{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,16]],"date-time":"2026-05-16T16:17:49Z","timestamp":1778948269491,"version":"3.51.4"},"reference-count":192,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2022,4,12]],"date-time":"2022-04-12T00:00:00Z","timestamp":1649721600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["ITP"],"published-print":{"date-parts":[[2023,3,21]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>Despite consumers' widespread use of social media platforms, there is scant research on the underlying factors that influence their willingness to share digital footprints on social media. The purpose of this study is to address this research gap by examining consumers' cognitive and affective attitudes simultaneously.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This research used quantitative method by using online survey administered to a sample of 733 social media users.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The findings indicate both cognitive and affective attitudes jointly influence consumers' behavioural intentions with trust as a key construct mediating the relationship between attitudinal antecedents and consumers' willingness to share digital footprints on social media.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>This study contributes to the information systems (IS) literature by offering a comprehensive framework constituting the joint attitudinal components as antecedents to consumers' behavioural intention for sharing digital footprints while trust works as a mediator.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>This paper has important managerial implications. It helps marketers and IS managers in profiling consumers, understanding consumption patterns, sharing of digital footprints, which are useful for effective market segmentation, product development and future design of social media platforms. It informs social media providers of the importance of not only focussing on functional aspects but also underscores the essence of paying attention to consumers' affect towards social media platforms, especially trust.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The paper presents an original framework that explains the influence of joint attitudinal components on behavioural intention, with trust as a mediator.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-10-2020-0694","type":"journal-article","created":{"date-parts":[[2022,4,8]],"date-time":"2022-04-08T03:03:49Z","timestamp":1649387029000},"page":"595-625","source":"Crossref","is-referenced-by-count":27,"title":["Consumers' willingness to share digital footprints on social media: the role of affective trust"],"prefix":"10.1108","volume":"36","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2005-7103","authenticated-orcid":false,"given":"Syed Sardar","family":"Muhammad","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0019-2124","authenticated-orcid":false,"given":"Bidit Lal","family":"Dey","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Sharifah Faridah","family":"Syed Alwi","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4641-4570","authenticated-orcid":false,"given":"Muhammad Mustafa","family":"Kamal","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yousra","family":"Asaad","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2022,4,12]]},"reference":[{"issue":"1","key":"key2023031806233548200_ref001","first-page":"59","article-title":"Effects of social media advertisements on intention to purchase health and beauty products","volume":"5","year":"2020","journal-title":"Journal of International Business"},{"issue":"2","key":"key2023031806233548200_ref002","doi-asserted-by":"crossref","first-page":"168","DOI":"10.1108\/DPRG-05-2016-0023","article-title":"Role of human behaviour attributes in mobile crowd sensing: a systematic literature review","volume":"19","year":"2017","journal-title":"Digital Policy, Regulation and Governance"},{"issue":"1","key":"key2023031806233548200_ref003","doi-asserted-by":"crossref","first-page":"35","DOI":"10.1080\/15332861.2011.558456","article-title":"An examination of the factors influencing consumers' attitudes toward social media marketing","volume":"10","year":"2011","journal-title":"Journal of Internet Commerce"},{"issue":"2","key":"key2023031806233548200_ref004","doi-asserted-by":"crossref","first-page":"356","DOI":"10.1108\/ITP-01-2016-0006","article-title":"Factors influencing consumer intention in social commerce adoption","volume":"30","year":"2017","journal-title":"Information Technology and People"},{"issue":"3","key":"key2023031806233548200_ref005","doi-asserted-by":"crossref","first-page":"185","DOI":"10.1080\/10599231.2020.1783972","article-title":"Social media and consumer engagement: the case of Malaysian student entrepreneurs","volume":"21","year":"2020","journal-title":"Journal of Asia-Pacific Business"},{"issue":"8","key":"key2023031806233548200_ref006","doi-asserted-by":"crossref","first-page":"681","DOI":"10.1016\/j.im.2007.09.002","article-title":"Information technology (IT) in Saudi Arabia: culture and the acceptance and use of IT","volume":"44","year":"2007","journal-title":"Information and Management"},{"issue":"4","key":"key2023031806233548200_ref007","doi-asserted-by":"crossref","first-page":"662","DOI":"10.1108\/JOSM-01-2015-0037","article-title":"Understanding the usage of global social networking sites by Arabs through the lens of uses and gratifications theory","volume":"26","year":"2015","journal-title":"Journal of Service Management"},{"issue":"3-4","key":"key2023031806233548200_ref008","doi-asserted-by":"crossref","first-page":"316","DOI":"10.1080\/0267257X.2011.547075","article-title":"Exchanging value within individuals' networks: social support implications for health marketers","volume":"27","year":"2011","journal-title":"Journal of Marketing Management"},{"key":"key2023031806233548200_ref009","volume-title":"Culture or Social Interaction? 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