{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,26]],"date-time":"2026-06-26T05:13:52Z","timestamp":1782450832562,"version":"3.54.5"},"reference-count":72,"publisher":"Emerald","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2026,2,2]]},"abstract":"<jats:sec>\n                    <jats:title>Purpose<\/jats:title>\n                    <jats:p>This research aims to examine the adoption and continued use of generative artificial intelligence among Saudi business executives, using the diffusion of innovation (DOI) theory framework. It addresses how perceptions of relative advantage and compatibility influence Gen AI trialability and how trialability impacts benefit observability, social influence and continued usage (CU).<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Design\/methodology\/approach<\/jats:title>\n                    <jats:p>The study is quantitative in nature and used a convenience sampling method to collect data from 342 executives from diverse industries. The PLS-based structural equation modeling method was used for analysis.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Findings<\/jats:title>\n                    <jats:p>The study shows Gen AI\u2019s relative advantages, like faster outcomes and workflow compatibility, boost executives' trialability, fostering observable benefits and social influence for wider adoption. While complexity hinders trialability, compatibility mitigates its effects. Mediation analysis identifies trialability as crucial in linking relative advantage and compatibility to CU. These insights guide effective Gen AI integration.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Originality\/value<\/jats:title>\n                    <jats:p>The study adds to the DOI theory by reporting the mediation effect of trialability and the moderation effect of Gen AI complexity adopting advanced technology in organizations. The results provide valuable insights to organizations that are considering adopting Gen AI.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1108\/jeim-01-2025-0010","type":"journal-article","created":{"date-parts":[[2025,7,29]],"date-time":"2025-07-29T01:24:16Z","timestamp":1753752256000},"page":"267-288","source":"Crossref","is-referenced-by-count":19,"title":["Breaking barriers: investigating generative AI adoption and organizational use"],"prefix":"10.1108","volume":"39","author":[{"given":"Norah","family":"Albishri","sequence":"first","affiliation":[{"name":"Princess Nourah bint Abdulrahman University Department of Management, College of Business Administration, , ,","place":["Riyadh, Saudi Arabia"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5453-0267","authenticated-orcid":true,"given":"Jaskirat Singh","family":"Rai","sequence":"additional","affiliation":[{"name":"Chitkara University Chitkara Business School, , ,","place":["Rajpura, India"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6759-5684","authenticated-orcid":true,"given":"Rekha","family":"Attri","sequence":"additional","affiliation":[{"name":"Jaipuria Institute of Management \u2013 Indore Campus , ,","place":["Indore, India"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4863-489X","authenticated-orcid":true,"given":"Muhammad Zafar","family":"Yaqub","sequence":"additional","affiliation":[{"name":"Department of Business Administration, King Abdulaziz University , ,","place":["Jeddah, Saudi Arabia"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0942-3099","authenticated-orcid":true,"given":"Steven T.","family":"Walsh","sequence":"additional","affiliation":[{"name":"University of New Mexico Anderson School of Management, , , ,","place":["Albuquerque, New Mexico, USA"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"140","published-online":{"date-parts":[[2025,7,25]]},"reference":[{"issue":"2","key":"2026013100165655000_ref001","doi-asserted-by":"publisher","first-page":"327","DOI":"10.1111\/jems.12521","article-title":"Artificial intelligence adoption and system-wide change","volume":"33","author":"Agrawal","year":"2024","journal-title":"Journal of Economics and Management Strategy"},{"issue":"8","key":"2026013100165655000_ref002","doi-asserted-by":"publisher","DOI":"10.62754\/joe.v3i8.5804","article-title":"The impact of digital transformation on internal auditing and financial performance of Iraqi banks","volume":"3","author":"Ali","year":"2025","journal-title":"Journal of Ecohumanism"},{"issue":"3","key":"2026013100165655000_ref003","doi-asserted-by":"publisher","first-page":"1044","DOI":"10.1108\/JEIM-03-2023-0143","article-title":"The impact of big data analytics on innovation capability and sustainability performance of hotels: evidence from an emerging economy","volume":"37","author":"Aziz","year":"2024","journal-title":"Journal of Enterprise Information Management"},{"issue":"5","key":"2026013100165655000_ref004","doi-asserted-by":"publisher","first-page":"655","DOI":"10.1177\/1350508419855714","article-title":"Algorithmic decision-making? 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