{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,24]],"date-time":"2026-08-24T23:43:31Z","timestamp":1787615011349,"version":"build-2736575974"},"reference-count":105,"publisher":"Emerald","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2026,2,2]]},"abstract":"\n Purpose<\/jats:title>\n This study aims to examine how digital platform capabilities (DPC) and industrial capabilities (IDC) affect digital efficiency (DE) with the mediator of industrial readiness (IR). The research also investigates potential moderating effects of e-commerce marketing capabilities (EMC) and big data analytics (BDA) on these relationships.<\/jats:p>\n <\/jats:sec>\n \n Design\/methodology\/approach<\/jats:title>\n The data were collected from 469 managers working in Pakistan\u2019s trade- and technology-oriented small and medium-sized industries and analyzed through SPSS and SmartPLS software by using the partial least squares structural equation modeling technique to conduct empirical research.<\/jats:p>\n <\/jats:sec>\n \n Findings<\/jats:title>\n This study illustrates the significance of IDC\/digital platform capabilities to enhance the DE of Pakistan\u2019s small and medium-sized enterprise (SME) sector through the mediation of IR. The study\u2019s results also include moderating aspects of EMC and BDA, which helps to explain how these processes work in concert to promote operational excellence, innovation and market responsiveness.<\/jats:p>\n <\/jats:sec>\n \n Practical implications<\/jats:title>\n For managers of SME firms, the study delivers practical insights on the ways to optimize organizational resources strategically aligned with digital transformation opportunities. SME firms' executive management should invest in their digital marketing to target more segments of the market and convert customers through specific promotional activities in an e-commerce model. These implications have reflexivity among other organizational stakeholders and highlight a collaborative approach for leveraging DE and resilience, particularly in the SME sector in Pakistan.<\/jats:p>\n <\/jats:sec>\n \n Originality\/value<\/jats:title>\n The current study presents practical, theory-based guidance for SMEs navigating digital transformation. By applying dynamic capability theory, we identify actionable strategies that help business owners adopt and compete effectively in today\u2019s global digital economy.<\/jats:p>\n <\/jats:sec>","DOI":"10.1108\/jeim-01-2025-0005","type":"journal-article","created":{"date-parts":[[2025,9,17]],"date-time":"2025-09-17T06:16:56Z","timestamp":1758089816000},"page":"241-266","source":"Crossref","is-referenced-by-count":5,"title":["Synergy of digital capabilities and E-commerce: driving efficiency through big data analytics"],"prefix":"10.1108","volume":"39","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-4122-0742","authenticated-orcid":true,"given":"Muhammad Hamid","family":"Nasir","sequence":"first","affiliation":[{"name":"School of Economics and Finance, Xi\u2019an Jiaotong University , ,","place":["Xi\u2019an, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jun","family":"Wen","sequence":"additional","affiliation":[{"name":"School of Economics and Finance, Xi\u2019an Jiaotong University , ,","place":["Xi\u2019an, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2025,7,30]]},"reference":[{"issue":"8","key":"2026013100170734000_ref001","doi-asserted-by":"publisher","first-page":"2849","DOI":"10.51594\/ijmer.v6i8.1470","article-title":"Leveraging big data analytics for enhanced market analysis and competitive strategy in the oil and gas industry","volume":"6","author":"Adeniran","year":"2024","journal-title":"International Journal of Management and Entrepreneurship Research"},{"key":"2026013100170734000_ref002","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2022.121513","article-title":"Digital platform capability and organizational agility of emerging market manufacturing SMEs: the mediating role of intellectual capital and the moderating role of environmental dynamism","volume":"177","author":"Ahmed","year":"2022","journal-title":"Technological Forecasting and Social Change"},{"issue":"2","key":"2026013100170734000_ref003","doi-asserted-by":"publisher","first-page":"156","DOI":"10.58767\/joinbat.1358560","article-title":"Digital business ecosystems: an environment of collaboration, innovation, and value creation in the digital age","volume":"4","author":"Aksoy","year":"2023","journal-title":"Journal of Business and Trade"},{"issue":"1-2","key":"2026013100170734000_ref004","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1007\/s10479-020-03620-w","article-title":"Transforming business using digital innovations: the application of AI, blockchain, cloud and data analytics","volume":"308","author":"Akter","year":"2022","journal-title":"Annals of Operations Research"},{"issue":"4","key":"2026013100170734000_ref005","doi-asserted-by":"publisher","first-page":"566","DOI":"10.1108\/ebr-05-2023-0158","article-title":"Antecedents