{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,7]],"date-time":"2026-07-07T11:31:04Z","timestamp":1783423864880,"version":"3.54.6"},"reference-count":48,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2023,9,13]],"date-time":"2023-09-13T00:00:00Z","timestamp":1694563200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["ITP"],"published-print":{"date-parts":[[2025,1,8]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>This study aims to understand the patterns of content-sharing behaviour on major social media platforms by young adult users with reference to how these sharing patterns are influenced by two main sociocultural factors in their lives, religiosity and social conformity.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Online surveys including both the ATSCI test for social conformity as well as the Hoge test for religiosity were filled out by 590 participants. In-depth interviews with six participants representative of the same population were conducted to deepen analysis of key variables explored in the surveys. The design of the interviews was semi-structured, whereby the focus was to achieve a general overview of participants' intentions and habits regarding sharing information via social media.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The findings show a significant positive impact of religiosity and social conformity on users' sharing intention which, in turn, affects their inclination towards verifying the content they share.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Social implications<\/jats:title><jats:p>The authors' findings emphasise how users bear the onus of correcting the online information space. It paves the way for future research by recognising the value of independent corroboration amongst users.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study lends key support to the growing body of research on social media use in societies in which shared religious and cultural values tend to clearly impact everyday social interaction.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itp-11-2022-0827","type":"journal-article","created":{"date-parts":[[2023,9,12]],"date-time":"2023-09-12T06:41:41Z","timestamp":1694500901000},"page":"70-86","source":"Crossref","is-referenced-by-count":4,"title":["Trust but verify: the effect of\u00a0religiosity and social conformity on verification of content shared via social media"],"prefix":"10.1108","volume":"38","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1584-8525","authenticated-orcid":false,"given":"Ashraf","family":"Khalil","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5099-511X","authenticated-orcid":false,"given":"Salam","family":"Abdallah","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6895-9280","authenticated-orcid":false,"given":"Rafiq","family":"Hijazi","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kundan","family":"Sheikh","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2023,9,13]]},"reference":[{"key":"key2025010610131231700_ref001","first-page":"66","article-title":"Privacy and twitter in Qatar: traditional values in the digital world","year":"2016"},{"issue":"2","key":"key2025010610131231700_ref002","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The theory of planned behavior","volume":"50","year":"1991","journal-title":"Organizational Behavior and Human Decision Processes"},{"issue":"2","key":"key2025010610131231700_ref003","first-page":"3","article-title":"Use of social media in the United Arab Emirates: an initial study","volume":"1","year":"2015","journal-title":"Global Media Journal"},{"key":"key2025010610131231700_ref004","article-title":"How religion influences the use of social media: the impact of the online user's religiosity on perceived online privacy and the use of technology in Saudi Arabia","year":"2020"},{"key":"key2025010610131231700_ref005","doi-asserted-by":"crossref","unstructured":"Creswell, J.W. 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