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Implementations of nine network gatekeeping mechanisms (i.e. localization, infrastructure, cost effect, channeling, censorship, regulation, editorial, user-interaction and value adding mechanisms) help VBAC group administrators control interactions and information on the group, thereby creating 16 information benefits for the gated, vulnerable women before, during and after pregnancy.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This sociological study of network gatekeeping posits and proves an \u201cinformation value chain\u201d (i.e. Why to create information benefits? \u2013 How to create information benefits? \u2013 What types of information benefits?) for vulnerable, pregnant women on Facebook. Rarely any study shows the role of network gatekeeping mechanisms in implementing an information value chain.<\/jats:p><\/jats:sec>","DOI":"10.1108\/jd-02-2021-0028","type":"journal-article","created":{"date-parts":[[2021,4,29]],"date-time":"2021-04-29T01:51:13Z","timestamp":1619661073000},"page":"1393-1412","source":"Crossref","is-referenced-by-count":4,"title":["Role of gatekeeping on Facebook in creating information benefits for vulnerable, pregnant women in the rural United States"],"prefix":"10.1108","volume":"77","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2507-8157","authenticated-orcid":false,"given":"Devendra Dilip","family":"Potnis","sequence":"first","affiliation":[]},{"given":"Macy","family":"Halladay","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2021,4,29]]},"reference":[{"issue":"1","key":"key2021100818411247700_ref001","first-page":"853","article-title":"Comparing decisions on releases by TV and newspaper 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