of industry 4.0 capabilities and technological innovation: a dynamic capabilities perspective","volume":"36","author":"AL-Khatib","year":"2024","journal-title":"European Business Review"},{"key":"2026013100170734000_ref006","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2021.120808","article-title":"The role of big data analytics capabilities in greening e-procurement: a higher order PLS-SEM analysis","volume":"169","author":"AlNuaimi","year":"2021","journal-title":"Technological Forecasting and Social Change"},{"issue":"10","key":"2026013100170734000_ref007","doi-asserted-by":"publisher","first-page":"2519","DOI":"10.1108\/ijqrm-11-2022-0331","article-title":"An industry 4.0 readiness model for new technology exploitation","volume":"40","author":"Ansari","year":"2023","journal-title":"International Journal of Quality and Reliability Management"},{"issue":"5S","key":"2026013100170734000_ref008","first-page":"567","article-title":"Digital technologies: enabling environment for women entrepreneurs","volume":"11","author":"Anzak","year":"2023","journal-title":"Russian Law Journal"},{"key":"2026013100170734000_ref009","first-page":"1","volume-title":"Leveraging Industrial Iot and Advanced Technologies for Digital Transformation","author":"Behrendt","year":"2021"},{"issue":"2","key":"2026013100170734000_ref010","first-page":"1","article-title":"Dynamic capabilities theory: pinning Down a shifting concept","volume":"22","author":"Bleady","year":"2018","journal-title":"Academy of Accounting and Financial Studies Journal"},{"key":"2026013100170734000_ref011","doi-asserted-by":"crossref","first-page":"42","DOI":"10.1007\/978-1-4471-1268-6_4","volume-title":"Designers: the Key to Successful Product Development","author":"Blessing","year":"1998"},{"issue":"8","key":"2026013100170734000_ref012","doi-asserted-by":"publisher","first-page":"181","DOI":"10.3390\/admsci14080181","article-title":"Leveraging supply chain reaction time: the effects of big data analytics capabilities on organizational resilience enhancement in the auto-parts industry","volume":"14","author":"Bronzo","year":"2024","journal-title":"Administrative Sciences"},{"issue":"1","key":"2026013100170734000_ref013","doi-asserted-by":"publisher","first-page":"33","DOI":"10.1057\/s41267-024-00758-8","article-title":"Dynamic capabilities framework and its transformative contributions","volume":"56","author":"Cavusgil","year":"2025","journal-title":"Journal of International Business Studies"},{"issue":"1","key":"2026013100170734000_ref014","doi-asserted-by":"publisher","first-page":"15","DOI":"10.1186\/s40854-023-00557-4","article-title":"Impact of financial literacy, perceived access to finance, ICT use, and digitization on credit constraints: evidence from Qatari MSME importers","volume":"10","author":"Charfeddine","year":"2024","journal-title":"Financial Innovation"},{"key":"2026013100170734000_ref015","doi-asserted-by":"crossref","first-page":"237","DOI":"10.1007\/978-981-97-0448-4_12","volume-title":"Data Analytics and Machine Learning: Navigating the Big Data Landscape","author":"Chaudhary","year":"2024"},{"key":"2026013100170734000_ref016","first-page":"1","volume-title":"Encyclopedia of Quality of Life and well-being Research","author":"Cheung","year":"2021"},{"key":"2026013100170734000_ref017","doi-asserted-by":"publisher","DOI":"10.1016\/j.technovation.2021.102256","article-title":"Building digitally-enabled process innovation in the process industries: a dynamic capabilities approach","volume":"105","author":"Chirumalla","year":"2021","journal-title":"Technovation"},{"issue":"3","key":"2026013100170734000_ref018","doi-asserted-by":"publisher","first-page":"462","DOI":"10.1108\/00251740710745089","article-title":"Driving a resource orientation: reviewing the role of resource and capability characteristics","volume":"45","author":"Chmielewski","year":"2007","journal-title":"Management Decision"},{"key":"2026013100170734000_ref019","doi-asserted-by":"crossref","DOI":"10.4324\/9781315645780","volume-title":"A General View of Positivism","author":"Comte","year":"2015"},{"issue":"1","key":"2026013100170734000_ref020","doi-asserted-by":"publisher","first-page":"68","DOI":"10.1111\/jpim.12560","article-title":"A self-tuning model for smart manufacturing SMEs: effects on digital innovation","volume":"38","author":"Del Giudice","year":"2021","journal-title":"Journal of Product Innovation Management"},{"key":"2026013100170734000_ref021","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijpe.2019.107599","article-title":"Big data analytics and artificial intelligence pathway to operational performance under the effects of entrepreneurial orientation and environmental dynamism: a study of manufacturing organisations","volume":"226","author":"Dubey","year":"2020","journal-title":"International Journal of Production