{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,9]],"date-time":"2026-05-09T00:46:27Z","timestamp":1778287587523,"version":"3.51.4"},"reference-count":128,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2019,7,22]],"date-time":"2019-07-22T00:00:00Z","timestamp":1563753600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["ITP"],"published-print":{"date-parts":[[2019,7,22]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Under the sunlight of social commerce, few concepts have blossomed like value co-creation. But when blurred strategies are implemented, the opportunity to wilt a brand is high. To avoid the miscues and the controversies, an ascendant step is to engage consumers with social commerce sites. The purpose of this paper is to propose three antecedents to engage consumers with social commerce sites, namely, social support, social commerce value and social commerce information sharing, and the effect of brand engagement on the intention of brand co-creation.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This study used survey data from 234 Iranians with experience using social commerce sites. Variance-based structural equation modeling using the partial least squares path modeling approach was adopted to analyze the structural model.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The authors found that social support, social commerce value and social commerce information sharing positively foster brand engagement. The study also revealed that brand engagement is a significant predictor of brand co-creation intention.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The study is the first study that considers and explains brand engagement from social support theory, social commerce value theory and social commerce information exchange. Also, the study shows how consumers can be an integral part of a brand. Unlike other studies which were done in industrialized countries, this study was employed in Iran.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-09-2018-0415","type":"journal-article","created":{"date-parts":[[2019,8,2]],"date-time":"2019-08-02T07:48:33Z","timestamp":1564732113000},"page":"456-476","source":"Crossref","is-referenced-by-count":47,"title":["Winning engaged consumers"],"prefix":"10.1108","volume":"33","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1850-8799","authenticated-orcid":false,"given":"Saleh","family":"Bazi","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Alireza","family":"Hajli","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9818-181X","authenticated-orcid":false,"given":"Nick","family":"Hajli","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Mohana","family":"Shanmugam","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Xiaolin","family":"Lin","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"issue":"2","key":"key2020030908353804000_ref001","doi-asserted-by":"crossref","first-page":"213","DOI":"10.1093\/geront\/43.2.213","article-title":"The effect of depression on social engagement in newly admitted Dutch nursing home residents","volume":"43","year":"2003","journal-title":"The Gerontologist"},{"issue":"3","key":"key2020030908353804000_ref002","first-page":"202","article-title":"Analyzing electronic word of mouth: a social commerce construct","volume":"37","year":"2016","journal-title":"International Journal of Information Management"},{"issue":"3","key":"key2020030908353804000_ref003","doi-asserted-by":"crossref","first-page":"19","DOI":"10.1509\/jmkg.69.3.19.66363","article-title":"The social influence of brand community: evidence from European car clubs","volume":"69","year":"2005","journal-title":"Journal of Marketing"},{"issue":"9\u201310","key":"key2020030908353804000_ref004","first-page":"957","article-title":"Internet banking acceptance model: cross-market examination","volume":"63","year":"2010","journal-title":"Journal of Business Research"},{"key":"key2020030908353804000_ref005","doi-asserted-by":"crossref","unstructured":"Arnould, E.J. (2007), \u201cService-dominant logic and consumer culture theory: natural allies in an emerging paradigm\u201d, Consumer Culture Theory, Emerald Group Publishing Limited, pp. 57-76.","DOI":"10.1016\/S0885-2111(06)11025-X"},{"key":"key2020030908353804000_ref006","doi-asserted-by":"crossref","first-page":"95","DOI":"10.1016\/j.is.2016.03.007","article-title":"A framework for social commerce design","volume":"60","year":"2016","journal-title":"Information Systems"},{"issue":"2","key":"key2020030908353804000_ref007","doi-asserted-by":"crossref","first-page":"2","DOI":"10.1002\/dir.10006","article-title":"Intentional social action in virtual communities","volume":"16","year":"2002","journal-title":"Journal of Interactive Marketing"},{"issue":"5","key":"key2020030908353804000_ref008","doi-asserted-by":"crossref","first-page":"538","DOI":"10.1016\/j.ijinfomgt.2015.04.011","article-title":"Effect of social commerce factors on user purchase behavior: an empirical investigation from renren.com","volume":"35","year":"2015","journal-title":"International Journal of Information Management"},{"issue":"5","key":"key2020030908353804000_ref009","doi-asserted-by":"crossref","first-page":"978","DOI":"10.1016\/j.jbusres.2014.09.035","article-title":"Online