{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,21]],"date-time":"2026-02-21T12:44:45Z","timestamp":1771677885214,"version":"3.50.1"},"reference-count":39,"publisher":"Emerald","issue":"4\/5","license":[{"start":{"date-parts":[[2021,7,6]],"date-time":"2021-07-06T00:00:00Z","timestamp":1625529600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JEIM"],"published-print":{"date-parts":[[2022,6,20]]},"abstract":"Purpose<\/jats:title>In order to more accurately predict the dynamics of the e-commerce market and increase the comprehensive value of the circular e-commerce industry, proposes to use Grey system theory to analyze the circular economy of the e-commerce market.<\/jats:p><\/jats:sec>Design\/methodology\/approach<\/jats:title>Construct a Grey system theory model, analyze the big data of e-commerce and circular economy of the e-commerce market and predict the development potential of China's e-commerce market.<\/jats:p><\/jats:sec>Findings<\/jats:title>The results show that the Grey system theory model can play an important role in the data analysis of circular economy of the e-commerce market.<\/jats:p><\/jats:sec>Originality\/value<\/jats:title>Use Grey model to analyze e-commerce data, discover e-commerce market rules and problems and then optimize e-commerce market.<\/jats:p><\/jats:sec>","DOI":"10.1108\/jeim-01-2021-0015","type":"journal-article","created":{"date-parts":[[2021,7,6]],"date-time":"2021-07-06T00:31:33Z","timestamp":1625531493000},"page":"1148-1167","source":"Crossref","is-referenced-by-count":28,"title":["Analysis of circular economy of E-commerce market based on grey model under the background of big 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