Economics"},{"issue":"3","key":"2026013100170734000_ref022","doi-asserted-by":"publisher","first-page":"269","DOI":"10.1080\/13215906.2021.1938651","article-title":"Exploring the influence of digital entrepreneurship on SME digitalization and management","volume":"28","author":"Franco","year":"2021","journal-title":"Small Enterprise Research"},{"key":"2026013100170734000_ref023","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2021.120620","article-title":"Torn between digitized future and context dependent past\u2013how implementing \u2018industry 4.0\u2019 production technologies could transform the German textile industry","volume":"166","author":"Fromhold-Eisebith","year":"2021","journal-title":"Technological Forecasting and Social Change"},{"issue":"2","key":"2026013100170734000_ref024","doi-asserted-by":"publisher","first-page":"1594","DOI":"10.3390\/su15021594","article-title":"Impact of E-commerce and digital marketing adoption on the financial and sustainability performance of MSMEs during the COVID-19 pandemic: an empirical study","volume":"15","author":"Gao","year":"2023","journal-title":"Sustainability"},{"issue":"1","key":"2026013100170734000_ref025","first-page":"10","article-title":"Optimizing hybrid and multi-cloud architectures for real-time data streaming and analytics: strategies for scalability and integration","volume":"7","author":"George","year":"2022","journal-title":"World Journal of Advanced Engineering Technology and Sciences"},{"key":"2026013100170734000_ref026","doi-asserted-by":"publisher","DOI":"10.1016\/j.technovation.2021.102414","article-title":"Digital transformation of industrial businesses: a dynamic capability approach","volume":"113","author":"Ghosh","year":"2022","journal-title":"Technovation"},{"issue":"1","key":"2026013100170734000_ref027","doi-asserted-by":"publisher","first-page":"30","DOI":"10.15421\/191705","article-title":"Dynamic capabilities: a systematic literature review of theory and practice","volume":"25","author":"Gremme","year":"2017","journal-title":"European Journal of Management Issues"},{"key":"2026013100170734000_ref028","doi-asserted-by":"publisher","DOI":"10.1016\/j.cities.2022.103791","article-title":"The role of dynamic managerial capabilities and organizational readiness in smart city transformation","volume":"129","author":"Guenduez","year":"2022","journal-title":"Cities"},{"key":"2026013100170734000_ref029","doi-asserted-by":"crossref","first-page":"904","DOI":"10.1007\/978-3-642-04898-2_395","volume-title":"International Encyclopedia of Statistical Science","author":"Hair","year":"2011"},{"issue":"2","key":"2026013100170734000_ref030","doi-asserted-by":"publisher","first-page":"107","DOI":"10.1504\/ijmda.2017.087624","article-title":"PLS-SEM or CB-SEM: updated guidelines on which method to use","volume":"1","author":"Hair","year":"2017","journal-title":"International Journal of Multivariate Data Analysis"},{"key":"2026013100170734000_ref031","doi-asserted-by":"publisher","first-page":"101","DOI":"10.1016\/j.jbusres.2019.11.069","article-title":"Assessing measurement model quality in PLS-SEM using confirmatory composite analysis","volume":"109","author":"Hair","year":"2020","journal-title":"Journal of Business Research"},{"issue":"ahead-of-print","key":"2026013100170734000_ref032","doi-asserted-by":"publisher","DOI":"10.1108\/jstpm-02-2024-0067","article-title":"Revitalizing SMEs\u2019 performance: unleashing the dynamics of technology-organization-environment factors for M-Commerce adoption","volume":"ahead-of-print","author":"Hanifah","year":"2025","journal-title":"Journal of Science and Technology Policy Management"},{"issue":"6","key":"2026013100170734000_ref033","doi-asserted-by":"publisher","first-page":"220","DOI":"10.3390\/systems12060220","article-title":"Business resilience for small and medium enterprises and startups by digital transformation and the role of marketing capabilities\u2014A systematic review","volume":"12","author":"Hokmabadi","year":"2024","journal-title":"Systems"},{"issue":"2","key":"2026013100170734000_ref034","doi-asserted-by":"publisher","DOI":"10.1016\/j.hitech.2024.100515","article-title":"Dynamic effect of critical success factors of SMEs on entrepreneurial performance via e-commerce performance","volume":"35","author":"Hossain","year":"2024","journal-title":"The Journal of High Technology Management Research"},{"issue":"8","key":"2026013100170734000_ref035","doi-asserted-by":"publisher","first-page":"5","DOI":"10.1007\/s44307-023-00005-5","article-title":"The influence of entrepreneurship, corporate dynamic capacity, organizational innovation environment on corporate innovation performance in Chinese SMEs","volume":"1","author":"Huang","year":"2023","journal-title":"Procedia of Multidisciplinary Research"},{"issue":"3","key":"2026013100170734000_ref036","doi-asserted-by":"publisher","first-page":"1194","DOI":"10.3390\/su17031194","article-title":"Sustaining infrastructure firm performance through strategic