{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,5]],"date-time":"2026-08-05T04:02:00Z","timestamp":1785902520609,"version":"3.56.0"},"reference-count":81,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2018,5,16]],"date-time":"2018-05-16T00:00:00Z","timestamp":1526428800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["ITP"],"published-print":{"date-parts":[[2018,5,23]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to explore how the shoppers\u2019 social value perception affects their purchase intention in online shopping context through its distinct role and relationships with other value dimensions. The moderating effect of the characteristics of other members on the relationship among value dimensions and the difference of value perception between experienced and inexperienced members were also tested to identify the boundary conditions of the proposed model.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>The survey included 272 consumers from a well-known social shopping website in China to test the hypotheses.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The results indicate that hedonic and utilitarian value fully mediate the relationship between social value and purchase intention. Perceived expertise positively moderates the relationship between social value and the other two values. In particular, the results found that while inexperienced members can acquire both higher utilitarian and hedonic value from social value and their purchase intention relies more on the hedonic value, experienced members place greater emphasis on the utilitarian value.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>The results may help vendors regain confidence in the social shopping business mode and offer specific policy implications on how to leverage shoppers\u2019 social value perception to generate their purchase intention in a social shopping context.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This study focuses on the legitimacy of the independent role of social value and sheds light on the relationships among social value and other value dimensions based on social capital theory, which was under-explored by previous studies. Besides, this study clarifies the moderating role of experience, which highlights the previously unnoticed changing role of consumers\u2019 value perception.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/itp-10-2016-0236","type":"journal-article","created":{"date-parts":[[2018,5,16]],"date-time":"2018-05-16T08:23:50Z","timestamp":1526459030000},"page":"688-711","source":"Crossref","is-referenced-by-count":100,"title":["Social value and online social shopping intention: the moderating role of experience"],"prefix":"10.1108","volume":"31","author":[{"given":"Wei","family":"Wu","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Vivian","family":"Huang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xiayu","family":"Chen","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Robert M.","family":"Davison","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Zhongsheng","family":"Hua","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2018,5,16]]},"reference":[{"issue":"1","key":"key2021041507292587900_ref001","doi-asserted-by":"crossref","first-page":"17","DOI":"10.5465\/amr.2002.5922314","article-title":"Social capital: prospects for a new concept","volume":"27","year":"2002","journal-title":"Academy of Management Review"},{"issue":"1","key":"key2021041507292587900_ref002","first-page":"7","article-title":"Hedonic and utilitarian aspects of consumer behavior: an attitudinal perspective","volume":"12","year":"1985","journal-title":"Advances in Consumer Research"},{"issue":"2","key":"key2021041507292587900_ref003","doi-asserted-by":"crossref","first-page":"175","DOI":"10.1111\/j.1540-5915.2008.00189.x","article-title":"The effects of process and outcome similarity on users\u2019 evaluations of decision aids*","volume":"39","year":"2008","journal-title":"Decision Sciences"},{"issue":"2","key":"key2021041507292587900_ref004","doi-asserted-by":"crossref","first-page":"77","DOI":"10.1016\/S0022-4359(03)00007-1","article-title":"Hedonic shopping motivations","volume":"79","year":"2003","journal-title":"Journal of Retailing"},{"issue":"4","key":"key2021041507292587900_ref005","doi-asserted-by":"crossref","first-page":"644","DOI":"10.1086\/209376","article-title":"Work and\/or fun: measuring hedonic and utilitarian shopping value","volume":"20","year":"1994","journal-title":"Journal of Consumer Research"},{"issue":"7","key":"key2021041507292587900_ref006","doi-asserted-by":"crossref","first-page":"1099","DOI":"10.1287\/mnsc.1060.0545","article-title":"Open source software user communities: a study of participation in Linux user groups","volume":"52","year":"2006","journal-title":"Management Science"},{"issue":"1","key":"key2021041507292587900_ref007","doi-asserted-by":"crossref","first-page":"45","DOI":"10.1287\/mksc.17.1.45","article-title":"A dynamic model of the duration of the customer\u2019s relationship with a continuous service provider: the role of satisfaction","volume":"17","year":"1998","journal-title":"Marketing Science"},{"issue":"4","key":"key2021041507292587900_ref008","doi-asserted-by":"crossref","first-page":"309","DOI":"10.1016\/j.jbusres.2007.06.017","article-title":"Hedonic and utilitarian shopping goals: the online experience","volume":"61","year":"2008","journal-title":"Journal of Business Research"},{"issue":"1","key":"key2021041507292587900_ref009","doi-asserted-by":"crossref","first-page":"82","DOI":"10.1037\/h0021198","article-title":"Attraction and similarity of personality characteristics","volume":"5","year":"1967","journal-title":"Journal of Personality and Social Psychology"},{"issue":"7","key":"key2021041507292587900_ref078","doi-asserted-by":"crossref","first-page":"864","DOI":"10.1016\/j.jbusres.2011.06.012","article-title":"Research note: E-store image, perceived value and perceived risk","volume":"66","year":"2013","journal-title":"Journal of Business Research"},{"issue":"3","key":"key2021041507292587900_ref010","doi-asserted-by":"crossref","first-page":"201","DOI":"10.1002\/(SICI)1099-0771(199609)9:3<201::AID-BDM229>3.0.CO;2-J","article-title":"Order of information affects clinical judgment","volume":"9","year":"1996","journal-title":"Journal of Behavioral Decision Making"},{"issue":"1","key":"key2021041507292587900_ref011","doi-asserted-by":"crossref","first-page":"85","DOI":"10.1111\/j.1365-2575.2012.00407.x","article-title":"Understanding customers\u2019 repeat purchase intentions in B2C e\u2010commerce: the roles of utilitarian value, hedonic value and perceived risk","volume":"24","year":"2014","journal-title":"Information Systems Journal"},{"issue":"1","key":"key2021041507292587900_ref012","first-page":"66","article-title":"What makes social shoppers click? 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