{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,20]],"date-time":"2026-04-20T10:10:17Z","timestamp":1776679817741,"version":"3.51.2"},"reference-count":69,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2021,4,29]],"date-time":"2021-04-29T00:00:00Z","timestamp":1619654400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["ITP"],"published-print":{"date-parts":[[2024,3,18]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>The study aims to provide insights in the sensemaking process and the use of business analytics (BA) for project selection and prioritisation in start-up settings. A major focus is on the various ways start-ups can understand their data through the analytical process of sensemaking.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This is a comparative case study of two start-ups that use BA in their projects. The authors follow an interpretive approach and draw from the constructivist grounded theory method (GTM) for the purpose of data analysis, whereby the theory of sensemaking functions as the sensitising device that supports the interpretation of the data.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The key findings lie within the scope of project selection and prioritisation, where the sensemaking process is implicitly influenced by each start-up's strategy and business model. BA helps start-ups notice changes within their internal and external environment and focus their attention on the more critical questions along the lines of their processes, operations and business model. However, BA alone cannot support decision-making around less structured problems such as project selection and prioritisation, where intuitive judgement and personal opinion are still heavily used.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study extends the research on BA applied in organisations as tools for business development. Specifically, the authors draw on the literature of BA tools in support of project management from multiple perspectives. The perspectives include but are not limited to project assessment and prioritisation. The authors view the decision-making process and the path from insight to value, as a sensemaking process, where data become part of the sensemaking roadmap and BA helps start-ups navigate the decision-making process.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-09-2020-0633","type":"journal-article","created":{"date-parts":[[2021,4,28]],"date-time":"2021-04-28T14:21:31Z","timestamp":1619619691000},"page":"895-918","source":"Crossref","is-referenced-by-count":17,"title":["Making sense of business analytics in project selection and prioritisation: insights from the start-up trenches"],"prefix":"10.1108","volume":"37","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-3110-7495","authenticated-orcid":false,"given":"Efpraxia D.","family":"Zamani","sequence":"first","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8346-9389","authenticated-orcid":false,"given":"Anastasia","family":"Griva","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6332-1731","authenticated-orcid":false,"given":"Konstantina","family":"Spanaki","sequence":"additional","affiliation":[]},{"given":"Paidi","family":"O'Raghallaigh","sequence":"additional","affiliation":[]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6138-0105","authenticated-orcid":false,"given":"David","family":"Sammon","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2021,4,29]]},"reference":[{"key":"key2024031800483440500_ref001","doi-asserted-by":"publisher","first-page":"106","DOI":"10.1016\/j.eswa.2016.05.018","article-title":"Deriving thresholds of software metrics to predict faults on open source software: replicated case studies","volume":"61","year":"2016","journal-title":"Expert Systems with Applications"},{"issue":"1","key":"key2024031800483440500_ref002","doi-asserted-by":"publisher","first-page":"2","DOI":"10.1108\/IJOA-12-2013-0728","article-title":"Sensemaking at work: meaningful work experience for individuals and organizations","volume":"24","year":"2016","journal-title":"International Journal of Organizational Analysis"},{"issue":"1","key":"key2024031800483440500_ref003","doi-asserted-by":"publisher","first-page":"72","DOI":"10.1109\/MS.2017.4541044","article-title":"Deploying software team analytics in a multinational organization","volume":"35","year":"2018","journal-title":"IEEE Software"},{"key":"key2024031800483440500_ref004","doi-asserted-by":"publisher","first-page":"228","DOI":"10.1016\/j.jbusres.2018.11.028","article-title":"Business analytics and firm performance: the mediating role of business process performance","volume":"96","year":"2019","journal-title":"Journal of Business Research"},{"issue":"2\u20134","key":"key2024031800483440500_ref005","doi-asserted-by":"publisher","first-page":"285","DOI":"10.1007\/s10257-019-00452-5","article-title":"A conceptual framework for the adoption of big data analytics by e-commerce startups: a case-based approach","volume":"17","year":"2019","journal-title":"Information Systems and e-Business Management"},{"key":"key2024031800483440500_ref006","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2020.07.036","article-title":"Firm-level capabilities towards big data value creation","year":"2020","journal-title":"Journal of Business Research"},{"key":"key2024031800483440500_ref007","volume-title":"Constructing Grounded Theory. 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