orientation: competitive advantage in dynamic environments","volume":"17","author":"Indriyani","year":"2025","journal-title":"Sustainability"},{"issue":"9-10","key":"2026013100170734000_ref037","doi-asserted-by":"publisher","first-page":"2475","DOI":"10.1007\/s00170-020-06287-6","article-title":"Readiness of subtractive and additive manufacturing and their sustainable amalgamation from the perspective of industry 4.0: a comprehensive review","volume":"111","author":"Iqbal","year":"2020","journal-title":"The International Journal of Advanced Manufacturing Technology"},{"key":"2026013100170734000_ref038","doi-asserted-by":"publisher","first-page":"100","DOI":"10.1016\/j.jbusres.2020.11.020","article-title":"Exploring the impact of digital transformation on technology entrepreneurship and technological market expansion: the role of technology readiness, exploration and exploitation","volume":"124","author":"Jafari-Sadeghi","year":"2021","journal-title":"Journal of Business Research"},{"issue":"8","key":"2026013100170734000_ref039","doi-asserted-by":"publisher","first-page":"3599","DOI":"10.3390\/su17083599","article-title":"Exploring the influence of AI adoption and technological readiness on sustainable performance in Pakistani export sector manufacturing small and medium-sized enterprises","volume":"17","author":"Jamil","year":"2025","journal-title":"Sustainability"},{"issue":"1","key":"2026013100170734000_ref040","doi-asserted-by":"publisher","DOI":"10.1371\/journal.pone.0310854","article-title":"A study of Chinese enterprises' business models to determine the impact of dynamic capabilities on innovation and performance","volume":"20","author":"Jingwen","year":"2025","journal-title":"PLoS One"},{"issue":"2","key":"2026013100170734000_ref041","first-page":"86","article-title":"Impact of strategic digital orientation and digital dynamic capability on company performance as mediated by company readiness and digital innovation","volume":"29","author":"Joesoep","year":"2023","journal-title":"International Journal of Operations and Quantitative Management"},{"issue":"5","key":"2026013100170734000_ref042","doi-asserted-by":"publisher","first-page":"1309","DOI":"10.1108\/ejim-10-2020-0422","article-title":"Innovation performance in digital economy: does digital platform capability, improvisation capability and organizational readiness really matter?","volume":"25","author":"Jun","year":"2022","journal-title":"European Journal of Innovation Management"},{"issue":"6","key":"2026013100170734000_ref043","doi-asserted-by":"publisher","first-page":"1727","DOI":"10.1108\/jeim-04-2022-0114","article-title":"Big data analytics and market performance: the roles of customization and personalization strategies and competitive intensity","volume":"36","author":"Kamel","year":"2023","journal-title":"Journal of Enterprise Information Management"},{"issue":"3","key":"2026013100170734000_ref105","doi-asserted-by":"publisher","DOI":"10.1016\/j.jik.2022.100201","article-title":"Knowledge absorption capacity\u2019s efficacy to enhance innovation performance through big data analytics and digital platform capability","volume":"7","author":"Khan","year":"2022","journal-title":"Journal of Innovation and Knowledge"},{"issue":"12","key":"2026013100170734000_ref044","doi-asserted-by":"publisher","first-page":"9641","DOI":"10.3390\/su15129641","article-title":"Investigating the readiness factors for industry 4.0 implementation for manufacturing industry in Egypt","volume":"15","author":"Khourshed","year":"2023","journal-title":"Sustainability"},{"issue":"4","key":"2026013100170734000_ref045","doi-asserted-by":"publisher","first-page":"1","DOI":"10.4018\/ijec.2015100101","article-title":"Common method bias in PLS-SEM: a full collinearity assessment approach","volume":"11","author":"Kock","year":"2015","journal-title":"International Journal of e-Collaboration"},{"issue":"4","key":"2026013100170734000_ref046","doi-asserted-by":"publisher","first-page":"381","DOI":"10.1108\/17554251211276353","article-title":"How to concretize dynamic capabilities? Theory and examples","volume":"5","author":"Kuuluvainen","year":"2012","journal-title":"Journal of Strategy and management"},{"key":"2026013100170734000_ref047","doi-asserted-by":"publisher","first-page":"102","DOI":"10.24425\/mper.2022.142387","article-title":"Industry 4.0 implementation and industry 5.0 readiness in industrial enterprises","volume":"13","author":"Lachvajderov\u00e1","year":"2022","journal-title":"Management and Production Engineering Review"},{"issue":"1","key":"2026013100170734000_ref048","doi-asserted-by":"publisher","first-page":"66","DOI":"10.3390\/joitmc7010066","article-title":"The relation among organizational culture, knowledge management, and innovation capability: its implication for open innovation","volume":"7","author":"Lam","year":"2021","journal-title":"Journal of Open Innovation: Technology, Market, and