{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,14]],"date-time":"2026-03-14T08:29:01Z","timestamp":1773476941618,"version":"3.50.1"},"reference-count":76,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2019,11,13]],"date-time":"2019-11-13T00:00:00Z","timestamp":1573603200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JEIM"],"published-print":{"date-parts":[[2019,11,13]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>Social media developments in the last decade have led to the emergence of a new form of word of mouth (WOM) in the digital environment. Electronic word-of-mouth (eWOM) is considered by many scholars and practitioners to be the most influential informal communication mechanism between businesses and potential and actual consumers. The purpose of this paper is to extend knowledge about WOM in this new context by proposing a conceptual framework that enables a better understanding of how trust and reciprocity influence eWOM participation in ORCs.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>This study applies non-probability convenience sampling technique to conduct a quantitative study of data from an online survey of 189 members of ORCs. Partial least squares (PLS) is used to analyse the correlations between individuals\u2019 intention to seek opinion, to give their own opinion and to pass on the opinion of another within ORCs.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The data analysis reveals that opinion seeking within ORCs had a direct effect on opinion giving and opinion passing. Ability trust and integrity trust had a positive effect on opinion seeking, while benevolence trust had a direct positive effect on opinion passing. Reciprocity had a direct impact on opinion passing. While reciprocity did not affect opinion giving, the relationship between these two concepts was mediated by integrity trust.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title>\n<jats:p>By studying the complexities that characterise the relationships between reciprocity, trust and eWOM, the study extends understanding of eWOM in ORCs.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>To the best of the authors\u2019 knowledge, this is one of only a few papers that have examined the complex interrelationships between reciprocity, trust and eWOM in the context of ORCs.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/jeim-03-2019-0079","type":"journal-article","created":{"date-parts":[[2019,11,13]],"date-time":"2019-11-13T05:28:22Z","timestamp":1573622902000},"page":"120-138","source":"Crossref","is-referenced-by-count":45,"title":["Trust and reciprocity effect on electronic word-of-mouth in online review communities"],"prefix":"10.1108","volume":"33","author":[{"given":"Rebwar Kamal","family":"Gharib","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Alexeis","family":"Garcia-Perez","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Sally","family":"Dibb","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zilia","family":"Iskoujina","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"issue":"3","key":"key2020012215054205100_ref001","doi-asserted-by":"crossref","first-page":"317","DOI":"10.1108\/17410390910949742","article-title":"Practice-oriented toolkits for virtual communities of practice","volume":"22","year":"2009","journal-title":"Journal of Enterprise Information Management"},{"issue":"2","key":"key2020012215054205100_ref002","doi-asserted-by":"crossref","first-page":"226","DOI":"10.1108\/JEIM-09-2017-0129","article-title":"Knowledge sharing in higher education institutions: a systematic review","volume":"31","year":"2018","journal-title":"Journal of Enterprise Information Management"},{"issue":"3","key":"key2020012215054205100_ref003","doi-asserted-by":"crossref","first-page":"446","DOI":"10.1108\/JEIM-08-2017-0118","article-title":"The effects of using social network sites on academic performance: the case of Qatar","volume":"31","year":"2018","journal-title":"Journal of Enterprise Information Management"},{"issue":"3","key":"key2020012215054205100_ref004","doi-asserted-by":"crossref","first-page":"814","DOI":"10.3390\/su11030814","article-title":"Electronic word-of-mouth for online retailers: Predictors of volume and valence","volume":"11","year":"2019","journal-title":"Sustainability"},{"issue":"1","key":"key2020012215054205100_ref005","doi-asserted-by":"crossref","first-page":"42","DOI":"10.1177\/002224299005400103","article-title":"A model of distributor firm and manufacturing firm working partnerships","volume":"54","year":"1990","journal-title":"The Journal of Marketing"},{"issue":"4","key":"key2020012215054205100_ref006","doi-asserted-by":"crossref","first-page":"528","DOI":"10.1016\/j.im.2015.12.002","article-title":"Determinants of negative word-of-mouth communication using social networking sites","volume":"53","year":"2016","journal-title":"Information & Management"},{"issue":"5","key":"key2020012215054205100_ref007","doi-asserted-by":"crossref","first-page":"857","DOI":"10.1016\/j.chb.2010.03.013","article-title":"How shall i trust the faceless and the intangible? 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