brand community engagement: scale development and validation","volume":"68","year":"2015","journal-title":"Journal of Business Research"},{"issue":"1","key":"key2020030908353804000_ref010","doi-asserted-by":"crossref","first-page":"14","DOI":"10.1509\/jmkg.67.1.14.18592","article-title":"Psychological implications of customer participation in co-production","volume":"67","year":"2003","journal-title":"Journal of Marketing"},{"issue":"6","key":"key2020030908353804000_ref011","doi-asserted-by":"crossref","first-page":"843","DOI":"10.1016\/S0277-9536(00)00065-4","article-title":"From social integration to health: Durkheim in the new millennium\u2606","volume":"51","year":"2000","journal-title":"Social Science & Medicine"},{"issue":"3","key":"key2020030908353804000_ref012","doi-asserted-by":"crossref","first-page":"231","DOI":"10.1177\/1470593111408171","article-title":"Critical perspectives on consumers\u2019 role as \u2018producers\u2019: broadening the debate on value co-creation in marketing processes","volume":"11","year":"2011","journal-title":"Marketing Theory"},{"issue":"1","key":"key2020030908353804000_ref013","first-page":"1","article-title":"Using Twitter to learn about the autism community","volume":"5","year":"2015","journal-title":"Social Network Analysis and Mining"},{"issue":"3","key":"key2020030908353804000_ref014","doi-asserted-by":"crossref","first-page":"349","DOI":"10.1108\/IJCHM-11-2012-0220","article-title":"Generation Y\u2019s dining information seeking and sharing behavior on social networking sites: an exploratory study","volume":"26","year":"2014","journal-title":"International Journal of Contemporary Hospitality Management"},{"key":"key2020030908353804000_ref015","doi-asserted-by":"crossref","first-page":"416","DOI":"10.1016\/j.jbusres.2016.07.012","article-title":"Working consumers: co-creation of brand identity, consumer identity and brand community identity","volume":"70","year":"2017","journal-title":"Journal of Business Research"},{"issue":"4","key":"key2020030908353804000_ref016","doi-asserted-by":"crossref","first-page":"309","DOI":"10.1016\/j.jbusres.2007.06.017","article-title":"Hedonic and utilitarian shopping goals: the online experience","volume":"61","year":"2008","journal-title":"Journal of Business Research"},{"issue":"3","key":"key2020030908353804000_ref017","doi-asserted-by":"crossref","first-page":"252","DOI":"10.1177\/1094670511411703","article-title":"Customer engagement: conceptual domain, fundamental propositions, and implications for research","volume":"14","year":"2011","journal-title":"Journal of Service Research"},{"issue":"3","key":"key2020030908353804000_ref018","doi-asserted-by":"crossref","first-page":"151","DOI":"10.1016\/j.jdmm.2015.04.001","article-title":"SoCoMo marketing for travel and tourism: empowering co-creation of value","volume":"4","year":"2015","journal-title":"Journal of Destination Marketing & Management"},{"key":"key2020030908353804000_ref019","doi-asserted-by":"crossref","first-page":"247","DOI":"10.1016\/j.ijpe.2014.12.037","article-title":"Insights from hashtag# supplychain and Twitter analytics: considering Twitter and Twitter data for supply chain practice and research","volume":"165","year":"2015","journal-title":"International Journal of Production Economics"},{"issue":"4","key":"key2020030908353804000_ref020","doi-asserted-by":"crossref","first-page":"504","DOI":"10.1016\/j.ijinfomgt.2015.04.009","article-title":"Understanding online community citizenship behaviors through social support and social identity","volume":"35","year":"2015","journal-title":"International Journal of Information Management"},{"issue":"1","key":"key2020030908353804000_ref021","doi-asserted-by":"crossref","first-page":"85","DOI":"10.1111\/j.1365-2575.2012.00407.x","article-title":"Understanding customers\u2019 repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk","volume":"24","year":"2014","journal-title":"Information Systems Journal"},{"issue":"5","key":"key2020030908353804000_ref022","doi-asserted-by":"crossref","first-page":"834","DOI":"10.1037\/a0019364","article-title":"Linking job demands and resources to employee engagement and burnout: a theoretical extension and meta-analytic test","volume":"95","year":"2010","journal-title":"Journal of Applied Psychology"},{"issue":"3","key":"key2020030908353804000_ref023","doi-asserted-by":"crossref","first-page":"241","DOI":"10.1016\/j.ijresmar.2003.12.004","article-title":"A social influence model of consumer participation in network-and small-group-based virtual communities","volume":"21","year":"2004","journal-title":"International Journal of Research in Marketing"},{"issue":"1","key":"key2020030908353804000_ref024","doi-asserted-by":"crossref","first-page":"39","DOI":"10.1177\/002224378101800104","article-title":"Evaluating structural equation models with unobservable variables and measurement error","volume":"18","year":"1981","journal-title":"Journal of Marketing Research"},{"issue":"6","key":"key2020030908353804000_ref025","doi-asserted-by":"crossref","first-page":"848","DOI":"10.1108\/MIP-06-2014-0105","article-title":"Customer brand co-creation: a conceptual model","volume":"33","year":"2015","journal-title":"Marketing