Complexity"},{"key":"2026013100170734000_ref049","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijpe.2021.108272","article-title":"Production-intralogistics synchronization of industry 4.0 flexible assembly lines under graduation intelligent manufacturing system","volume":"241","author":"Li","year":"2021","journal-title":"International Journal of Production Economics"},{"issue":"23","key":"2026013100170734000_ref050","doi-asserted-by":"publisher","DOI":"10.3390\/su142315916","article-title":"How multidimensional digital empowerment affects technology innovation performance: the moderating effect of adaptability to technology embedding","volume":"14","author":"Li","year":"2022","journal-title":"Sustainability"},{"issue":"7","key":"2026013100170734000_ref051","doi-asserted-by":"publisher","DOI":"10.1016\/j.heliyon.2024.e28772","article-title":"Affording digital transformation: the role of industrial internet platform in traditional manufacturing enterprises digital transformation","volume":"10","author":"Liu","year":"2024","journal-title":"Heliyon"},{"issue":"9","key":"2026013100170734000_ref052","doi-asserted-by":"publisher","first-page":"167","DOI":"10.1108\/jmtm-05-2019-0188","article-title":"Digital organisational readiness: experiences from manufacturing companies","volume":"32","author":"Machado","year":"2021","journal-title":"Journal of Manufacturing Technology Management"},{"issue":"3","key":"2026013100170734000_ref053","doi-asserted-by":"publisher","first-page":"286","DOI":"10.1108\/qram-11-2022-0185","article-title":"Insights on the role of performance measurement systems in the digital servitization landscape: a longitudinal case study","volume":"22","author":"Marelli","year":"2024","journal-title":"Qualitative Research in Accounting and Management"},{"issue":"3","key":"2026013100170734000_ref054","doi-asserted-by":"publisher","first-page":"408","DOI":"10.1108\/jsma-02-2022-0039","article-title":"Organisational capabilities for successful digital transformation: a global analysis of national football associations in the digital age","volume":"17","author":"Merten","year":"2024","journal-title":"Journal of Strategy and management"},{"issue":"1","key":"2026013100170734000_ref055","doi-asserted-by":"publisher","first-page":"67","DOI":"10.4103\/aca.aca_157_18","article-title":"Descriptive statistics and normality tests for statistical data","volume":"22","author":"Mishra","year":"2019","journal-title":"Annals of Cardiac Anaesthesia"},{"issue":"3","key":"2026013100170734000_ref056","doi-asserted-by":"publisher","first-page":"1","DOI":"10.52122\/nisantasisbd.1346145","article-title":"Driving innovation and competitiveness through digital ecosystems: a case-based exploration","volume":"11","author":"M\u0131zrak","year":"2023","journal-title":"Ni\u015fanta\u015f\u0131 \u00dcniversitesi Sosyal Bilimler Dergisi"},{"issue":"3","key":"2026013100170734000_ref057","first-page":"603","article-title":"Reviewing the transformational impact of edge computing on real-time data processing and analytics","volume":"5","author":"Modupe","year":"2024","journal-title":"Computer Science and IT Research Journal"},{"issue":"1","key":"2026013100170734000_ref058","doi-asserted-by":"crossref","first-page":"1","DOI":"10.56355\/ijfrr.2024.3.1.0027","article-title":"A data-driven operations management model: implementing MIS for strategic decision making in tech businesses","volume":"3","author":"Mokogwu","year":"2024","journal-title":"International Journal of Frontline Research and Reviews"},{"issue":"2","key":"2026013100170734000_ref059","doi-asserted-by":"crossref","first-page":"406","DOI":"10.1108\/JMTM-03-2024-0141","article-title":"Which innovation capabilities are relevant for technological and non-technological innovation? Implications for manufacturing firms' financial performance","volume":"36","author":"Nascimento","year":"2025","journal-title":"Journal of Manufacturing Technology Management"},{"issue":"4","key":"2026013100170734000_ref060","first-page":"75","article-title":"The influence of economic cycles on employment workforce productivity and innovation A study of the manufacturing industry","volume":"3","author":"Naz","year":"2024","journal-title":"Pakistan Research Journal of Social Sciences"},{"issue":"1913","key":"2026013100170734000_ref061","doi-asserted-by":"publisher","first-page":"66","DOI":"10.20944\/preprints202409.1913.v1","article-title":"Enterprise data management: types, sources, and real-time applications to enhance business performance-a systematic review","volume":"1","author":"Ngcobo","year":"2024","journal-title":"Systematic Reviews"},{"issue":"2","key":"2026013100170734000_ref062","first-page":"78","article-title":"Simple random sampling","volume":"1","author":"Noor","year":"2022","journal-title":"International Journal of Education and Literacy Studies"},{"issue":"5","key":"2026013100170734000_ref063","first-page":"86","article-title":"Navigating the digital frontier: empowering SMBs with