{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,7]],"date-time":"2026-04-07T08:06:17Z","timestamp":1775549177537,"version":"3.50.1"},"reference-count":103,"publisher":"Emerald","issue":"4","license":[{"start":{"date-parts":[[2017,11,6]],"date-time":"2017-11-06T00:00:00Z","timestamp":1509926400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["ITP"],"published-print":{"date-parts":[[2017,11,6]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to address the following question: which type of word-of-mouth (WOM) communication, face-to-face vs electronic, has the stronger influence on destination image and attitude?<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>A multidimensional model is developed with eight constructs. After the validation of measurement scales, hypotheses are contrasted through structural modeling to test the model fit and estimate the model coefficients. The model was tested empirically using a sample of 678 tourists who had experience within the online tourist community, tripadvisor.com. Tourists were required to complete a survey regarding their information search from the virtual sharing platform and face-to-face communications.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The results of this study suggest that electronic WOM (eWOM) has a more powerful effect on destination image, attitude, and travel intention rather than face-to-face WOM.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This paper is one of the first to develop and empirically test a comparative model for information search behavior, namely, face-to-face WOM vs eWOM, and destination image\/attitude in the context of tourism industry.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/itp-09-2016-0204","type":"journal-article","created":{"date-parts":[[2017,10,3]],"date-time":"2017-10-03T19:12:49Z","timestamp":1507057969000},"page":"710-735","source":"Crossref","is-referenced-by-count":77,"title":["Comparing face-to-face and electronic word-of-mouth in destination image formation"],"prefix":"10.1108","volume":"30","author":[{"given":"Mohammad Reza","family":"Jalilvand","sequence":"first","affiliation":[]},{"given":"Ali","family":"Heidari","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"1","key":"key2020120501262806200_ref001","doi-asserted-by":"crossref","first-page":"598","DOI":"10.1080\/1331677X.2016.1189841","article-title":"Does eWOM influence destination trust and travel intention: a medical tourism perspective","volume":"29","year":"2016","journal-title":"Economic Research \u2013 Ekonomska 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