Intelligence & Planning"},{"issue":"3","key":"key2020030908353804000_ref026","first-page":"12","article-title":"The race for talent: retaining and engaging workers in the 21st century","volume":"27","year":"2004","journal-title":"People and Strategy"},{"issue":"7","key":"key2020030908353804000_ref027","doi-asserted-by":"crossref","first-page":"1020","DOI":"10.1111\/j.1540-5885.2010.00768.x","article-title":"Why customers value self-designed products: the importance of process effort and enjoyment","volume":"27","year":"2010","journal-title":"Journal of Product Innovation Management"},{"issue":"1","key":"key2020030908353804000_ref028","doi-asserted-by":"crossref","first-page":"17","DOI":"10.1111\/j.1540-5885.2010.00778.x","article-title":"Customer empowerment in new product development","volume":"28","year":"2011","journal-title":"Journal of Product Innovation Management"},{"issue":"2","key":"key2020030908353804000_ref029","doi-asserted-by":"crossref","first-page":"98","DOI":"10.1525\/cmr.2010.52.2.98","article-title":"Refining virtual co-creation from a consumer perspective","volume":"52","year":"2010","journal-title":"California Management Review"},{"issue":"6","key":"key2020030908353804000_ref030","doi-asserted-by":"crossref","first-page":"801","DOI":"10.2501\/S147078531020166","article-title":"The concept of engagement","volume":"52","year":"2010","journal-title":"International Journal of Market Research"},{"issue":"4","key":"key2020030908353804000_ref031","doi-asserted-by":"crossref","first-page":"242","DOI":"10.1016\/j.intmar.2013.09.004","article-title":"Managing brands in the social media environment","volume":"27","year":"2013","journal-title":"Journal of Interactive Marketing"},{"issue":"8","key":"key2020030908353804000_ref032","doi-asserted-by":"crossref","first-page":"1612","DOI":"10.1002\/asi.21344","article-title":"Twitter use by the US congress","volume":"61","year":"2010","journal-title":"Journal of the American Society for Information Science and Technology"},{"issue":"5","key":"key2020030908353804000_ref033","doi-asserted-by":"crossref","first-page":"511","DOI":"10.1016\/j.jpsychores.2009.10.001","article-title":"Social support concepts and measures","volume":"69","year":"2010","journal-title":"Journal of Psychosomatic Research"},{"issue":"9\/10","key":"key2020030908353804000_ref034","doi-asserted-by":"crossref","first-page":"1366","DOI":"10.1108\/EJM-06-2014-0347","article-title":"Examining the relationship between social media characteristics and psychological dispositions","volume":"49","year":"2015","journal-title":"European Journal of Marketing"},{"issue":"3","key":"key2020030908353804000_ref035","doi-asserted-by":"crossref","first-page":"317","DOI":"10.1177\/1470593106066794","article-title":"Adopting a service logic for marketing","volume":"6","year":"2006","journal-title":"Marketing Theory"},{"issue":"2","key":"key2020030908353804000_ref036","doi-asserted-by":"crossref","first-page":"133","DOI":"10.1007\/s11747-012-0308-3","article-title":"Critical service logic: making sense of value creation and co-creation","volume":"41","year":"2013","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"2","key":"key2020030908353804000_ref037","doi-asserted-by":"crossref","first-page":"123","DOI":"10.1016\/j.ijinfomgt.2013.11.010","article-title":"Brand communities based in social media: how unique are they? Evidence from two exemplary brand communities","volume":"34","year":"2014","journal-title":"International Journal of Information Management"},{"issue":"2","key":"key2020030908353804000_ref038","doi-asserted-by":"crossref","first-page":"139","DOI":"10.2753\/MTP1069-6679190202","article-title":"PLS-SEM: indeed a silver bullet","volume":"19","year":"2011","journal-title":"Journal of Marketing Theory and Practice"},{"key":"key2020030908353804000_ref039","volume-title":"Multivariate Data Analysis","year":"1998","edition":"5th ed."},{"key":"key2020030908353804000_ref040","volume-title":"Multivariate Data Analysis","year":"2010"},{"key":"key2020030908353804000_ref041","doi-asserted-by":"crossref","first-page":"17","DOI":"10.1016\/j.techfore.2014.05.012","article-title":"The role of social support on relationship quality and social commerce","volume":"87","year":"2014","journal-title":"Technological Forecasting and Social Change"},{"issue":"4","key":"key2020030908353804000_ref042","first-page":"1","article-title":"Social commerce for innovation","volume":"18","year":"2014","journal-title":"International Journal of Innovation Management"},{"issue":"2","key":"key2020030908353804000_ref043","doi-asserted-by":"crossref","first-page":"183","DOI":"10.1016\/j.ijinfomgt.2014.12.005","article-title":"Social commerce constructs and consumer\u2019s intention to buy","volume":"35","year":"2015","journal-title":"International Journal of Information Management"},{"issue":"4","key":"key2020030908353804000_ref044","doi-asserted-by":"crossref","first-page":"799","DOI":"10.1007\/s10551-016-3036-7","article-title":"Ethical environment in the online communities by information credibility: a social media perspective","volume":"149","year":"2018","journal-title":"Journal of Business