transformational strategies for operational efficiency, enhanced customer engagement, and competitive edge","volume":"11","author":"Oladimeji","year":"2024","journal-title":"Journal of Scientific and Engineering Research"},{"issue":"3","key":"2026013100170734000_ref064","doi-asserted-by":"publisher","first-page":"285","DOI":"10.30574\/wjarr.2024.23.3.2670","article-title":"The role of digital business transformation in enhancing organizational agility","volume":"23","author":"Ononiwu","year":"2024","journal-title":"World Journal of Advanced Research and Reviews"},{"issue":"2","key":"2026013100170734000_ref065","doi-asserted-by":"publisher","first-page":"181","DOI":"10.1007\/s12599-020-00681-w","article-title":"Digital industrial platforms","volume":"63","author":"Pauli","year":"2021","journal-title":"Business and Information Systems Engineering"},{"key":"2026013100170734000_ref066","doi-asserted-by":"crossref","DOI":"10.2139\/ssrn.2667018","article-title":"A normative theory of dynamic capabilities: connecting strategy, know-how, and competition","author":"Pisano","year":"2015"},{"issue":"4","key":"2026013100170734000_ref067","doi-asserted-by":"publisher","first-page":"82","DOI":"10.1509\/jimk.9.4.82.19944","article-title":"The influence of internet\u2013marketing integration on marketing competencies and export performance","volume":"9","author":"Prasad","year":"2001","journal-title":"Journal of International Marketing"},{"issue":"3","key":"2026013100170734000_ref068","doi-asserted-by":"publisher","first-page":"516","DOI":"10.1287\/isre.1100.0299","article-title":"Leveraging IT capabilities and competitive process capabilities for the management of interorganizational relationship portfolios","volume":"21","author":"Rai","year":"2010","journal-title":"Information Systems Research"},{"issue":"3","key":"2026013100170734000_ref069","doi-asserted-by":"publisher","first-page":"928","DOI":"10.1108\/jeim-06-2022-0190","article-title":"Mediating effect of industry dynamics, absorptive capacity and resource commitment in new digital technology adoption and effective implementation processes","volume":"37","author":"Rauniar","year":"2024","journal-title":"Journal of Enterprise Information Management"},{"key":"2026013100170734000_ref070","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2019.119781","article-title":"Big data analytics capabilities and performance: evidence from a moderated multi-mediation model","volume":"149","author":"Rialti","year":"2019","journal-title":"Technological Forecasting and Social Change"},{"issue":"3","key":"2026013100170734000_ref071","doi-asserted-by":"publisher","first-page":"261","DOI":"10.1509\/jmkr.45.3.261","article-title":"Cross-sectional versus longitudinal survey research: concepts, findings, and guidelines","volume":"45","author":"Rindfleisch","year":"2008","journal-title":"Journal of Marketing Research"},{"issue":"5","key":"2026013100170734000_ref072","doi-asserted-by":"publisher","first-page":"1028","DOI":"10.1016\/j.sapharm.2017.03.004","article-title":"Organizational readiness for change: preceptor perceptions regarding early immersion of student pharmacists in health-system practice","volume":"13","author":"Sanders","year":"2017","journal-title":"Research in Social and Administrative Pharmacy"},{"key":"2026013100170734000_ref073","doi-asserted-by":"publisher","DOI":"10.1016\/j.techsoc.2021.101640","article-title":"Digital workplace transformation in the financial service sector: investigating the relationship between employees' expectations and intentions","volume":"66","author":"Selimovi\u0107","year":"2021","journal-title":"Technology in Society"},{"issue":"19","key":"2026013100170734000_ref074","doi-asserted-by":"publisher","first-page":"8667","DOI":"10.3390\/su16198667","article-title":"The impact of digital marketing on the performance of SMEs: an analytical study in light of modern digital transformations","volume":"16","author":"Sharabati","year":"2024","journal-title":"Sustainability"},{"key":"2026013100170734000_ref075","doi-asserted-by":"crossref","first-page":"197","DOI":"10.1007\/978-981-19-7071-9_10","volume-title":"Advances in Digital Manufacturing Systems: Technologies, Business Models, and Adoption","author":"Sharma","year":"2023"},{"key":"2026013100170734000_ref076","doi-asserted-by":"publisher","first-page":"354","DOI":"10.1016\/j.jbusres.2021.08.031","article-title":"Digital platforms for business-to-business markets: a systematic review and future research agenda","volume":"137","author":"Shree","year":"2021","journal-title":"Journal of Business Research"},{"issue":"4","key":"2026013100170734000_ref077","first-page":"764","article-title":"The role of digital solutions in enhancing organizational efficiency","volume":"25","author":"\u015ei\u015fu","year":"2024","journal-title":"Revista de Management Comparat International"},{"issue":"2","key":"2026013100170734000_ref078","first-page":"1","article-title":"Stimulating E-Business