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The purpose of this paper is to evaluate existing data collection technologies.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>Technology evaluation problem is handled as a multi-criteria decision-making (MCDM) problem. In this manner, a decision model containing four criteria and eight sub-criteria and four alternatives are formed. The problem is solved using hesitant analytic hierarchy process (AHP) and trapezoidal fuzzy numbers (TrFN).<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The results show that the most important sub-criteria are: accuracy, quantity, \u0131ntrospective and cost. Decision makers\u2019 evaluate for alternatives, namely wireless fidelity (WiFi), camera, radio-frequency identification and Bluetooth. The best alternative is found as Bluetooth which is followed by WiFi and Camera.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title>\n<jats:p>Technology evaluation problem, just like many other MCDM problems are solved using expert evaluations. Thus, the generalizability of the findings is low.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>In this paper, technology selection problem has been handled using hesitant AHP for the first time. In addition, the original methodology is extended by using TrFN to represent the expert evaluations in a better way.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/jeim-02-2018-0035","type":"journal-article","created":{"date-parts":[[2018,6,5]],"date-time":"2018-06-05T07:13:14Z","timestamp":1528182794000},"page":"612-630","source":"Crossref","is-referenced-by-count":25,"title":["In-store behavioral analytics technology selection using fuzzy decision making"],"prefix":"10.1108","volume":"31","author":[{"given":"Onur","family":"Dogan","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Basar","family":"\u00d6ztaysi","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2020092807064518500_ref001","doi-asserted-by":"crossref","first-page":"114","DOI":"10.1016\/j.procs.2013.09.017","article-title":"The talking museum project","volume":"21","year":"2013","journal-title":"Procedia Computer Science"},{"key":"key2020092807064518500_ref002","doi-asserted-by":"crossref","first-page":"114","DOI":"10.1016\/j.infrared.2017.05.022","article-title":"Robust infrared target tracking using discriminative and generative approaches","volume":"85","year":"2017","journal-title":"Infrared Physics & Technology"},{"key":"key2020092807064518500_ref003","doi-asserted-by":"crossref","first-page":"164","DOI":"10.1016\/j.jretconser.2017.02.001","article-title":"A structural equation model of impulse buying behaviour in grocery retailing","volume":"36","year":"2017","journal-title":"Journal of Retailing and Consumer Services"},{"key":"key2020092807064518500_ref004","doi-asserted-by":"crossref","first-page":"586","DOI":"10.1016\/j.procs.2011.07.076","article-title":"A smartphone museum guide with ultrasound control","volume":"5","year":"2011","journal-title":"Procedia Computer Science"},{"issue":"6","key":"key2020092807064518500_ref005","doi-asserted-by":"crossref","first-page":"545","DOI":"10.1016\/j.jretconser.2012.06.005","article-title":"U.S. male generational cohorts retail format preferences, desired retail attributes, satisfaction and loyalty","volume":"19","year":"2012","journal-title":"Journal of Retailing and Consumer Services"},{"key":"key2020092807064518500_ref006","first-page":"100","article-title":"Pedestrian detection in transit bus application: sensing technologies and safety solutions","year":"2005"},{"issue":"3","key":"key2020092807064518500_ref007","doi-asserted-by":"crossref","first-page":"233","DOI":"10.1016\/0165-0114(85)90090-9","article-title":"Fuzzy hierarchical analysis","volume":"17","year":"1985","journal-title":"Fuzzy Sets Systems"},{"issue":"2","key":"key2020092807064518500_ref008","doi-asserted-by":"crossref","first-page":"225","DOI":"10.1016\/j.im.2013.11.007","article-title":"Contained nomadic information environments: technology, organization and environment influences on adoption of hospital rfid patient tracking","volume":"51","year":"2014","journal-title":"Information & Management"},{"key":"key2020092807064518500_ref009","doi-asserted-by":"crossref","first-page":"690","DOI":"10.1016\/j.procs.2016.04.153","article-title":"Ray: smart indoor\/outdoor routes for the blind using bluetooth 4.0 BLE","volume":"83","year":"2016","journal-title":"Procedia Computer Science"},{"key":"key2020092807064518500_ref010","doi-asserted-by":"crossref","unstructured":"Celikkan, U., Somun, G., Kutuk, U., Gamzeli, I., Cinar, E.D. and Atici, I. 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