherent personal brands. Gen Z are in favour of a more dynamic, interactive, work-in-process of authentic personal brands.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This research demonstrates the importance of authentically building online personal branding strategies and tactics to bridge the divide between Gen Z's desired and perceived images in personal branding on social media when job seeking.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-08-2022-0602","type":"journal-article","created":{"date-parts":[[2023,3,6]],"date-time":"2023-03-06T01:22:05Z","timestamp":1678065725000},"page":"793-814","source":"Crossref","is-referenced-by-count":20,"title":["I do not want to be perfect: investigating generation Z students' personal brands on social media for job seeking"],"prefix":"10.1108","volume":"37","author":[{"given":"Nguyen M","family":"Trang","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2219-7508","authenticated-orcid":false,"given":"Brad","family":"McKenna","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1505-7240","authenticated-orcid":false,"given":"Wenjie","family":"Cai","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0754-1083","authenticated-orcid":false,"given":"Alastair Maclean","family":"Morrison","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2023,3,7]]},"reference":[{"issue":"3","key":"key2024031800482916800_ref001","doi-asserted-by":"crossref","first-page":"e2535","DOI":"10.1002\/pa.2535","article-title":"Gen Z entering the workforce: restructuring HR policies and practices for fostering the task performance and organizational commitment","volume":"22","year":"2022","journal-title":"Journal of Public Affairs"},{"issue":"11","key":"key2024031800482916800_ref002","doi-asserted-by":"crossref","first-page":"2110","DOI":"10.1002\/mar.21715","article-title":"It's all part of the customer journey: the impact of augmented reality, chatbots, and social media on the body image and self\u2010esteem of Generation Z female consumers","volume":"39","year":"2022","journal-title":"Psychology and Marketing"},{"key":"key2024031800482916800_ref003","volume-title":"Cybervetting: Internet Searches for Vetting, Investigations, and Open-Source Intelligence","year":"2014"},{"key":"key2024031800482916800_ref004","first-page":"1","article-title":"Talent attraction through online recruitment websites: application of web 2.0 technologies","volume":"23","year":"2019","journal-title":"Australasian Journal of Information Systems"},{"issue":"2","key":"key2024031800482916800_ref005","doi-asserted-by":"crossref","first-page":"113","DOI":"10.1362\/147539214X14024779483591","article-title":"Generation Z'children's adaptation to digital consumer culture: a critical literature review","volume":"13","year":"2014","journal-title":"Journal of Customer Behaviour"},{"issue":"1","key":"key2024031800482916800_ref006","doi-asserted-by":"crossref","first-page":"174","DOI":"10.2307\/256732","article-title":"Trying to look bad at work: methods and motives for managing poor impressions in organizations","volume":"38","year":"1995","journal-title":"Academy of Management Journal"},{"key":"key2024031800482916800_ref007","doi-asserted-by":"crossref","first-page":"2027","DOI":"10.1007\/s10796-021-10231-8","article-title":"A techno-business platform to improve customer experience following the brand crisis recovery: a B2B perspective","volume":"24","year":"2022","journal-title":"Information Systems Frontiers"},{"key":"key2024031800482916800_ref008","volume-title":"Business Research Methods","year":"2018"},{"issue":"12","key":"key2024031800482916800_ref009","doi-asserted-by":"crossref","first-page":"2039","DOI":"10.1177\/1461444816654136","article-title":"How implicit theories help differentiate approaches to online impression management: a preliminary typology","volume":"19","year":"2017","journal-title":"New Media and Society"},{"issue":"4","key":"key2024031800482916800_ref010","doi-asserted-by":"crossref","first-page":"456","DOI":"10.1080\/00909882.2014.954595","article-title":"Cybervetting, person\u2013environment fit, and personnel selection: employers' surveillance and sensemaking of job applicants' online information","volume":"42","year":"2014","journal-title":"Journal of Applied Communication Research"},{"issue":"1","key":"key2024031800482916800_ref011","doi-asserted-by":"crossref","first-page":"377","DOI":"10.1146\/annurev-orgpsych-041015-062337","article-title":"Impression management in organizations: critical questions, answers, and areas for future research","volume":"3","year":"2016","journal-title":"Annual Review of Organizational Psychology and Organizational Behavior"},{"key":"key2024031800482916800_ref012","doi-asserted-by":"crossref","unstructured":"Bowen, G. and Bowen, D. 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