{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,6]],"date-time":"2026-08-06T02:25:40Z","timestamp":1785983140404,"version":"3.56.0"},"reference-count":156,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2023,10,31]],"date-time":"2023-10-31T00:00:00Z","timestamp":1698710400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["ITP"],"published-print":{"date-parts":[[2025,1,8]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>With the rise of cryptocurrency and its influence on the financial industry, this paper aims to explore cryptocurrency affordances that lead to approach\u2013avoidance behavioral intentions for non-users (potential) and the intention to continue use for users (actual), drawing upon affordance theory and chasm theory.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The authors collected data from 480 potential and actual users in Germany and used maximum likelihood structural equation modeling (ML-SEM) to analyze it. In particular, the data consisted of 301 cryptocurrency users in Germany\\ the authors used ML-SEM to test the post-adoption model. Additionally, logistic regression was utilized to determine the dominant actual usage method (store of value or medium of exchange) for various cryptocurrency coins.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>According to the study's results, the perceived value benefits have a positive impact on the behavioral intention of potential users to adopt cryptocurrency, and they influence the intention of actual users to continue using it. However, both perceived volatility and financial risk tolerance are the most crucial factors hindering cryptocurrency adoption, whether in the pre-adoption or the post-adoption stage.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This is the first study to reveal cryptocurrency affordances and examine their effect on behavioral intentions toward cryptocurrency adoption based on the differences between non-users (potential) and users (actual). Furthermore, the authors explore how cryptocurrency holders perceive and invest in different coins (e.g. NFTs), which sheds light on factors such as financial risk tolerance that affect their decision making.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-10-2022-0821","type":"journal-article","created":{"date-parts":[[2023,10,30]],"date-time":"2023-10-30T10:35:32Z","timestamp":1698662132000},"page":"497-530","source":"Crossref","is-referenced-by-count":17,"title":["Bridging the adoption gap for cryptocurrencies: understanding the affordances that impact approach\u2013avoidance behavior for potential users and continuation usage for actual users"],"prefix":"10.1108","volume":"38","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6646-2326","authenticated-orcid":false,"given":"Milad","family":"Armani Dehghani","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3349-6834","authenticated-orcid":false,"given":"Dionysios","family":"Karavidas","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6751-4418","authenticated-orcid":false,"given":"Alexandra","family":"Rese","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0357-3771","authenticated-orcid":false,"given":"Fulya","family":"Acikgoz","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2023,10,31]]},"reference":[{"key":"key2025010610134722600_ref001","doi-asserted-by":"crossref","first-page":"255","DOI":"10.1016\/j.frl.2018.08.010","article-title":"What can explain the price, volatility and trading volume of Bitcoin?","volume":"29","year":"2019","journal-title":"Finance Research Letters"},{"key":"key2025010610134722600_ref002","volume-title":"Discovering Structural Equation\u00a0Modeling Using Stata","year":"2013"},{"key":"key2025010610134722600_ref003","doi-asserted-by":"crossref","first-page":"125","DOI":"10.1016\/j.jretconser.2017.08.026","article-title":"Examining factors influencing Jordanian customers' intentions and adoption of internet banking: extending UTAUT2 with risk","volume":"40","year":"2018","journal-title":"Journal of Retailing and Consumer Services"},{"key":"key2025010610134722600_ref004","article-title":"Accepting financial transactions using blockchain technology and cryptocurrency: a customer perspective approach","volume":"62","year":"2020","journal-title":"Technology in Society"},{"key":"key2025010610134722600_ref005","first-page":"1","article-title":"Analysis of the cryptocurrency adoption decision: literature review","year":"2019"},{"issue":"2","key":"key2025010610134722600_ref006","doi-asserted-by":"crossref","first-page":"100","DOI":"10.1016\/j.infoandorg.2017.03.002","article-title":"Affordance potency: explaining the actualisation of technology affordances","volume":"27","year":"2017","journal-title":"Information and Organization"},{"issue":"2","key":"key2025010610134722600_ref007","first-page":"73","article-title":"Fintech developments and antitrust considerations in payments","volume":"35","year":"2021","journal-title":"Chicago Antitrust"},{"key":"key2025010610134722600_ref008","first-page":"1","article-title":"Non-fungible token (NFT) markets on the Ethereum blockchain: temporal development, cointegration and interrelations","year":"2022","journal-title":"Economics of Innovation and New Technology"},{"key":"key2025010610134722600_ref009","article-title":"The influence of stablecoin issuances on cryptocurrency markets","volume":"41","year":"2021","journal-title":"Finance Research Letters"},{"issue":"475","key":"key2025010610134722600_ref010","article-title":"Variables influencing cryptocurrency use: a technology acceptance model in Spain","volume":"10","year":"2019","journal-title":"Frontiers in Psychology"},{"issue":"1","key":"key2025010610134722600_ref011","doi-asserted-by":"crossref","first-page":"74","DOI":"10.1108\/MIP-01-2020-0036","article-title":"Do consumers really trust cryptocurrencies?","volume":"39","year":"2020","journal-title":"Marketing Intelligence and Planning"},{"key":"key2025010610134722600_ref012","article-title":"A complementary SEM and deep ANN approach to predict the adoption of cryptocurrencies from the perspective of cybersecurity","volume":"143","year":"2023","journal-title":"Computers in Human Behavior"},{"key":"key2025010610134722600_ref013","doi-asserted-by":"crossref","unstructured":"Arslanian, H. 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