capabilities and digital marketing strategies on business performance in E-Commerce industry","volume":"3","author":"Solfa","year":"2023","journal-title":"International Journal of Computer Integrated Manufacturing"},{"issue":"3","key":"2026013100170734000_ref079","doi-asserted-by":"publisher","first-page":"924","DOI":"10.1108\/bij-09-2021-0541","article-title":"How do the technological capability and strategic flexibility of an organization impact its successful implementation of industry 4.0? A qualitative viewpoint","volume":"30","author":"Sony","year":"2023","journal-title":"Benchmarking: An International Journal"},{"issue":"17","key":"2026013100170734000_ref080","doi-asserted-by":"publisher","first-page":"7351","DOI":"10.3390\/su16177351","article-title":"The adoption of digital technologies by small and medium-sized enterprises for sustainability and value creation in Pakistan: the application of a two-staged hybrid SEM-ANN approach","volume":"16","author":"Soomro","year":"2024","journal-title":"Sustainability"},{"issue":"2","key":"2026013100170734000_ref081","doi-asserted-by":"publisher","first-page":"245","DOI":"10.1037\/\/0033-2909.87.2.245","article-title":"Tests for comparing elements of a correlation matrix","volume":"87","author":"Steiger","year":"1980","journal-title":"Psychological Bulletin"},{"key":"2026013100170734000_ref082","article-title":"Types of digital industrial platforms: case study of a gas company","author":"Strielkowski","year":"2022"},{"issue":"1","key":"2026013100170734000_ref083","doi-asserted-by":"publisher","first-page":"99","DOI":"10.62207\/80ndq458","article-title":"The role of e-commerce for MSMEs as a digital marketing strategy in facing industrial revolution 4.0","volume":"1","author":"Sugiharto","year":"2024","journal-title":"Management Studies and Business Journal (PRODUCTIVITY)"},{"issue":"3","key":"2026013100170734000_ref084","doi-asserted-by":"publisher","first-page":"10853","DOI":"10.1007\/s13132-023-01545-w","article-title":"Unleashing competitive edge in the digital era: exploring information interaction capabilities of emerging smart manufacturing enterprises","volume":"15","author":"Sun","year":"2024","journal-title":"Journal of the Knowledge Economy"},{"key":"2026013100170734000_ref085","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2023.123174","article-title":"Unlocking venture growth: synergizing big data analytics, artificial intelligence, new product development practices, and inter-organizational digital capability","volume":"200","author":"Tan","year":"2024","journal-title":"Technological Forecasting and Social Change"},{"key":"2026013100170734000_ref086","first-page":"151","volume-title":"Models, Strategies, and Tools for Competitive Smes","author":"Tariq","year":"2025"},{"issue":"2","key":"2026013100170734000_ref087","doi-asserted-by":"publisher","first-page":"161","DOI":"10.1080\/24725579.2022.2144966","article-title":"Readiness for agility adaptability and alignment in healthcare organizations","volume":"13","author":"Thomas","year":"2023","journal-title":"IISE Transactions on Healthcare Systems Engineering"},{"issue":"3","key":"2026013100170734000_ref088","doi-asserted-by":"publisher","DOI":"10.1016\/j.ibusrev.2021.101946","article-title":"The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs","volume":"31","author":"Tolstoy","year":"2022","journal-title":"International Business Review"},{"issue":"03","key":"2026013100170734000_ref089","doi-asserted-by":"publisher","DOI":"10.1142\/s136391962240014x","article-title":"Exploring the relationship between multi-dimensional digital readiness and digital transformation outcomes","volume":"26","author":"Trischler","year":"2022","journal-title":"International Journal of Innovation Management"},{"issue":"6","key":"2026013100170734000_ref090","doi-asserted-by":"publisher","first-page":"2279","DOI":"10.1108\/itp-03-2022-0237","article-title":"Exploiting organizations' innovation performance via big data analytics: an absorptive knowledge perspective","volume":"37","author":"Tseng","year":"2024","journal-title":"Information Technology and People"},{"issue":"2","key":"2026013100170734000_ref091","doi-asserted-by":"publisher","first-page":"177","DOI":"10.55927\/ijabm.v3i2.9101","article-title":"Impact of sound decision-making on small and medium businesses in Pakistan","volume":"3","author":"Ullah","year":"2024","journal-title":"International Journal of Accounting and Business Management"},{"issue":"1","key":"2026013100170734000_ref092","doi-asserted-by":"publisher","first-page":"43","DOI":"10.3390\/systems13010043","article-title":"Digital transformation and innovation performance in small-and medium-sized enterprises: a systems perspective on the interplay of digital adoption, digital drive, and digital culture","volume":"13","author":"Wang","year":"2025","journal-title":"Systems"},{"issue":"1","key":"2026013100170734000_ref093","doi-asserted-by":"publisher","first-page":"34","DOI":"10.1111\/ijmr.12350","article-title":"What