Ethics"},{"issue":"1","key":"key2020030908353804000_ref045","doi-asserted-by":"crossref","first-page":"111","DOI":"10.1007\/s10551-014-2346-x","article-title":"Exploring the security of information sharing on social networking sites: the role of perceived control of information","volume":"133","year":"2016","journal-title":"Journal of Business Ethics"},{"issue":"5","key":"key2020030908353804000_ref046","doi-asserted-by":"crossref","first-page":"673","DOI":"10.2501\/IJMR-2014-045","article-title":"Social word of mouth how trust develops in the market","volume":"56","year":"2014","journal-title":"International Journal of Market Research"},{"key":"key2020030908353804000_ref047","doi-asserted-by":"crossref","first-page":"136","DOI":"10.1016\/j.jbusres.2016.08.026","article-title":"Branding co-creation with members of online brand communities","volume":"70","year":"2017","journal-title":"Journal of Business Research"},{"issue":"3","key":"key2020030908353804000_ref048","doi-asserted-by":"crossref","first-page":"312","DOI":"10.1007\/s11747-016-0509-2","article-title":"Toward a theory of customer engagement marketing","volume":"45","year":"2017","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"2","key":"key2020030908353804000_ref049","first-page":"117","article-title":"Of bricks and brands: from corporate to enterprise branding","volume":"38","year":"2009","journal-title":"Organizational Dynamics"},{"issue":"8","key":"key2020030908353804000_ref050","doi-asserted-by":"crossref","first-page":"590","DOI":"10.1057\/bm.2010.14","article-title":"Toward a theory of brand co-creation with implications for brand governance","volume":"17","year":"2010","journal-title":"Journal of Brand Management"},{"issue":"9","key":"key2020030908353804000_ref051","doi-asserted-by":"crossref","first-page":"1528","DOI":"10.1016\/j.jbusres.2012.09.014","article-title":"Consumer roles in brand culture and value co-creation in virtual communities","volume":"66","year":"2013","journal-title":"Journal of Business Research"},{"issue":"3","key":"key2020030908353804000_ref052","doi-asserted-by":"crossref","first-page":"375","DOI":"10.1007\/s11747-014-0388-3","article-title":"Does Twitter matter? The impact of microblogging word of mouth on consumers\u2019 adoption of new movies","volume":"43","year":"2015","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"3","key":"key2020030908353804000_ref053","doi-asserted-by":"crossref","first-page":"439","DOI":"10.1037\/0033-295X.113.3.439","article-title":"Value from hedonic experience and engagement","volume":"113","year":"2006","journal-title":"Psychological Review"},{"issue":"7-8","key":"key2020030908353804000_ref054","doi-asserted-by":"crossref","first-page":"785","DOI":"10.1080\/0267257X.2010.500132","article-title":"Demystifying customer brand engagement: exploring the loyalty nexus","volume":"27","year":"2011","journal-title":"Journal of Marketing Management"},{"issue":"2","key":"key2020030908353804000_ref055","doi-asserted-by":"crossref","first-page":"149","DOI":"10.1016\/j.intmar.2013.12.002","article-title":"Consumer brand engagement in social media: conceptualization, scale development and validation","volume":"28","year":"2014","journal-title":"Journal of Interactive Marketing"},{"issue":"3","key":"key2020030908353804000_ref056","doi-asserted-by":"crossref","first-page":"304","DOI":"10.1007\/BF02721892","article-title":"Book reviews: CAUSAL MODELS IN MARKETING by Richard P. Bagozzi (New York: Wiley, 1980. 303 pp., $14.95)","volume":"8","year":"1980","journal-title":"Journal of the Academy of Marketing Science"},{"key":"key2020030908353804000_ref057","volume-title":"Work Stress and Social Support","year":"1981"},{"issue":"2","key":"key2020030908353804000_ref058","doi-asserted-by":"crossref","first-page":"201","DOI":"10.1007\/s10660-012-9091-y","article-title":"Exploring the disseminating behaviors of eWOM marketing: persuasion in online video","volume":"12","year":"2012","journal-title":"Electronic Commerce Research"},{"issue":"4","key":"key2020030908353804000_ref059","doi-asserted-by":"crossref","first-page":"246","DOI":"10.1016\/j.elerap.2012.12.003","article-title":"From e-commerce to social commerce: a close look at design features","volume":"12","year":"2013","journal-title":"Electronic Commerce Research and Applications"},{"issue":"2","key":"key2020030908353804000_ref060","doi-asserted-by":"crossref","first-page":"200","DOI":"10.1177\/0146167209356787","article-title":"Testing an integrative model of respect: Implications for social engagement and well-being","volume":"36","year":"2010","journal-title":"Personality and Social Psychology Bulletin"},{"issue":"8","key":"key2020030908353804000_ref061","doi-asserted-by":"crossref","first-page":"670","DOI":"10.1057\/bm.2013.8","article-title":"The organic view of the brand: a brand value co-creation model","volume":"20","year":"2013","journal-title":"Journal of Brand Management"},{"issue":"1","key":"key2020030908353804000_ref062","doi-asserted-by":"crossref","first-page":"86","DOI":"10.1108\/09555341311287754","article-title":"The meanings of co-creation","volume":"25","year":"2013","journal-title":"European Business Review"},{"issue":"3","key":"key2020030908353804000_ref063","doi-asserted-by":"crossref","first-page":"5","DOI":"10.1525\/cmr.2013.55.3.5","article-title":"Building