{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,1]],"date-time":"2026-05-01T03:05:17Z","timestamp":1777604717892,"version":"3.51.4"},"reference-count":32,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2019,9,16]],"date-time":"2019-09-16T00:00:00Z","timestamp":1568592000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["ITSE"],"published-print":{"date-parts":[[2019,9,16]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>This study aims to expand the Unified Theory of Acceptance and Use of Technology (UTAUT2) by exploring the effect of two new predictors: technological innovativeness and information quality, along with the learning value and the original determinants that influence faculty and students\u2019 acceptance of the Moodle-Learning Management System. The modified model includes nine predictors: performance expectancy, effort expectancy, social influence, facilitating conditions, learning value, hedonic motivation, habit, technological innovativeness and information quality.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The study is based on a cross-sectional survey design. The target population was faculty and students of the University of Kufa in Iraq. An online questionnaire was used to collect 228 responses from faculty and 553 from students.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Results of the Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis revealed that factors which influence faculty acceptance were social influence, facilitating conditions, hedonic motivation, habit, technological innovativeness and information quality, while factors which influence student acceptance were performance expectancy, facilitating conditions, learning value, hedonic motivation, habit, technological innovativeness and information quality.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The theoretical and practical contribution of the present study lies in the expansion of the UTAUT2 model through adding neoteric predictors, which are technological innovativeness and information quality. This study provides insights and further understanding of the effect of predictors (original and additive) on users\u2019 acceptance of e-learning management system. In addition, the \ufb01ndings of the current study enable decision-makers and those interested in developing Moodle-LMS to obtain in-depth information on these indicators, especially in the Iraqi higher education environment.<\/jats:p><\/jats:sec>","DOI":"10.1108\/itse-09-2018-0065","type":"journal-article","created":{"date-parts":[[2019,6,19]],"date-time":"2019-06-19T08:49:23Z","timestamp":1560934163000},"page":"239-254","source":"Crossref","is-referenced-by-count":91,"title":["Technological innovativeness and information quality as neoteric predictors of users\u2019 acceptance of learning management system"],"prefix":"10.1108","volume":"16","author":[{"given":"Ammar Abdulameer Ali","family":"Zwain","sequence":"first","affiliation":[]}],"member":"140","reference":[{"key":"key2019082113454863000_ref001","article-title":"A determinants of moodle 1.9 online learning-zone services adoption","year":"2014"},{"key":"key2019082113454863000_ref002","first-page":"1","article-title":"The influence of learning value on learning management system use: an extension of UTAUT2","year":"2015","journal-title":"Information Development"},{"issue":"5","key":"key2019082113454863000_ref003","article-title":"Barriers and opportunities of E-learning implementation in Iraq: a case of public universities","volume":"17","year":"2016","journal-title":"The International Review of Research in Open and Distributed Learning"},{"issue":"1","key":"key2019082113454863000_ref004","doi-asserted-by":"crossref","first-page":"18","DOI":"10.1007\/s12528-011-9051-x","article-title":"Key factors to instructors\u2019 satisfaction of learning management systems in blended learning","volume":"24","year":"2012","journal-title":"Journal of Computing in Higher Education"},{"key":"key2019082113454863000_ref005","doi-asserted-by":"crossref","first-page":"116","DOI":"10.4018\/978-1-60960-884-2.ch006","article-title":"Critical factors influencing instructors\u2019 acceptance and use of learning management systems","volume-title":"Higher Education Institutions and Learning Management Systems: Adoption and Standardization","year":"2012"},{"issue":"10","key":"key2019082113454863000_ref006","first-page":"77","article-title":"The adoption of e-government services in the Iraqi higher education context: an application of the UTAUT model in the university of Kufa","volume":"3","year":"2013","journal-title":"Journal of Information Engineering and Applications"},{"issue":"2","key":"key2019082113454863000_ref007","first-page":"27","article-title":"Innovation for better teaching and learning: Adopting the learning management system","volume":"2","year":"2005","journal-title":"Malaysian Online Journal of Instructional Technology"},{"issue":"8","key":"key2019082113454863000_ref008","first-page":"249","article-title":"Review of studies with utaut as conceptual framework","volume":"10","year":"2014","journal-title":"European Scientific Journal"},{"key":"key2019082113454863000_ref009","first-page":"285","article-title":"The partial least squares approach to causal modeling: P ersonal computer adoption and use as illustration","volume":"2","year":"1995","journal-title":"Technology Studies"},{"key":"key2019082113454863000_ref010","doi-asserted-by":"crossref","first-page":"272","DOI":"10.1016\/j.chb.2015.03.022","article-title":"Modeling the acceptance of e-learning in mandatory environments of higher education: the influence of previous education and gender","volume":"49","year":"2015","journal-title":"Computers in Human Behavior"},{"issue":"1","key":"key2019082113454863000_ref011","doi-asserted-by":"crossref","first-page":"60","DOI":"10.1287\/isre.3.1.60","article-title":"Information systems success: the quest for the dependent variable","volume":"3","year":"1992","journal-title":"Information Systems Research"},{"key":"key2019082113454863000_ref012","unstructured":"Evans, N.D. 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