{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,6]],"date-time":"2026-05-06T22:25:53Z","timestamp":1778106353919,"version":"3.51.4"},"reference-count":118,"publisher":"Emerald","issue":"6","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2021,11,11]]},"abstract":"<jats:sec>\n                    <jats:title>Purpose<\/jats:title>\n                    <jats:p>This paper seeks to analyze the impact of internal marketing orientations (IMOs) on the competitiveness of higher education institutions (HEIs) in the United Arab Emirates (UAE).<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Design\/methodology\/approach<\/jats:title>\n                    <jats:p>A stratified random sampling was employed to collect data from a pool of 5,968 faculty members in 102 HIEs in the UAE. An online survey questionnaire was placed on Qualtrics online data collection platform and sent to selected participants. Out of a total of 638 surveys send through email, 349 surveys were returned, duly filled. The model was tested using SmartPLS structural equation modeling (PLS-SEM).<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Findings<\/jats:title>\n                    <jats:p>IMO dimensions of information generation (IG), information dissemination (ID) and information responsiveness (IR) are inexplicably linked to HEI's competitiveness and faculty performance. IR proved to be a more significant predictor of HEI's competitiveness compared to IG and ID.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Practical implications<\/jats:title>\n                    <jats:p>The study proposes that HEI policymakers encourage the exchange of value among the internal stakeholders and formulate employee-focused policies as part of their corporate objectives. The findings also advocate in improving working conditions and enhancing work\u2013life balance to strengthen the institutions' competitive position within the industry.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Originality\/value<\/jats:title>\n                    <jats:p>This study is the first to explore the interrelationship among the IMO dimensions of IG, ID and IR and their impact on HEI competitiveness, particularly in the UAE.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1108\/jeim-03-2020-0105","type":"journal-article","created":{"date-parts":[[2020,12,11]],"date-time":"2020-12-11T00:28:07Z","timestamp":1607646487000},"page":"1798-1820","source":"Crossref","is-referenced-by-count":7,"title":["Internal marketing strategies in United Arab Emirates higher education"],"prefix":"10.1108","volume":"34","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-4925-7504","authenticated-orcid":true,"given":"Dilnaz","family":"Muneeb","sequence":"first","affiliation":[{"name":"Abu Dhabi University College of Business, , ,","place":["Abu Dhabi, United Arab Emirates"]}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Shehnaz","family":"Tehseen","sequence":"additional","affiliation":[{"name":"Sunway University Department of Management, Sunway University Business School, , ,","place":["Bandar Sunway, Malaysia"]}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0818-5663","authenticated-orcid":true,"given":"Muslim","family":"Amin","sequence":"additional","affiliation":[{"name":"Taylor's University Faculty of Business and Law, School of Management and Marketing, , ,","place":["Subang Jaya, Malaysia"]}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Fatima","family":"Kader","sequence":"additional","affiliation":[{"name":"Abu Dhabi University , ,","place":["Abu Dhabi, United Arab Emirates"]}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6400-1908","authenticated-orcid":true,"given":"Khawaja Fawad","family":"Latif","sequence":"additional","affiliation":[{"name":"COMSATS University Islamabad , ,","place":["Attock Campus, Pakistan"]}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","published-online":{"date-parts":[[2020,12,11]]},"reference":[{"issue":"9","key":"2026021807073400600_ref001","doi-asserted-by":"crossref","first-page":"19","DOI":"10.1007\/s10734-018-0252-3","article-title":"The direct and indirect impacts of work characteristics on faculty organizational citizenship behavior in the United Arab Emirates","volume":"77","author":"Ababneh","year":"2019","journal-title":"High Education"},{"issue":"9","key":"2026021807073400600_ref002","doi-asserted-by":"crossref","first-page":"1177","DOI":"10.1108\/03090560310498813","article-title":"Internal marketing issues and challenges","volume":"37","author":"Ahmed","year":"2003","journal-title":"European Journal of Marketing"},{"issue":"4","key":"2026021807073400600_ref003","doi-asserted-by":"crossref","first-page":"258","DOI":"10.1108\/BL-08-2017-0021","article-title":"Why leadership style matters: a closer look at transformational leadership and internal marketing","volume":"30","author":"Akbari","year":"2017","journal-title":"The Bottom Line"},{"issue":"1","key":"2026021807073400600_ref004","first-page":"104","article-title":"The impact of the service quality as a mediating variable on the relationship between internal marketing policies and internal customer satisfaction: an empirical study at Taif University","volume":"4","author":"Alghamdi","year":"2016","journal-title":"Journal of Marketing Management"},{"issue":"6","key":"2026021807073400600_ref005","first-page":"843","article-title":"Role of school leadership and climate in student achievement: the mediating role of parental involvement","volume":"31","author":"Alhosani","year":"2017","journal-title":"International Journal of Educational Management"},{"issue":"2","key":"2026021807073400600_ref006","doi-asserted-by":"crossref","first-page":"226","DOI":"10.1108\/JEIM-09-2017-0129","article-title":"Knowledge sharing in higher education institutions: a systematic review","volume":"31","author":"Al-Kurdi","year":"2018","journal-title":"Journal of Enterprise Information Management"},{"issue":"6","key":"2026021807073400600_ref007","doi-asserted-by":"crossref","first-page":"126","DOI":"10.5539\/ijbm.v9n6p126","article-title":"Internal marketing activities in higher education","volume":"9","author":"Altarifi","year":"2014","journal-title":"International Journal of Business and Management"},{"issue":"2","key":"2026021807073400600_ref008","first-page":"112","article-title":"Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. 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