brands together","volume":"55","year":"2013","journal-title":"California Management Review"},{"issue":"4","key":"key2020030908353804000_ref064","doi-asserted-by":"crossref","first-page":"342","DOI":"10.1057\/palgrave.ap.5500077","article-title":"Social trust and civic engagement across time and generations","volume":"39","year":"2004","journal-title":"Acta Politica"},{"issue":"9","key":"key2020030908353804000_ref065","doi-asserted-by":"crossref","first-page":"974","DOI":"10.1016\/j.jbusres.2006.03.006","article-title":"Hedonic and utilitarian shopping value: investigating differential effects on retail outcomes","volume":"59","year":"2006","journal-title":"Journal of Business Research"},{"key":"key2020030908353804000_ref066","doi-asserted-by":"crossref","first-page":"98","DOI":"10.1016\/j.chb.2015.12.047","article-title":"Power of consumers using social media: examining the influences of brand-related user-generated content on Facebook","volume":"58","year":"2016","journal-title":"Computers in Human Behavior"},{"issue":"6","key":"key2020030908353804000_ref067","doi-asserted-by":"crossref","first-page":"228","DOI":"10.1016\/j.im.2011.05.004","article-title":"Investigating the intention to purchase digital items in social networking communities: a customer value perspective","volume":"48","year":"2011","journal-title":"Information & Management"},{"issue":"7","key":"key2020030908353804000_ref068","doi-asserted-by":"crossref","first-page":"895","DOI":"10.1016\/j.tele.2017.03.006","article-title":"Beyond touchdown: college students\u2019 sports participation, social media use, college attachment, and psychological well-being","volume":"34","year":"2017","journal-title":"Telematics and Informatics"},{"issue":"1","key":"key2020030908353804000_ref069","doi-asserted-by":"crossref","first-page":"23","DOI":"10.1111\/j.1540-5885.2009.00697.x","article-title":"Consumer innovativeness and the use of new versus extended brand names for new products","volume":"27","year":"2010","journal-title":"Journal of Product Innovation Management"},{"issue":"2","key":"key2020030908353804000_ref070","doi-asserted-by":"crossref","first-page":"205","DOI":"10.1287\/isre.13.2.205.83","article-title":"Applying the technology acceptance model and flow theory to online consumer behavior","volume":"13","year":"2002","journal-title":"Information Systems Research"},{"issue":"1","key":"key2020030908353804000_ref071","doi-asserted-by":"crossref","first-page":"49","DOI":"10.1111\/1540-4560.00248","article-title":"Internet paradox revisited","volume":"58","year":"2002","journal-title":"Journal of Social Issues"},{"issue":"3","key":"key2020030908353804000_ref072","doi-asserted-by":"crossref","first-page":"297","DOI":"10.1177\/1094670510375602","article-title":"Undervalued or overvalued customers: capturing total customer engagement value","volume":"13","year":"2010","journal-title":"Journal of Service Research"},{"issue":"5","key":"key2020030908353804000_ref073","doi-asserted-by":"crossref","first-page":"1755","DOI":"10.1016\/j.chb.2012.04.016","article-title":"The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty","volume":"28","year":"2012","journal-title":"Computers in Human Behavior"},{"issue":"7","key":"key2020030908353804000_ref074","doi-asserted-by":"crossref","first-page":"692","DOI":"10.1002\/mar.20232","article-title":"Voluntary self-disclosure of information on the Internet: a multimethod study of the motivations and consequences of disclosing information on blogs","volume":"25","year":"2008","journal-title":"Psychology & Marketing"},{"key":"key2020030908353804000_ref075","doi-asserted-by":"crossref","first-page":"28","DOI":"10.1016\/j.techfore.2016.07.021","article-title":"Seeking and sharing health information on social media: a net valence model and cross-cultural comparison","volume":"126","year":"2018","journal-title":"Technological Forecasting and Social Change"},{"issue":"2","key":"key2020030908353804000_ref076","doi-asserted-by":"crossref","first-page":"5","DOI":"10.2753\/JEC1086-4415160201","article-title":"Introduction to the special issue social commerce: a research framework for social commerce","volume":"16","year":"2011","journal-title":"International Journal of Electronic Commerce"},{"issue":"2","key":"key2020030908353804000_ref077","doi-asserted-by":"crossref","first-page":"69","DOI":"10.2753\/JEC1086-4415160204","article-title":"What drives social commerce: the role of social support and relationship quality","volume":"16","year":"2011","journal-title":"International Journal of Electronic Commerce"},{"issue":"3","key":"key2020030908353804000_ref078","doi-asserted-by":"crossref","first-page":"190","DOI":"10.1016\/j.ijinfomgt.2016.06.006","article-title":"Social commerce research: definition, research themes and the trends","volume":"37","year":"2017","journal-title":"International Journal of Information Management"},{"key":"key2020030908353804000_ref079","doi-asserted-by":"crossref","first-page":"421","DOI":"10.1016\/j.chb.2016.01.017","article-title":"Delineating the dimensions of social support on social networking sites and their effects: a comparative model","volume":"58","year":"2016","journal-title":"Computers