changes and opportunities does big data analytics capability bring to strategic alliance research? A systematic literature review","volume":"26","author":"Xia","year":"2024","journal-title":"International Journal of Management Reviews"},{"key":"2026013100170734000_ref094","doi-asserted-by":"publisher","DOI":"10.1016\/j.cie.2023.109825","article-title":"Digital technology and manufacturing industrial change: evidence from the Chinese manufacturing industry","volume":"187","author":"Xie","year":"2024","journal-title":"Computers and Industrial Engineering"},{"key":"2026013100170734000_ref095","first-page":"155","volume-title":"Business Innovation with New ICT in the Asia-Pacific: Case Studies","author":"Xing","year":"2021"},{"key":"2026013100170734000_ref096","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1007\/s13132-023-01645-7","article-title":"E-Commerce marketing capabilities towards strategic performance: customer engagement and moderating role of E-Trust in emerging economy","volume":"16","author":"Yousaf","year":"2024","journal-title":"Journal of the Knowledge Economy"},{"issue":"10","key":"2026013100170734000_ref097","doi-asserted-by":"publisher","first-page":"5715","DOI":"10.3390\/su13105715","article-title":"Towards sustainable digital innovation of SMEs from the developing countries in the context of the digital economy and frugal environment","volume":"13","author":"Yousaf","year":"2021","journal-title":"Sustainability"},{"issue":"4","key":"2026013100170734000_ref098","doi-asserted-by":"publisher","first-page":"042045","DOI":"10.1088\/1742-6596\/1529\/4\/042045","article-title":"Discriminant validity assessment of religious teacher acceptance: the use of HTMT criterion","volume":"1529","author":"Yusoff","year":"2020","journal-title":"Journal of Physics: Conference Series"},{"key":"2026013100170734000_ref099","doi-asserted-by":"publisher","DOI":"10.1108\/jmtm-05-2024-0255","article-title":"Ecosystem-related digital capabilities and radical service innovation: evidence from the Chinese manufacturing industry","author":"Zhang","year":"2024","journal-title":"Journal of Manufacturing Technology Management"},{"key":"2026013100170734000_ref100","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2022.101120","article-title":"How does the value co-creation of e-commerce platform and manufacturers affect channel performance? The moderating role of innovation capability and market turbulence","volume":"52","author":"Zhang","year":"2022","journal-title":"Electronic Commerce Research and Applications"},{"key":"2026013100170734000_ref101","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2024.123345","article-title":"Barrier analysis to improve big data analytics capability of the maritime industry: a mixed-method approach","volume":"203","author":"Zhao","year":"2024","journal-title":"Technological Forecasting and Social Change"},{"key":"2026013100170734000_ref102","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1080\/02681102.2025.2453213","article-title":"Digital driven success: the digitalization effect on SME performance","author":"Zhao","year":"2025","journal-title":"Information Technology for Development"},{"key":"2026013100170734000_ref103","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1007\/s13132-024-02001-z","article-title":"AI-Driven intelligent data analytics and predictive analysis in industry 4.0: transforming knowledge, innovation, and efficiency","volume":"16","author":"Zong","year":"2024","journal-title":"Journal of the Knowledge Economy"},{"key":"2026013100170734000_ref104","doi-asserted-by":"publisher","DOI":"10.1108\/imr-02-2024-0049","article-title":"Big-data AI analytics in value-chain innovation and international marketing strategy: insights from SMEs in cultural and creative industries","author":"Zong","year":"2025","journal-title":"International Marketing Review"}],"container-title":["Journal of Enterprise Information Management"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.emerald.com\/jeim\/article-pdf\/39\/1\/241\/10040717\/jeim-01-2025-0005en.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"syndication"},{"URL":"https:\/\/www.emerald.com\/jeim\/article-pdf\/39\/1\/241\/10040717\/jeim-01-2025-0005en.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,1,31]],"date-time":"2026-01-31T05:17:15Z","timestamp":1769836635000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.emerald.com\/jeim\/article\/39\/1\/241\/1270399\/Synergy-of-digital-capabilities-and-E-commerce"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,7,30]]},"references-count":105,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2026,2,2]]}},"URL":"https:\/\/doi.org\/10.1108\/jeim-01-2025-0005","relation":{},"ISSN":["1741-0398","1758-7409"],"issn-type":[{"value":"1741-0398","type":"print"},{"value":"1758-7409","type":"electronic"}],"subject":[],"published":{"date-parts":[[2025,7,30]]}}}