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The paper aims to discuss these issues.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>This conceptual paper applies Foucault\u2019s power\u2013knowledge construct and theories of representation to the processes and practices employed in cultural heritage crowdsourcing projects.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>Viewed through the Foucauldian lens, cultural heritage professionals are regarded as active parts of the power\u2013knowledge relationship due to their direct engagement in the representation, organization and dissemination of knowledge, exercised not only through the traditional role of cultural heritage institutions as gatekeepers of knowledge but, more importantly, through the power of representation and organization of the cultural heritage.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>This paper provides a theoretical understanding of cultural heritage crowdsourcing initiatives and proposes a framework for multivocal representation of cultural heritage expressions in which the voices of volunteers have the same validity as the voices of cultural heritage professionals.<\/jats:p><\/jats:sec>","DOI":"10.1108\/jd-12-2017-0169","type":"journal-article","created":{"date-parts":[[2018,8,20]],"date-time":"2018-08-20T06:04:59Z","timestamp":1534745099000},"page":"1190-1203","source":"Crossref","is-referenced-by-count":10,"title":["Leveraging collective intelligence: from univocal to multivocal representation of cultural heritage"],"prefix":"10.1108","volume":"74","author":[{"given":"Lala","family":"Hajibayova","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2018,8,20]]},"reference":[{"issue":"2","key":"key2021041507440654800_ref001","first-page":"293","article-title":"The dynamics of classification systems as boundary objects for cooperation in the electronic library","volume":"47","year":"1998","journal-title":"Library Trends"},{"key":"key2021041507440654800_ref002","doi-asserted-by":"crossref","unstructured":"Andro, M. and Saleh, I. 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