in Human Behavior"},{"issue":"5","key":"key2020030908353804000_ref080","doi-asserted-by":"crossref","first-page":"686","DOI":"10.1016\/j.ijinfomgt.2016.03.013","article-title":"An empirical investigation of information sharing behavior on social commerce sites","volume":"36","year":"2016","journal-title":"International Journal of Information Management"},{"issue":"3","key":"key2020030908353804000_ref081","doi-asserted-by":"crossref","first-page":"281","DOI":"10.1177\/1470593106066781","article-title":"Service-dominant logic: reactions, reflections and refinements","volume":"6","year":"2006","journal-title":"Marketing Theory"},{"issue":"4","key":"key2020030908353804000_ref082","doi-asserted-by":"crossref","first-page":"370","DOI":"10.1177\/1094670512442806","article-title":"Health care customer value cocreation practice styles","volume":"15","year":"2012","journal-title":"Journal of Service Research"},{"issue":"1","key":"key2020030908353804000_ref083","doi-asserted-by":"crossref","first-page":"171","DOI":"10.2307\/20650283","article-title":"A critical look at partial least squares modeling","volume":"33","year":"2009","journal-title":"MIS Quarterly"},{"key":"key2020030908353804000_ref084","unstructured":"Marketo (2016), \u201cThe definitive guide to social media marketing\u201d, San Mateo, CA, available at: https:\/\/uk.marketo.com\/definitive-guides\/the-definitive-guide-to-social-media-marketing\/ (accessed February 25, 2017)."},{"issue":"5","key":"key2020030908353804000_ref085","doi-asserted-by":"crossref","first-page":"402","DOI":"10.1108\/JPBM-04-2016-1151","article-title":"Interactive brand experience pathways to customer-brand engagement and value co-creation","volume":"25","year":"2016","journal-title":"Journal of Product & Brand Management"},{"issue":"3","key":"key2020030908353804000_ref086","doi-asserted-by":"crossref","first-page":"328","DOI":"10.1007\/s11747-009-0143-3","article-title":"The evolving brand logic: a service-dominant logic perspective","volume":"37","year":"2009","journal-title":"Journal of the Academy of Marketing Science"},{"key":"key2020030908353804000_ref087","first-page":"1","article-title":"Exploring the contingent effect of community equity on users\u2019 intention to share information","year":"2017","journal-title":"Information Systems Frontiers"},{"issue":"3","key":"key2020030908353804000_ref088","doi-asserted-by":"crossref","first-page":"416","DOI":"10.1108\/IntR-11-2013-0249","article-title":"Using Twitter to engage with customers: a data mining approach","volume":"25","year":"2015","journal-title":"Internet Research"},{"issue":"6","key":"key2020030908353804000_ref089","doi-asserted-by":"crossref","first-page":"2622","DOI":"10.1016\/j.chb.2013.07.001","article-title":"Information sharing on social media sites","volume":"29","year":"2013","journal-title":"Computers in Human Behavior"},{"issue":"2","key":"key2020030908353804000_ref090","doi-asserted-by":"crossref","first-page":"172","DOI":"10.1057\/jit.2008.37","article-title":"Mobile word-of-mouth\u2013a grounded theory of mobile viral marketing","volume":"24","year":"2009","journal-title":"Journal of Information Technology"},{"issue":"3","key":"key2020030908353804000_ref091","doi-asserted-by":"crossref","first-page":"379","DOI":"10.1016\/j.jbusres.2008.05.013","article-title":"Co-creating brands: diagnosing and designing the relationship experience","volume":"62","year":"2009","journal-title":"Journal of Business Research"},{"key":"key2020030908353804000_ref092","doi-asserted-by":"crossref","unstructured":"Pfeil, U. (2009), \u201cOnline support communities\u201d, in Zaphiris, P. and Ang, C.S. (Eds), Social Computing and Virtual Communities, Chapman & Hall\/CRC, New York, NY, pp. 122-150.","DOI":"10.1201\/9781420090437-c6"},{"issue":"10","key":"key2020030908353804000_ref093","doi-asserted-by":"crossref","first-page":"721","DOI":"10.17705\/1jais.00210","article-title":"Usability and sociability in online communities: a comparative study of knowledge seeking and contribution","volume":"10","year":"2009","journal-title":"Journal of the Association for Information Systems"},{"issue":"2","key":"key2020030908353804000_ref094","doi-asserted-by":"crossref","first-page":"245","DOI":"10.1111\/j.1540-5885.2011.00893.x","article-title":"The value of crowdsourcing: can users really compete with professionals in generating new product ideas?","volume":"29","year":"2012","journal-title":"Journal of Product Innovation Management"},{"issue":"1","key":"key2020030908353804000_ref095","first-page":"79","article-title":"Co-opting customer competence","volume":"78","year":"2000","journal-title":"Harvard Business Review"},{"issue":"3","key":"key2020030908353804000_ref096","doi-asserted-by":"crossref","first-page":"5","DOI":"10.1002\/dir.20015","article-title":"Co-creation experiences: the next practice in value creation","volume":"18","year":"2004","journal-title":"Journal of Interactive Marketing"},{"issue":"1","key":"key2020030908353804000_ref097","doi-asserted-by":"crossref","first-page":"93","DOI":"10.1016\/j.ijresmar.2015.07.001","article-title":"Brand value co-creation in a digitalized world: an integrative framework and research