{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T17:36:36Z","timestamp":1754156196530,"version":"3.41.2"},"reference-count":73,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2025,1,28]],"date-time":"2025-01-28T00:00:00Z","timestamp":1738022400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JD"],"published-print":{"date-parts":[[2025,2,25]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title><jats:p>This study aims to gain a better understanding of artificial serendipity \u2013 pre-planned surprises intentionally crafted through deliberate designs \u2013 in online marketplaces. By exploring the key features of artificial serendipity, this study investigates whether serendipity can be intentionally designed, particularly with the use of artificial intelligence (AI). The findings from this research broaden the scope of serendipity studies, making them more relevant and applicable in the context of the AI era.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>A narrative study was conducted, gathering insights from 32 Chinese online consumers through diaries and interviews. The data were analysed in close collaboration with participants, ensuring an authentic reflection of their perceptions regarding the features of artificial serendipity in online marketplaces.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Findings reveal that artificial serendipity, particularly when designed by AI, is still regarded by online consumers as genuine serendipity. It provides a sense of real surprise and encourages deeper reflection on personal knowledge, affording the two central qualities of genuine serendipity: unexpectedness and valuableness. However, since artificial serendipity is pre-planned through intentional design, consumers cannot have entire control over it. Therefore, compared to natural serendipity \u2013 fortune surprises arising from accidental correspondence between individuals and contexts \u2013 artificial serendipity tends to be more surprising yet less valuable.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>For research, it highlights the potential of intelligent technologies to facilitate genuine serendipity, updating our understanding of serendipity.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>Also, the study provides practical insights into designing serendipity, especially in online markets. These contributions enrich both the theoretical framework and practical strategies surrounding serendipity in the era of AI.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This study stands out as one of the few to provide a nuanced understanding of artificial serendipity, offering valuable insights for both research and practice. For research, it highlights the potential of intelligent technologies to facilitate genuine serendipity, updating our understanding of serendipity. Also, the study provides practical insights into designing serendipity, especially in online markets. These contributions enrich both the theoretical framework and practical strategies surrounding serendipity in the era of AI.<\/jats:p><\/jats:sec>","DOI":"10.1108\/jd-01-2024-0011","type":"journal-article","created":{"date-parts":[[2025,1,24]],"date-time":"2025-01-24T11:59:31Z","timestamp":1737719971000},"page":"403-422","source":"Crossref","is-referenced-by-count":0,"title":["\u201cWe do not always enjoy surprises\u201d: investigating artificial serendipity in\u00a0an online marketplace context"],"prefix":"10.1108","volume":"81","author":[{"ORCID":"https:\/\/orcid.org\/0009-0007-0714-6992","authenticated-orcid":false,"given":"Xuanning","family":"Chen","sequence":"first","affiliation":[]},{"given":"Angela","family":"Lin","sequence":"additional","affiliation":[]},{"given":"Sheila","family":"Webber","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2025,1,28]]},"reference":[{"volume-title":"Google\u2019s Workplace Design for Serendipity","year":"2022","key":"key2025022807182817600_ref001"},{"key":"key2025022807182817600_ref002","doi-asserted-by":"publisher","DOI":"10.3389\/frai.2021.679459","article-title":"Users' responsiveness to persuasive techniques in recommender systems","volume":"4","year":"2021","journal-title":"Frontiers in Artificial Intelligence"},{"key":"key2025022807182817600_ref003","doi-asserted-by":"publisher","first-page":"305","DOI":"10.1145\/1640233.1640279","article-title":"Discovery is never by chance: designing for (un) serendipity","year":"2009"},{"issue":"12","key":"key2025022807182817600_ref004","doi-asserted-by":"publisher","first-page":"3350","DOI":"10.1108\/MD-07-2021-0900","article-title":"Why online consumers have the urge to buy impulsively: roles of serendipity, trust and flow experience","volume":"60","year":"2022","journal-title":"Management Decision"},{"issue":"5","key":"key2025022807182817600_ref005","doi-asserted-by":"publisher","first-page":"1053","DOI":"10.1108\/JD-07-2016-0097","article-title":"Three key affordances for serendipity: toward a framework connecting environmental and personal factors in serendipitous encounters","volume":"73","year":"2017","journal-title":"Journal of Documentation"},{"issue":"2","key":"key2025022807182817600_ref006","doi-asserted-by":"publisher","first-page":"98","DOI":"10.1177\/0022242918809930","article-title":"Creating effective online customer experiences","volume":"83","year":"2019","journal-title":"Journal of Marketing"},{"issue":"1","key":"key2025022807182817600_ref007","doi-asserted-by":"publisher","first-page":"25","DOI":"10.1080\/0951839950080104","article-title":"Fidelity as a criterion for practicing and evaluating narrative inquiry","volume":"8","year":"1995","journal-title":"International Journal of Qualitative Studies in Education"},{"first-page":"196","article-title":"Micro-serendipity: meaningful coincidences in everyday life shared on Twitter","year":"2013","key":"key2025022807182817600_ref008"},{"key":"key2025022807182817600_ref009","doi-asserted-by":"publisher","first-page":"83","DOI":"10.1145\/3581754.3584138","article-title":"Serendipity into session-based recommendation: focusing on unexpectedness, relevance, and usefulness of recommendations","year":"2023"},{"issue":"2","key":"key2025022807182817600_ref010","doi-asserted-by":"publisher","first-page":"314","DOI":"10.1108\/JD-07-2018-0112","article-title":"A transitional approach to the study of the information behavior of domestic migrant workers: a narrative inquiry","volume":"75","year":"2019","journal-title":"Journal of Documentation"},{"volume-title":"Social Research Methods","year":"2016","key":"key2025022807182817600_ref011"},{"issue":"2","key":"key2025022807182817600_ref012","doi-asserted-by":"publisher","first-page":"269","DOI":"10.1075\/ni.13.2.02bur","article-title":"Narratives of \u201cexperience\u201d and pedagogical practices","volume":"13","year":"2003","journal-title":"Narrative Inquiry"},{"issue":"3","key":"key2025022807182817600_ref013","doi-asserted-by":"publisher","first-page":"1110","DOI":"10.1111\/joms.12890","article-title":"Towards a theory of Serendipity: a systematic review and conceptualization","volume":"61","year":"2022","journal-title":"Journal of Management Studies"},{"issue":"1","key":"key2025022807182817600_ref014","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1007\/s11098-007-9097-9","article-title":"Narrative closure","volume":"135","year":"2007","journal-title":"Philosophical Studies"},{"key":"key2025022807182817600_ref015","doi-asserted-by":"publisher","first-page":"240","DOI":"10.1145\/3308558.3313469","article-title":"How serendipity improves user satisfaction with recommendations? 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