implications","volume":"33","year":"2016","journal-title":"International Journal of Research in Marketing"},{"issue":"1","key":"key2020030908353804000_ref098","article-title":"Virtual community attraction: why people hang out online","volume":"10","year":"2004","journal-title":"Journal of Computer-Mediated Communication"},{"issue":"4","key":"key2020030908353804000_ref099","doi-asserted-by":"crossref","first-page":"287","DOI":"10.2753\/MIS0742-1222260410","article-title":"Demand information sharing in heterogeneous IT services environments","volume":"26","year":"2010","journal-title":"Journal of Management Information Systems"},{"issue":"2","key":"key2020030908353804000_ref100","doi-asserted-by":"crossref","first-page":"207","DOI":"10.1016\/j.tourman.2010.05.020","article-title":"Aspects of service-dominant logic and its implications for tourism management: examples from the hotel industry","volume":"32","year":"2011","journal-title":"Tourism Management"},{"issue":"1","key":"key2020030908353804000_ref101","doi-asserted-by":"crossref","first-page":"103","DOI":"10.1007\/s10660-013-9108-1","article-title":"Electronic word-of-mouth and online reviews in tourism services: the use of twitter by tourists","volume":"13","year":"2013","journal-title":"Electronic Commerce Research"},{"issue":"2","key":"key2020030908353804000_ref102","doi-asserted-by":"crossref","first-page":"215","DOI":"10.1509\/jmkr.47.2.215","article-title":"Deriving value from social commerce networks","volume":"47","year":"2010","journal-title":"Journal of Marketing Research"},{"issue":"4","key":"key2020030908353804000_ref103","doi-asserted-by":"crossref","first-page":"217","DOI":"10.2753\/MIS0742-1222290408","article-title":"Emotions and information diffusion in social media \u2013 sentiment of microblogs and sharing behavior","volume":"29","year":"2013","journal-title":"Journal of Management Information Systems"},{"key":"key2020030908353804000_ref104","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1016\/j.annals.2016.12.007","article-title":"Socio-spatial authenticity at co-created music festivals","volume":"63","year":"2017","journal-title":"Annals of Tourism Research"},{"issue":"9","key":"key2020030908353804000_ref105","doi-asserted-by":"crossref","first-page":"1505","DOI":"10.1016\/j.jbusres.2012.09.012","article-title":"An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation","volume":"66","year":"2013","journal-title":"Journal of Business Research"},{"issue":"3","key":"key2020030908353804000_ref106","doi-asserted-by":"crossref","first-page":"253","DOI":"10.1177\/1094670510375599","article-title":"Customer engagement behavior: theoretical foundations and research directions","volume":"13","year":"2010","journal-title":"Journal of Service Research"},{"issue":"1","key":"key2020030908353804000_ref107","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1509\/jmkg.68.1.1.24036","article-title":"Evolving to a new dominant logic for marketing","volume":"68","year":"2004","journal-title":"Journal of Marketing"},{"issue":"1","key":"key2020030908353804000_ref108","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1007\/s11747-007-0069-6","article-title":"Service-dominant logic: continuing the evolution","volume":"36","year":"2008","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"1","key":"key2020030908353804000_ref109","doi-asserted-by":"crossref","first-page":"68","DOI":"10.1177\/1094670513494015","article-title":"Managing engagement behaviors in a network of customers and stakeholders: evidence from the nursing home sector","volume":"17","year":"2014","journal-title":"Journal of Service Research"},{"issue":"2","key":"key2020030908353804000_ref110","doi-asserted-by":"crossref","first-page":"122","DOI":"10.2753\/MTP1069-6679200201","article-title":"Customer engagement: exploring customer relationships beyond purchase","volume":"20","year":"2012","journal-title":"Journal of Marketing Theory and Practice"},{"key":"key2020030908353804000_ref111","doi-asserted-by":"crossref","first-page":"163","DOI":"10.1016\/j.ijinfomgt.2018.11.010","article-title":"Exploring the effects of extrinsic motivation on consumer behaviors in social commerce: revealing consumers\u2019 perceptions of social commerce benefits","volume":"45","year":"2019","journal-title":"International Journal of Information Management"},{"key":"key2020030908353804000_ref112","doi-asserted-by":"crossref","first-page":"56","DOI":"10.1016\/j.indmarman.2015.12.008","article-title":"The impact of sellers\u2019 social influence on the co-creation of innovation with customers and brand awareness in online communities","volume":"54","year":"2016","journal-title":"Industrial Marketing Management"},{"issue":"5","key":"key2020030908353804000_ref113","doi-asserted-by":"crossref","first-page":"529","DOI":"10.1111\/j.1365-2575.2007.00268.x","article-title":"Assessing e-commerce systems success: a respecification and validation of the DeLone and McLean model of IS success","volume":"18","year":"2008","journal-title":"Information Systems Journal"},{"issue":"1","key":"key2020030908353804000_ref114","doi-asserted-by":"crossref","first-page":"35","DOI":"10.2307\/25148667","article-title":"Why should I share? Examining social capital and knowledge contribution in electronic networks of practice","volume":"29","year":"2005","journal-title":"MIS Quarterly"},{"key":"key2020030908353804000_ref115","unstructured":"We Are Social (2019), \u201cDigital in 2019: global internet use accelerates\u201d, available at: https:\/\/wearesocial.com\/uk\/blog\/2019\/01\/digital-in-2019-global-internet-use-accelerates (accessed April 23, 2019)."},{"issue":"3","key":"key2020030908353804000_ref116","doi-asserted-by":"crossref","first-page":"558","DOI":"10.1086\/229572","article-title":"Different strokes from different folks: community ties and social support","volume":"96","year":"1990","journal-title":"American Journal of Sociology"},{"issue":"1","key":"key2020030908353804000_ref117","doi-asserted-by":"crossref","first-page":"213","DOI":"10.1146\/annurev.soc.22.1.213","article-title":"Computer networks as social networks: collaborative work, telework, and virtual community","volume":"22","year":"1996","journal-title":"Annual Review of Sociology"},{"issue":"3","key":"key2020030908353804000_ref118","doi-asserted-by":"crossref","first-page":"384","DOI":"10.1108\/JD-03-2012-0027","article-title":"What do people study when they study Twitter? Classifying Twitter related academic papers","volume":"69","year":"2013","journal-title":"Journal of Documentation"},{"issue":"1","key":"key2020030908353804000_ref119","doi-asserted-by":"crossref","first-page":"109","DOI":"10.1007\/s11747-007-0060-2","article-title":"Trying to prosume: toward a theory of consumers as co-creators of value","volume":"36","year":"2008","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"3","key":"key2020030908353804000_ref120","doi-asserted-by":"crossref","first-page":"2222","DOI":"10.1016\/j.eswa.2009.07.051","article-title":"Ontology of collaborative manufacturing: alignment of service-oriented framework with service-dominant logic","volume":"37","year":"2010","journal-title":"Expert Systems with Applications"},{"issue":"2","key":"key2020030908353804000_ref121","doi-asserted-by":"crossref","first-page":"73","DOI":"10.2753\/JEC1086-4415180203","article-title":"Identifying implicit and explicit relationships through user activities in social media","volume":"18","year":"2013","journal-title":"International Journal of Electronic Commerce"},{"issue":"3","key":"key2020030908353804000_ref122","doi-asserted-by":"crossref","first-page":"705","DOI":"10.1016\/j.tele.2016.05.021","article-title":"Social media, public discourse and civic engagement in modern China","volume":"34","year":"2017","journal-title":"Telematics and Informatics"},{"issue":"3","key":"key2020030908353804000_ref123","doi-asserted-by":"crossref","first-page":"2","DOI":"10.1177\/002224298805200302","article-title":"Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence","volume":"52","year":"1988","journal-title":"Journal of Marketing"},{"issue":"8","key":"key2020030908353804000_ref124","doi-asserted-by":"crossref","first-page":"1017","DOI":"10.1016\/j.im.2014.07.005","article-title":"What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences","volume":"51","year":"2014","journal-title":"Information & Management"},{"key":"key2020030908353804000_ref125","doi-asserted-by":"crossref","first-page":"95","DOI":"10.1016\/j.dss.2016.04.001","article-title":"Consumer behavior in social commerce: a literature review","volume":"86","year":"2016","journal-title":"Decision Support Systems"},{"issue":"6","key":"key2020030908353804000_ref126","doi-asserted-by":"crossref","first-page":"1261","DOI":"10.1007\/s10796-017-9766-y","article-title":"How user relationships affect user perceived value propositions of enterprises on social commerce platforms","volume":"19","year":"2017","journal-title":"Information Systems Frontiers"},{"issue":"1","key":"key2020030908353804000_ref127","doi-asserted-by":"crossref","first-page":"90","DOI":"10.1108\/ITP-08-2013-0144","article-title":"Building brand loyalty through user engagement in online brand communities in social networking sites","volume":"28","year":"2015","journal-title":"Information Technology & People"},{"issue":"7","key":"key2020030908353804000_ref128","doi-asserted-by":"crossref","first-page":"890","DOI":"10.1016\/j.jbusres.2011.06.034","article-title":"How do brand communities generate brand relationships? Intermediate mechanisms","volume":"65","year":"2012","journal-title":"Journal of Business Research"}],"container-title":["Information Technology &amp; People"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/ITP-09-2018-0415\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/ITP-09-2018-0415\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T21:55:32Z","timestamp":1753394132000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/itp\/article\/33\/2\/456-476\/174552"}},"subtitle":["The rules of brand engagement and intention of co-creation in social commerce"],"short-title":[],"issued":{"date-parts":[[2019,7,22]]},"references-count":128,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2019,7,22]]}},"alternative-id":["10.1108\/ITP-09-2018-0415"],"URL":"https:\/\/doi.org\/10.1108\/itp-09-2018-0415","relation":{},"ISSN":["0959-3845"],"issn-type":[{"value":"0959-3845","type":"print"}],"subject":[],"published":{"date-parts":[[2019,7,22]]}}}